CULTURAL AND EDUCATION TOURISM IN UKRAINE: CURRENT STATE OF THE RESOURCE BASE AND DEVELOPMENT PROSPECTS

Abstract

Objective. The article is aimed at analyzing the current state of the resource base, identifying the main trends and prospects for the development of cultural and educational tourism in Ukraine. Methods. To achieve the objective, the following methods are applied: theoretical generalisation (to study approaches to defining the concept of cultural and educational tourism), statistical (to process statistical information), analysis (to study the current state of the resource base, trends and features of the development of cultural and educational tourism), abstract-theoretical (to summarise and draw conclusions) and modelling (to identify promising areas for the development of cultural and educational tourism in Ukraine). Results. As a result of the study of approaches to defining the concept of "cultural and educational tourism", it is established that the latter should be understood as travel, the main purpose of which is to familiarise tourists with historical, cultural and natural objects and resources in order to meet educational and aesthetic needs. The structure, current state of the resource base of cultural and educational tourism and features of its spatial location are analysed. The imbalance between the location and saturation of cultural and historical objects between different regions of Ukraine is revealed, in favour of Kyiv, Kharkiv, Dnipro, Odesa and Poltava regions and the Carpathian region. The article analyses the loss of cultural and educational resources from the Russian-Ukrainian war and identifies the main trends in the current development of cultural and educational tourism. As a result of the analysis, the main directions of development of cultural and educational tourism in wartime and post-war conditions are identified and substantiated, in particular, the following: development of militarised areas of cultural and educational tourism, extension of modern travel trends to cultural and educational tourism, introduction of the promising Slow Cities tourist movement in cities, shifting the emphasis to the creativity of forms of cultural and educational tourism and expanding the use of innovative technologies in promoting tourist attractions and exchanging information with consumers of tourist services.