Analysis on the Marketing Advantages of Customized Jewelry under the Background of Internet +

Abstract

The market competition of commodities is becoming more and more fierce, and the growth of network provides consumers with more choices, which brings great convenience to people's life and work. In the big environment, the marketing of enterprises is inseparable from the Internet. The rapid popularization of the Internet has greatly changed people's consumption concepts and habits. The result of this rapid development is that e-commerce enterprises have no output matching the scale, and their ability to fight against changes in economic forms is weak, as well as in the jewelry field. As a brand-new modern marketing method, online marketing is a supplement to the traditional jewelry marketing model. It is undoubtedly the best way to deal with the impact by combining online marketing with jewelry industry. This paper analyzes the necessity of changing the marketing strategy of customized jewelry under the background of "Internet +", expounds the advantages and challenges of customized jewelry marketing activities under the background of "Internet +", and finally puts forward the main measures for jewelry enterprises to carry out marketing activities under the background of "Internet +".