Organic Market Research Articles

Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge

In the past decade, the organic food industry has witnessed a tremendous surge in popularity as consumers increasingly perceive it as a healthier, more natural, and more environmentally friendly alternative to conventional foods. This trend has prompted extensive research into consumer behavior towards organic food, mainly focusing on the factors that drive its acceptance. Despite its growing interest, the adoption of organic food faces considerable challenges, mainly due to its higher price. This study examines Indonesian consumers’ willingness to pay more for organic food (WTPM) by examining the role of product knowledge (PK), consumer attitude (CA), and price consciousness (PC). Data was collected from 250 respondents representing consumers in Indonesia through an online survey. Descriptive Statistical Analysis and Structural Equation Modeling (SEM) are used to test hypotheses and understand relationships between variables. The results show that PK significantly affects CA towards organic food but does not directly affect WTPM. In addition, CA emerged as a significant mediator between PK and WTPM, indicating that consumers with positive CA towards organic food tend to pay more, as they see the cost as an investment for environmental sustainability and health. However, this relationship is moderated by PC, which indicates that price sensitivity may reduce the effect of positive CA on WTPM. The findings of this study underscore the need for a multifaceted approach to promoting organic food. To increase consumer acceptance and uptake, strategies should include education initiatives, awareness raising, and addressing issues related to price and perceived value.

Psychographic Profiling of Prospective Organic Skin Care Product Users

Global organic skin care market is expected to be valued at ₹159 billion by 2027. Asian countries are the most sought after by organic skin care brands due to increasing preference among women to buy products with safer and greener ingredients. Owing to the potential of organic skin care products in the near future, in the current study we have carried out a psychographic segmentation of women who intend to use organic skin care products. At prima facie, the current study is the first that segments young women who are prospects for the organic skin care industry. This is a pioneering approach to understand the lifestyle of women who use skin care products and are interested in using organic skin care brands. The deductive approach of questionnaire survey method has been adapted to collect the responses from purposive sampling of young Indian women using skin care brands. The data was analysed by applying exploratory factor analysis and K-means cluster analysis. The results revealed that three distinctive psychographic sets of young women namely ‘The Pococurante’, ‘The Trailblazers’ and ‘The Moderates’ are based on nine lifestyle factors. Further, the study also highlights the differences between the psychographic profiles from a marketing point of view. It promises to be beneficial to marketers to incorporate lifestyle as a key factor in the marketing mix of organic skin care brands. Depending on the dominant lifestyle factors in each cluster, unique marketing messages can be curated to attract each cluster towards organic skin care products.

Rooted in Nature: The Rise, Challenges, and Potential of Organic Farming and Fertilizers in Agroecosystems

Organic farming, which is deeply rooted in traditional agricultural practices, has witnessed a profound evolution over the last century. Transitioning from a grassroots initiative resisting the industrialization of agriculture to a global industry, organic farming now plays a pivotal role in addressing contemporary challenges related to environmental health, sustainability, and food safety. Despite the growing consumer demand for organic products and market access, organic farming has its challenges. This paper discusses the origin and evolution of organic farming with an emphasis on different types of organic fertilizers, benefits, and challenges. Nutrient variability and the slow-release nature of organic fertilizer often do not meet crop demands and can substantially reduce yield. Some organic fertilizers, like manure and biosolids, can provide a higher yield benefit, but there are environmental and health risks associated with them. Weed and pest management in organic farming can be labor-intensive and increase costs. Inefficient planning of organic farming and rapid transition can also create food insecurity. This paper also gives a brief account of the current certification process for organic fertilizers and their technicalities. It showcases how the holistic approach of organic farming extends beyond production, including strategies like reducing food waste and building self-sufficient farming communities. These practices contribute to a more sustainable agricultural system, reducing environmental impacts and supporting local economies. Future technological innovations, especially in precision agriculture and bio-physicochemical models, can help in formulating targeted organic fertilizers.

Законодательные основы регулирования развития органического сельского хозяйства России

Abstract. The purpose of the study is to assess the current regulatory framework for the regulation of organic agriculture for the analysis of existing shortcomings and the degree of its compliance with the real needs of domestic agribusiness. The main method of research was the analysis of the legislative framework at the federal and regional levels, as well as domestic and foreign experience in organizing budget support for organic agricultural producers on its basis. Results. The current regulatory legal acts regulating the production of organic food in Russia and the world are considered. The assessment of measures to support organic agriculture in the context of individual regions of the Russian Federation was carried out. The characteristics of the development features and necessary adjustments of the current regulatory framework of organic production are given. Taking into account foreign practices, proposals are formulated to reduce the costs of organic producers for certification by developing systems of guarantee participation and group certification. In order to more actively develop the organic food market in Russia and, in particular, in the North-West, measures are proposed to make adjustments to the legal regulation of organic farming and animal husbandry, the transition to mass certification of small businesses. This will strengthen the competitive position of domestic organic agricultural producers primarily in the domestic market and strengthen the overall position of the industry even in conditions of increased external restrictions for export supplies. The scientific novelty of the study is to assess the existing institutional opportunities and limitations in the production of organic products at the present stage of development of the agricultural sector.

National Labelling System of Organic Agriculture and Food Products—How Familiar Are Czech Consumers with the National Organic Agri-Food Brand?

The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the period before the COVID-19 pandemic. In the Czech Republic, organic products are labelled with a national brand called “bio zebra” under direct control of the Czech Ministry of Agriculture. The dependence of the recognition of this brand on selected socio-demographic indicators (gender, age, education, net monthly household income, number of household members, number of children in the family, size of the municipality) was evaluated in a sample of 1197 respondents in total using logistic regression, and the course of partial dependence on individual sociodemographic indicators was monitored in more detail using contingency table analysis. Significant relationships were found between the recognition of this agri-food brand and gender, education, net monthly household income, number of members and children in the family, and size of the municipality where the consumers live. The proportion of respondents who know the label was higher among women and increased with education level, net monthly household income, number of household members and municipality size.

СТРУКТУРА РИНКУ ОРГАНІЧНОЇ ПРОДУКЦІЇ В УКРАЇНІ

The article defines the concepts of «organic products», «organic production», «consumer», and «circulation of organic products». To ensure the efficient and stable development of the organic products market in Ukraine, on 10 July 2018, the Law of Ukraine «On Basic Principles and Requirements for Organic Production, Circulation and Labelling of Organic Products» was adopted. Taking into account that the organic market is a set of socio-economic relations in the field of exchange, which provides the sale of goods, it can be argued that not all issues have been resolved. The market participants of organic products, such as consumers, intermediaries, sales outlets, stakeholders, etc. were left out. The research used general scientific and special methods. The historical method helped to characterise the main stages of development of Organic Standard LLC. Graphical research methods were applied to gain a deeper understanding of the object and subject of the study, to identify their structural elements and to establish the relationship between them. Logical generalisations were used to conclude. It is emphasised that certification is an integral part of the organic market. The history of the formation of the first certification body accredited by NAAU for certification under Ukrainian organic legislation, Organic Standard LLC, is traced, and its services and activities are listed. The active participants of the organic sector in Ukraine being the partners are described as the following, Swiss-Ukrainian Programme «Development of Higher Value Added Trade in the Organic and Dairy Sectors of Ukraine», German-Ukrainian Cooperation in Organic Agriculture Project, USAID Agricultural and Rural Development Programme - AGRO, Public Union «Organic Initiative», OrganicInfo Information Portal, Public Union «Organic Ukraine», Federation of Organic Movement of Ukraine, Association «Berry Growing in Ukraine», etc. The article also identifies the stakeholders of the organic market that are not covered by the Organic Law of Ukraine. To integrate into international trade, it is necessary to build and implement consistent communication with the consumer regarding the advantages and clear differences between organic products and other products, including the peculiarities of production and the history of producers; knowledge of as well as trust in organic certificates; information about the nearest locations of sales outlets.

Органическое сельское хозяйство в условиях глобальной трансформации макроэкономических факторов: мировой и российский опыт

The article is devoted to the development of organic agriculture in the world and Russia. Based on a retrospective analysis, the authors determined the current state and assessed the main parameters of this market segment. A comparative analysis of the development of organic agriculture in Russia and in the world is presented in terms of the area of organic agricultural land, the number of organic producers, market capacity, sales volumes and channels, as well as the species composition of organic agricultural products. The conclusion is substantiated that the main drivers for the development of the organic products market are an increased consumer demand for relevant products, a developed government policy and a support system for the sector. It is noted that the organic production industry in Russia is at the stage of formation, while in world practice it has existed for several decades. Currently, the development of this type of agricultural production is one of the most promising areas and is a global trend. The conclusion is made about the need for an integrated approach to the development of the organic agriculture system in Russia to obtain a synergistic effect at the level of the national economic system.

State regulation of the Chinese organic products market

Organic agriculture in the world is considered one of the main directions of solving the environmental problem. The authors emphasize the importance of studying the best foreign practices of state support for organic production in the context of the green economy development for their use in agriculture in Russia. Based on the study of the positive experience of state regulation of the organic market in China, characterized by rapid growth, the article concludes that the formation of a mechanism of state support will contribute to the development of organic agribusiness, will allow to produce better products with less harm to the environment, and will also increase the organic production efficiency. The article is of practical value, gives an idea of the current level and prospects of state regulation of organic agriculture.

Сучасні тенденції на світовому ринку органічних продуктів

Organic production meets the needs for healthy and ecological food, the demand for which is growing every year. The global market for organic products is growing by an average of 10% annually and, according to forecasts, will amount to about USD 220 billion in 2026. In terms of value, the market is estimated at almost 130 billion US dollars. It consists of the national markets of the countries of the European Union, North America and Japan. The number of organic producers is constantly growing. Thus, according to the International Union of the Organic Movement («IFOAM»), more than 3 million farms grow organic products in 187 countries of the world. The regional structure of the world market of organic products is characterized by heterogeneity: about 45% of the world market belongs to European countries. Among them, the largest producers are Italy, Spain, Germany and France. Among the leading companies in the organic market, Danone, Nestle, General Mills, SunOpta, Hain Celestial and Organic Valley are distinguished, which involve certified farmers in this area. The largest importers of organic products in the world are the United States (imports amount to more than 3.0 billion US dollars), the EU countries (2.8 billion US dollars) and Japan (1.4 billion US dollars). In Ukraine, organic production is certified in accordance with the standards of the Council Regulation (EU) and NOP (USA). The largest markets for Ukrainian organic products are the EU, North America and Asia. Prospects for the development of the world market of organic products depend on a combination of factors, among them are: consumer awareness of the benefits of organic products and the desire for a healthy lifestyle; further development of innovative technologies for growing and processing organic products; lower prices for organic products; improvement of legislation, which ensures quality control of organic products and increases consumer confidence in organic products; the State support through special funding programs. The main current trends in the global market of organic products are the following: the growth of prices for organic products at a faster pace than for non-organic products, which in some way restrains the growth of demand for these products; rapid introduction of innovations in organic farming (e.g. in agroecological systems); increase in the number of certified organic farms; increasing demand for certain segments of the product range (the most popular are fruits and vegetables, which account for almost 40% of the total volume of organic products); growing demand for organic baby food products and products labeled «fair trade» (lactose-free and gluten-free); using artificial intelligence (AI) to track all stages of organic production and transportation. All these trends indicate the potential for further growth in demand for organic products around the world.

A Market for Human Organs: An Ethical Solution to the Organ Shortage

A Market for Human Organs: An Ethical Solution to the Organ Shortage

Economic Aspects of Promoting Goods in the Agricultural Sector

Currently, the organic food market is one of the fastest growing segments of the food industry worldwide. In Russia, there is an annual increase in demand for organic products, which sets new requirements for manufacturers of such products in terms of ensuring orientation towards “green” production in various ways. As part of this study, it was interesting to determine the prospects for the development of organic production in the Russian Federation, for which it was necessary to identify the main target groups of consumers capable and ready to purchase such goods. On the basis of the conducted sociological study and assessment of the level of willingness of consumers to purchase organic products on a permanent basis in the long term, it became possible to identify target groups. In addition, based on the survey, it became possible to identify the motives and values of consumers when purchasing such products, which will obviously be useful for manufacturers of organic goods to promote their products. The work also analyzed trends in the market for organic products, which made it possible to determine the emerging increase in demand for such products, but also identified the need to stimulate the sale of organic products. The result of the study was, firstly, the identified target groups of consumers, their portrait, and secondly, an economic mechanism was drawn up to increase the efficiency of the development of organic production, taking into account the proposed measures to promote goods in the agro-industrial complex.

Organic Aquaculture Regulation, Production, and Marketing: Current Status, Issues, and Future Prospects—A Systematic Review

Organic Aquaculture Regulation, Production, and Marketing: Current Status, Issues, and Future Prospects—A Systematic Review

Exploring Brand Attitude in Thailand's Organic Skincare Market: The Role of Perceived Quality, Customer Satisfaction, and the Marketing Mix

Exploring Brand Attitude in Thailand's Organic Skincare Market: The Role of Perceived Quality, Customer Satisfaction, and the Marketing Mix

Conceptual basis for product management of product promotion in the agricultural sector

In Russia, there is an annual increase in demand for organic products, which sets new requirements for manufacturers of such products in terms of ensuring orientation towards “green” production in various ways. Currently, the organic food market is one of the fastest growing segments of the food industry worldwide. As part of this study, it was interesting to determine the prospects for the development of organic production in the Russian Federation, for which it was necessary to identify the main target groups of consumers capable and ready to purchase such goods. On the basis of the conducted sociological study and assessment of the level of willingness of consumers to purchase organic products on a permanent basis in the long term, it became possible to identify target groups. In addition, based on the survey, it became possible to identify the motives and values of consumers when purchasing such products, which will obviously be useful for manufacturers of organic goods to promote their products. The work also analyzed trends in the market for organic products, which made it possible to determine the emerging increase in demand for such products, but also identified the need to stimulate the sale of organic products. The result of the study was, firstly, the identified target groups of consumers, their portrait, and secondly, an economic mechanism was drawn up to increase the efficiency of the development of organic production, taking into account the proposed measures to promote goods in the agro-industrial complex.

Understanding the Consumers’ Purchase Intention Toward Green Cosmetic Products in Malaysia

This research explores the evolving landscape of consumer behaviors within Malaysia’s growing market for green cosmetic products. Globally, the natural and organic cosmetics market has witnessed substantial growth, reflecting an increasing trend toward green cosmetic choices. In Malaysia, a market characterized by diverse consumer preferences and heightened environmental awareness, this study aims to unravel the intricate factors influencing consumers’ intentions in adopting green cosmetic products. Despite a preference for eco-friendly items, challenges arise from the perception that green products are inherently more expensive, leading some consumers to choose more economical alternatives. Sampling methods for this study involved a combination of purposive and convenience sampling. Situated in the unique socio-economic and cultural context of Malaysia, this research employs semi-structured interviews to delve into the factors shaping consumers’ purchase intentions. The findings reveal significant shifts in Malaysian consumers’ purchase behavior, notably an increased inclination to choose green cosmetics when armed with more information and a growing preference for products offering promotions and discounts. The study establishes a conceptual framework, highlighting the intention-behavior gap and brand loyalty as key factors driving these changes in purchase intention among Malaysians.

Domestic agricultural organic market: current state and prospects under modern transformational processes

Domestic agricultural organic market: current state and prospects under modern transformational processes

Consumer Perceptions of Organic Products: A Study in Birendranagar, Surkhet

Purpose: The purpose of this study is to examine how consumers in Birendranagar, Surkhet, Nepal, perceive organic products. It aims to uncover variables influencing customers' purchasing decisions in the area and offer insightful information on the market demand for organic products.
 Method/ Design: A convenience sampling method was used to gather the data where 200 respondents were given a survey questionnaire in the study region. The goal of the survey was to learn about the attitudes, convictions, and perceptions of consumers regarding organic products.
 Findings: The findings show that various key factors remarkably impact consumer perception towards organic products. These factors include awareness and knowledge of organic products, perceived benefits of organic products, price sensitivity, trust in organic labeling and certification, and the availability of organic products in the market.
 Practical Implications: The findings of this study provide useful and practical insights for businesses operating in the organic products market. Increasing consumer awareness about the health and environmental benefits of organic products and ensuring the availability of such products in the market can play an important role in expanding organic products market. Businesses can use this information to tailor their marketing strategies and product offerings to better meet consumer preferences.
 Originality/Limitation of the Study: This study contributes to the growing body of research on consumer perception of organic products, particularly in the context of Birendranagar Surkhet, Nepal. It's crucial to remember that this study's conclusions are unique to this area and might not apply to other places. An expanded comprehension of consumer behavior about organic products can be obtained through additional study conducted in various geographic regions.

РОЛЬ КОГНИТИВНЫХ ТЕХНОЛОГИЙ В РАЗВИТИИ РЫНКА ОРГАНИЧЕСКОЙ ПРОДУКЦИИ

The market of organic products in the Russian Federation is quite young. It is aimed at providing the population with environmentally safe products in volume and assortment. The market of organic products has received the greatest development in the USA, the countries of the European Union and China. The intensification of environmental problems associated with the intensification of agriculture and the development of cognitive technologies determine its development at a qualitatively new level. It is the cognitive approach that focuses on changing the behavior of subjects, forming a positive attitude towards organic products.
 The methodological basis of the study was the scientific works of researchers in the field of organic agriculture and the market of organic products. During the research, methods and techniques were used: abstract-logical, economic-statistical, monographic.
 The study made it possible to determine the dynamics of organic production and the volume of its sales in the world. The main producers of organic products in Russia are presented.
 According to the results of the scientific research, the main sales markets, the place of application of cognitive technologies by market participants by stages of activity and the problems hindering the development of the organic products market have been identified. The study allowed us to determine the principles on which the development of the organic products market is based.

Trends in the development of the organic agriculture market: Foreign and Russian experience

Subject. We investigate trends in the development of the organic agriculture market in the world and in Russia. Objectives. The purpose is to explore the condition of the organic products market worldwide and in Russia. Methods. The study rests on statistical data published by the National Organic Union of Russia and the Research Institute of Organic Agriculture (FiBL). We applied statistical methods of data processing and the ‘Deductor’ program to perform the development analysis. Results. We conducted the statistical analysis of the market growth prospects based on the growth period from 2012 to 2022, using the correlation analysis and considering the smoothing of peaks with the help of Deductor software. We found that, all other things being equal, no external changes (an increase in investment volume, the number of manufacturers, etc.), there was a downward trend in the market due to a fairly small number of certified manufacturers. As a result, the market cannot show sustainable growth and entry into the international economic arena. To develop organic agriculture production in Russia, both private investments and government support measures are needed. Conclusions. Over the past 20 years, the global market of organic agriculture products has demonstrated a steady growth. If a resource base and systems of legal and State regulation are available, Russia has a huge potential and prospects to become one of prominent players in this market. Despite the difficulties, since 2012, the Russian organic market has been showing sustained growth.

Exploring the value chain of organic pineapple of Assam, India

PurposeThe global organic market is expanding, and India is in an advantageous position with the highest number of organic producers worldwide. Although many articles have been published on the value chain of organic products from India, no significant studies were found related to the value chain analysis of organic pineapple. This study aims to know the various aspects of the organic pineapple value chain, i.e. network structure, value addition at various stages of chain actors, value chain upgradation and governance structure.Design/methodology/approachThe study is explorative in nature, and primary data from various actors involved in the chain is collected and analyzed. Primary data through a structured schedule and interviews are collected from farmers and traders. A multistage sampling plan has been adopted. A sample of 75 farmers was randomly selected from the study area. For traders, snowball sampling is used due to the nonavailability of the sampling frame. A total of 10 commission agents, 10 wholesalers and 20 retailers were thus selected for the study. For objectives 1 and 4, descriptive statistics are used. For objective 2, a modified formula described by (Murthy et al., 2007) is used to calculate farmer’s net price and marketing margin. For objective 3, Garrett’s ranking technique is used to identify various constraints in upgrading the organic pineapple value chain in Assam.FindingsThis study shows that the value chain of organic pineapple is in the initial stage and proper value addition is required to have a complete regulated value chain. Six marketing channel is identified, and products are sold through farmer producer company only in case of export and trade with distant buyers. The marketing efficiency for channels II and III is 1.69 and 0.99, respectively. The degree of value addition for channel II in the hands of the commission agent, wholesaler and retailer is 11.65%, 4.56% and 12.60%, respectively. In the various constraints in upgrading the value chain, farmers rank “policy support” as a major constraint. In the governance structure, trade with distant traders and exports is done formally and through written contracts.Research limitations/implicationsThe study performs value chain analysis of organic pineapple in Cachar district of Assam, India for the year January 2022–January 2023. Future studies are encouraged related to various aspects of the supply chain and value chain of organic pineapple from various northeastern states of India and other states.Practical implicationsThe study will help policymakers and key actors to know the existing chain and frame a well-coordinated and regulated value chain.Originality/valueThis study is one of the first study to explore the value chain of organic pineapple of Cachar district of Assam, India. Implementation of these findings can help various actors to strengthen the existing value chain.