Perceived Product Quality Research Articles

The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism

This study examines psychological drivers influencing Turkish consumer choices, specifically Xenocentrism’s role in purchasing decisions. Analyzing data from 377 young, urban, educated respondents, the research explores the relationship between Xenocentrism, Animosity, and Product Judgment affecting the willingness to buy U.S. goods. Employing Structural Equation Modeling (SEM) and validated scales, the study challenges the conventional belief that Animosity toward a foreign country reduces purchase willingness. Findings indicate that Personal and National Animosity may coincide with or increase the propensity to purchase despite Product Judgments. This suggests a complex consumer decision-making paradigm, where Animosity is intertwined with identity assertion and perceived product quality. Results show Turkish consumers’ purchase intentions are grounded in product excellence, with perceived superiority shaping xenocentric buying preferences. The implications extend to rethinking consumer behavior models in emerging markets, accounting for the nuanced influences of Animosity, product evaluation, and global cultural narratives. This nuanced understanding of Xenocentrism contributes to the literature by delineating how consumer Animosity and global cultural narratives inform behavior in a post-truth world, providing actionable insights for both theorists and practitioners in the field.

Impact of Consumers Perceived Product Quality on Intention to Buy Smoked Seafood Through E-Commerce

The increasingly massive use of e-commerce in Indonesia has encouraged producers of seafood products to market their products through e-commerce. One of the most popular seafood products in Indonesia is smoked seafood. Smoked seafood with unique product quality characteristics and simple production technology have wider marketing potential if marketed through e-commerce. Therefore, to develop smoked seafood products through e-commerce, this study aims to determine the relationship between perceived quality of smoked seafood products and consumer purchase intentions through e-commerce. The data collection method used was through online questionnaire with multiple linear regression analysis. The analysis resulted in the findings that the factor having most influences to the intensity of consumers in buying smoked seafood products through e-commerce is user display. The implication of the results is that attractive user interface on an e-commerce platform can enhance consumers' interest and purchase intensity. Smoked seafood producers who will market their product through e-commerce need to pay attention to the design of product displays and provide a positive user experience to boost sales of their products.

Effect of Product Quality Perceptions on Satisfaction and Re-consumption Intention of Aruk Rice with The Addition of an Eco-Friendly Starter

Aruk rice is a typical food from the Bangka-Belitung Islands Province. Aruk rice is made from fermented cassava to extract and process the flour into granules. Much research has been done on aruk rice made traditionally. One of the main problems in making Aruk rice is that it takes a long time, which is 7–10 days. This affects the production rate of Aruk rice. Adding a starter can overcome the relatively long process of making Aruk rice. The purpose of this study was to analyze the effect of perceived product quality on satisfaction and the intention to re-consume Aruk rice with the addition of a starter. The research method uses a survey method. The sampling technique used was purposive sampling with a total of 100 respondents. Respondents in this study were people who had consumed traditional Aruk rice. Research data were analyzed by SEM-PLS using SmartPLS Software version 4.0. The results showed that directly, perception of product quality had a positive and significant effect on people’s satisfaction when consuming Aruk rice with the addition of an environmentally friendly starter. However, the perception of product quality has a negative and significant effect on the intention to re-consume Aruk rice with the addition of an environmentally friendly starter. People prefer to consume Aruk rice traditionally because they are used to it. Nonetheless, it was observed that satisfaction positively and significantly influenced the intention to re-consume Aruk rice when the environmentally friendly starter was used. Moreover, the perception of product quality indirectly influenced the re-consumption intentions of Aruk ricebby adding the starter. These finding offer an opportunity for Aruk rice makers to enhance the product’s quality to meet consumer desires, potentially increasing consumer intentions to re-consume Aruk rice.

Pengaruh Country of Origin terhadap Minat Beli Produk Skincare Wajah Korea Selatan dengan Persepsi Kualitas Produk sebagai Mediasi: Studi Kasus pada Mahasiswi Universitas Yapis Papua

This research aims to determine the influence of Country of Origin on Consumer Purchase Interest with Product Quality Perceptions as mediation among female students at Yapis University, Papua. The population in this study were female students from the Faculty of Economics and Business, Yapis University, Papua, with a total sample of 162 samples. This research uses a proportional sampling technique. The data collection method was carried out by distributing online questionnaires via Google Form. Respondents' attitudes were measured using an interval scale with two extreme categories. The data obtained was processed using quantitative analysis techniques with the help of the Amos for Windows version 24 program. The results of this research show that the country of origin variable has a positive and significant effect on the perception of the quality of Korean facial skincare products. Furthermore, the influence of country of origin on buying interest was found to be positive. Perception of product quality has a positive and significant effect on purchase intention. The country of origin variable has a positive and significant effect on purchase intention through perceptions of the quality of South Korean facial skincare products among FEB students at Yapis University, Papua.

Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Depot Air Pray Gondrong Jakarta

This study aims to determine the effect of product quality, service quality and price perceptions on purchasing decisions for Air Pray Gondrong Jakarta. The population in this study used a purposive sampling technique where the population taken was 100 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that product quality had a positive and significant effect on purchasing decisions with a path coefficient value of 0.269 and a significant t of 0.005. Service quality has a positive and significant effect on purchasing decisions with a path coefficient value of 0.178 and a significant t of 0.033. Price perception has a positive and significant effect on purchasing decisions with a path coefficient value of 0.400 and a significant t of 0.000.
 Keywords: Product quality, Services Quality, Price perceprtions, Purchasing decisions

Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation

PurposeThis study investigates the effects of vertical direction and rotation of English loan brand names in East Asian languages (Chinese and Korean) on processing fluency, perceived product quality and purchase intention.Design/methodology/approachFour experiments were conducted in China and Korea, employing a 2 (vertical direction: downward vs upward) X 3 (rotation: 0°/marquee vs 90° clockwise vs 90° counterclockwise) between-subjects factorial design.FindingsThe findings showed that when the English loan Chinese brand name was displayed downward, the marquee format was preferred, while counterclockwise rotation was favored when displayed upward. In Korean, clockwise rotation was preferred for downward presentation, while counterclockwise rotation was favored for upward presentation. The effects on purchase intention were mediated by processing fluency and perceived product quality.Practical implicationsThis research provides practical implications for global manufacturers and retailers, offering guidance on presenting brand names in East Asian languages and optimizing product packaging designs. For Chinese consumers, the marquee format is recommended for downward-oriented brand names, while counterclockwise rotation is effective for upward orientation. For Korean consumers, clockwise rotation is favored for downward presentation and counterclockwise rotation is preferred for upward presentation. Understanding linguistic habits allows the tailoring of brand presentations, enhancing brand perception and consumer responses.Originality/valueThis study contributes to understanding the role of cultural and linguistic influences on consumer information processing and product perception in vertical presentations of brand names.

How Traditional Production Shapes Perceptions of Product Quality

Abstract The current research examines how the knowledge that a product is made using a traditional method influences perceptions of its quality. We propose that consumers believe that a brand using traditional methods is beneficial for society because it is concerned about cultural preservation and this belief has a positive effect on perceived quality. Six experimental studies show that consumers evaluate products produced with a method described as traditional to be higher in quality than similar products that are not described as traditionally made and this effect is mediated by the belief that the brand is beneficial for society. Consistent with this theory, the positive effect of traditional production on perceived quality is attenuated when consumers view the brand to be unconcerned about cultural preservation, such as when the use of a traditional method is framed as a follower strategy (i.e., it imitates the actions of other brands) or when the brand is a multinational company. By showing that the mere mention of a traditional method can be another subtle way to position a brand as a moral actor, these findings contribute to the understanding of the link between perceived social responsibility and product evaluations.

No worries, eBay: displaying sales level information does not increase consumer price sensitivity

PurposeThis paper aims to study how price and sales level information influence consumer product perceptions and choices in online settings. It, in particular, tests whether displaying sales level information increases consumer price sensitivity, which is a potential strategic risk to retailers.Design/methodology/approachStudy 1 uses eBay data to investigate whether the interaction effects between price and sales level can be observed in an existing market. Study 2 involves online experiments across three product categories. Participants choose from product pairs that are shown with either the same or different prices and with no, the same or different sales levels.FindingsStudy 1 shows strong effects of a product’s displayed sales and price level on its daily sales but finds no interaction effect. Study 2 shows strong effects of price and sales levels on product choice but similarly finds no evidence that sales level information influences consumer price sensitivity, although it reveals an effect on quality perceptions. The results show how perceptions of quality, sacrifice and popularity mediate the effects of price and sales level information on product choice.Research limitations/implicationsStudy 1 has limited control over prices and sales levels. Study 2 involves only hypothetical choices.Practical implicationsThese findings indicate that businesses can use sales level information to manage consumer product quality perceptions and choices without having to be concerned that this will make consumers more price-sensitive.Originality/valueTo the best of the authors’ knowledge, this paper is the first to investigate how sales level information affects consumer responses to price differences in online contexts.

Friend or foe? The impact of refurbished products in markets with network effects and standards competition

AbstractThe practice of offering refurbished products has become increasingly prevalent, yet limited research has studied the potential consequences of this emerging product strategy on the market performance of the corresponding brand‐new products. This study addresses this gap by examining the impact of refurbished products in markets characterized by network effects and standards competition, while considering the developmental stage of the technology standard employed by the products. Introducing refurbished products, primarily remanufactured from returned items, can pose challenges such as sales cannibalization and negative perceptions of product quality. We propose that introducing refurbished products can also generate positive effects, because the availability of refurbished products can be perceived as an indication of sizable prior sales of the brand‐new counterparts, alleviating consumers' concerns regarding an insufficient user base and limited availability of complementary products. Our empirical and experimental studies consistently demonstrate that the availability of refurbished products adversely affects the market value and purchase intention of the corresponding brand‐new products employing established technology standards. In contrast, the introduction of refurbished products does not have such a detrimental effect on products utilizing unestablished standards. Moreover, for a specific group of consumers, this green product strategy increases their purchase intention of brand‐new products. The managerial implications of the findings are discussed.

Should the milkman return? The effect of a reusable packaging on product perceptions and behavioural intentions

This research investigates how consumers evaluate returnable packaging for fast-moving consumer goods. Through three online studies, we analysed how returnable packaging influences consumer behavioural intentions (intention to recommend and repurchase intention), overall attitudes and product perceptions (attitude towards the product, perceived product quality, packaging convenience and perceived contamination), and the perceived environment-friendliness of the packaging. The results demonstrate that consumers, overall, rate returnable packaging more positively than single-use packaging, regardless of the type of single-use packaging (conventional or recycled plastic), the appearance of the returnable packaging (identical or different to the single-use packaging), and whether the type of product inside is non-sensitive or sensitive (a bottle of all-purpose cleaner vs. a pot of Greek-style yoghurt). Finally, the relevance and limitations of these results are discussed and their practical implications for managers, packaging designers and retailers are highlighted.

Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

Abstract: The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?

AbstractRecent research has pointed out the importance of appearance similarity as a special instance of homophily. The current paper introduces body mass index (BMI) similarity as a convenient and powerful proxy of perceived appearance homophily in the context of female advertising models by showing process evidence and boundary conditions for the effect of BMI similarity on marketing‐relevant downstream variables. Study 1 tests how BMI similarity relates to a traditional measure of appearance homophily and perceived reliability of a female advertising model. Study 2 shows that BMI similarity influences perceived product quality and purchase intention. Website vividness negatively moderates the relationship between BMI similarity and product quality. Study 3 tests for alternative explanations and provides support for the mediating effect of appearance homophily for the relationship between BMI similarity and perceived product quality. The findings provide marketing managers with important insights on how to increase their marketing effectiveness by integrating BMI similarity into their marketing communications. Additionally, using BMI similarity serves as an alternative way to promote diversity and inclusion of models with plus‐size body type often sought by societal brands.

Research on warranties for different components in an open vertically integrated supply chain

How to set appropriate warranty periods for different components is a common problem for manufacturers who produce end products when pricing. This study investigates a pricing game between a vertically integrated manufacturer and an external end-product manufacturer with the vertically integrated manufacturer supplying the key component of the end product to the external end-product manufacturer and competing with the external end-product manufacturer in the terminal market as a leader. The two manufacturers make decisions on the warranty period for the key component and the end product without the key component respectively under a two-component structure. We assume that customers perceive product quality through warranty periods of different components and brand reputations of the manufacturers. The result shows that the manufacturer with a higher brand reputation has an incentive to offer a longer warranty period. However, due to the impact of corresponding warranty costs, there exist intervals of brand reputation in which the manufacturer provides a shorter warranty period for the key component or the end product without the key component than the competitor even though the brand reputation of this manufacturer is higher. The best choice for the vertically integrated manufacturer is to increase the key component wholesale price but keep the end product sale price unchanged when the brand reputation of the external end-product manufacturer gets stronger. Interestingly, the higher the brand reputation of the external end-product manufacturer, the greater the profit of the vertically integrated manufacturer. Related numerical examples and managerial insights are presented in this paper.

THE INFLUENCE OF TRUST, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS MEDIATED BY PURCHASE INTENTION

Indonesia has abundant natural resources, especially natural gas. However, using natural gas to meet household needs has yet to be utilized optimally, one of which is in Tarakan City. This research aims to determine the influence of trust, product quality and price perception through purchase intentions on purchasing decisions directly and indirectly. This research uses primary data with the data source distributing questionnaires via Google Forms. The data analysis technique uses Structural Equation Modeling (SEM) analysis, processed with SmartPLS version 3 software. The research results prove that the trust variable positively and significantly affects purchase intentions. The product quality variable has a positive and significant effect on purchase intentions. The price perception variable has a positive and significant effect on purchase intention. The purchase intention variable has a positive and significant effect on purchasing decisions. The trust variable does not affect purchasing decisions. The product quality variable does not affect purchasing decisions. The variable price perception through purchase intention does not affect purchasing decisions. From the results of the blindfolding analysis, results were obtained that showed good prediction accuracy with low criteria (0.02 – 015). The results of the model suitability analysis show that the suitability level for this research model is 63%.

Characteristics and Perceptions of the Community Regarding National Health Insurance in the Participation

This study aims to examine and analyze the characteristics and perceptions of the community regarding the National Health Insurance (Jaminan Kesehatan Nasional or JKN) in Toba district, as well as the participation of individuals in the JKN program. The research methodology employed in this study is quantitative in nature, utilizing a cross-sectional design. The population for this study consisted of 206,199 individuals, and the sampling technique employed was the Slovin method, resulting in a sample size of 399 participants. Based on the test results, there is a relationship between age and the community's perception of the national health insurance program (JKN) and their participation as JKN participants in Toba district. Gender also has a relationship with participation in the National Health Insurance program. The number of family members is also related to participation in the National Health Insurance program. Knowledge is associated with participation in the National Health Insurance program. The current needs of the community are related to participation in the National Health Insurance program. Expectations are associated with participation in the National Health Insurance program. Perceived product quality is also related to participation in the National Health Insurance program.

The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya

Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.

Exploring Consumer Demand in Women’s Professional Basketball

This research aimed to conceptualize the relationships between consumer demand and WNBA spectatorship from the Stimulus-Organism-Response perspective to better understand what product features of WNBA events impact consumption. As a league that fully embraces fan engagement through social justices initiatives, we do not know what specific core product features in the contemporary landscape of the WNBA lead to high perceptions of product quality and increased consumer demand. The Conceptual Framework of Consumer Demand for Core Product Features of the WNBA Live Game introduces Interactive Activity and Advocacy Programming as a way to understand the unique environmental features of WNBA consumption.

Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review

ABSTRACT The current Systematic Literature Review (SLR) represents the first attempt to systematically classify the factors influencing consumers’ decision-making process to purchase green cosmetics, based on a review of 60 studies from 2007 to 2022. The factors were classified using the Stimulus-Organism-Response (SOR) paradigm as the theoretical framework. The findings of the SLR indicate that consumers’ decision-making process is primarily driven by socio-psychological stimuli, such as environmental concern, health consciousness, and social norms. These stimuli trigger internal states in consumers, which consist of cognitive and affective states. The internal states are represented by facilitators, such as attitude towards green cosmetics, perceived product quality, and product knowledge, as well as inhibitors, such as perceived high price, skepticism, and greenwashing. Among the final responses, purchase intention was found to be the most detected in the reviewed studies. Regarding socio-demographic characteristics, the segment of green cosmetic consumers is mainly characterized by women, employed individuals, with a high level of education and income. The study also highlights the core limitations of the existing literature and proposes a research agenda for future investigations.

THE EFFECT OF SUSTAINABLE PACKAGING ON QUALITY PERCEPTION AND PURCHASE INTENTION: THE MODERATOR ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND HEALTH CONSCIOUSNESS

It is an undeniable fact that the source of problems such as global warming, climate change and environmental pollution is human beings. Increasing concern about the environment has forced people to be more conscious about the environment. The fact that the carbon footprint of all activities can be tracked has made consumers more environmentally conscious. Since most consumer products are packaged, their carbon footprint is not only dependent on the product itself, but also on its packaging. In order to reduce the environmental footprint of a product, it is necessary to change both the internal and external characteristics of the product (such as packaging) (Magnier et al., 2016). When the environmental activities of the companies are combined with the environmental attitudes of the consumers, more environmental products and initiatives have emerged. It is known that the marketing activities carried out by the companies affect the perception and behavior of the consumers. When the literature is examined, it is seen that the clues used about sustainability affect the perception of quality (Lee et al., 2013) and the items used in the packaging design affect the product perception (Becker et al., 2011; Gordon et al., 1994; Mugge et al., 2014). For these reasons, when environmentally friendly packaging is considered as a packaging feature, it is important to examine its effect on product quality perception. In this context, the effect of sustainable packaging on product quality perception and purchase intention will be examined within the scope of the research. In addition, environmental awareness and health awareness, which are consumer characteristics, will be tested as regulatory variables in the model. In this study, which is a quantitative research, experimental method will be used. The fact that similar studies have been carried out mostly in developed countries and that this study will be conducted in Turkey, which is a developing country, will provide the opportunity to make comparisons in terms of countries.

THE IMPACT OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON BOTTLED MINERAL WATER (BMW) PURCHASING DECISION IN JABODETABEK

The aims of the research are to find out and to analyze the impact of Product Quality, Brand Image, and Price Perception partially and simultaneously to the purchasing decision of Aqua, the brand of bottled mineral water. Primary data is used as the method of analyzing. The testing phases are done by using validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and coefficient determination test. The data is taken by using questionnaire, and the valid data gained in this research is 100 respondents who are the consumers of Aqua. The method of sampling used in this research is non probability sampling with accidental sampling technique. The instrument used in conducting the tests is SPSS 25 version The results showed that the variables of Product Quality, Brand Image, and Price Perception had a simultaneous and partial impact on the purchasing decision of bottled mineral water, Aqua. And the variable that has dominant impact on the purchasing decision of bottled mineral water, Aqua, is the Product Quality variable.