In this paper, we present a simulation case study of a surfactant huff ’n’ puff pilot in the black oil window of the Eagle Ford (EF) Shale. The target horizontal well, which had been depleted for nearly 8 years, underwent stimulation via a surfactant huff ’n’ puff treatment. The surfactant was selected through laboratory screening using reservoir rock and fluid samples. After a 17-hour injection and a 1-month shut-in period, the well’s production increased fivefold from the baseline oil rate, sustaining incremental oil production for at least 2 years. The surfactant enhances oil recovery by altering rock wettability toward a more water-wet state and moderating oil/water interfacial tension (IFT). This process is modeled by surfactant adsorption in the simulator, indicating the degree of dynamic changes in relative permeability (krl) and capillary pressure (Pc) curves. We propose a comprehensive workflow comprising three stages: development of core-scale and field-scale models, sequential model calibrations, and multiobjective optimization to integrate laboratory measurements and field data from this pilot into multiscale numerical simulations. By matching oil recoveries from imbibition experiments on the core model and field production histories on the field model, krl and Pc profiles of two extreme states, basic reservoir properties, and additional reservoir properties altered during huff ’n’ puff operations are characterized. The matched core model reproduces a 15.1% incremental oil recovery for surfactant-assisted spontaneous imbibition (SASI) process relative to pure brine imbibition process. The matched reservoir model predicts the surfactant huff ’n’ puff treatment increases the oil production by 21.9% relative to water huff ’n’ puff treatment and by 52.9% relative to primary depletion for a 4-year period. The calibrated reservoir model also serves as a base case for optimizing well operation schedules through the implementation of a multiobjective genetic algorithm. The surfactant injection rate, injection time, and well shut-in time of the base case are varied to achieve higher oil production and reduced surfactant usage. Statistical analysis of eight trade-off cases indicates that optimal well operations, compared with existing practices, frequently involve increased injection rates [16.6–18.9 barrels per minute (bpm)], shorter injection periods (10–11.3 hours), and prolonged shut-indurations (49–65 days). This workflow offers valuable insights into surfactant huff ’n’ puff treatments for unconventional reservoirs, thereby facilitating the optimization of well operations and maximizing tertiary oil recovery.