People's Consumption Research Articles

Analysis on the Marketing Advantages of Customized Jewelry under the Background of Internet +

The market competition of commodities is becoming more and more fierce, and the growth of network provides consumers with more choices, which brings great convenience to people's life and work. In the big environment, the marketing of enterprises is inseparable from the Internet. The rapid popularization of the Internet has greatly changed people's consumption concepts and habits. The result of this rapid development is that e-commerce enterprises have no output matching the scale, and their ability to fight against changes in economic forms is weak, as well as in the jewelry field. As a brand-new modern marketing method, online marketing is a supplement to the traditional jewelry marketing model. It is undoubtedly the best way to deal with the impact by combining online marketing with jewelry industry. This paper analyzes the necessity of changing the marketing strategy of customized jewelry under the background of "Internet +", expounds the advantages and challenges of customized jewelry marketing activities under the background of "Internet +", and finally puts forward the main measures for jewelry enterprises to carry out marketing activities under the background of "Internet +".

Effectiveness of strategies to reduce risky alcohol consumption among youth living in rural or remote areas: a systematic review.

This review aimed to evaluate the effectiveness of strategies to reduce risky alcohol consumption among youth living in rural and remote areas. Youth living in rural and remote areas are more likely to drink alcohol and experience alcohol-related harm than youth living in urban locations. This review assessed the effectiveness of strategies to reduce young people's risky alcohol consumption in rural and remote areas. We considered papers that included youth (aged 12 to 24 years; also referred to in this review as young people ) who were identified as living in rural or remote locations. Any intervention or strategy designed to reduce or prevent alcohol consumption among this population was included. The primary outcome was frequency of short-term risky alcohol consumption as measured by self-reported incidents of drinking 5 or more standard drinks in 1 session. We conducted this systematic review in accordance with the JBI methodology for systematic reviews of effectiveness. We searched for published and unpublished English-language studies and gray literature from 1999 to December 2021. Two authors screened titles and abstracts before full-text screening and data extraction. Two authors reviewed the extracted data to identify studies that reported duplicate data (eg, due to progressive publication of longitudinal data sets) and, where multiple studies reported the same data set, the study with the measure most proximal to the primary outcome measure and/or with the longest follow-up was selected. Two authors then critically appraised the studies. There were no interventions that were assessed for impact on the primary outcome in more than 1 study; in turn, the feasibility and utility of statistical pooling and the Summary of Findings were limited. Instead, results and certainty of evidence is provided in narrative format. Twenty-eight articles reporting on 16 studies were included in the review: 10 randomized controlled trials, 4 quasi-experimental studies, and 2 cohort studies. All studies except 1 were conducted in the United States. Only 3 studies measured the primary outcome of short-term risky alcohol consumption and included a comparison group. A meta-analysis of 2 of these studies showed that interventions that included motivational interviewing had a small and non-significant effect on short-term risky alcohol consumption among Indigenous youth in the United States. Meta-analyses of the effect of a variety of interventions on secondary outcomes demonstrated that intervention was not more effective than control for reducing past month drunkenness; however, intervention was more effective for reducing past month alcohol use (odds radio 0.3; 95% CI 0.13 to 0.67; P =0.003). The heterogeneity of effects was evident within these meta-analyses as well as in the studies unable to be meta-analyzed. Based on this review, no interventions can be broadly recommended for reducing short-term risky alcohol consumption among youth in rural and remote areas. Further research to increase the robustness of available evidence in relation to the effectiveness of strategies to reduce short-term risky alcohol consumption among youth in rural and remote areas is urgently required. PROSPERO CRD42020167834.

Pengaruh Revolusi Industri 4.0 Terhadap Konsumerisme Warga Lokal Desa Sumbersari, Kecamatan Sumbersari, Kabupaten Jember

The technology-based rapid changes that are often referred to as the Industrial Revolution 4.0 have had a major impact on various aspects of people's lives both from Indonesia and the international scene, one of which is the lifestyle of people's consumption. The ease of access to information and the increasing popularity of e-commerce make it easy for people to be tempted to buy things they don't really need. Moreover, it is marked by the presence of social media and digital advertising which reinforces people's lifestyles to become increasingly consumptive with the desired standard of living and forces consumers to buy products that meet these standards. Therefore, it is important for people to understand and be aware of managing their needs within financial limits and use technology wisely to improve their quality of life, thereby avoiding or minimizing a consumptive lifestyle. Researchers will explore this major phenomenon using a descriptive-based qualitative approach. In addition, it is concerned with the theory of Herbert Mead, namely Symbolic Interactionism as a reference for the impact and characteristics that have arisen as a result of the Industrial Revolution 4.0.

RESEARCH ON THE APPLICATION OF INTERNET OF THINGS IN THE COLD CHAIN LOGISTICS OF AGRICULTURAL PRODUCTS

Based on the introduction of the concept and characteristics of cold chain logistics for agricultural products e-commerce, this article explains the rapid development of e-commerce and the application of the Internet of things in cold chain logistics have brought earth-shaking changes to people's consumption patterns, the current deficiencies in the cold chain logistics management of agricultural products and the urgent needs for the application of the Internet of things information system, and analyzes the application of Internet of things in different stages of cold chain logistics for fresh agricultural products such as pre-cooling at the place of production, processing and packaging, cold chain transportation and sales. Research conclusions show that by using Internet of things to optimize the cold chain logistics system of fresh agricultural products as a whole, building a fast, effective, and full traceable cold chain IOT information system can promote the efficient and stable development of cold chain logistics and transportation of fresh agricultural products.

Rancang Bangun Sistem Monitoring Tempat Sampah Berbasis Internet of Things Menggunakan Node-Red

The rapid development of development has not been matched by serious awareness of environmental impacts. Especially garbage. This is usually present as a risk for a city that moves to become a big city. A large population with a high growth rate results in an increase in the volume of waste. In addition, people's consumption patterns contribute to the emergence of increasingly diverse types of waste, including packaging waste which is dangerous and/or difficult to decompose by natural processes and can damage the surrounding environment. is very vital. Many cities in Indonesia in building Final Disposal Sites (TPA) do not pay attention to the standards for making TPA and pay attention to Environmental Impact Analysis (AMDAL). It is no doubt that many cases in big cities arise due to waste, both household waste and industrial waste because it is not treated and managed properly.

A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion.

The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use of social media to carry out online advertising promotion, and then achieve better marketing, is one of the core issues that the marketing industry must pay attention to and solve. Therefore, this study takes the advertiser as the decision-maker, maximizes the number of full playing, likes, comments and forwarding, and minimizes the cost of advertising promotion as the decision-making goals, and Key Opinion Leader (KOL) selection as the decision vector. Based on this, a multi-objective uncertain programming model of advertising promotion is constructed. Among them, the chance-entropy constraint is proposed by combining the entropy constraint and the chance constraint. In addition, the multi-objective uncertain programming model is transformed into a clear single-objective model through mathematical derivation and linear weighting of the model. Finally, the practicability and effectiveness of the model are verified by numerical simulation, and decision-making suggestions for advertising promotion are put forward.

The Impact of New Media Marketing to Peoples Consumption Behaviour

The existence of the Internet has a great impact on people's lives, among which people's consumption patterns and sales methods are greatly affected. As we all know, people's lives are deeply affected by the network. This has also profoundly affected the way people shop. Now people can surf on the online platforms through mobile phones and other electronic devices, in which people can watch short videos on these platforms. In these short videos, bloggers will insert advertisements from time to time. At the same time, many bloggers also use these platforms for publicity. The main group selling and buying on the internet using media is young people. These young people spend a lot of time and money on online shopping, especially on beauty industry. These consumers are easily guided by the herd effect to follow the trend of buying. There are two main ways to use media to promote on the network: live broadcast and video embedded advertising. Beauty companies can make better use of the convenience of the network to sell. However, many problems will arise in the process of online purchase. For example, the goods do not match with the pictures shown online, and the quality of the goods is poor. So the media has a great impact on people's consumption patterns, and these effects are either good or bad.

Research on Chinse Residents’ Consumption Intention of Smart Home Appliances after COVID-19

Smart home appliances are an inevitable trend for future development, but COVID-19 has affected people's consumption structure. This study aims to investigate the consumption intention of smart home appliances after COVID-19 among Chinese residents and examine whether they differ based on gender, age, population size, education level, and income. A random sampling survey was used to collect 1599 questionnaire data. Use descriptive and differential analysis of SPSS 27 to analyse the collected data. The results found that the mean score of residents to consume smart appliances was 3.82, and the mean of repeated consumption intention is the highest, followed by the initial consumption, and the intention to pay more money has the lowest mean score. Additionally, the study found no significant difference in the gender and income of residents on their intention to consume smart home appliances. Meanwhile, there were significant differences in age, education level, and population size. Finally, the researcher proposed to enhance residents' intention to consume smart home appliances from three aspects: advertising, promotion, and quality.

New Media and Consumers' Behavior: Impacts and Mechanism

In the Internet era, traditional media's one-way information transmission technique is becoming unable to suit people's diverse needs, so a new media marketing method that can deliver information in both directions came into being. The rapid development of new media has had an impact on our information environment, people's consumption habits altered, and new business models and economic operating modes emerged. New media can be viewed as both a challenge to old consumption theory and an innovation and development of classical theory. The evolution of new media has increased the communication channels of individual and group emotions, resulting in changes in consumer behavior. Given the circumstances, this paper analyzes the behavior of consumers in this event through the case analysis method of the positive donation behavior of Hongxingerke Company for disaster areas, which triggered netizens to buy brand crazes. The study found that under the influence of a group environment, consumers are vulnerable to emotional influence, resulting in blind conformity behavior and wild consumption behavior after impulse. It demonstrates that, as a result of the new media environment's effect, consumption will be influenced by the network environment in order to produce a sales atmosphere and modify its original consuming behavior. This study has a reminder and reflection relevance for consumers' behavior in real life as a result of the effect of new media environments.

The Effect of Economic Factors on Coffee Consumption in Rukungiri District, South-Western Uganda

Rukungiri District production and marketing department has pursued campaigns to educate the public about the health benefits of coffee, including its high antioxidant content, potential to prevent certain malignancies, and potential to lower type 2 diabetes risk. Despite these efforts, the District still has a low level of coffee consumption. This study tried to determine whether economic variables could be responsible for the low consumption. Through the use of both quantitative and qualitative methods and a cross-sectional survey research design, this study was able to quickly assess the relationship between the study variables. Simple random and purposeful sampling methods were used to choose a sample of 123 respondents. The thematic analysis method was utilized to assess the qualitative data, while SPSS Version 23.0 was used to analyze the quantitative data. Based on the study's aims, quantitative data were presented in tables as descriptive statistics, correlations, and regressions. The study discovered a substantial positive association between economic parameters and coffee intake (r = 0. 876, P.01). Coffee consumption is influenced by the economic status in terms of higher incomes, wages, and general standards of living because these factors have a tendency to affect people's consumption habits. The study also came to the conclusion that raising the economic standing of residents of the Rukungiri District is what will drive up coffee consumption.

Loan Risk Prediction Model based on Random Forest

As people's consumption habits change, loan plays a crucial role in our modern society. It provides individuals who do not have sufficient money with funds to purchase residential property or start a business. However, for avoiding unpleasant loan defaults, all financial institutions will first assess the borrower's risk index. By predicting the default risk of the borrower to decide whether to lend money. Machine learning algorithms, including random forest, linear regression and so on, have been benefited most of the real-world applications. With the development of machine learning methods, this paper, based on the personal history loan data of an institution studies the loan default risk, and uses the random forest classification model to predict the possibility of loan default. The result showed that the accuracy of this method was 85.62%, which show its application ability of real-world loan prediction and benefits the manager to decide the degree of risk for loan grant.

Research on the Influence of E-commerce Development on Social Economy

The rapid development of e-commerce has indirectly contributed to the development of the national economy as it moves into people's lives and changes and influences their lives. As a new transaction mode different from the traditional one, e-commerce introduces manufacturers, distributors, consumers, and governments into a digital virtual space, allowing people to quickly accomplish more complex business activities without being restricted by geography and time. Integrating manual and electronic information processing into an inseparable whole optimizes the allocation of resources and improves the rigor and efficiency of business system operations. Therefore, the development of e-commerce has a multifaceted impact on society, the economy, and life. This paper analyzes the influence of e-commerce on people's consumption modes, the operation of enterprises, and the development of the financial market from many angles. Through the summary of these previous views, we will describe the impact of e-commerce on the social economy. The results show that the combination of e-commerce and traditional enterprises will be the future direction of economic development.

Analyze the influence of various factors on personal loans

With the rapid development of economy, people's consumption level is also increasing, and personal loans are also generated. There are many factors that affect personal loans. In this paper, we conduct comparative analysis on the discrete variables that affect personal loans, factor analysis on the extracted factors, t-test on the continuous variables, and ANOVA test on some discrete variables. It is concluded that the influence of age, experience, income and other factors on personal loans is significant, and it is inferred that personal loans are mainly caused by personal consumption. This will be of great help in studying the trends of the economy in the future.

An Empirical Analysis of the Influencing Factors of Chinese People's Consumption Demand under the Double Cycle Pattern

In May 2020, China launched the "double cycle" development strategy to improve the domestic demand structure and the quality of national consumption. Compared with other countries, China's national consumption rate is low and still has great potential for making further progress. Therefore, this paper used sample data from 31 provinces in China from 2016 to 2020 for empirical analysis. Divide national consumption into two categories: survival-oriented and development-oriented, and concentrate on the study of the major influencing factors of national consumption demand. Finally, propose corresponding countermeasures to promote the further development of China's consumer market.

Sodium-Ion Batteries: Exploration of Electrolyte Materials

In recent years, as fossil energy sources such as oil and coal continue to be consumed, the issue of resources and the environment has become one of the main challenges to the sustainable development of human society. People's electricity consumption has increased dramatically, and the demand for energy storage batteries has also increased. Sodium-ion batteries (SIBs) are a very worthwhile development because of high Na reserves in the world, which can bring many advantages. The electrolyte can control the battery's inherent electrochemical window and performance, influence the nature of the electrode/electrolyte interface, and is one of the most important material choices for SIBs. The electrolyte simultaneously influences the electrochemical performance and safety of SIBs. This paper focuses on electrolyte materials in SIBs, explaining the fundamental needs and categorization of sodium ion electrolytes and highlighting the most recent advances in liquid and solid electrolytes. It is found that SIBs still have problems such as lower energy density, narrower electrochemical stability windows, poorer solid electrolyte interphase (SEI) stability, etc. Solving the related technical problems is of great significance for commercializing SIBs.

Analysis of the Impact on International Trade through the Operation Mode of E-Commerce and Countermeasures

With the gradual popularization of the Internet in the mass family, the continuous deepening of the information technology revolution, and the gradual improvement of people's daily consumption level, a new type of business model - e-commerce has emerged. In view of the unique trade means of e-commerce, the development speed of e-commerce exceeds most people's imagination. Starting from the positive and negative impacts of e-commerce on international trade, taking the development of cross-border e-commerce for small and medium-sized enterprises in Yiwu as an example, this essay is researched and explained by SWOT and STP analysis methods. In addition, in-depth research has been carried out, extended to the research of small and medium-sized enterprises in China. The advantages, disadvantages, opportunities and threats they face when developing e-commerce are analyzed and discussed. In the end, some strategic and reasonable development opinions are given according to the impact of China's current e-commerce operation mode on international trade. The study found that e-commerce plays an unexpected role in the development of international trade. The emerging e-commerce model has two different impacts on international trade, positive and negative, but without exception, it promotes the development of international trade. The negative impact can be come up with reasonable countermeasures for improvement and self-improvement, and the positive impact can continue to be maintained and developed steadily.

Perencanaan Usaha Makanan Chick Me Up

Population growth in Indonesia has increased every year, seen from 2020 to 2021 Indonesia's population has increased by 1.22%. The increase in population is accompanied by an increase in public consumption. Kedai Chick Me Up is a chicken-based fast food product designed to meet people's consumption needs. The objective of this research is to find answers regarding how to plan a Chick Me Up Shop business and how to set a strategy so that you can achieve success in building a Start Up business. The research method used in this study is a qualitative descriptive analysis method with a case study approach. While the data collection technique used is to use primary and secondary data. The operationalization of the variables used is the entrepreneurship criteria method from Timmons. The results of this study succeeded in formulating a statement that the Chick Me Up Kedai business meets the eligibility standards for executing its business activities as a form of business by looking at and assessing the NPV, ROI, and the resulting payback period.

E-commerce Development Under the Epidemic

Due to COVID-19's effects, China's market economy is currently dealing with a number of crises and difficulties. People were compelled to separate at home, the network shopping trend has emerged in place of offline consumption, e-commerce platforms in this time period have a unique allure, many businesses take advantage of opportunities to grow their electrical businesses, and in light of the results of the economic market analysis, it is concluded that the majority of people's consumption demand is based on the demand for items on electric business platforms, which has expanded and enriched the electrification of society. In order to prevent potential issues with the transaction, ensure the safety of express transit, strengthen the pertinent rules and regulations, and identify appropriate solutions for the current issues.

Research on the Development of Win-win Integration of Culture, Sports and Tourism in Shaoxing in the Context of Asian Games

The study focuses on theoretical analysis of the value of the win-win integration of culture, sports and tourism in the Shaoxing in the context of the Asian Games, and the construction of an operational mechanism for the integration of culture, sports and tourism, with a view to providing a theoretical basis for promoting the development of sports, culture and tourism in the Shaoxing. The study concludes that the value of the win-win integration of culture, sports and tourism in the Shaoxing includes promoting the economic transformation and development of the Shaoxing, meeting the diversified and cross-border needs of consumption, leading people's consumption concepts and fashion trends, and building a platform for rural revitalisation through industrial integration. At the present stage, the dilemma of win-win cultural, sports and tourism integration in Shaoxing is that the construction of public facilities is lagging behind, and there is a lack of effective complementary advantages, industrial integration is not sufficiently co-ordinated, and the market space is relatively limited, industry coupling is not sufficient, and there is a lack of professional integration talents, integration regulation is not innovative enough, and collaborative governance needs to be deepened. On this basis, it is proposed that the construction of public facilities should be improved to enhance the effective complementarity of advantages, the development of industrial integration should be co-ordinated to broaden the market space for integration, the coupling of industry patterns should be fully improved and professional integration talents should be introduced. Innovative industrial integration regulation and comprehensive optimisation of synergistic governance are the optimal countermeasures to promote the win-win development of cultural, sports and tourism integration in Shaoxing.

Investigation and Perspective on the Construction of Language Landscape in Scenic Spots of Ancient Cities: Take the Juguo Ancient City in China as an Example

As China gradually enters the era of mass tourism, people's tourism consumption demand has changed from low-level and focusing on sightseeing to high-quality, diversified and leisure vacations, which puts forward more requirements for the deep, connotational and high-quality development of tourism. Given that the research on language landscape in tourism is still relatively insufficient, this study tries to investigate the construction of the language landscape in the Juguo ancient city in Shandong Province from the perspective of the tourism language landscape in China. The study found that the language signs in the scenic area are mainly monolingual signs, supplemented by bilingual and trilingual signs; There are three languages in the scenic spot, Chinese, English and Korean, among which Chinese is the priority code, while English and Korean are marginalized codes in the scenic spot language landscape. The management department of scenic spots plays a decisive role in constructing language landscapes, but the business operators have not yet realized the economic value of language landscapes. There are problems in constructing the tourism language landscape in scenic spots, such as insufficient construction of a diversified language landscape, non-standard translation of language signs, and lack of design sense and characteristics of signs. In the future, scenic spot management departments should pay attention to the value of language landscape construction, meet the multilingual needs of tourists, highlight the style and characteristics of language landscape, and regularly carry out language landscape investigation and updates.