A Study on Consumer Preference towards Britannia Biscuits

Abstract

This research aims to conduct an in-depth study on consumer preferences regarding Britannia Biscuits, a prominent brand in the food and snack industry. Britannia has been a longstanding player, offering a diverse range of biscuits that cater to the varying tastes of consumers. Utilizing a mixed-methods research design, including surveys, interviews, and focus group discussions, this study seeks to unravel the factors influencing consumer preferences for Britannia Biscuits. Key objectives include analyzing consumer perceptions of product quality, taste, packaging, and brand loyalty. The study aims to identify the most popular biscuit variants and the reasons behind their popularity among consumers. Additionally, it seeks to understand the impact of marketing strategies and consumer demographics on the preferences for Britannia Biscuits. The findings of this research are anticipated to provide valuable insights for Britannia and other players in the food industry, assisting them in refining their product offerings and marketing approaches to better align with consumer preferences.