Organizational Communication Research Articles

Brand journalism: credibility at the expense of discursive information strategies

This text proposes to discuss brand journalism as a discursive strategy non-journalistic organizations use in search of credibility and legitimacy. For this, it maps out branded content productions that appropriate the ways of doing and the ways of saying of the journalistic field. Combining studies of journalism and organizational communication, this study considers the notions of newsworthiness, brand journalism, brand, and credibility. This theoretical-empirical study analyzes and describes the discursive strategies of journalistic information on the InfoMoney website.

Editorial: Mindfulness in interpersonal, group, organization, media, and cross-culture communication

Editorial: Mindfulness in interpersonal, group, organization, media, and cross-culture communication

“AI, please do this task for me”: generative artificial intelligence in work environments

This study addresses the risks of the unreflective advance of AI in communication work environments and proposes a debate on its critical and creative use. It seeks a panoramic view based on media ecology and the multidisciplinarity of organizational communication, focused on the characteristics of a technology that announces itself as ubiquitous, to reflect on how AI will be able to help communication production processes. Are we prepared to “educate” these devices for a democratic, inclusive, and safe environment?

The Impact of Corporate Cultural Factors on Organizational Commitment at Tasco Corporation

Purpose: The purpose of this article is to analyze the cultural factors within a business that impact the organizational commitment of employees at Tasco Corporation, thereby proposing solutions to enhance their commitment to the company. Design/methodology/approach: Secondary data was collected from relevant materials on key themes: factors of corporate cultural influencing organizational commitment. A questionnaire were used for gathering primary information from employees at Tasco Corporation. The survey was conducted from August 2023 to December 2023. The questionnaire was designed based on the previous research findings, surveying 290 samples to identify the factors and levels of influence of corporate culture on employee organizational commitment at Tasco Corporation. Findings: There were five factors influencing employees’ organizational commitment at Tasco Corporation: Organizational communication, Training and development, Compensation and recognition, Empowerment, Risk-taking and innovation acceptance. Research, Practical & Social implications: Our findings could be used as a valuable reference for businesses to increase employee commitment to the organization. Originality/value: There have been numerous studies on the influence of corporate culture on employees’ organizational commitment. However, there was not any research has been conducted at Tasco Corporation. Therefore, we decided to undertake the topic of the article: "The Impact of Corporate Cultural Factors on Organizational Commitment at Tasco Corporation."

Exploring the Intersections of Artificial Intelligence, Organizational Behavior, and Communication Dynamics in the Modern Workplace

Purpose: While organisations struggle to improve efficiency and productivity, the interaction between AI, organisational behaviour, and communication dynamics tends to be complex in the rapidly evolving modern workplace. Moreover, understanding the implications of this intersection is necessary to encourage a balanced and effective workplace. Hence, employing AI technologies in organisational structures introduces challenges such as workforce adaptation, psychological impact, and communication patterns. This research explored how AI influences organisational behaviour and communication dynamics in the modern workplace. Study design/methodology/approach: This study used a mixed method to explore organisational behaviour and communication dynamics across diverse industries comprehensively. This questionnaire aimed to gather respondents’ experiences, focusing on organisational behaviour and communication dynamics. Furthermore, in-depth interviews were conducted with key stakeholders (n = 13) to obtain additional insights into goodness and trustworthiness. These interviews offered more depth and richness, providing insights into organisational settings. This mixed methodology ensured a complex understanding of the research problem, leveraging quantitative and qualitative data to enhance the analysis. Findings: The research findings revealed the pathways to how AI influences organisational behaviour and communication dynamics. Initial analysis of survey data and interviews offered insights into employee perceptions, identifying potential challenges and opportunities. One major trait emerging from data analysis is employees’ unstable levels of apprehension and enthusiasm regarding AI integration. While many view it as a mechanism for efficiency, productivity, and innovation, others indicate distress about job shifts and loss of autonomy. Understanding and adopting these opposing insights are fundamental for encouraging a positive organisational ecosystem for AI readiness and adoption. Originality/value: By examining the impact of AI on employees’ attitudes, collaboration, and communication patterns, this research contributes viable insights for organisations navigating the integration of AI into their structures.

The student as stakeholder: how the altruism of university social responsibility (USR) campaigns impacts student relationships

PurposeThe purpose of this study is to expand corporate social responsibility research in communication management by understanding the dynamics of university social responsibility (USR). The COVID-19 pandemic and social justice protests of 2020 provide a context to study communication about universities’ dual roles as economic engines and social activists. Messaging from a university about its social responsibility goals can impact student perceptions.Design/methodology/approachA survey was conducted of 493 students enrolled at a major university in 2020. Students were asked about two real campaigns at their university, one about healthy behavior and one about racial justice on campus.FindingsAltruism positively predicted reputation, trust and donation intent, while distrust was inversely predicted. Message credibility and believability were mediators of these relationships, but only source credibility mediated altruism for the social justice campaign. For universities, this study demonstrates the importance of communicating social responsibility messages with students. As an important and overlooked stakeholder group in USR, students may respond positively to these messages, which have implications for their potential willingness to donate after graduation.Originality/valueThis study contributes to the literature by merging variables from public relations and marketing with theory development in higher education management to provide a new perspective on ethical organizational communication.

Examining Varying Effects of Companies’ Strategic CSR Communication on Employees’ CSR Participation

ABSTRACT This study examines the effects of strategic CSR communication on employees’ CSR participation. Drawing on the sensemaking and sensegiving theoretical frameworks, alongside informative, dialogic, and meaning-making strategies in CSR communication. A survey (N = 406) revealed that all three strategies were positively associated with employees’ CSR participation. Further SEM analysis with CSR awareness as a moderator showed that higher awareness of CSR strengthens the impact of informative communication, while lower awareness enhances the impact of meaning-making CSR communication. Dialogic CSR communication’s effect on employees’ CSR participation was not significantly influenced by varying CSR awareness. Theoretically, this study advances the internal CSR communication literature by contrasting different organizational CSR communication strategies. It also suggests that organizations should incorporate diverse CSR communication strategies in organizational training to enhance employees’ involvement in CSR activities.

Urgensi Media Komunikasi Internal dan Eksternal Pada Partai Lokal di Aceh Besar

This research is aimed at describing how the understanding and application of internal and external media organizational communication ethics of Acehnese local political parties ahead of the 2024 general election. The character, style and pattern of communication within political party organizations have undergone significant changes. This is due to globalization, the information technology revolution has provided hardware or media hardware and software which can be in the form of values, methods, culture adapted by organizational communication actors. So that the members of the organization become more free, democratic and egalitarian. Currently there are almost no political, business and other organizations that can exist without the use of digital media. It is even predicted that in the future it will become more massive and integrative on high-tech or high-tech devices. However, organizational communication through media without being based on ethics can damage all communication arrangements, both internal and external. The method used in this research is a literature study. The results of the study show that the understanding and application of organizational communication ethics through Aceh's local political parties both internally and externally is still weak. So that literacy is needed regarding ethics, organizational communication ethics including media literacy which is one of the supporting tools to help educate the management and members of organizations including the public in political life.

Bias in candidate sourcing communication: Investigating stereotypical gender- and age-related frames in online job advertisements at the sectoral level

Job advertisements hold a wealth of knowledge for the public relations field about complex internal and external organizational dynamics. They reflect enduring social and sectoral cultural proclivities and associated stereotypes about workers. We examine the presence of stereotypical frames in job advertisements from sectors with varying gender and age social group composition. Guided by social categorization framing and the stereotype content model, we operationalize stereotypical warmth- and competence-related frames in candidate sourcing communication. Automated content analysis was conducted on a dataset of online job ad sentences (n = 308,583) from 16,135 job ads. Results indicate warmth-related frames are most observed in ads from female-dominated (vs. male-dominated) sectors and younger-dominated (vs. older-dominated and mixed-age) sectors. Conversely, competence-related frames are most observed in ads from male-dominated (vs. female-dominated and mixed-age) sectors and older-dominated (vs. younger-dominated and mixed-age) sectors. We additionally find candidate gender stereotypes may supersede age stereotypes in hiring contexts. Implications are discussed in light of socialization and structuralist forces and their influence on organizational communication in homogeneous and heterogeneous sectors.

A Typology of Social Media Use by Human Service Nonprofits: Mixed Methods Study.

Nonprofit organizations are increasingly using social media to improve their communication strategies with the broader population. However, within the domain of human service nonprofits, there is hesitancy to fully use social media tools, and there is limited scope among organizational personnel in applying their potential beyond self-promotion and service advertisement. There is a pressing need for greater conceptual clarity to support education and training on the varied reasons for using social media to increase organizational outcomes. This study leverages the potential of Twitter (subsequently rebranded as X [X Corp]) to examine the online communication content within a sample (n=133) of nonprofit sexual assault (SA) centers in Canada. To achieve this, we developed a typology using a qualitative and supervised machine learning model for the automatic classification of tweets posted by these centers. Using a mixed methods approach that combines machine learning and qualitative analysis, we manually coded 10,809 tweets from 133 SA centers in Canada, spanning the period from March 2009 to March 2023. These manually labeled tweets were used as the training data set for the supervised machine learning process, which allowed us to classify 286,551 organizational tweets. The classification model based on supervised machine learning yielded satisfactory results, prompting the use of unsupervised machine learning to classify the topics within each thematic category and identify latent topics. The qualitative thematic analysis, in combination with topic modeling, provided a contextual understanding of each theme. Sentiment analysis was conducted to reveal the emotions conveyed in the tweets. We conducted validation of the model with 2 independent data sets. Manual annotation of 10,809 tweets identified seven thematic categories: (1) community engagement, (2) organization administration, (3) public awareness, (4) political advocacy, (5) support for others, (6) partnerships, and (7) appreciation. Organization administration was the most frequent segment, and political advocacy and partnerships were the smallest segments. The supervised machine learning model achieved an accuracy of 63.4% in classifying tweets. The sentiment analysis revealed a prevalence of neutral sentiment across all categories. The emotion analysis indicated that fear was predominant, whereas joy was associated with the partnership and appreciation tweets. Topic modeling identified distinct themes within each category, providing valuable insights into the prevalent discussions surrounding SA and related issues. This research contributes an original theoretical model that sheds light on how human service nonprofits use social media to achieve their online organizational communication objectives across 7 thematic categories. The study advances our comprehension of social media use by nonprofits, presenting a comprehensive typology that captures the diverse communication objectives and contents of these organizations, which provide content to expand training and education for nonprofit leaders to connect and engage with the public, policy experts, other organizations, and potential service users.

The Nexus of Quality Management and Construction Organisations' Performance in Urban Ghana: The Moderating Effect of Information Technology Integration

Effective quality management strategies improve and sustain organisations' competitiveness in the current business environment by incorporating information technology. The primary aim of this research is to investigate the moderating influence of information technology on the connection between quality management strategies and the performance of construction firms in Accra, Ghana. The study utilized a sample of 255 construction firms in the Accra- Metropolis. The data collected underwent analysis using inferential and descriptive statistics. The results indicated a favorable impact of quality management strategies on the performance of construction companies. Furthermore, a positive correlation was found between the integration of information technology (IT) and the performance of construction firms. Nevertheless, there was an insignificant correlation of the moderator (information technology integration) on the link between quality management strategies and the performance of construction companies. This could be attributed to the absence of skills and expertise, as well as the absence of a modernized information technology system that integrates communication and quality management processes in construction organizations in Ghana. Subsequent studies should concentrate on the barriers to integrating IT into quality management processes in construction firms in developing nations.

Mastering the Art of Marketing Communications: Strategies for Success in the Digital Age

The research topic was chosen as a result of the importance of communications in organizations in general and the marketing process in particular. Without communications, the organization cannot survive and continue. The problem of the study was diagnosed in the lack of sales of some types of products of the General Company for the Production of Vegetable Oils, despite their distinction, position, and reputation in the market and so on. Its products have standard specifications, lack of channels for communicating with customers, and find out whether the management of the researched company has a comprehensive perception of the concept of integrated marketing communications. Therefore, the research aimed to know the type of relationship and the extent of the influence occurring between integrated marketing communications as an independent variable represented by its nine dimensions and marketing performance. As a dependent variable, represented by its four dimensions, using the descriptive and analytical approach, and for this reason, two main hypotheses were formulated for the research, from which nine hypotheses branched. In order to achieve these goals, the study was applied in the General Company for the Manufacture of Vegetable Oils using the descriptive and analytical approach, with a purposive sample of (84) individuals from the department managers and the company’s employees. Through the questionnaire and analyzing it statistically using statistical methods (arithmetic mean, standard deviation, relative importance, coefficient of determination, R, simple correlation coefficient, test 2, exploratory factor analysis test, latent root KMO scale, Bartlett’s test) in the statistical analysis program 23 SPSS, as well as personal interviews conducted by the researchers, which showed the methods. There are a number of statistical results, the most important of which is the existence of a significant correlation and influence between marketing communications and marketing performance. In conclusion, the researchers presented a set of recommendations and proposals, the most important of which can be mentioned, the most important of which is the need for the state to protect and support the company’s products by imposing a customs tax on similar imported products, as well as the necessity of managing the company. The research subject raised her employees' awareness of her desire to increase marketing performance and informed them of her level of performance on a regular basis, in order to detect and correct deviations And we can say The current research aims to test the extent of the impact of marketing communications, represented by its elements (advertising, personal selling, sales promotion, public relations, publishing, and direct marketing, on customer satisfaction, and through it, we can determine the extent of the impact of the marketing communications strategy on customer satisfaction. The problem of the research was represented by the difficulty of marketing services due to the lack of special customizations. Marketing activities, and the importance of research stems from the importance of the role. What marketing communications perform in achieving the objectives of the researched organization, the Iraqi Library and Documentation House, is to accomplish its work with high efficiency and gain the satisfaction of its customers. Data were collected through the use of a questionnaire that was distributed to a purposive sample of (40). Researched, and a set of statistical methods were used to determine the level of importance of the research variables, as well as to test the extent of the influence of the independent variable, marketing communications, on the dependent variable (customer satisfaction through the use of the statistical program (SPSS25), and all results were identical to the research hypotheses. The researcher reached a set of conclusions, the most important of which was the lack of a clear marketing communication strategy adopted by the researched organization. The researcher also reached a set of recommendations, the most important of which was that the researched organization adopt a payment strategy to promote its services.

Making Sense of COVID 19: Varied Approaches to Internal Crisis Communication in Kuwait

Two-way communication and transparency are two elements of the strategic approach to internal communications. This study examined the relationship between these elements and their influence on employees’ sense-making and sense-giving in Kuwait during the COVID 19 pandemic. The research used a mixed-method approach incorporating interviews, survey data, and a review of organizational communications. The sample included six Kuwaiti organizations representing the private, government, and nonprofit sectors. The statistical software package SPSS was used to calculate ratios and rates, confidence intervals, tests of statistical difference (Kruskal–Wallis and Mann–Whitney tests), the Pearson correlation coefficient, and multiple linear regressions. The study found a positive association between the strategic approaches of two-way communication and transparency and employees’ sense-making and sense-giving behaviors. Gender, nationality, and years of employment also influenced communication and transparency. To the authors’ knowledge, this is the first study of internal crisis communication in a Kuwaiti context. This study’s findings shed light on the importance of employees’ internal communications as organizations address and engage during a crisis. Received: 12 January 2024 / Accepted: xx April 2024 / Published: 5 May 2024

Quality of services in health education nurse-led clinics: an Iranian service providers and service recipients experience

BackgroundPatient education is a vital role of nurses in nurse-led clinics(NLCs). Since 2011, independent NLCs entitled health education Nurse-led clinics(HENLCs) have been established in Iran. In order for this newly developed service to be able to perform perfectly in implementation and evaluation, it should be explained based on one of the quality evaluation models. The objective of the study was to determine the dimension of service quality in HENLCs based on service providers’ and service recipients’ experience.MethodsThis research is a qualitative study of directed content analysis type conducted between May and November 2020. Twenty-nine participants who had rich experiences in the patient education in HENLCs were interviewed in this study. Asarroodi et al.’s (2018) qualitative content analysis method was used for data analysis, and MaxQDA software was used for data management. We used credibility, dependability, and Confirmability to confirm the trustworthiness of the study’s findings.ResultsIn this study service providers including managers, policymakers, decision-makers, nurses, physicians, and service recipients including patients and families participated. Seven generic categories, including (1) a competent and self-motivated nurse educator, (2) an easily accessible and comfortable environment, (3) informational-educational materials and health education equipment, (4) motivational facilities, (5) access to the health education support team, (6) organizational communication supporting the education process, and (7) receiving the patient education fee, constituted the main category of structure. Five generic categories, including (1) assessment and determination of the educational needs of the target group, (2) description of the nurse’s duties, (3) teaching-learning methods, (4) patient referral, and (5) the process of preparing and publishing educational content, constituted the main category of process. One generic category called evaluation constituted the main category of outcome.ConclusionBased on the results of this study, it is suggested to managers to pay attention to the dimensions of the quality model of Donabedian (SPO) in setting up and developing the performance of HENLCs, it is recommended that future quantitative studies based on the categories formed in this study evaluate the observance of the dimensions of structure, process and outcome.

Enhancing organizational and interpersonal communication in multinational companies: The effectiveness of the onion model

As we moved into the 21st century, it became clear that the success of any organization depends on more than just the technical skills of its managers, who lead the business. It also relies on the active participation of every employee and the quality of communication and interactions within the company. This study focuses on the development of onion models and how effective they are in improving interpersonal communication. The research employed a mixed-method approach, gathering data through reviews of existing literature (secondary data) and direct fieldwork, including interviews and Focus Group Discussions (FGD) for primary data. Both qualitative and quantitative methods were used to analyze the data. The participants in this study included 50 individuals ranging from owners and directors to managers, regular employees, and office assistants. The findings indicate that the onion model demonstrates a pattern of organizational communication that a) happens between individual members or across the whole organization, b) is formal and hierarchical, c) includes both verbal and non-verbal forms, d) can be direct or indirect, and e) serves the purpose of interaction and detailed discussion related to the company's internal operations. The study concludes that the onion model is effective for use in large and multinational companies.

The influence of organizational culture and communication on leadership style

The influence of organizational culture and communication on leadership style

The Influence Of Organizational Culture, Organizational Commitment, And Organizational Communication On Employee Performance At PT. PLN (Persero) UP3 Sidoarjo

The increasing electricity demand requires electricity companies to achieve the specified targets in meeting stakeholder needs by improving the quality of Human Resources through various aspects. This study aims to determine the effect of organizational culture, organizational commitment, and organizational communication on employee performance at PT PLN (Persero) UP3 Sidoarjo. This research uses quantitative research. The population in this study were all employees of PT PLN (Persero) UP3 Sidoarjo as many as 95 employees. The sampling technique uses total sampling where all members of the population are taken as samples. The type of data used in this study is primary data obtained through distributing questionnaires and secondary data. The results of this study indicate that 1) organizational culture partially has a positive and significant effect on employee performance, 2) organizational commitment partially has a positive and significant effect on employee performance, 3) organizational communication partially has a positive and significant effect on employee performance, 4) organizational culture, organizational commitment, and organizational communication simultaneously have a positive and significant effect on employee performance at PT PLN (Persero) UP3 Sidoarjo

EFFECTIVENESS OF ORGANIZATIONAL COMMUNICATION ON DECISION MAKING

This research aims to find out the level of effectiveness of organizational communication to decision making in the Government of North Sumatra Provincial. This type of research is quantitative descriptive where the number of samples as many as 20 people that determined by purposive sampling. The instruments used in this study are organizational communication instruments and decision-making instruments that consist of 10 questions and declared valid and reliable. The instrument used used the Likert scale with 4 options to avoid indecisive answers from the sample. The data obtained is primary and secondary data analyzed based on statistical test provisions such as instrument feasibility tests, hypothesis requirements tests and hypothesis tests. The results showed that the level of effectiveness of organizational communication to decision making in the Government of North Sumatra Provincial is more than 60% which means it is effective enough to contribute to decision making by the leadership.

PUBLIC RELATIONS ACTIVITIES AS A MANAGEMENT FUNCTION IN DECISION MAKING IN THE BUREAU OF PUBLIC RELATIONS AND PROTOCOL REGIONAL SECRETARIAT OF BANTEN PROVINCE

The Public Relations and Protocol Bureau is an important unit in an organization that has a strategic role in supporting organizational performance. This research aims to analyze the strategic role of the Public Relations and Protocol Bureau. This research uses a case study method by collecting data through interviews, observation, and documentation. The results showed that the Public Relations and Protocol Bureau has an important role in supporting organizational performance through: Building and maintaining good relationships with internal and external publics. Disseminating information and publications about the organization Managing the organization's image and reputation Handling communication crises Planning and organizing official organizational events Welcoming and accompanying VIP guests Organizing procedures and protocol in official events Providing services and hospitality to guests. Decision-making is an important process in management that determines the direction and success of the organization. The success of decision-making is greatly influenced by the effective application of management functions.

The Influence of Organizational Culture, Communication and Work Environment on Organizational Commitment at the East Medan Pratama Tax Service Office

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, komunikasi dan lingkungan kerja terhadap komitmen organisasi pada Kantor Pelayanan Pajak Pratama Medan Timur. Metode survei digunakan dengan responden dari karyawan aktif. Hasil analisis regresi menunjukkan bahwa budaya organisasi, komunikasi dan lingkungan kerja berhubungan signifikan terhadap komitmen organisasi. Budaya organisasi dan komunikasi memegang peranan dominan dalam membentuk komitmen. Temuan ini menyoroti pentingnya penguatan budaya positif dan komunikasi efektif dalam meningkatkan komitmen karyawan. Implikasi manajerial dan rekomendasi bagi praktisi disajikan untuk meningkatkan kualitas lingkungan kerja dan kinerja organisasi secara keseluruhan.