The article is focused on studies of domestic and foreign scientists concerning the aesthetic properties of landscapes. Different methodological approaches of analysis and description of the visual quality of landscapes are presented. The world experience in the application of methods to assess the landscape attractiveness of territories when arranging of recreational zones was studied. The analysis of different types of landscapes, their aesthetic advantages and disadvantages, as well as characteristics from the point of view of the arrangements of recreational areas was carried out. The relation between natural features of the area, its aesthetic parameters and the demand degree among vacationers was revealed. The features of the natural framework of the Belgorod region were determined; characteristic of regional landscape features, affecting the emotional perception of landscapes (chalk outcrops, wetlands of riverine lands, etc.) were identified. The assessment of the aesthetic attractiveness of landscapes is carried out using the territories of the Valuysky municipal district as an example. The localization of the areas with the greatest aesthetic attractiveness was determined and the promising territories for the development of recreational zones were identified. The compositional structure of the gully-like landscape was analyzed as one of the characteristic features for this region as a whole. Recommendations on the application of the assessment method for aesthetic of landscape attractiveness, taking into account regional characteristics the Belgorod region as an example were proposed.