Perceptions Of Services Research Articles

Research on the action mechanism of certainty and uncertainty of experience in the consumption context

Research on the positive impacts of uncertainty has primarily focused on promotional activities, with little research in other situations. This study applied the concept of uncertainty to the context of experience consumption, Discovering there is certainty of experience and uncertainty of experience in the context of consumption, The purpose is to study the differences in the mechanism of action of different types of consumer experience. In studyⅠ, 239 valid questionnaires on the mobile app consumption experiences were collected and their data were analyzed using structural equation modeling (SEM). Study 2 collected 160 valid questionnaires on consumer experience in physical stores and analyzed the questionnaire data using partial least squares (PLS-SEM). study finding in the certainty of experience context, standardized interaction relies on product interaction and scene interaction to transmit experience material information, and reduce consumers' commodity service perception uncertainty, resulting in a satisfaction experience; in the uncertainty of experience context, personalized interaction relies on user-enterprise interaction and user-to-user interaction to unleash the subjectivity and creativity of experience participants, and increase consumers’ experience process perception uncertainty, resulting in the realization a surprise experience. The research findings provide important practical guidance for enterprises to establish differentiated experience strategies and gain long-term competitive advantages.

A nationwide study of the impact of social quality factors on life satisfaction among older adults in rural China

In rural China, the aging population faces unique challenges that affect their life satisfaction. These challenges are compounded by disparities in access to resources compared to urban areas, making it crucial to address these issues to ensure a dignified and fulfilling later life. Understanding and improving life satisfaction for this demographic is essential, not only for the well-being of the elderly but also for the overall social stability and economic sustainability of these communities. Using a rural sample from the Chinese Social Survey (CSS), this study investigates the interplay between social quality factors and life satisfaction among older adults in rural China. It focuses on the roles of socioeconomic security, social cohesion, social inclusion, and social empowerment in shaping the well-being of this demographic. It was found that the four conditional factors of social quality—socioeconomic security, social cohesion, social inclusion, and social empowerment—have different influences on life satisfaction among older adults in rural areas. The statistical model shows that the influence of absolute family income on social and economic security does not have statistical significance. In contrast, housing, pension insurance participation, and public safety perception positively affect life satisfaction among older adults in rural areas. Among the social cohesion factors, higher social morality, legal system evaluation, social identity, grassroots government, and interpersonal trust contribute to the life satisfaction of older adults in rural areas. Regarding social inclusion factors, good social tolerance, social equity, and perception of government public services can significantly improve life satisfaction among older adults in rural areas. For social empowerment factors, social participation helps expand the social support network of older adults in rural areas, enhancing their life satisfaction. Paths to improving the quality of rural society should be explored to improve relative poverty in rural areas. They should continue to be pursued to strengthen the old-age security system for older adults in rural areas. Further, the National Medium- and Long-Term Plan for Actively Responding to Population Aging should be the base for forming an elderly-friendly society. A good atmosphere promotes the participation of people, families, and society; supports social cohesion; enhances inclusion; and promotes social participation, improving life satisfaction.

Residents’ perceptions of ecosystem services in an urbanizing basin: A case study in the Guanting Reservoir basin, China

Understanding stakeholders’ differences in perceptions of ecosystem services (ES) is crucial for guiding ecological conservation and planning. However, the variations of ES perception amongst different types of residents in urbanizing areas along an urban-rural gradient are still poorly understood. Combining a questionnaire-based survey, redundancy analysis, and statistical tests, we delineated the urban-rural gradient according to local residents’ socio-economic characteristics, and investigated the differences in local residents’ perceptions of ES and potential factors affecting them in the Guanting Reservoir basin, a rapidly urbanizing basin in China. The results showed that residents living in urban-rural transitional areas attached great importance to provisioning services of providing food and domestic water, regulating services of carbon sequestration and air purification, and cultural services of providing education and training, which were 0.7%–13.1%, 0.7%–9.1% and 2.5%–21.2% higher than that of residents in other areas, respectively. Age and occupation were major factors affecting residents’ perceptions. In terms of land-use types that deliver ES, the difference in perceptions of ES delivered by grassland was the greatest amongst residents. Our results support recommendations for policymakers to take into account the stakeholders’ diverse perceptions, thus promoting residents’ sense of gain on ES.

A Measurement of Perceptions of the Forest Ecosystem among Visitors to the AL-Sunut Forest Reserve in Khartoum, Sudan

The present study aimed to understand visitors’ perceptions of the ecosystem service functions of the AL-Sunut Forest Reserve, as well as their recreational activities. Here, the impact of respondents’ socioeconomic status on visitors’ perceptions was statistically analyzed by t-tests and ANOVA (SPSS software v26). Meanwhile, multiple regression analysis was conducted to identify the relationships between factors shaping respondents’ perceptions of the AL-Sunut Forest during recreational activities. A total of 441 visitors were randomly selected and questioned through a questionnaire survey during February and March 2020. The results showed that visitors believed the recreational forest site was important and valuable and were willing to revisit it. Visitors also demonstrated a particular understanding of the ecosystem services provided by the forest ecosystem. There were significant differences in perceptions of ecosystem services among visitors of different backgrounds. The findings indicated that 79% of participants responded positively towards the importance of environmental education compared with any other education. In addition, 90% of respondents believed that habitats and natural resources such as forests must be protected. The results of the recreational activities of visitors showed that they acquired the most benefits when experiencing picturesque scenery and walking. Overall, the present findings can pave the way for decision-makers to develop a unique plan focusing on forests to implement an exhaustive approach to assessing the value of ecosystem services while emphasizing the general public’s welfare. The study’s results can also contribute to the future management of the AL-Sunut Forest.

Exploring the relationship between cultural ecosystem services and human well-being of Qiandao Lake in China: insights from tourists and residents

Abstract Landscapes of lakes have a significant impact on people's perceptions of Cultural Ecosystem Services (CES), as well as on their overall sense of well-being. However, there is limited understanding of how best to manage land landscapes and how different approaches influence these perceptions. To explore these questions, a case study of China's Qiandao Lake was conducted, using a survey of 416 tourists and residents based on the Millennium Ecosystem Assessment (MA) framework. The relationship between CES and Human Well-Being (HWB) was examined using Structural Equation Modeling (SEM), followed by the application of the Importance-Performance Analysis (IPA) method to identify which aspects should be targeted in management strategies. The results revealed several key findings. Firstly, there were significant differences in satisfaction with CES between tourists and residents. Tourists showed higher satisfaction levels in spiritual service, aesthetic service, inspiration, and education and science aspects. In contrast, residents prioritized cultural heritage and sense of place, indicating a deeper connection to the cultural and historical elements of their environment. Secondly, age, education, and income levels played important roles in shaping perceptions of CES. Thirdly, the study underscored the impact of CES on HWB, with aesthetic service having the greatest influence on tourists' HWB, and spiritual service having the most impact on residents' HWB. Lastly, using the IPA model, indicators with low satisfaction but high importance were identified, suggesting areas for improvement, particularly in cultural integration and unique environmental features. These research findings provide scientific and theoretical support for the management and landscape planning of lake ecosystems.

Perception and Adoption of Government Agricultural Technologies among Smallholder Farmers in Western Uganda

Agriculture production and productivity remain key to feeding the growing population with agriculture extension being at the centre of the performance of the agricultural sector in Uganda. Research shows that improved technologies promoted through extension service provision could have an even greater impact on food production and on farmers’ livelihoods in developing countries like Uganda. This study was conducted to investigate the perception and adoption of improved agriculture technologies under the government extension system among smallholder farmers in Kagadi District, mid-western Uganda. Data was collected using a questionnaire from 149 randomly selected households in three sub-counties. Results generated using Excel and SPSS revealed a high positive perception index of +0.63 for government extension services. The level of adoption of improved technology based on generalised partial adoption was 54.3% with farm size and training attendance being the significant factors affecting adoption of improved agricultural technologies in the study area. It is clear from the results that notable differences exist in terms of the perceptions of government extension services and the adoption of improved agricultural technologies. The general observation of farmers’ perception is that government extension service is helpful to farmers and is the major source of agricultural information in the area. Efforts should be made to support access to arable land and intensification of agricultural training sessions coupled with appropriate mobilisation of farmers to attend such training. Further studies should be done to understand these aspects on a wider scope in the country since this study was only conducted in one district. There is also needed to study the factors individually as well as the relationships with other factors to determine the adoption processes of technological advancement

Implementation of TQM in The Context of Patient Satisfaction in Various Hospitals in Indonesia

Introduction: The quality of healthcare in Indonesia has become a crucial factor in ensuring the well-being and satisfaction of patients. In the face of complex challenges in organizing and improving the quality of services to meet the increasingly diverse needs of society, patient satisfaction is a key indicator in assessing service quality. Total Quality Management (TQM) has emerged as a promising approach to improving healthcare institutions' efficiency, effectiveness, and patient satisfaction. This review describes the relationship between TQM implementation and patient satisfaction levels in Indonesian healthcare institutions. Method: Using the literature review method, this research systematically summarizes relevant findings, aiming to provide greater insight into the impact of TQM on patient experience. The literature examination included understanding the basic concepts of TQM, its principles, and experiences of its application in the context of healthcare institutions. The literature analysis also focused on previous studies addressing the relationship between TQM implementation and patient satisfaction. Result: Total Quality Management (TQM) implementation significantly improves the quality of healthcare services and, in an indirect context, contributes to improved patient satisfaction. Measures such as active patient participation, effective communication, and a continuous focus on quality improvement have been shown to play a crucial role in increasing patients' positive perceptions of healthcare services. Conclusion: The implications of the results of this study provide direction for further research and contribute to the existing literature on healthcare management and quality improvement.

Public perceptions towards urban horticulture in front-yard greenhouses: Unveiling ecosystem services and practices for sustainable and resilient city

In the pursuit of sustainability and resilience, urban horticulture holds immense promise for cities. This paper delves into the captivating realm of urban horticulture preferences in Iran, unraveling the factors that shape individuals' inclinations. The results highlight the influence of greenhouse design on urban horticulture preferences. Urban dwellers prioritize cultural ecosystem services over regulating and provisioning services when engaging in urban horticulture activities. Anticipated ecosystem services differ among various socio-demographic groups. Different greenhouse elements evoke distinct perceptions of ecosystem services. However, certain greenhouses can improve the overall perception of ecosystem services due to the strong correlations between different types of services.

Perception and utilization of family medicine services among Abu Dhabi Island's community.

Following the World Health Organization statement 'Health for all', family medicine is a specialty that provides continuing, comprehensive healthcare to individuals and their families. Despite that, it is still not yet utilized to its full potential by the developing Middle-Eastern community. The aim of our study is to assess the perception and utilization of family medicine services among Abu Dhabi Island's community. A cross-sectional study was conducted targeting Abu Dhabi Island's community. A representative sample with 95% confidence level and 5% margin of error was calculated taking into consideration the latest report by the Abu Dhabi Statistics Center. A total of 395 adult participants were included in the study, who were asked to fill in an electronic-based validated questionnaire. SPSS software was then used for data analysis. Majority of participants were UAE nationals (81%) and married (71.1%), with almost equal male (50.4%) to female ratio (49.6%). Participants had positive experiences in primary healthcare (PHC) overall, regardless of their gender, nationality and marital status. Positive experience percentages dropped with higher age and educational level (P-value <0.05). A better understanding was noticed among ≥50 years of age with the rightful destination for emergency symptoms (P-value <0.05). Participants overall agreed on PHC being the preferred allocation for treatment of fever, body aches and sore throat. Primary healthcare centres were chosen as preferred destinations for emergency and non-emergency cases, as the vast majority had positive experiences when attending them.

PROBLEMS OF EDUCATION OF YOUTH IN THE SPIRIT OF MILITARY PATRIOTISM IN THE INFORMATION SOCIETY

In today's information society, due to the widespread influence of digital media and the declining influence of traditional institutions, educating young people in the spirit of military patriotism faces important challenges. This article explores the complexities involved in fostering military patriotism among youth in an era dominated by social media, dispersed information sources, and global cultural exchange. It examines the impact of these factors on young people's perceptions of military service and national loyalty, identifying key issues such as the erosion of traditional educational channels, the influence of counter-narratives, and the rise of critical and reflective forms of patriotism. The article also suggests strategies for effectively engaging youth in military patriotism, including using digital platforms, increasing critical media literacy, and strengthening community engagement. By addressing these issues, the article aims to contribute to the development of more effective approaches to patriotism education in the digital age.

Hotels’ Global Standard Practices, Service Delivery, and Guests’ Satisfaction

This descriptive correlational research delved into the assessment of hotels' global standard practices, service delivery, and guests’ satisfaction across the entire Province of Negros Occidental in the year 2023. The 335 respondents were purposely chosen and selected using convenience sampling, considering variables such as age, sex, type of tourist, income, hotel class, and occupational status as independent factors. The study utilized a researcher-made questionnaires to gather comprehensive data. Statistical analysis, including frequency count, percentage, mean, Mann Whitney U-Test, Kruskal Wallis H-Test, and Spearman’s Rho was performed using the Statistical Package for the Social Sciences (SPSS) software. The study's findings shed light on critical aspects of the hotel industry. Majority of respondents within the 18 to 28 years’ age bracket, were male, adventure tourists, and preferred three-star hotels, emphasizing the importance of understanding this demographic for tailored services. Evaluation of hotels' global standard practices highlighted consistently high ratings, showcasing positive perceptions of food quality, service, and ambiance across various demographics. The study emphasized the need to customize services based on diverse customer profiles for enhanced operational efficiency and guests’ satisfaction. Insights into the relationships between global standard practices, service delivery, and guests’ satisfaction underlined the pivotal role of adhering to high standards and delivering exceptional services to amplify guest contentment within the hotel industry. These findings may provide valuable insights for the design and management of hotel services to optimize customer experiences.

Local Perceptions of Forest-Based Ecosystem Services in Benin, West Africa

Ecosystem services are closely linked to the daily lives of local communities, particularly those living near forests. The study of the local perceptions of these services is relevant because they vary depending on the community, the study period, and the environment. So beyond the inventorying of ecosystem services, understanding the perceptions of local communities regarding these services remains a necessity. Our study aims to analyze how local communities perceive the ecosystem services provided by forests and the factors that determine these perceptions. We collected data from 232 heads of households across 23 villages bordering the forest and analyzed them using descriptive statistics and ordered Probit analysis. The results showed that provisioning services (such as plant-derived medicines, rafters and planks, livestock feed, crops, and firewood) were the most important, followed by regulating and supporting services (including soil formation, erosion control, and climate regulation) are the most important. Finally, cultural services (encompassing cultural practices, heritage, and spirituality) were perceived as important. However, communities did not perceive the value of ecotourism. Factors influencing these perceptions included gender (male), age (young individuals), occupation in farming, household size, level of education, Bariba ethnicity and income. To ensure the sustainable utilization of forest resources in the region, it is necessary to encourage young people to adopt environmentally friendly agricultural practices, to use improved stoves that require less wood and promote cultural services to diversify their sources of income.

Water Value Ambivalence: A Qualitative Exploration of the Multitude of Water Values

Tap water and its pricing have predominantly interested economists, partly due to the perception of water services primarily as production processes. As a result, much of the existing literature focuses on the economic value of water, leaving the social and cultural importance of water for citizens underexplored. This study adopts a sociological lens to explore the significance of water, delving into citizens’ experiences and perceptions regarding their water usage. Applying a social practice approach to value creation, we conducted 15 in-depth interviews. The results show that although the price of tap water is a concern for people, the actual value of water extends well beyond its price. Water has direct values for citizens in their everyday lives, as well as indirect value by contributing to broader societal systems. In their everyday lives, citizens use water not so much for the sake of water itself, but in various household water practices (e.g., showering) associated with certain values: hygiene, health, relaxation, warmth, and so on. Finally, our study directs attention towards the tensions people may experience between the various values they attach to tap water and the sense of responsibility to use it prudently. Future research needs to consider this water value ambivalence when encouraging water conservation.

An exploration of the social determinants of the health and well-being among older African immigrants living in San Diego. A socio-ecological approach

Background As immigration continues to be a global phenomenon, the number of aging immigrants will increase. There is a knowledge gap in the United States on the social determinants of health among older immigrants, especially the older refugee population. We aimed to explore the social determinants of health among older African immigrants living in San Diego, California, and to suggest strategies that can inform the design of health-promoting interventions. Methods We employed a qualitative approach using semi-structured interviews with 11 participants (nine females and two males). We used deductive thematic analysis to explore and analyse the factors that influence their health and well-being based on the five levels of the socio-ecological model (individual, interpersonal, organizational, community, and public policy). Results Participants were aged between 62 and 90 years; eight participants had arrived as refugees. Thematic analysis resulted in the following themes within the five levels: individual (pre-migration and migration experiences and impact on health, aging-related health decline, sedentary lifestyle, side effects of medications,language barrier); interpersonal (social support and social participation); organizational (access to healthcare and support services, transportation, - disruption to services due to COVID-19, perception of healthcare and support services); community (social, emotional and practical support, connecting older adults to services) and public policy (financial barriers, immigration policies and legal status). Conclusions Given the distinct linguistic and cultural backgrounds coupled with the unique health needs of our study participants, there is a need for diverse and complementary interventions that seek to build a sense of community and social support for older adults. Such interventions ought to be co-developed with immigrant communities and local organizations to ensure cultural acceptability and effectiveness. Crucially needed are immigration policies that consider the unique situation of older immigrants from low-income backgrounds to ensure equitable access to health and social care services.

Using Importance–Performance Analysis to Reveal Priorities for Multifunctional Landscape Optimization in Urban Parks

In the context of urban renewal, residents have presented elevated expectations for the quality of urban parks, necessitating the optimization of parks’ multifunctional landscapes. Transforming residents’ preferences for landscape services into a prioritized index for multifunctional landscape renewal poses a significant challenge. This study addresses this research gap by integrating importance–performance analysis (IPA) with residents’ perception evaluations of landscape services. We establish an index system to evaluate perceptions of urban park landscape services. By employing the importance–performance analysis framework, we identify landscape service types that exhibit high importance but low satisfaction levels, thereby establishing priorities for multifunctional landscape renewal. Using Guangzhou’s urban parks as a case study, our findings reveal variations in users’ demands for different landscape services and differences in demand among various user groups for similar services. Users assign utmost importance to safety services while expressing the highest satisfaction with physical and mental health or microclimate regulation services. Significant disparities exist between middle-aged/elderly groups and young people regarding perceptions of social interaction, waste disposal, and sense of belonging services. Our results demonstrate that IPA analysis can elucidate priorities for multifunctional landscape renewal, facilitate public participation in improving urban park landscapes, and provide decision-making support for optimizing these landscapes.

Spatial Differentiation of Ecotourist Perceptions Based on the Random Forest Model: The Case of the Gansu Section of the Yellow River Basin

Ecotourism is vital for coordinating regional ecological protection with socio-economic development. The Gansu section of the Yellow River Basin is a typical ecologically fragile area in China, and it holds a distinctive position in ecological protection and high-quality development. This study explores spatial differentiation in ecotourist perceptions and their distinct effects on ecotourist satisfaction, revisitation, and recommendation. It uses four cities (Gannan, Linxia, Lanzhou, and Baiyin) in the Gansu section of the Yellow River (mainstream) as examples, employing a questionnaire survey to collect ecotourists’ perception data and applying a random forest model and one-way ANOVA for analysis. It was found that: (1) rich ecotourism potential exists in the Gansu section of the Yellow River Basin as an ecologically fragile area; (2) there is spatial differentiation in ecotourist perceptions, and among the four regions, Baiyin stands out for its nature and atmosphere perception, and Lanzhou excels in accessibility and service perception; (3) spatial disparities exist in the influencing factors of ecotourist satisfaction, revisitation, and recommendation. Ecotourists in districts with unique natural resources, such as Gannan and Baiyin, prioritize nature perception, whereas districts with abundant natural resources and an established foundation for ecotourism development, such as Linxia and Lanzhou, emphasize service and atmosphere perception. This study constructs a new research framework to explore spatial variations in ecotourists’ perceptions, assisting ecotourism destinations to meet the needs of ecotourists from the supply side, and presents distinctive strategies and recommendations for the development of ecotourism in similar ecologically fragile areas.

Speech and language therapy services for autistic children in Munster: An interpretative phenomenological analysis of parental experiences and expectations

BACKGROUND: From a medical perspective, autism is characterised by a dyad of impairments in social communication and interaction, and restricted, repetitive behaviours. However, the neurodiversity movement sees autism as a difference and not as a disability. Autistic individuals account for 1–2% of the population and many autistic children and their families access Speech &amp; Language Therapy (SLT). In Ireland, SLT is provided across primary care, childrens’ disability network teams, as part of the progressing disability services for children and young people, and private providers. However, little is known about parents’ experiences accessing SLT services for autistic children. METHODS: This study aimed to investigate the parental experiences of SLT services for autistic children in the province of Munster, Ireland. Interpretative Phenomenological Analysis was used as a methodological framework. Semi-structured online interviews were carried out with six participants to identify their experiences of receiving SLT services for their autistic children. Data analysis followed a structured process, starting with in-depth explorations of individual datasets before cross-case analysis of the whole sample. FINDINGS: Participants expressed a variety of experiences and expectations of SLT provision, which centred on three thematic journeys: 1) Parenting an autistic child, 2) Experiencing and navigating SLT services for autistic children and 3) Evolving expectations of SLT service changes. CONCLUSIONS: Findings provide insight into parents’ individual and shared experiences of SLT services for autistic children, which may enrich service providers’ understanding of parents’ perceptions of SLT services. Future research should focus on exploring the experiences of autistic individuals and Speech and Language Therapists providing services for autistic children.2

Service Users’ and Providers’ Experiences and Perceptions of Mental Health Accommodation Services: A Rapid Qualitative Synthesis of International Evidence

Background. There is a high prevalence of homeless people with psychotic disorders and supported housing is often required. However, there is little evidence about supported housing services, especially in low-middle income countries. This rapid review synthesizes evidence about the experiences of users and providers of community-based accommodation services for people living with serious mental illness internationally to understand priorities for policy and practice. Methods. PubMed, PsycINFO, Google Scholar, and reference lists were searched to identify 1344 studies. The inclusion criteria specified qualitative studies about users’ and/or providers’ views of the accommodation services for adults aged 18+ years with serious mental illness. Title, abstract, and full-text screening were conducted in duplicate, and quality appraisal was conducted using the standard for reporting qualitative research tool. Data extraction was conducted using both Excel and Word documents, and we used thematic analysis to report findings. Results. Only 43 studies were identified for inclusion. Service users’ and providers’ experiences of accommodation services from high income countries and low-middle income countries were similar. Both the service providers and users appreciated housing, and service providers mentioned it was not a sufficient step towards independent living. Shortage of resources in low-middle income countries made it challenging for some service providers to provide care because they had to choose between buying medicine or food. While service users needed greater availability of service providers, providers were at risk of burnout. Although some service providers were trained to respond to stigmatizing events, some users continued to experience stigma from their family members, society, and service providers. Conclusions. People living with serious mental illness and service providers value the housing provision but globally their experience of this provision is relatively poor compared to mainstream society, suggesting people living with serious mental illness remain disadvantaged. Further research should explore low-cost housing options that will provide quality person-centered care for people living with serious mental illness.

Performance measurement of factors affecting consumer experience in healthcare services using fuzzy and grey techniques

PurposeThe importance of consumer experience in service industries, particularly healthcare, is widely acknowledged as it captures the intricacies of quality management. In tandem with the emerging research trends that evaluate service excellence through user experience, this study renders a performance analysis of the dimensions of consumer experience that individually or collectively shape healthcare consumers’ perceptions of service quality.Design/methodology/approachA cross-sectional study was conducted across 13 mid-tier corporate hospitals to collect data from 438 patients. The data was processed through factor analysis in SPSS to confirm sample adequacy and factor extractability. Further, two independent multi-criteria decision-making (MCDM) tools, Fuzzy Technique for Order Performance by Similarity to Ideal Solution (F-TOPSIS) and Grey Relational Analysis (GRA), were executed to render performance analysis of identified factors.FindingsUsing F-TOPSIS, factors such as “information” and “hospital environment” received higher performance ratings, while items related to “communication with doctors” and “humanistic care” received lower rankings. Minor yet anticipated deviations were observed while verifying performance scores using GRA. Nonetheless, both outcomes exhibited a strong correlation coefficient of 97.14%, confirming analytical consistency.Originality/valueHitherto, such usages of hybrid MCDM techniques have rarely been executed to convey a clear understanding of consumers’ experiences in healthcare services. Moreover, the findings provide a clear insight into consumers’ key response areas, which can further be translated to maximize consumer gratification, thus assisting healthcare managers in improving service performance and clinical decision-making.

Should Islamic Window be converted into a Full-Fledge Islamic Bank? A case study in Indonesia

Research Originality: This research provides fresh perspectives on the future landscape of Islamic banking, particularly concerning the Islamic window. The paper stands out for its originality as it undertakes an empirical study utilizing a mixed method. This study is also expected to answer the research gap between literature studies, empirical studies, and implemented policies. Additionally, it is driven by the objective of contributing to the existing literature on Islamic finance.Research Objectives: This study dives into whether converting Islamic Business Units (UUS) into full-fledged Islamic Banks (BUS) leads to performance enhancement.Research Methods: There are two types of data analysis methods, namely qualitative and quantitative. The qualitative analysis method comes from a collection of literature reviews and institutional opinions from Islamic banking experts in the world. This study employs a multi-pronged quantitative approach to investigate the performance and consumer perception of Islamic banking services with an emphasis on UUS and BUS.Empirical Result: The results indicate that UUS and BUS structures adhere to Sharia principles and achieve commendable performance. However, analysis of financial reports across many countries, including Indonesia, shows that UUS's financial performance is generally better than BUS. The research further emphasizes that internal factors like capital adequacy, asset quality, and management capabilities, rather than the institutional structure itself, hold greater sway in driving performance improvement. Forced conversion of UUS could even hinder overall progress. Implications: Beyond financial considerations, the study explores consumer behavior through surveys with educated individuals. The results indicate that their choice between BUS and UUS products is guided by practical factors such as financial returns, costs, and service reliability offered by each structure. JEL Classification: G21, G28 How to Cite:Abimanyu, A., &amp; At Tamimi, R. A. (2024). Should Islamic Window be Converted into a Full-Fledge Islamic Bank? A Case Study in Indonesia. Etikonomi, 23(1), 183 – 200. https://doi.org/10.15408/etk.v23i1.35082.