High-temperature superconducting (HTS) pinning maglev has the potential for high-speed application because of its advantages of passive self-stabilization, energy conservation, environmental protection, and no inherent magnetic resistance along the forward direction. The HTS pinning maglev can realize non-contact levitation and guidance. Permanent magnet linear synchronous motor (PMLSM) is suitable for HTS pinning maglev to realize non-contact drive. However, in addition to the longitudinal driving force for the HTS pinning maglev train, the PMLSM also produces the normal force which will cause additional excitation on the maglev train and affect its levitation height and vertical dynamic response. In this paper, a coreless-typed PMLSM is designed for HTS pinning maglev driving system, and the driving force and normal force characteristics of the motor under different air gaps are calculated. Then, a vertical dynamic model of the HTS pinning maglev vehicle is established. The vertical dynamic response of the HTS pinning maglev vehicle excited by the normal force of PMLSM and permanent magnet guideway (PMG) irregularity is simulated and analyzed. This work can provide a reference for the study of the electromechanical coupling effect between the HTS pinning maglev levitation system and linear motor driving system.