Abstract
A critical factor in making purchasing decisions is a firm's ability to obtain supplier information of value to key sourcing decisions. This article presents the results of a research project which extends the earlier research conducted by Monczka, Giunipero, and Reck. The objective was to identify the types of information purchasing professionals utilize in making sourcing decisions, to determine the value they attach to different types of information categories, and to identify significant differences in perceived information value attributable to the type of purchase, size of the buying firm, and position level.The results of this study indicate that there are differences in the perceived value of different types of information across purchase categories. Additionally, based on a comparison with the earlier research, the relative value purchasers place on different types of supplier information has changed significantly over time. These results and their managerial implications are discussed in the article.
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