РЕВІТАЛІЗАЦІЯ ЯК СУЧАСНА БРЕНД-СТРАТЕГІЯ У ТУРИЗМІ ЛЬВОВА

Abstract

An important product of the interaction of factors of the socio-cultural environment is cultural tourism, which involves visiting historical and cultural monuments, museums, travel on historical routes; participation in festivals (folklore, music, film festivals, theater), exhibitions, pilgrimage tours. However, we want to consider another aspect of cultural tourism - visiting revitalization facilities on the example of the city of Lviv. In recent years, in Lviv, as in Ukraine, a trend of mass tourism is formed, which, in turn, contributes to the spread of mass culture. There is an invasion of mass culture in the elite, which is represented by cultural tourism. Today Lviv is teetering on the brink. After all, the number of tourists visiting Lviv has been constantly growing since 2010. According to statistics, in 2019 Lviv was visited by more than 2.5 million tourists. New hotels and restaurants are opening (currently 748 restaurants and cafes are registered). And, unfortunately, all these objects are concentrated in the old part of the city. The concentration of an increasing number of tourists in the historic part of the old town (Market Square and surrounding areas) is beginning to pose a threat to the preservation of architectural monuments and create significant discomfort for residents. The article analyzes the processes of revitalization of industrial facilities in Lviv, which is the center of cultural tourism in Ukraine. The experience of American and European cities, where revitalization processes began in the 50s, is taken as a basis. Renovation processes at ! FESTrepublic, the territory of the former glass factory, where festivals, parties, thematic events and performers from all over the world now take place, are considered. The jam factory in Lviv, which was a factory for the production of alcoholic beverages, is now a center of contemporary art. An interesting project is the revitalization of the old industrial zone ReZavod, which until recently was a plant of electronic medical equipment. On the site of the old tram depot, LemStation was created - a social hub, where opportunities are created for artists, representatives of creative industries to realize their ideas.