Festival Participants Research Articles

Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival

Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination. China being the third largest wine-consuming country in the world has been organizing wine and food focused festivals which are participated by the residents as well as international visitors. Considering the size and scope of these events in China, this study explores the motivation behind participation in the wine festivals and investigates the influence of motivation factors on the perception of festivalscape, satisfaction, and behavioral intentions. The constructs of the study were framed after a thorough review of the literature. The findings of the study revealed that while primary and secondary motivations have a positive effect on the perception of food and wine, generic features, and fun; only primary motivation has a positive effect on satisfaction, whereas secondary motivation has a negative effect on satisfaction. It was also found that the perception of wine & food and fun has a positive impact on satisfaction, while the perception of generic features has no effect on satisfaction. The behavioral intentions were also found to be positively affected by satisfaction.

강민정(목포대)_SNS 홍보특성이 축제만족도와 축제참여도에 미치는 영향에 관한 연구

Purpose - The purpose of this study is to practically test the hypothesis on the relationship between SNS publicity characteristics, festival flow, and festival loyalty. The purpose of this study is to present specific plans for festival SNS promotion marketing to festival-related practitioners. Design, data, and methodology - This study conducted a self-administered survey of 128 festival visitors who had experience using SNS related to festival promotion. This study analyzed the data using the Partial Least Square (PLS) analysis method using SmartPLS 3.0. Result - The results shown through the empirical analysis of this study are as follows. First, it was found that interactivity and up-to-dateness, which are factors of SNS characteristics, directly significantly affected festival loyalty. Second, it was found that reliability, entertainment, and convenience, which are the characteristics of SNS festival promotion, have a positive and significant effect on the immersion of festival participants, affecting festival loyalty. Conclusions - This study informed festival-related practitioners the importance of SNS publicity strategy during the festival planning stage. In addition, this study suggested SNS publicity strategy method based on customer segmentation according to the degree of involvement in the festival.

Between industry labs and audience formation: Film festivals and the transformation of the field of film production in Chile

In the last ten years, the field of film production in Chile has been considerably transformed, showing an exceptional increase in local production, a growing professionalization and wider international recognition. Chilean film festivals have played a pivotal role in this change, both as sociocultural hubs that promote regular encounters and exchanges among filmmakers, and also by fostering a local cinematographic culture among film audiences. This article is based on a multi-sited ethnography conducted in the Chilean field between 2010 and 2018, including participant observation and in-depth interviews with festival organizers and participants. It analyzes the major transformations seen in Chilean film festivals, from relatively informal showcases for local cinephiles and hangouts for filmmakers to professionalized “industrial” hubs and nodes for project development, education and “audience formation”. These developments are linked to diverse changes in a Chilean cultural policy that considers national cinema as a creative industry, while they also reflect the global trend of film festivals toward a “business model”. The Chilean case shows how festivals can articulate new, at times contradictory, modes of film practice, serving to reconfigure a local field of cultural production.

РЕВІТАЛІЗАЦІЯ ЯК СУЧАСНА БРЕНД-СТРАТЕГІЯ У ТУРИЗМІ ЛЬВОВА

An important product of the interaction of factors of the socio-cultural environment is cultural tourism, which involves visiting historical and cultural monuments, museums, travel on historical routes; participation in festivals (folklore, music, film festivals, theater), exhibitions, pilgrimage tours. However, we want to consider another aspect of cultural tourism - visiting revitalization facilities on the example of the city of Lviv. In recent years, in Lviv, as in Ukraine, a trend of mass tourism is formed, which, in turn, contributes to the spread of mass culture. There is an invasion of mass culture in the elite, which is represented by cultural tourism. Today Lviv is teetering on the brink. After all, the number of tourists visiting Lviv has been constantly growing since 2010. According to statistics, in 2019 Lviv was visited by more than 2.5 million tourists. New hotels and restaurants are opening (currently 748 restaurants and cafes are registered). And, unfortunately, all these objects are concentrated in the old part of the city. The concentration of an increasing number of tourists in the historic part of the old town (Market Square and surrounding areas) is beginning to pose a threat to the preservation of architectural monuments and create significant discomfort for residents. The article analyzes the processes of revitalization of industrial facilities in Lviv, which is the center of cultural tourism in Ukraine. The experience of American and European cities, where revitalization processes began in the 50s, is taken as a basis. Renovation processes at ! FESTrepublic, the territory of the former glass factory, where festivals, parties, thematic events and performers from all over the world now take place, are considered. The jam factory in Lviv, which was a factory for the production of alcoholic beverages, is now a center of contemporary art. An interesting project is the revitalization of the old industrial zone ReZavod, which until recently was a plant of electronic medical equipment. On the site of the old tram depot, LemStation was created - a social hub, where opportunities are created for artists, representatives of creative industries to realize their ideas.

Managing Cultural Heritage Festivals towards Sustainable Tourism Development: The Aegean Methexis Festival in Andros Island

Purpose: The purpose of this paper is to address the contribution of the “Aegean Methexis” festival to raising awareness of Andros’ rich cultural heritage and building social bonds for locals and tourists, as well as attracting cultural tourists and providing opportunities for development to local tourism-related businesses. Design/methodology/approach: The research methodology was formed on the basis of deepening into the festival experience of locals and visitors and its impact on tourism sustainability. The paper opted for an exploratory study using both quantitative and qualitative methodology. Primary data was collected via: a. 58 online questionnaires addressed to festival participants; and b. participant observation during a six-month period. Findings: The paper provides empirical insights about how festival participants perceive their experience in connection to cultural heritage and tourism. Findings consolidate that the festival provides a unique platform combining entertainment and familiarity with Andros’ rich cultural heritage based on a cognitive model experience. Participants seem to connect their experience with further tourism engagement in more authentic aspects of the island while seem to seize the opportunity for cultural interaction and building stronger social bonds with the local community. All the stakeholders warmly supported the festival, due to its contribution to cultural heritage awareness and tourism product enrichment. Originality/value: The study fulfils an identified need to study how the “Aegean Methexis” festival may act as a catalyst for sustainable tourism development, how the destination can benefit from similar events, and how to employ them as original branding tools of Andros.

The Rituals and Cultural Changes of the Duan Festival of the Shui Ethnic – The case of Guizhou, China

The Shui ethnic group is an ethnic group with a long history and unique ethnic culture in southern China, and the Shui Duan Festival is the grandest traditional annual festival of the Shui ethnic group. The study found that the festival has changed to a certain extent in ritual activities, Duanpo horse-racing activities, and the festival participants through field surveys, literature reviews, and interviews. The study results show that there are three main reasons for the changes: first, the change in the mindset of the Shui people; second, the promotion of government departments; and third, the improvement of rural infrastructure. This finding has significant theoretical and practical value for local government and related research.

The Gastronomy of Tenggerese's "Cangkriman-Sodoran" Oral Literature

The diversity and uniqueness of Tenggerese cuisine is a small part of the complexity of gastro-ritual. So far there have not been many comprehensive studies on the gastronomy in Tengger, especially the one in Tenggerese rituals. This article is focused on the ways Karo ritual reveals the aspects of art, aesthetics, socio-culture, history, and science and knowledge. Using the perspective of gastronomic literature, this research found out that the sacredness of traditional Tenggerese cuisine is stabilized in the oral literary piece of Cangkriman. This oral literary piece, which falls into the category of puzzle, becomes an integral part of the performance of Sodoran dance. Sodoran dance in turn becomes an integral part of Karo festival. The symbols of mercy, generosity, thoroughness, detailedness, and ancestor veneration can be seen in the preparation and serving of ritual foods (sesaji [food offerings]) and foods for the participants (cooked rice, side dishes, and snacks) in Karo festival. The preparation and serving of Karo ritual foods show unique culinary aesthetics. The preparation and serving of foods, side dishes, and snacks, which are done by the village institution bethek-sinoman, show a social activity that is full of the value of gotong royong (mutual cooperation). Specifically the genealogy and embryology of the Tenggerese people are symbolized in the traditional snacks of pepes and pasung.

Motivation and Touristic Experiences of the Festival Participant

The first aim of this study is to determine the motivations and experiences of camel wrestling festival participants evaluated in event tourism. The second aim is to determine motivation of the participants attending the other festivals and to reveal similarities and differences between them. Qualitative design has been adopted in the research. For this purpose, 20 participants were selected as sample from the 37. Traditional Selcuk Ephesus Camel Wrestling visitors. Data from this sample were collected through in-depth interviews. Data were collected from the participants via these questions. Content analysis was employed to the data’s through MAXQDA Analytics Pro qualitative data analysis program. The findings show that, participants mostly attend with motivation of having connection with cultural and ethnic origins and for fun to the camel wrestling festivals. In addition, it was determined that the participants' camel wrestling festival motivations and the other festival motivations were mostly similar.

THE LIMITS OF INTERACTION AND CELEBRATIONS WITH NON-MUSLIMS IN A PLURALISTIC SOCIETY-(AN ANALYTICAL STUDY)

In this article, it has been endeavoured to analyze the concepts of The limits of interaction and celebrations with non-Muslims in a pluralistic society. Actually, the pluralistic Religious pluralism is a combination of two words. "Religion and pluralism" follows them separately. Religion (noun) is the meaning of the way, attitude, origin and belief. The literal meaning of religion is the method or the way. The literal meaning of religion is "the road", which goes on. It is derived from the Arabic word "z-ah-b",Which means to go (walk) or pass away. After all, religion is the code of conduct by which human beings can succeed in the world and the hereafter. This way is called religion. Moreover, Greetings to non-Muslims in a pluralistic society, Exchange of gifts in a pluralistic society, Marrying a non-Muslim in a pluralistic society, Participation in non-Muslim celebrations of plural society, The slaughter of non-Muslims in a pluralistic society and its limits for Muslims, Condolences to non-Muslims in a pluralistic society and participation in funerals, Attending non-Muslim funerals in a pluralistic society, Participation in national celebrations and festivals in a pluralistic society, The problem of treatment and medicine from non-Muslims in a pluralistic society are the main issues discussed here in detail. KEY WORDS: Pluralistic, Society, Muslims, celebrations, History, philosphy, peace

Do Informal Social Ties and Local Festival Participation Relate to Subjective Well-Being?

The present study examined the relationship between social capital, local festival participation, and subjective well-being. Moreover, this study examined whether the effect of social capital on subjective well-being can be mediated by festival participation. In addition, it examined the decomposition effect of festival participation and control of models for demographic characteristics. Data used are from the International Comparative Survey on Lifestyle and Values (ICSLV) SWB South Korea Survey. The total number of respondents for the analysis is 1694. The findings indicate that trustful relationships with family and relatives, friends, and neighbors are considerably related to subjective well-being than structural social capital. Moreover, the trust of informal social ties shows considerable potential in facilitating individuals’ local festival participation, which is associated with subjective well-being. Individuals who often participate in traditional local festivals in their communities show higher subjective well-being than those who never attend any festivals. Local festivals in communities can play an important role in strengthening links with individuals in these communities and affect community residents’ well-being. Lastly, the findings can suggest beneficial theoretical and practical implications, and enrich the previous literature on social capital and festival participation.

The 220th Anniversary of the Academy of Sciences of the USSR in the Victorious 1945: A Scenario of Celebration in the Sociocultural Context of the Era

In June 1945, the 220th anniversary of the USSR Academy of Sciences was celebrated on a grand scale. An academic anniversary is a polysyllabic commemorative action that can be described in diverse contexts. The authors focused directly on the holiday scenario in the corporate-ritual dimension, as well as its communicative potentialities. The source of the research was published and unpublished clerical materials of the USSR Academy of Sciences, periodicals and popular science publications, ego-sources of participants in the science festival. The methodological optics of the article consisted of developments in the field of intellectual history, the social history of science, and the history of memory. In the festive scenario, the authors identified the following components: 1) actually scientific, 2) ritual and welcoming, 3) concert and entertainment, and 4) banquet. During the study, it was concluded that the scenario for celebrating the 220th anniversary of the USSR Academy of Sciences is multilayered and at the same time integral and indivisible. It organically combined heterogeneous social entities - power sharpened by rigid forms of social engineering and repressive regulation, scientists trying to remove themselves from excommunication from pre-revolutionary and world science, foreign guests who became their own for a short historical moment. The scenario of the anniversary correlates with the contextual background of the anniversary celebrations, which was distinguished by a special atmosphere of expectation of a new life after the Great Patriotic War. In the communicative plan, jubilee celebrations are considered as practices of intensive communication. The conclusion is made that the idea of a unified world science will be revived for a short moment.

Перспективи використання туристично-рекреаційних ресурсів для розвиту зеленого (сільського) та екологічного туризму в Івано-Франківській області

Досліджено туристично-рекреаційні ресурси Івано-Франківщини та визначено перспективи їх використання для розвиту зеленого (сільського) та екологічного туризму в області. Виявлено, що сільський зелений туризм має сприятливі передумови для розвитку, адже в області є пам'ятки історії та культури світового рівня, унікальні природні ландшафти. Найпопулярнішими осередками відпочинку серед туристів є Яремчанський, Верховинський та Косівський райони, зокрема, їх гірські частини, де є розвинена мережа агроосель (загалом в області – близько 800 осель) із різними ціновими пропозиціями. Встановлено, що природні умови та наявність великої кількості об'єктів природно-заповідного фонду в Івано-Франківській області (482 території та об'єкти, площа яких становить 218,9 тис. га, або 15,7 % від площі області) сприяють розвитку широкого спектра форм екологічного туризму. Виокремлено найперспективніші осередки, які мають високий потенціал для розвитку цього виду туризму в області, зокрема: Косівський, Долинський, Надвірнянський, Городенківський і Верховинський райони та територія Яремчанської міської ради. З'ясовано, що Івано-Франківську область формують різноманітні етнографічні райони – Покуття, Гуцульщини, Бойківщини та Опілля. Корінне населення цих районів досі зберігає багату матеріально-духовну спадщину, особливий давньоукраїнський колорит, який наповнений самобутніми обрядами, одягом, побутом, ремеслами, архітектурою, що, безумовно, є атрактивним для великої кількості туристів, що сприяє розвитку в регіоні також етнографічного туризм. Отже, доцільно розвивати в області такі напрями туристичної діяльності, як інтерактивні скансени, агроготелярство, контактні зоопарки, іпотерапія та апітерапія, а також відвідування історичних сільських місцевостей та участь в етнофестивалях і різноманітних майстер-класах з виготовлення народних ремесел. Все це зумовить розвиток "безпечного" туризму в області, такого, що буде сприяти збереженню навколишнього середовища та раціональному використанню туристично-рекреаційних ресурсів Івано-Франківщини та забезпечить роботою місцевих мешканців, що, відповідно, зумовить економічне зростання регіону загалом.

Pengenalan Teater sebagai Bentuk Literasi terhadap Alam bagi Warga Ponggok (Klaten)

The workshop activity outlined in this article is an introduction to theater with the topic of the body and its relevance to water empowerment for the citizens of Ponggok (Klaten) and surrounding areas. The workshop was motivated by a reaction to the need to titrate Ponggok residents to conserve natural resources in their villages. The provision of a medium for Ponggok Village residents in particular and GLC19 festival participants in general to be able to understand the importance of community survival water can help them experience an understanding of the sustainability of Ponggok Village's natural resources. The method used is to provide an introduction to the body's exercise in relation to respect for the existence and function of water in life. The activity was carried out on one occasion, in two stages: (1) an introduction to theater and theater functions for character education and introduction to the natural surroundings, and (2) the practice of theatrical approach through bodybuilding movements by empowering water. The result obtained is that this medium creates a creative space for participants to instill the values ​​of understanding about the importance of water through theater approach.

The impact of performing arts festivals on tourism development: analysis of participants' motivation, quality, satisfaction and loyalty

The festivals have had a very positive impact on tourism development, and on the promotion of destinations, they are positioned as important attractive elements that boost tourism in the several regions, as well as its economic and cultural development. This study aimed to analyse the motivation, quality, satisfaction and loyalty of two performing arts festivals participants (Andanças, Portugal and La Sierra, Spain). It followed a quantitative methodology, and questionnaires were applied to the participants of the events under analysis. The results of the test-t indicate that La Sierra festival participants (n=235), compared to Andanças festival participants (n=297), perceive the festival as having more quality (catering, hotel, information and transport), and are more faithful to the festival (even if prices increase). The results obtained contribute to a better understanding of the needs and perceptions of participants who practice festival tourism, particularly in performing arts festivals, supporting the manager's strategies in organising this type of event.

문화자본이 공연예술축제 참여에 미치는 영향

This study analyzed the influence of the cultural capital of the individual in the decision-making process that leads consumers to cultural consumption. The study between cultural capital and cultural arts participation should pay attention to practical cultural participation behaviors, not participation intention or preference. Therefore, to achieve the purpose of the study, the Uijeongbu Music Theater Festival(UMTF) was selected where both paid and free performances could be participated at the same time. A survey was conducted from May 13 to 21, 2017, and 368 questionnaires were used for the final analysis. The result showed that the effect of festival participants' cultural capital on their participation in performing arts, motivation for participation, and consumption of paid performances was verified. It showed that cultural capital influences participation, motivation and participation. Moreover, the acquired capital was a stronger influence on involvement and artistic motivation than inherited capital and inherited capital was affected only emotional involvement. Also, emotional and cognitive involvement both affect artistic motivation, and artistic motivation has a significant effect on paid performances. Therefore, the capital acquired through the contact process with culture and arts in the course of growth has a greater influence on current performance art consumption, even if it is not experienced as a child. It suggested that the government needs to actively expand the culture and arts education and provide opportunities for the people.

A influência das formações continuadas no cotidiano dos professores de Educação Física

O presente estudo teve como objetivo investigar a formação continuada, ofertada pela Secretaria Municipal de Educação (SMED) de Pelotas em parceria com a Escola Superior de Educação Física da Universidade Federal de Pelotas (ESEF/UFPel), como possibilidade de aprimoramento profissional de seus participantes. Trata-se de um estudo de natureza qualitativa, desenvolvido com quatro professores concursados de Educação Física da rede pública municipal de Pelotas, no Rio Grande do Sul, que atenderam ao critério de ter participado das formações continuadas de rugby, hóquei, punhobol e beisebol ofertadas pela SMED em parceria com ESEF/UFPel nos anos de 2017 e 2018. O instrumento utilizado para coleta das informações foi uma entrevista semiestruturada aplicada individualmente aos professores. Como principais resultados encontrados destacam-se a importância da formação continuada em relação ao conhecimento e aplicação de modalidades esportivas até então não convencionais nas escolas e a influência da formação no sentido de um estímulo à promoção e participação em festivais esportivos de cunho escolar. Portanto, através das formações, foi possível propiciar uma ressignificação do ensino do esporte no ambiente escolar, ao instigar o fomento de modalidades esportivas não convencionais, assim como a oferta de espaços para competição escolar.

Saving tradition in Japan: a case study of local opinions regarding urban university students’ participation in rural festivals

Many traditional festivals in rural Japan are at risk of dying out owing to depopulation of villages. One countermeasure that could save these festivals from extinction is the involvement of non-local youth, in particular university students. In today’s Japan, university students are trying to begin building volunteer experience and developing their careers by participating in local community activities such as festivals. However, conflicts that may occur in such situations due to cultural differences or for other reasons are not yet fully understood. This research provides a case study of village residents’ attitudes toward non-local youth’s participation in a festival, the Kumakabuto-Hatsuka-Matsuri, held annually in Ishikawa Prefecture, in the Hokuriku region. Logistic regression analysis using survey data yielded some informative findings. First, locals’ closed attitude toward participation by non-local youth is correlated with age, gender, and poorer relationships with local administrators and regional leaders. However, it was also found that a form of self-consciousness peculiar to Japan, that is, consciousness of the desire to be perceived well by others, did not apply to the maintenance of festivals. Further studies using different methods of data collection and statistical analysis are needed to obtain more generalizable findings; nevertheless, this study has revealed the attributes of people who think that local people should manage the traditional festivals in rural Japanese areas. This is a useful knowledge that administrative leaders and researchers of the region should take into consideration when introducing participation of students in such festivals to make it more effective.

Religious Festival Marketing: Distinguishing between Devout Believers and Tourists

Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivation of participants attending religious festival of Mazu in Taiwan and then classifies religious festival participants according to their motivations. Using cluster sampling, a total of 280 responses were obtained and analyzed. The results revealed four different motivation categories: Fun traveler, devout believer, cultural enthusiast, and religious pragmatist. The study concludes that while festivalgoers are influenced by secularization to some extent, the original doctrine of the religion epitomized in the festivals fundamentally retains the essence and spirit of its religious rituals. The findings may have a significant value for the development of religious tourism marketing as it offers a foundation for future research seeking to develop regional cultural and religious sightseeing attractions sustainably.

군인의 축제참여 몰입경험이 개인의 긍정심리자본과 군 생활적응에 미치는 영향 : 원주 다이내믹 댄싱카니발 군인 참가팀을 중심으로

군인의 축제참여 몰입경험이 개인의 긍정심리자본과 군 생활적응에 미치는 영향 : 원주 다이내믹 댄싱카니발 군인 참가팀을 중심으로

축제참가자 일탈행동에서 체면민감성의 역할 분석

Face consciousness is a social pride that makes people act appropriately according to the social status; therefore, it is closely pertinent to the behavior of festival participants. Understanding festival participants' mentality and behavior is important in festival planning, accordingly it may necessitate further research in order to give an edge to the increasingly competitive festival related industries. Thus, the purposes of this study are to analyze the impact of festival participants' deviant behavior on festival satisfaction, and to identify the moderating effect of face consciousness in the process. First of all, literature review regarding face theory and Deviant Festival Behavior (DFB) was carried out and established research hypotheses. Using the scale of DFB developed in the previous research, an empirical survey was conducted on visitors to the 12th Jangheung Water Festival. As a result of analyzing the structural equation path model, it was found that the deviant behavior at festivals had a significant influence on festival satisfaction. A multiple-group analysis was conducted in order to analyze the moderating effect of face consciousness. It was found that there was a moderating effect in physical DFB between the high and low face consciousness groups. Our findings contribute to research in that it incorporated face consciousness into festival research. This study has practical implications in that we addressed strategies to lower the face consciousness in order to enhance festival satisfaction.