Overseas Market Research Articles

SWOT Analysis of Tencent Games’ Market Strategy

This study takes Tencent Games as the target and uses SWOT analysis to discuss its market strategy in depth. In recent years, the gaming industry is getting more and more attention. The research theme focuses on Tencent Games’ market strategy and analyzes it from four perspectives: internal strengths and weaknesses and external opportunities and threats. The study found that Tencent Games has obvious product development and marketing advantages, but there are challenges in product innovation and overseas market expansion. From the perspective of opportunities, Tencent Games should seize the development opportunities of emerging markets such as mobile games and cloud games. From the perspective of threats, Tencent Games needs to be vigilant against the impact of external factors such as policy risks and competitive pressures. In conclusion, this study suggests that Tencent Games should consolidate its advantages, actively respond to challenges, pay attention to industry trends, and adjust its strategy promptly. At the same time, Tencent Games must also focus on product innovation and overseas market expansion to maintain its continued market competitiveness.

Research on Optimization of the Business Strategy of the Japanese Animation Industry from the Perspective of New Media

With the continuous development of the new media era, the Japanese animation industry has encountered some problems and bottlenecks on the road to development. This paper mainly uses the research methods of case analysis and literature research to study it. According to some relevant theories of business strategy, combined with the analysis of the current situation of the Japanese animation industry, taking Shueisha as an example, it analyzes the emergence of commercial strategies in the entire Japanese animation industry. The problems and causes, and then put forward optimization suggestions for the existing problems one by one to promote the rapid development of the Japanese animation industry, such as taking various measures to reduce the pressure on the Japanese animation industry from labor issues; expand marketing in overseas markets; pursue the development of content. This study also summarizes the contribution and deficiencies of this article to the Japanese animation industry, and the research offers reflections and prospects.

How do creative assets affect overseas market entry modes of enterprises- the moderating role of internal and external factors.

In the process of transnational investment management, the choice of entry mode is one of the key decisions, and creative assets will affect the choice of overseas market entry mode. However, few studies have analyzed how creative assets affect firms' overseas market entry patterns. This paper takes 480 overseas investment data of 134 Chinese listed enterprises from 2012 to 2019 as research samples and uses the Logistic model to study the influence of creative assets owned by enterprises on their choice of the joint venture and wholly owned modes. At the same time, we examine the formal and informal institutional distance between home and host countries, and the moderating effect of firms' own experience in the process of model selection. In addition, using the fuzzy-set qualitative comparative analysis (fsQCA) from the perspective of configuration to explore the different paths of overseas market entry mode. The research results indicate that marketing intensity and technical intensity of enterprises have a positive and significant impact on overseas investment patterns, that is, higher marketing intensity or technical intensity will prompt enterprises to preferentially choose wholly-owned mode. Formal institutional distance and experience can moderate the relationship between creativity and investment mode to some extent, while informal institutional distance has no significant moderating effect on creative assets and investment mode. Three configurations can induce firms to choose the wholly-owned mode, and only one configuration can induce firms to choose the joint venture mode. This study lays a theoretical foundation for enterprises to enter the overseas market.

Finding Out Internal Challenges Influencing Ugandan SMEs Exporting Agro-Processed Products.

This study sought to find out challenges facing Ugandan Small and Medium Enterprises (SMEs) exporting agro-processed products in Uganda. The main objective was specifically on internal challenges. The study adopted the mixed methodology design on a sample of 48 using a self-administered questionnaires and an interview guide. Data were analysed using both quantitative and qualitative data methods. The study revealed that internal Capital Base (Mean=4.145), Sales and Price Trends (Mean=3.262), Reliable Supply of Resources (Mean=3.105) and Reliable Overseas Market (Mean=3.72) and Insufficient Production Capacity (Mean=3.351) are the challenges influencing Ugandan SMEs exporting agro-processed products. Regression analysis revealed that the coefficient of determination (r2) had value of 0.539 which implies that independent variables under internal challenges explain 53.9% influence on SMEs exportation of agro-processed goods. It was therefore concluded that, both internal and external challenges hinder SMEs from exploiting the available opportunities in the external markets for their agro-processed products. Therefore, the study recommended, there is an urgent need to improve agricultural statistics, for both the public and private sector actors to better plan policies, interventions and investments in the field of agro-processing and to be in a position to accurately monitor progress, impact and outcomes.

Internationalization of Korean Construction Companies: Focusing on Overseas Market Entry Strategies

The purpose of this study is to analyze the success factors for South Korean construction companies to respond to the rapidly changing market environment and successfully enter the overseas construction market. To derive the success factors for the international expansion of South Korean construction companies, a two-step analysis technique was employed, targeting experts in the relevant field. In the first step, the Delphi method was used, involving experts in the field of overseas construction who were queried three times with repetitive questions to compress and derive important success factors. In the second step, based on the extracted final agreed-upon factors, a Hierarchical Analytical Hierarchy Process (AHP) was conducted through pairwise comparisons to validate the final priorities and the importance of factors. By setting relative importance and composite weights among the final derived evaluation indicators, the study verified the empirical importance and priorities for the efficient application of evaluation factor indicators, ultimately deriving the factors for the successful execution of overseas construction projects by construction companies.

The Values in the Hollywood Cinema Market

Some have misled Hollywood cinema with impressions due to some conception that it is limited to big budgets, stars, special effects, and extensive publicity campaigns. However, it encompasses more than investment diversification, production, and commercial propaganda feature. In other words, beyond the illustrative classic Hollywood pre-sold mechanism, monopoly, and overseas market, it supports values and serves as multicultural, sexual and race equality. This paper lists the phenomenon that contemporary Hollywood cinema is revenue-driven, resulting in many low-quality and quantity reproduction cinemas such as hybrid genre is typical of formulaic filmmaking, and they arranged all the cinematic elements narrative to meet the audience's expectations. Significantly, formulaic movies have become popular and widespread in the international market and may have an unpredictable impact on the future film industry. The author believes that films are the medium for representing historical periods and are for the generation's legacy, which should craft narratives that intricately blend values and ideology. In a nutshell, it is crucial to discover a solution for cinema's unpredictable future.

Integrated Marketing Communication and Importance of Culture in Development of Communication Strategies in the Overseas Markets.

Marketing and culture exchanges between different countries have become increasingly close,establishing effective communication between companies and consumers is one of the important ways to increase brand performance.This essay will discuss the concept of Integrated Marketing Communication(IMC)and the importance and influence of culture in development of these IMC strategies for oversea markets,and evaluates its importance to international marketing.In addition,in the second part of this essay will use an example to evaluate the role and importance of culture in the development of communication strategies in the overseas markets.

The Explanatory Power Study of Brand Name Translation from the Perspective of Translation Aesthetics

Brand name translation is an important link for an enterprise to expand its overseas market. This paper, from the perspective of translation aesthetics, illustrates the explanatory power of translation aesthetics on brand name translation through the beauty of sound, meaning and form.

Analysis of Tiktoks E-commerce Model in Overseas Markets

Analysis of Tiktoks E-commerce Model in Overseas Markets

Chinese Firms’ Corporate Political Capabilities in Overseas Markets

Multinational enterprise managers increasingly face the challenge of maintaining their firms’ international operations under geopolitical uncertainty. In response, MNEs need to build firm-specific organisational capabilities to address geopolitical challenges and manage the conflicting interests between the host and home countries. While corporate political capabilities can vary at the country level, firms differ in their relationships with the home-country government. In my dissertation research, I investigated the role of the home-country government in shaping firms’ corporate political capabilities in overseas markets. This research provides new frameworks and tools for international business practitioners to manage business-government relations at home and abroad.

Analyzing Competitive Strategy and Cultural Integration of MihoYo: Takes Genshin Impact as an Example

With the development of Internet technology, the disappearance of the domestic traffic dividend, the intensification of market competition, the huge space for overseas market development, and the tightening of the policy on version numbers in 2018, forcing game manufacturers to turn to overseas markets on a large scale, the game has set off a boom at sea. As a cultural power with 5,000 years of civilization, China has continued to promote Chinese culture overseas, with its comprehensive national strength and international influence. In this context, the trend is for games and culture to go abroad, and MihoYo's product, Genshin Impact, has become an excellent case study. By understanding the background of MihoYo, analyzing its competitive strategy, and analyzing how its game Genshin Impact integrates Chinese culture through specific cases, we explore how MihoYo has achieved both fun and culture abroad and provide a reference for companies who want to accomplish both Chinese game and culture abroad.

Overseas Market Expansion Strategy of the Global Electronic Components Company Based on the AHP Analysis of Factors in Technology, Organization, and Environment Context: A Case of Samsung Electro-Mechanics

The overseas market expansion strategy is important for achieving competitive advantage and sustainable growth of global electronic component companies. Although the global electronic component market has grown rapidly recently, research focusing on the innovation strategy of global electronic component companies’ expansion into overseas markets is scarce. This paper defines the key factors that influence the success of a global electronic component company’s overseas market expansion strategy based on the Technology, Organization, and Environment (TOE) framework and quantitatively identifies the relative importance of factors at the technology, organization, and environmental levels through Analytic Hierarchy Process (AHP) analysis. As a case study, we analyze Samsung Electro-Mechanics, which has grown as a global electronic components company through an overseas market expansion strategy in recent decades. As a result of the analysis, among the three top factors defined as key factors, the technology factor was evaluated as the most important factor, and among the subfactors of the technology factor, “R&D Availability”, and “Production Availability” were analyzed as the most important influencing factors. These analysis results suggest that global electronic component companies can achieve successful results when they pursue overseas market expansion strategies by prioritizing technology development and focusing on growth strategies suited to the market environment. This study is meaningful as an academic study focusing on the overseas market expansion strategies of global electronic component companies and makes a practical contribution by providing management implications that can be taken by electronic component companies seeking to expand overseas markets.

Impact of Economic Policy Uncertainty on the Outward Foreign Direct Investment of Chinese Firms

Purpose - This study empirically investigated the effect of Economic Policy Uncertainty (EPU) on the OFDI of Chinese firms. It also explores other factors influencing OFDI, such as market potential, economic openness, firm size, profitability, and the importance of control variables in the analysis. 
 Design/Methodology/Approach - The panel data was established from 2004 to 2020, and a fixed-effects model was adopted for empirical analysis. EPU data was used as the main explanatory variable, and country-level variables such as overseas market potential, per capita GDP, and degree of economic openness, and firm-level variables such as firm size, capital structure, and return on total assets were applied as control variables.
 Findings - The results of regression using a fixed-effects model suggest that rising policy uncertainty in both Chinese and foreign economies reduces Chinese OFDI. OFDI’s decisions were also found to be influenced by a firm’s characteristics. This negative relationship is influenced by capital flow restrictions, financing constraints, and a focus on the home market. Additionally, foreign economic policy uncertainty (FEPU) in target countries also has a negative impact on Chinese firm OFDI, influenced by currency risk, policy restrictions, and risk assessment, making firms more cautious of cross-border investments.
 Research Implications - To promote Chinese firm Outward Foreign Direct Investment (OFDI), the Chinese government needs to provide a stable and predictable policy environment, as economic policy uncertainty negatively affects OFDI. Additionally, the analysis highlights the importance of understanding and mastering foreign market conditions, including financial policies, legal systems, infrastructure, and business environments, before making OFDI decisions.

빅데이터 분석을 활용한 할랄 푸드 소비자 인식연구

This study examines consumer perceptions of halal food through big data analysis. For the study, words related to halal food were collected through domestic portal sites and Textom was used for the analysis process. After data cleaning with 2,854 collected words, a total of 50 top key words related to halal food were derived through morphological analysis. The top key words were classified into four clusters through CONOCR analysis, and the clusters were classified into consumer perceptions of 'halal certification and slaughter-related awareness', 'halal-related religious awareness', 'halal food-related overseas market awareness', and 'domestic consumer awareness of halal food'. The results of this study analysed domestic consumer perceptions of halal food and drew various implications for related industries.

Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN

Cross-border e-commerce can significantly reduce the threshold of overseas market development. In recent years, cross-border e-commerce flourished, and many domestic enterprises have tried to go overseas. The rapid development of cross-border e-commerce has led to innovation in business. It has created convenient conditions for goods to build brand image in overseas markets. With the development of cross-border e-commerce, more and more talents will flock to this industry. The strategies used by each enterprise are different, and the supply chain and brand management of each enterprise will affect their status and influence in the cross-border e-commerce industry. SHEIN is a cross-border e-commerce company mainly focusing on fashion, clothing, accessories, etc. This article will analyze SHEIN's competitive advantages from several specific aspects and give some suggestions. Through the study and analysis of SHEIN, we have a more accurate and practical understanding of the cross-border e-commerce industry and this brand.

Analysis of the Current Situation of Starbucks' Operation in Chinese Market

With the gradual expansion of the Chinese coffee market, Starbucks has continued to increase its investment in the Chinese market, which has made China the largest overseas market for Starbucks in the world. With its unique corporate culture, Starbucks has maintained good relationships with its customers while ensuring the quality of the products, and there is much to learn from its success of Starbucks. This paper uses SWOT theory, comparative analysis, and strategic research to analyze the current situation of Starbucks in the Chinese market. The primary data for this paper is obtained from the Starbucks website and other journal papers. This paper will examine the current brand positioning and operations of Starbucks in-depth and provide analysis and recommendations. As Starbucks is proliferating in the Chinese market, certain previous studies may have issues such as untimely information, and there is still a need to update relevant information for this type of business to meet the accuracy of the information.

Foreign Private Equity in China: Challenges and Opportunities Under Chinese Legal Environment

As the world's second largest economy, Chinas private market is attractive to investors around the world. The legal environment in China can be one of the major concerns for foreign investors who are interested in investing in the Chinese capital market. With enough knowledge on how foreign private equity firms operate in China, unnecessary loss can be easily avoided. This article analyzes opportunities and challenges that foreign pri-vate equity investors would face by looking over structures of PE and the legal environ-ment in China. From a historical perspective, the restrictions on foreign equity investors are gradually removed by the Chinese government, so investing in the Chinese private market overseas is now much more viable. Since 2020, foreign-owned private equity funds can be freely established in mainland China after a series of applications. Under this trend, the Chinese private market is expected to encourage more foreign investors to enter which also brings international investors more potential opportunities.

Enhance the Overseas Market Competitiveness of Chinese Cigarette Brands

Enhancing the competitiveness of Chinese cigarette brands on the global stage requires competition with Western tobacco companies. Factors favoring Chinese cigarette products in foreign trade analysis are numerous. To improve the competitiveness of Chinese cigarette brands in the global market, it is essential not only to venture abroad and engage in learning and research but also to have institutional and talent support.

Briquettes Made of Branches Wood of Three Mangrove Species Bonded by Starch Adhesive.

The development and utilization of wood briquettes is one of the efforts to reduce dependence on fossil fuels, including to fulfill overseas market need. This study aimed to evaluate the properties of wood briquettes made of the branches of three mangrove species and to analyze the effect of different wood species of mangrove branches, and the types of starch adhesive, on the quality of wood briquettes. The wood briquettes made in this study were 3 cm × 4 cm in a cylindrical shape using three wood species of mangrove branches, namely mata buaya (Bruguiera sexangula), buta-buta (Excoecaria agallocha), and bakau minyak (Rhizophora apiculata), while the adhesives used were tapioca starch, maize starch, and potato starch. The results showed that the moisture, ash content, and calorific value of the wood briquettes mostly met the ISO 17225-3:2-2020 class A2 standard and the specification and quality standards of wood briquettes for Grade A2 issued by the Korea Forest Research Institute, except the density. Wood briquettes made of mata buaya by using the three types of starch adhesives generally had better properties than all other types of wood briquettes. The interaction of mangrove wood species and the types of starch adhesive had a significant effect on the properties of wood briquettes, except for volatile matter and calorific value for which they had no significant effect. The use of wood briquettes from mangrove wood branches contributes to sustainable forest management and maintains the ecological function of mangrove forests while providing environmentally friendly alternative energy for households as a source of fuel/energy. Furthermore, future research is needed, such as investigating the optimal pressing pressure needed to achieve higher density of the wood briquettes.

Measuring network efficiency of the aquaculture value chain in Turkey

The objectives of this study were: (i) to analyze trout and sea bream/sea bass value chains in Turkey; (ii) to estimate the overall efficiency of trout and sea bream/sea bass value chains in Turkey by market type; (iii)to compare the profit margins and individual efficiency levels of producers, wholesalers, and retailers within each value chain. Research data sources were fish farms producing trout and sea bream/sea bass, as well as processors, wholesalers, exporters, and retailers along the value chain. Producer-level data were collected from 30 cultured fish farms in the Muğla province, using a simple random sampling method. Other actor-level data were identified using the snowball technique based on the response of the previous actor. Value chain analysis was conducted using the Porter model. A multi-stage network Data Envelopment Analysis model was used to estimate overall efficiency. Research results showed that in the domestic market, producers added the most value to both trout and sea bream/sea bass value chains while gaining the lowest total net profit. In the overseas market, sea bream/sea bass producers added the most value to the value chain, but gained a smaller total net profit than retailers. Trout producers added the second most value to the value chain but obtained a lower total net profit than retailers and processors. Research results also showed that retailers had the highest net profit margin in both value chains in the overseas market. In the domestic value chain, producers and wholesalers had the highest net profit margins in the sea bream/sea bass market, while producers had the highest net profit margin in the trout market. Based on the network efficiency analysis results for the domestic fresh fish market, the individual efficiency score of intermediaries increased as fish moved from producers toward the other links in the network. Producers had the lowest efficiency score in the overseas processed fish market. This study suggests carrying out holistic training and education, focused on creating fair value chains for fresh and processed fish with the cooperation of all parties. This would increase both the overall efficiency of value chain networks and the individual efficiency of intermediaries. Building a more collaborative culture among fish farmers, processors, exporters, and retailers along the fresh and processed fish value chains, and promoting communication between them, can also lead to increased efficiency of intermediaries.