Perceived Value Of Information Research Articles

Promoting the Use of Electric Vehicles on Social Media: The Effects of Message Framing, Point of Reference, and Political Affiliation on Perceived Information Value for Others and Purchase Intentions

This study examined how message framing, reference points, and political affiliation influence audiences’ perceived information value for others and purchase intentions regarding an organization’s promotion of electric vehicles (EVs) on social media. The results from an experiment showed that participants (n = 506) evaluated posts emphasizing benefits for the self of purchasing an EV to have greater information value for the recipients in their network than posts highlighting benefits for the environment. When political affiliation was considered, the effects of framing and reference points were only observed among Democrats. Democrats found self/gain and environment/loss posts to have greater information value for others. No significant effects were found regarding message framing, reference points, or their interactions on purchase intentions.

Menciptakan Minat Beli Produk Scarlett: Analisis Kontribusi Influencer, Word Of Mouth dan Brand Image

The purpose of this research is to analyze the contribution of influencers, word of mouth, and brand image in creating interest in buying a product. By using data collection techniques in this research, distributing questionnaires online to a sample of respondents who have been selected based on purposive sampling, namely Tasya Farasya followers who use Scarlett Whitening products. This research is quantitative research with the SEM (Structural Equation Modeling) method using SmartPLS and Lisrel software. The results of this research obtained several findings, namely Perceived Information Value from Influencers has a positive effect on Perceived Influence, Perceived Influence by Followers has a positive effect on Perceived WOM Communication, Perceived Influence by Followers has a positive effect on Intention to Purchase Recommended Brand, Perceived WOM Communication has a positive effect on Brand Image , Emotional Attachment with Influencers has a positive effect on Perceived Influence, Perceived WOM Communication has a positive effect on Intention to Purchase Recommended Brand, Brand Image has a positive effect on Intention to Purchase Recommended Brand

Analisis Pengaruh Influencer terhadap Keputusan Pembelian Ditinjau Dari Keterikatan Emosional, Perceived Information Value, Perceived Influence, Wom Positif

Social Media Influencer Marketing or KOL (Key Opinion Leader) is a promotional tool for a brand to hire the services of well-known celebrities or community leaders to promote their products and services. The influence of influencers on purchasing decisions today is enormous. So in this case the research aims to see the effect of the relationship between variables on purchase intention with the influencer object being Natasha Surya as one of the brand ambassadors for home living products. In this study only used 5 variables, namely emotional attachment, perceived information value, perceived influence, Positive WOM Communication, and purchase intention. In this research, data collection was carried out by distributing questionnaires online through social media Instagram and TikTok to 200 respondents, using a 5-point Likert scale to measure 20 question items. To test the research model of this study using SEM-PLS. So that the results of data processing are obtained as follows: The results of this study concluded that emotional attachment has a positive effect on perceived influence, perceived information value has an effect on perceived influence. perceived influence has a positive effect on WOM communication, then perceived influence has a positive effect on purchase intention, and the last shows that WOM communication has no significant effect on purchase intention. It is hoped that the results of this research can help companies out there determine which influencer is good for promoting their brand.
 Keywords: Emotional attachment, Perceived Information Value, Perceived Influence, Positive WOM Communication, Purchase Intention

Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions

ABSTRACT Electronic cigarette brands are increasingly using social media to advertise their products. This study examined effects of advertising message claim type (reduced risk [‘Healthier than regular cigarettes’], cessation [‘Quit smoking using e-cigarettes’] versus no message claim) and health warning labels (presence versus absence) in celebrity-endorsed Instagram e-cigarette brand advertisements. A 3 × 2 between-subjects experiment was conducted through an online questionnaire, with participants (N = 275) randomly assigned to 1 of 6 experimental conditions. Presence of a health warning label exerted significant main effects on attitude towards the ad, intention to use e-cigarettes, and brand attitude, and interacted with message claim type to affect these dependent measures. Health consciousness, perceived information value, and celebrity identification also significantly moderated between presence of a health warning label and attitude towards the ad, intention to use e-cigarettes, and brand attitude. Presence of health warning labels in social media-based e-cigarette ads may therefore mitigate potential effects of positive advertising claims in these ads. Implications for regulatory agencies and future research are discussed.

How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value

ABSTRACT Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects follower behaviour. This research examines the role of emotional attachment and perceived information value in the process of influence that can lead followers to manifest behavioural intentions toward the brands endorsed by influencers. The results show that both factors act as determinants of followers’ perceived influence, which in turn predicts followers’ positive word-of-mouth (WOM) about recommended brands and purchase intention. In fact, perceived influence plays a mediating role in these relationships. Positive WOM and purchase intention are also significantly related. The findings contribute to a deeper understanding of the nature and effects of the persuasive power of social media influencers. Key implications for researchers and practitioners are discussed.

Antecedents of Generation Y consumers’ usage frequency of online consumer reviews

Purpose The purpose of this paper is to examine the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer reviews. Design/methodology/approach The paper proposes and tests, with structural equation modelling analysis of moment structures, a research model using data from a large sample of Generation Y consumers. Findings The results confirm that Generation Y consumers perceive online reviews to be informative, entertaining, credible and valuable, and that they frequently consult such reviews. More specifically, the empirical analysis confirms that perceived information value, perceived entertainment value and perceived credibility significantly influenced the perceived value that Generation Y attach to online consumer reviews, which, in turn, was a significant predictor of their usage frequency of such reviews. Practical implications The results highlight the strategic importance of integrating online consumer reviews into the marketing communication mix when targeting Generation Y, together with the necessity of having filtering mechanisms to ensure that only authentic reviews are published and the need to implement tactics to ensure that such reviews are informative and entertaining and, consequently, of value. Originality/value This study contributes to marketers’ comprehension of strategically using online consumer reviews when targeting the Generation Y segment.

Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands

Through two studies, this research examined consumer responses to empowerment hashtags in social media–based fashion advertising. The findings of Study 1 indicated that consumers showed more favorable attitudes toward empowerment-campaign hashtags than brand-name hashtags, and that the perceived information value of hashtags meditated the relationship between hashtag type and attitudes toward the hashtags. Furthermore, consumer responses to the two hashtag types varied depending on the sophistication dimension of brand personality. Study 2 extended Study 1 by further examining the effects of empowerment hashtags on consumers’ attitudes toward ads and consumer–brand identification. Participants perceived greater information value from empowerment hashtags, showed more favorable attitudes toward the ads with empowerment hashtags, and identified more strongly with advertised brands. Theoretical and practical implications are discussed.

Pro-veganism on Instagram

PurposeThrough two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages.Design/methodology/approachExperiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and message types (egoistic vs altruistic) on consumer responses to Instagram-based pro-veganism content. Experiment 2 (N = 288) examined effects of source type (celebrity vs noncelebrity) and message valence (positive vs negative) on consumer responses to Instagram-based pro-veganism content.FindingsResults demonstrated significant main effects of organization type, with consumers indicating more positive attitudes and higher credibility toward the brand. Significant main effects of message type were also found, with altruistic messages eliciting higher perceived information value than egoistic messages. Subjective norms had moderating effects on attitude toward the organization, while attitude toward veganism had moderating effects on perceived information value. Results also indicated significant main effects of message valence on perceived information value of pro-veganism Instagram posts and significant interaction effects of the two manipulated factors on intention to spread electronic word-of-mouth (eWOM) about pro-veganism.Originality/valueImplications for use of Instagram-based health marketing communication about veganism were discussed. Specifically, organizations looking to use social media to influence attitudes and behavioral intentions toward health issues should seek to reach their target audiences through selecting endorsers and messages that will optimally present the health issue in a relatable and engaging way.

Excessive Enterprise Social Media Use Behavior at Work: Role of Communication Visibility and Perspective of Uses and Gratifications Theory

As the popularity of enterprise social media (ESM) increases in organizations, recent studies have shown that ESM may be excessively used at work, triggering negative consequences for employees and organizations. Drawing on uses and gratifications theory (UGT), we propose a theoretical model to test how the communication visibility-message transparency and network translucence-enabled by ESM affects employees' excessive use of ESM at work by satisfying their different needs (i.e., social, content, and hedonic needs); the gratifications of these needs are reflected through employees' perceived values, including perceived social, information, and hedonic values. We analyzed a valid sample consisted of 301 Chinese employees using ESM through smart-PLS to verify the model. The data analysis results indicate that both message transparency and network translucence are positively correlated with employees' perceived social, information, and hedonic values. Perceived social value and perceived information value exert positive influences on excessive ESM use by employees, whereas perceived hedonic value has no significant effect on employees' excessive use of ESM. The findings also show that the relationship between ESM communication visibility affordance and employees' excessive ESM use is fully mediated by their perceived social value and perceived information value. These findings enrich the existing research on ESM and excessive use behavior and help inspire organizations to guide and manage the use of ESM by employees.

Modelling the Effect of Website Quality and Perceived Information Value on Tourist Satisfaction: A Survey of Hotels in Phuket, Thailand

This paper presents the investigation of the effect of website quality on tourist satisfaction. It focuses on an issue of the hotel industry in Phuket Province, Thailand: Does the website quality of hotels affect the relationship between the perceived value and tourist satisfaction? The results indicate that only the service quality aspect of website quality was affect positively associated with tourist satisfaction, whereas the service quality and information quality of hotel websites were not affect associated with the perceived information value. The perceived information value was affect strongly positively associated with tourist satisfaction.

An Exploration of the Effects of Photograph Content, Photograph Source, and Price on Consumers’ Online Travel Booking Intentions

This research employed two experimental studies to examine the relationship of photograph content with consumers’ online travel booking intentions, the role of photograph source in this relationship, and the impact of photograph content on consumer reaction to price. Study 1’s findings suggest that perceived information value mediates the effect of photograph content on consumers’ booking intentions, with product-focused photographs perceived as being higher in information value than experience-focused photographs. Further, perceived photograph credibility was found to influence consumer reaction to photograph content, with photograph source moderating the photograph content-perceived photograph credibility relationship. Study 2’s findings suggest that photograph content moderates the price–booking intentions relationship. When the price is higher than the average in the market, consumers are likely to rely more heavily on product-focused photographs than on experience-focused photographs to inform the booking decision. Together, the findings of these studies can guide travel marketers in developing cost-effective, photograph-based online content.

The effect of personality on salespeople’s information gathering

PurposeThe purpose of this paper is to test the direct effects of intrinsic motivation, perceived information value, activity perception, perceived organizational support, and adaptive selling on the propensity to collect market information and how locus of control (LOC) moderates these effects.Design/methodology/approachData were collected using a cross-sectional design with a web-based survey. The respondents were business-to-business salespeople. All relationships were tested by regression modeling.FindingsSupport was found for most direct effects, and LOC moderated all supported direct effects. Thus, adding LOC as a moderator will increase the understanding of what motivates salespeople to gather information.Research limitations/implicationsThis study shows that using the theoretical construct of personality as a moderator increases the understanding of what motivates salespeople to collect information.Practical implicationsSales leaders use different motivational tools to ensure that their sales forces focus on important tasks, but the responses to a specific motivational tool may differ among salespeople. The most prominent managerial contribution of the present study is a possible explanation of why salespeople differ in information collection even when the same motivational tools are used.Originality/valueSeveral researchers have focused on what drives salespeople to collect, share, and use market information at the individual-level perspective, but despite the long history of studies of the relationship between motivation and personality, focus on the effects of individual differences is lacking. This paper addresses this gap and shows how personality differences have a moderating effect on the propensity of salespeople to collect market information.

스마트폰 관광정보 어플리케이션 이용자의 관여도, 정보가치, 관광정보 사용행동, 그리고 e-커뮤니케이션의 역할

As a result of rapidly increased smart-phone application development, it is critical to identify the influential factors of the information search process of users. In addition, the communication activities in the circumstance of smart-phone application need to be identified. Therefore, the purpose of this paper is to investigate the relationships among the information involvement, information value, information search behavior, and the types of e-communication through a smart-phone application in relation to tourism information. A total of 1,040 data were collected from an on-site survey and 480 were analyzed using an SPSS program. The results indicate that the smart phone application user information search activities and types of e-communication should be significantly related to information involvement, perceived information value (hedonic, risk avoidance, utilitarian), and the use of language. This must be done while simultaneously controlling for demographic characteristics. Based on the results of this research, theoretical and practical implications of these findings are discussed.

레스토랑 스마트폰 어플리케이션 콘텐츠의 유형에 따른 정보 가치, 정보 감각, 사전지식의 역할에 대한 연구

As smart phone use is commonplace, mobile users’ perceived information value is a critical issue. As a result, various types of mobile application content have been developed and become important in the research field. It is proposed that there are relationships between mobile applications and content usage. In addition, we investigated the influence of controlled variables, information sense and prior knowledge, on the relationships between mobile applications and content usage. We found moderating effects on a user’s prior knowledge as well as visual, tactile, and auditory sensory information when using mobile applications. According to this study, the results showed a significant relationship between the type of restaurant content-aware mobile applications and users’ perceived information value. Also, sensory information and prior knowledge have been shown to act as a significant moderating factor. To sum up the results of this study, types of contents such as a location search or reservation enabler were perceived as useful by actual users. The possibility that information with the sensory properties can be an effective delivery means for restaurant visitors was confirmed by this research.

Making Reservations Online: The Impact of Consumer-Written and System-Aggregated User-Generated Content (UGC) in Travel Booking Websites on Consumers’ Behavioral Intentions

ABSTRACTThis study examines how consumer-written and system-aggregated user-generated content (UGC) on travel booking websites jointly influence consumer behavior. The purpose of this research is to test the effects of different types of UGC on various consumer behavior outcomes. Experiment 1 found a significant interaction effect between UGC type (consumer-written versus system-aggregated) and valence (positive versus negative) on product evaluation, perceived information value, and satisfaction. Experiment 2 found a significant interaction between consumer-written and system-aggregated UGC valences. When consumer-written UGC was negative, consumers demonstrated more negative product evaluation and lower buying intention, regardless of system-aggregated UGC valence. When consumer-written and system-aggregated UGC valences matched, consumers indicated greater perceived information value, satisfaction, and future behavioral intention. Trustworthiness partially mediated the effect of the fit between consumer-written and system-aggregated UGC on consumer satisfaction.

Affect as a Decision-Making System of the Present

A variety of empirical findings reviewed in this research support the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, this research advances the specific hypothesis that affective feelings are relied on more (weighted more heavily) in judgments whose outcomes and targets are closer to the present than in those whose outcomes and targets are temporally more distant. Results from five experiments show that temporal proximity (a) amplifies the relative preference for options that are affectively superior and (b) increases the effects of incidental affect on evaluations. These effects are observed when compared to a more distant future as well as to a more distant past, and (c) they appear to be linked to a greater perceived information value of affective feelings in judgments whose outcomes and targets are closer to the present. Theoretical implications are discussed.

Travel Destination Websites: Cross-Cultural Effects on Perceived Information Value and Performance Evaluation

ABSTRACT Tourism researchers and destination marketers have been increasingly emphasizing the use of tourism websites for effective destination promotion purposes. Using the official Korean Tourism Guide website as a venue, a survey instrument collected primary data (N = 493) in three countries (Korea, China, and the United States). In an effort to detect cross-cultural effects on relevant factors in online travel information search behavior, this study attempts to apply the information value structure (Cho & Jang, 2008) to travel destination websites and also to develop a valid instrument to evaluate the performance of the website across nationalities. The results reveal that the cross-cultural effects on the hypothesized factors are consistently significant across nationalities, providing valuable insights into the development of travel destination websites to effectively cater to different source markets.

Value of Travel Information

For models of the use of advanced travel information services (ATISs) and their effect on traveler behavior to be realistic from a behavioral point of view, conceptualizations of travelers’ perceptions of the value of information must be valid. This paper presents a formulation of perceived information value based on the idea that travelers face different types of uncertainty when choosing from and executing travel alternatives, such as routes, travel modes, and departure times. Notions of Bayesian updating are then applied to represent the effect of singular messages from an information service. Acquiring information is deemed valuable to the extent that travelers expect, on the basis of the information received, that their update in perception results in a decrease in the levels of uncertainty they face. Numerical examples that are presented aim to verify the derived measures for uncertainty and perceived information value. This is done by varying proven determinants of uncertainty and ATIS use and investigating the effects on the derived measures for uncertainty of choice and execution and on perceived information value. It appears that trends that occur in the measures developed correspond to common intuition and empirical evidence from the literature on ATIS use; this indicates a certain degree of behavioral validity of these measures. In future research, these measures will be used in simulation and model estimation and applied to study a variety of trends in travelers’ use of information services.

Value of Travel Information: Theoretical Framework and Numerical Examples

For models of the use of advanced travel information services (ATISs) and their effect on traveler behavior to be realistic from a behavioral point of view, conceptualizations of travelers' perceptions of the value of information must be valid. This paper presents a formulation of perceived information value based on the idea that travelers face different types of uncertainty when choosing from and executing travel alternatives, such as routes, travel modes, and departure times. Notions of Bayesian updating are then applied to represent the effect of singular messages from an information service. Acquiring information is deemed valuable to the extent that travelers expect, on the basis of the information received, that their update in perception results in a decrease in the levels of uncertainty they face. Numerical examples that are presented aim to verify the derived measures for uncertainty and perceived information value. This is done by varying proven determinants of uncertainty and ATIS use and inve...

Value of Supplier Information in the Decision Proces

A critical factor in making purchasing decisions is a firm's ability to obtain supplier information of value to key sourcing decisions. This article presents the results of a research project which extends the earlier research conducted by Monczka, Giunipero, and Reck. The objective was to identify the types of information purchasing professionals utilize in making sourcing decisions, to determine the value they attach to different types of information categories, and to identify significant differences in perceived information value attributable to the type of purchase, size of the buying firm, and position level.The results of this study indicate that there are differences in the perceived value of different types of information across purchase categories. Additionally, based on a comparison with the earlier research, the relative value purchasers place on different types of supplier information has changed significantly over time. These results and their managerial implications are discussed in the article.