Abstract
In the pursuit of sustainability and resilience, urban horticulture holds immense promise for cities. This paper delves into the captivating realm of urban horticulture preferences in Iran, unraveling the factors that shape individuals' inclinations. The results highlight the influence of greenhouse design on urban horticulture preferences. Urban dwellers prioritize cultural ecosystem services over regulating and provisioning services when engaging in urban horticulture activities. Anticipated ecosystem services differ among various socio-demographic groups. Different greenhouse elements evoke distinct perceptions of ecosystem services. However, certain greenhouses can improve the overall perception of ecosystem services due to the strong correlations between different types of services.
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