Perceived Product Quality Research Articles

Разработка мероприятий по развитию конкурентной среды на региональных рынках

The article discusses measures to create a competitive market environment in regional areas, based on end-consumer perceptions of the market. To date, governments in this field have relied on annual monitoring to assess and develop the competitive environment for goods, services, and work in the region's markets. This approach allows governments to evaluate their actions in relation to overall producer well-being (barriers to entry, information policies, access to resources, and support), as well as analyze the resulting outcomes in terms of the number of companies active in the market and consumer's perceptions of product quality and price competitiveness. However, when making decisions regarding the direction of competition development, it is important to consider the final outcome of government actions in terms of consumer interests. The ultimate goal of competition in the consumer market should be to fully satisfy the needs of consumers. Therefore, it is essential to develop a competition that is based on the needs of final consumers, who are interested in a large number of participants in any market. This will help to reduce prices for goods and services, increase the range, and improve product quality. In this regard, the resulting evaluation of the competitive landscape should be based on the well-being of consumers, which is measured by an indicator of the consumer's perception of competition among companies (variety, quality, and price) and an indicator of their perception of demand trends (income, desire to switch, and awareness). Based on the results of this study, measures were developed to promote competition in regional markets, depending on the evaluation of the level of competition. The proposed approach allows not only to identify the range of typical activities for developing competition in a specific market, but also to categorize the type of competition based on a qualitative evaluation. The practical significance of this research lies in its potential use in further research in designing a general model for monitoring competition development in regional markets.

THE INFLUENCE OF PRODUCT QUALITY PERCEPTIONS, BRAND IMAGE AND PRICE PERCEPTIONS ON PURCHASE INTEREST IN THE APPLE BRAND

Apple is one of the large multinational companies in the technology field. Apple itself has innovated very well for the world of technology, especially satisfying consumer demand for its own products. This research aims to analyze and find out whether perceived product quality, brand image, and perceived price influence purchasing interest in the Apple brand. Data was collected by distributing questionnaires online with the help of Google Form services to 110 respondents. The analytical method used in this research is quantitative primary data with the testing tool used is SPSS. The test stages carried out were instrument testing (validity test and reliability test), classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, t test, and coefficient of determination (KD) test. The sampling technique used was Purposive Sampling. The research results show that the variables of product quality perception, brand image, and price perception have a positive influence on purchase interest in the Apple brand.

A Study on Consumer Preference towards Britannia Biscuits

This research aims to conduct an in-depth study on consumer preferences regarding Britannia Biscuits, a prominent brand in the food and snack industry. Britannia has been a longstanding player, offering a diverse range of biscuits that cater to the varying tastes of consumers. Utilizing a mixed-methods research design, including surveys, interviews, and focus group discussions, this study seeks to unravel the factors influencing consumer preferences for Britannia Biscuits. Key objectives include analyzing consumer perceptions of product quality, taste, packaging, and brand loyalty. The study aims to identify the most popular biscuit variants and the reasons behind their popularity among consumers. Additionally, it seeks to understand the impact of marketing strategies and consumer demographics on the preferences for Britannia Biscuits. The findings of this research are anticipated to provide valuable insights for Britannia and other players in the food industry, assisting them in refining their product offerings and marketing approaches to better align with consumer preferences.

The online grocery shopper's dilemma: Understanding the role of mediating risk on customer satisfaction

Online grocery shopping has emerged as a prominent choice, significantly accelerated by the COVID-19 pandemic. This study delves into the factors impacting customer satisfaction in the realm of online grocery shopping, focusing on the mediating influence of perceived risk. The research, conducted with a sample size of 462, employed a convenience sampling technique for data collection. The data analysis was performed using Excel, SPSS, and Structural Equation Modeling (SEM) through AMOS. The findings reveal that perceived product quality plays a pivotal role in positively and significantly influencing customer satisfaction within the online grocery shopping sphere. Conversely, perceived convenience, while positively correlated, exhibits insignificance in impacting customer satisfaction. Furthermore, this study highlights the existence of full mediation between perceived convenience and customer satisfaction, mediated by a variable, as evidenced by the non-zero values in the range of .040 to .105. This research underscores the importance for businesses engaged in online grocery retail to prioritize convenience as an essential element to enhance customer satisfaction.

희소 또는 인기? 소비자 심리 소유권과 제품 품질 인식에 대한 온라인 정보 단서 유형의 영향 연구

With the development of artificial intelligence, big data, and push technology, product information has taken on various forms, and online retailers are employing two strategies, scarcity/popularity clues and opportunity/cost-based promotion accessibility, to influence consumer purchase decisions. However, there has been little research on the effectiveness of these promotional strategies. In this paper, drawing on the scarcity heuristic model, we investigate, through three experiments, the impact of information cues and promotion accessibility on consumer’ perceptions of product quality, mediated by psychological ownership. The research findings indicate that, compared to popularity clues, consumers perceive higher product quality under scarcity clues. In the case of opportunitybased promotion accessibility, popularity clues promote a higher level of consumer perception of product quality compared to scarcity clues. In the case of cost-based promotion accessibility, scarcity clues promote a higher level of consumer perception of product quality. Psychological ownership of consumers acts as a mediator in the interaction between information cues and promotion accessibility, affecting consumers’ perception of product quality. This study not only explores the positive effects and underlying mechanisms of different types of information cues and promotion accessibility on customers’ perception of product quality in the online shopping context but also investigates the mediating role of psychological ownership in the impact pathways. This research contributes to enhancing the effectiveness of consumer shopping for businesses and platforms, creating a more appealing promotional environment and more attractive product information that consumers prefer.

Unleashing the Value of Repurchase Intentions of Customers: Undeniable Truth about a Journey of Continuous Growth for Firms

Purpose: Even though there is an immense level of research related to the impact of product quality and service quality on consumers’ purchase intentions the role of satisfaction as the mediator between perceived product qualities, affective commitment, and repurchase intentions has not been cross-examined in previous literature. To understand how this mediating mechanism affects repurchase intentions, we advanced a conceptual model.
 Design/Methodology/Approach: This study employed a quantitative research approach. Data were obtained using the convenience sampling method from a sample of 400 respondents. Statistical Package for the Social Sciences (SPSS) version 22.0 and Analysis of Moment Structure (AMOS) version 22.0 were used for the data analysis.
 Findings: Results show that the relationship between perceived product quality, affective commitment, and repurchase intentions is partially mediated by customers’ satisfaction.
 Implications/Originality/Value: understanding the underlying process of repurchase intentions of customers. The study is one of the exceptional efforts to provide evidence regarding the role of customer satisfaction as a mediating variable between independent and dependent variables.

The Influence of Product Quality, Brand Image, and Price Perception on Purchase Decisions at Starbucks Coffee Surabaya

This study entitled "The Influence of Product Quality, Brand Image, and Price Perception on Purchasing Decisions (Study at Starbucks Coffee Surabaya)" with the aim of knowing how much influence product quality, brand image, and price perceptions have on purchasing decisions at Starbucks Coffee in Surabaya. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 98 people. This study collected data through questionnaires that were distributed to consumers with the criteria of being over 17 years old and having made a purchase at Starbucks Coffee in Surabaya. The analytical tool used in this study is the Partial Least Square (PLS) model. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and Price Perception has a positive and significant effect on purchasing decisions.

Consumers Preference towards Various Brands of Noodles in Kathmandu Valley

This topic of study aims at finding out whether the consumers’ expectations of matched their satisfaction level on the basis of quality products provided by Noodles companies (i.e. RARA, WAI-WAI, MAYOS, YUM YUM and 2PM). So, the research is to study the preference of the consumers and their satisfaction level. A survey design with a questionnaire tool was used for collecting data with a view to remaining competitive leading position and for businesses to grow, product quality and consumers’ preference are key ingredients. These two paradigms are rather different concepts; however, they are closely correlated. The purpose of this study was to describe how consumers perceive product quality whether they are satisfied with product/Noodles offered by the stated/sample companies. The thrust of this study was to compose an assessment of product quality and consumer satisfaction of the companies. The questionnaire was distributed using a convenience sampling technique among 150 respondents in the Kathmandu Valley. From the analysis, it was found that the overall product quality offered by the companies WAI-WAI and RARA was relatively higher than others. Further, the analysis proved that the dependency of consumer satisfaction on the quality of product and value for money had high positive correlation. As such, it appears that the most of the Noodles companies need to be very much concerned with the satisfaction of consumers by offering quality products with reasonable prices. The researcher makes a few recommendations based on the findings of the study. First of all, the management of the companies should pay attention to improve the product quality and other factors which may lead to consumer satisfaction thereby improving its performance and the overall brand image and profitability of the companies.

Analisis Pengaruh Brand Image, Perceived Quality, dan Resale Value Terhadap Kepuasan Serta Loyalitas Konsumen Produk Otomotif China dan Jepang di Indonesia

The purpose of this study is to analyze the factors that cause consumer satisfaction and loyalty to Japanese brands in Indonesia to be very high, thus causing the dominance of sales explained before. In addition, this study also analyzes the factors that cause sales of Chinese brand cars to lag behind Japanese brand cars, how to take the right steps to increase satisfaction and loyalty to Chinese brand consumers in Indonesia, and to compare the level of brand image, perceived quality, resale value, consumer satisfaction, and consumer loyalty between both of them. The population used in this study are Indonesian people who have private four-wheeled vehicles with brands originating from Japan or China. The number of respondents in this study amounted to 240, with the data collection method done through a questionnaire. The analysis in this study was carried out using the SPSS analysis tool. The results of the study indicate the fact that the factors that influence the dominance of Japanese brand sales in Indonesia for many years are the perception of product quality and consumer satisfaction. In addition, the factors that cause the Chinese car products to be less attractive in Indonesia than Japanese cars come from its brand image and consumer satisfaction. After testing the hypothesis, it can be concluded that to increase consumer satisfaction of Chinese brand cars in Indonesia is to focus on marketing strategies to improve brand image and perception of product quality, while increasing consumer loyalty can be done by implementing marketing strategies that focus on increasing product resale value and customer satisfaction. Finally, the results of the independent-t-test state that there are significant differences between brand image, perceived quality, customer satisfaction, and consumer loyalty between Chinese and Japanese brand cars in Indonesia.

The Influence of Social Media and Brand Awareness on Interest to Buy Wardah Cosmetic Products Mediated by Trust

This quantitative research is to test the influence of social media, brand awareness and trust on buying interest in Wardah cosmetics, where trust is a mediating variable. Analysis using the Structural Equation model method with SmartPLS 3.0 software. In this research, the population is Wardah Cosmetics consumers in Jakarta who actively use Instagram social media, therefore the population is unknown, so based on the calculation the sample size for this research is 100 respondents. This research uses a non-probability sampling strategy with a purposive sampling method. The results of this study show that the influence of social media is not significant, while brand awareness and trust have a significant impact. The influence of social media on purchasing interest is limited due to various factors, such as differences in social media use between different generations, information overload on social media, and consumer preferences for direct shopping experiences. On the other hand, brand awareness has a significant impact because it makes it easier for consumers to recognize Wardah products among the various existing choices. Brand awareness is also closely related to perceived product quality, personal experience, promotions, and brand reputation, all of which contribute to increasing interest in purchasing Wardah cosmetic products. Trust also plays an important role in shaping purchasing interest, because it provides a psychological and social basis for consumer decision making.

Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasaan Pelanggan Larut Coffe

The purpose of this study was to determine the effect of product quality, service quality and price perception partially and simultaneously on customer satisfaction at Larut Coffe. This research uses quantitative methods. The population in this study were the customers of Larut Coffe. The sample used in this study was 100 respondents who were customers of Larut Coffe. In this study, purposive sampling was used, namely a technique with certain criteria, which in this study were buyers who came to Larut Coffe two or more times. The data collection method used is by distributing questionnaires to consumers to get 100 respondents according to predetermined criteria. Then the researcher conducted a survey after first testing the validity and reliability. The data analysis method used in this study is regression analysis. The results of the study prove that partially product quality has a significant and significant effect on customer satisfaction, the service quality variable has a significant effect on customer satisfaction and the price perception variable has a significant effect on customer satisfaction at Larut Coffe.

Pengaruh Kualitas Produk Dan Persepsi Harga Dalam Pengambilan Keputusan Pembelian Produk Mie Sedaap

This research was conducted with the aim of evaluating how product quality and price perceptions can influence purchasing decisions. A quantitative approach was used in this research, with an analysis model using path analysis using SmartPLS 4.0. The use of primary data through questionnaires is for information needs that describe the truth according to reality, therefore, the information obtained through this research can provide a valuable contribution to the decision-making process. The number of samples involved was 100 respondents, who were selected using purposive sampling techniques. The research results show that product quality has a significant impact on purchasing decisions, while price perceptions also have an impact on purchasing decisions.

The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism

This study examines psychological drivers influencing Turkish consumer choices, specifically Xenocentrism’s role in purchasing decisions. Analyzing data from 377 young, urban, educated respondents, the research explores the relationship between Xenocentrism, Animosity, and Product Judgment affecting the willingness to buy U.S. goods. Employing Structural Equation Modeling (SEM) and validated scales, the study challenges the conventional belief that Animosity toward a foreign country reduces purchase willingness. Findings indicate that Personal and National Animosity may coincide with or increase the propensity to purchase despite Product Judgments. This suggests a complex consumer decision-making paradigm, where Animosity is intertwined with identity assertion and perceived product quality. Results show Turkish consumers’ purchase intentions are grounded in product excellence, with perceived superiority shaping xenocentric buying preferences. The implications extend to rethinking consumer behavior models in emerging markets, accounting for the nuanced influences of Animosity, product evaluation, and global cultural narratives. This nuanced understanding of Xenocentrism contributes to the literature by delineating how consumer Animosity and global cultural narratives inform behavior in a post-truth world, providing actionable insights for both theorists and practitioners in the field.

Impact of Consumers Perceived Product Quality on Intention to Buy Smoked Seafood Through E-Commerce

The increasingly massive use of e-commerce in Indonesia has encouraged producers of seafood products to market their products through e-commerce. One of the most popular seafood products in Indonesia is smoked seafood. Smoked seafood with unique product quality characteristics and simple production technology have wider marketing potential if marketed through e-commerce. Therefore, to develop smoked seafood products through e-commerce, this study aims to determine the relationship between perceived quality of smoked seafood products and consumer purchase intentions through e-commerce. The data collection method used was through online questionnaire with multiple linear regression analysis. The analysis resulted in the findings that the factor having most influences to the intensity of consumers in buying smoked seafood products through e-commerce is user display. The implication of the results is that attractive user interface on an e-commerce platform can enhance consumers' interest and purchase intensity. Smoked seafood producers who will market their product through e-commerce need to pay attention to the design of product displays and provide a positive user experience to boost sales of their products.

Effect of Product Quality Perceptions on Satisfaction and Re-consumption Intention of Aruk Rice with The Addition of an Eco-Friendly Starter

Aruk rice is a typical food from the Bangka-Belitung Islands Province. Aruk rice is made from fermented cassava to extract and process the flour into granules. Much research has been done on aruk rice made traditionally. One of the main problems in making Aruk rice is that it takes a long time, which is 7–10 days. This affects the production rate of Aruk rice. Adding a starter can overcome the relatively long process of making Aruk rice. The purpose of this study was to analyze the effect of perceived product quality on satisfaction and the intention to re-consume Aruk rice with the addition of a starter. The research method uses a survey method. The sampling technique used was purposive sampling with a total of 100 respondents. Respondents in this study were people who had consumed traditional Aruk rice. Research data were analyzed by SEM-PLS using SmartPLS Software version 4.0. The results showed that directly, perception of product quality had a positive and significant effect on people’s satisfaction when consuming Aruk rice with the addition of an environmentally friendly starter. However, the perception of product quality has a negative and significant effect on the intention to re-consume Aruk rice with the addition of an environmentally friendly starter. People prefer to consume Aruk rice traditionally because they are used to it. Nonetheless, it was observed that satisfaction positively and significantly influenced the intention to re-consume Aruk rice when the environmentally friendly starter was used. Moreover, the perception of product quality indirectly influenced the re-consumption intentions of Aruk ricebby adding the starter. These finding offer an opportunity for Aruk rice makers to enhance the product’s quality to meet consumer desires, potentially increasing consumer intentions to re-consume Aruk rice.

Pengaruh Country of Origin terhadap Minat Beli Produk Skincare Wajah Korea Selatan dengan Persepsi Kualitas Produk sebagai Mediasi: Studi Kasus pada Mahasiswi Universitas Yapis Papua

This research aims to determine the influence of Country of Origin on Consumer Purchase Interest with Product Quality Perceptions as mediation among female students at Yapis University, Papua. The population in this study were female students from the Faculty of Economics and Business, Yapis University, Papua, with a total sample of 162 samples. This research uses a proportional sampling technique. The data collection method was carried out by distributing online questionnaires via Google Form. Respondents' attitudes were measured using an interval scale with two extreme categories. The data obtained was processed using quantitative analysis techniques with the help of the Amos for Windows version 24 program. The results of this research show that the country of origin variable has a positive and significant effect on the perception of the quality of Korean facial skincare products. Furthermore, the influence of country of origin on buying interest was found to be positive. Perception of product quality has a positive and significant effect on purchase intention. The country of origin variable has a positive and significant effect on purchase intention through perceptions of the quality of South Korean facial skincare products among FEB students at Yapis University, Papua.

Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Depot Air Pray Gondrong Jakarta

This study aims to determine the effect of product quality, service quality and price perceptions on purchasing decisions for Air Pray Gondrong Jakarta. The population in this study used a purposive sampling technique where the population taken was 100 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that product quality had a positive and significant effect on purchasing decisions with a path coefficient value of 0.269 and a significant t of 0.005. Service quality has a positive and significant effect on purchasing decisions with a path coefficient value of 0.178 and a significant t of 0.033. Price perception has a positive and significant effect on purchasing decisions with a path coefficient value of 0.400 and a significant t of 0.000.
 Keywords: Product quality, Services Quality, Price perceprtions, Purchasing decisions

Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation

PurposeThis study investigates the effects of vertical direction and rotation of English loan brand names in East Asian languages (Chinese and Korean) on processing fluency, perceived product quality and purchase intention.Design/methodology/approachFour experiments were conducted in China and Korea, employing a 2 (vertical direction: downward vs upward) X 3 (rotation: 0°/marquee vs 90° clockwise vs 90° counterclockwise) between-subjects factorial design.FindingsThe findings showed that when the English loan Chinese brand name was displayed downward, the marquee format was preferred, while counterclockwise rotation was favored when displayed upward. In Korean, clockwise rotation was preferred for downward presentation, while counterclockwise rotation was favored for upward presentation. The effects on purchase intention were mediated by processing fluency and perceived product quality.Practical implicationsThis research provides practical implications for global manufacturers and retailers, offering guidance on presenting brand names in East Asian languages and optimizing product packaging designs. For Chinese consumers, the marquee format is recommended for downward-oriented brand names, while counterclockwise rotation is effective for upward orientation. For Korean consumers, clockwise rotation is favored for downward presentation and counterclockwise rotation is preferred for upward presentation. Understanding linguistic habits allows the tailoring of brand presentations, enhancing brand perception and consumer responses.Originality/valueThis study contributes to understanding the role of cultural and linguistic influences on consumer information processing and product perception in vertical presentations of brand names.

How Traditional Production Shapes Perceptions of Product Quality

Abstract The current research examines how the knowledge that a product is made using a traditional method influences perceptions of its quality. We propose that consumers believe that a brand using traditional methods is beneficial for society because it is concerned about cultural preservation and this belief has a positive effect on perceived quality. Six experimental studies show that consumers evaluate products produced with a method described as traditional to be higher in quality than similar products that are not described as traditionally made and this effect is mediated by the belief that the brand is beneficial for society. Consistent with this theory, the positive effect of traditional production on perceived quality is attenuated when consumers view the brand to be unconcerned about cultural preservation, such as when the use of a traditional method is framed as a follower strategy (i.e., it imitates the actions of other brands) or when the brand is a multinational company. By showing that the mere mention of a traditional method can be another subtle way to position a brand as a moral actor, these findings contribute to the understanding of the link between perceived social responsibility and product evaluations.

No worries, eBay: displaying sales level information does not increase consumer price sensitivity

PurposeThis paper aims to study how price and sales level information influence consumer product perceptions and choices in online settings. It, in particular, tests whether displaying sales level information increases consumer price sensitivity, which is a potential strategic risk to retailers.Design/methodology/approachStudy 1 uses eBay data to investigate whether the interaction effects between price and sales level can be observed in an existing market. Study 2 involves online experiments across three product categories. Participants choose from product pairs that are shown with either the same or different prices and with no, the same or different sales levels.FindingsStudy 1 shows strong effects of a product’s displayed sales and price level on its daily sales but finds no interaction effect. Study 2 shows strong effects of price and sales levels on product choice but similarly finds no evidence that sales level information influences consumer price sensitivity, although it reveals an effect on quality perceptions. The results show how perceptions of quality, sacrifice and popularity mediate the effects of price and sales level information on product choice.Research limitations/implicationsStudy 1 has limited control over prices and sales levels. Study 2 involves only hypothetical choices.Practical implicationsThese findings indicate that businesses can use sales level information to manage consumer product quality perceptions and choices without having to be concerned that this will make consumers more price-sensitive.Originality/valueTo the best of the authors’ knowledge, this paper is the first to investigate how sales level information affects consumer responses to price differences in online contexts.