Abstract
In May 2020, China launched the "double cycle" development strategy to improve the domestic demand structure and the quality of national consumption. Compared with other countries, China's national consumption rate is low and still has great potential for making further progress. Therefore, this paper used sample data from 31 provinces in China from 2016 to 2020 for empirical analysis. Divide national consumption into two categories: survival-oriented and development-oriented, and concentrate on the study of the major influencing factors of national consumption demand. Finally, propose corresponding countermeasures to promote the further development of China's consumer market.
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