Abstract

As the popularity of enterprise social media (ESM) increases in organizations, recent studies have shown that ESM may be excessively used at work, triggering negative consequences for employees and organizations. Drawing on uses and gratifications theory (UGT), we propose a theoretical model to test how the communication visibility-message transparency and network translucence-enabled by ESM affects employees' excessive use of ESM at work by satisfying their different needs (i.e., social, content, and hedonic needs); the gratifications of these needs are reflected through employees' perceived values, including perceived social, information, and hedonic values. We analyzed a valid sample consisted of 301 Chinese employees using ESM through smart-PLS to verify the model. The data analysis results indicate that both message transparency and network translucence are positively correlated with employees' perceived social, information, and hedonic values. Perceived social value and perceived information value exert positive influences on excessive ESM use by employees, whereas perceived hedonic value has no significant effect on employees' excessive use of ESM. The findings also show that the relationship between ESM communication visibility affordance and employees' excessive ESM use is fully mediated by their perceived social value and perceived information value. These findings enrich the existing research on ESM and excessive use behavior and help inspire organizations to guide and manage the use of ESM by employees.

Highlights

  • With the continuous development of information technology (IT), social media has gradually penetrated all areas of human social life, such as people's daily life [1], education [2], and work [3]

  • Since partial least squares (PLS) is a mature structural equation modeling estimation method, it has no restrictions on sample distribution, so it is appropriate for the development of empirical research [46, 95, 97, 98], which means that this tool seems to be suitable for our study

  • This study explored the relationship between communication visibility enabled by enterprise social media (ESM) and excessive ESM use at work by employees based on the perspective of uses and gratifications theory (UGT)

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Summary

Introduction

With the continuous development of information technology (IT), social media has gradually penetrated all areas of human social life, such as people's daily life [1], education [2], and work [3]. More and more companies are aware of the development potential that social media brings to the workplace and are committed to deploying enterprise social media (ESM) internally to improve the current working environment by promoting communication and collaboration within organizations [4,5,6,7]. Based on the research of Leonardi, et al [4], ESM is defined as the “webbased platforms that allow workers to (1) communicate messages with specific coworkers or broadcast messages to everyone in the organization; (2) explicitly indicate or implicitly reveal particular coworkers as communication partners; (3) post, edit, and sort text and files linked to VOLUME XX, 2020.

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