Online Trust Research Articles

Qualitative user experience evaluation of the MS trust's online treatment decision aid tool's accommodation of planning pregnancy.

Decision-making about treatment when planning a pregnancy (family planning) is complex for women living with multiple sclerosis (MS). Decision tools can help this process, in 2016 MS Trust launched their online digital treatment decision tool to support people with MS. To evaluate user-experience of this tool by exploring women's opinions about its content, interface, and usefulness in the context of family planning; and to synthesize recommendations to improve the tool. Thirty participants qualitatively evaluated the tool using Think Aloud methodology. Sessions were conducted online using Microsoft Teams and were video recorded. Transcription was automated and data were thematically analyzed. Women's first impression was that the tool presented a lot of information at once, which was difficult to take in, and they found it difficult to navigate. Although the tool was helpful in allowing them to compare treatment options, the filters were confusing, and the information related to pregnancy sometimes contradicted advice from their healthcare practitioners. They suggested rewording the pregnancy recommendations and filters, updating some content, and making some changes to the interface to meet users' cognitive needs. The MS Trust treatment decision tool is excellent in helping women with treatment choices at initial diagnosis. However, it is not currently as useful when considering family plans. Recommendations were conveyed to MS Trust where some are now applied to the new live version and the rest are to be considered for future updating projects.

The Role of Technology In Combating Fake and Malicious Contents

Technology presents a double-edged sword in the fight against fake content online This paper investigates the multifaceted roles of technology in the dissemination of fake content online. It explores how advancements like automation, social media algorithms, and deep fakes facilitate the spread of misinformation. Conversely, it examines how technologies like AI, fact-checking tools, and content moderation can be harnessed to mitigate this challenge Conversely, the paper examines how technologies like artificial intelligence (AI), fact-checking tools, and content moderation can be harnessed to mitigate this challenge. Finally, the discussion goes into policy considerations and potential future technological solutions for fostering a more trustworthy online environment (Shu et al., 2017; Tandoc et al., 2018). Keywords: Fake Content, Misinformation, Disinformation, Technology, AI, Fact-Checking, Content Moderation, Online Trust. Journal Reference Format: Omoyeni, O.E. Enyinnaya, C.V., Bardi, P., Ogbaini, C.A. & Ajayi, J.O. (2024): The Role of Technology In Combating Fake and Malicious Contents Social Informatics, Business, Politics, Law, Environmental Sciences & Technology Journal. Vol. 10, No. 1. Pp 17-24 www.isteams/socialinformaticsjournal. dx.doi.org/10.22624/AIMS/SIJ/V10N1P4

An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market: A Balancing Act

This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between criticism and praise. The goal is to help businesses figure out effective ways to build and keep consumer trust in the digital marketplace. The main idea is summed up in the title, "An Insight on the Role of Criticism and Praise in Building Consumer Trust in Digital/E-Market: A Balancing Act." KEYWORDS Review Dynamics, Trust Factors, Balancing Act, Digital Credibility, User Influence, Consumer Insights, Online Trust

Cryptocurrencies as a means of payment in online shopping

PurposeCryptocurrencies are becoming increasingly attractive as alternatives to traditional currencies. Although many retailers accept cryptocurrencies as a means of payment in online shopping, consumers’ cryptocurrency adoption intention in online shopping (CCAI) is still low. This study aims to investigate the influence of attitudes, subjective norms, consumer trust, financial literacy and fear of missing out (FOMO) on CCAI.Design/methodology/approachA quantitative research approach was followed using a consumer survey. Hypothesized relationships were tested through regression and mediation analyses.FindingsThe results revealed that consumers could accept cryptocurrencies as a means of payment in online shopping. Attitudes, subjective norms, consumer trust and financial literacy directly and positively influence CCAI, while they indirectly affect CCAI through the mediating impact of FOMO.Practical implicationsMarketing managers should improve consumers’ knowledge about cryptocurrencies and trust in online shopping to increase CCAI. Social media marketing can be appropriate, while the advertising content can address keeping up with others and staying connected.Originality/valueThis study addresses a critical gap in the literature by empirically examining the antecedents of CCAI within an original conceptual model based on the theoretical framework provided by the theory of planned behavior. Attitudes, subjective norms, trust and financial literacy influence CCAI, where FOMO plays a significant role as a mediator.

Creating vicious information cycle: trust, exposure and misperception in online and offline information dynamics during health crises

PurposeMisperceptions hinder our ability to effectively respond to health crises such as the COVID-19. We aimed to examine the dynamic influences between information exposure, information trust and misperceptions during the early phase of the COVID-19 pandemic. Specifically, we focused on the relative influence of exposure to COVID-19-related information via social media versus interpersonal offline communication.Design/methodology/approachThe current study conducted a two-wave national survey of US adults in May and June of 2020 with a two-week time interval. A professional polling firm recruited participants, and 911 and 679 respondents participated in the first and the second wave survey, respectively. To test proposed hypotheses, researchers conducted path analyses using AMOS 27.0.FindingsFindings show that individuals exposed to COVID-19-related information via social media are likely to hold increased misperceptions. In contrast, exposure to COVID-19-related information offline did not elicit any effects on misperceptions. The exposure to information on social media was positively associated with trust in that information, which, in turn, contributed to an increase in misperceptions. Furthermore, when examining the effects of misperception, it was found that misperceptions increased the likelihood of individuals being exposed to and having trust in COVID-19-related information on social media. The findings provide valuable insights into the role of social media as a platform where a detrimental cycle thrives, shaping the formation of misperceptions and cultivating a heightened dependence among individuals with elevated misperceptions.Originality/valueThe current study significantly extends the findings of prior research by examining the differential effects of social media and interpersonal communication offline on misperception and by revealing the intricate dynamics between information exposure and misperception by focusing on the role of trust. The findings emphasize the detrimental role of social media in generating a vicious information cycle. That said, seemingly superficial discussions about health crises within a social media environment rich in misinformation can contribute to fueling a self-reinforcing loop, making it challenging to effectively counteract misperceptions.

Trust development in online competitive game environments: a network analysis approach

Trust seems to become established even in scenarios where the prerequisites for trust are complicated by conditions that evoke scepticism. Nonetheless, trust emerges, a phenomenon that is to be comprehended and examined in the present experimental inquiry. In order to comprehensively capture the process, a competitive online game environment was used to document the development of trust networks, directionality, and strength using network analysis. Despite the conditions conducive to distrust in this game setting, acts of trust were exhibited.Robust trust bonds persisting over the course of gameplay appear to manifest mostly dyadic or triadic, with participant embeddedness within the network and homophily in terms of general trustfulness towards strangers being conducive factors for trust bonding and game survivability. This study hence contributes to the overall understanding of online trust development and offers several further research opportunities in a mostly unexplored field.

Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

PurposeThe main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context.Design/methodology/approachGrounded in purposive sampling, 451 individuals with previous metaverse experience were recruited to accomplish the objectives of this research. Next, to identify both linear and nonlinear relationships, the data were analyzed using partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) approaches.FindingsThe findings underscore the significance of the virtual store environment and online trust in shaping impulsive buying behaviors within the metaverse retailing setting. Theoretically, this study elucidates the impact of virtual store atmosphere and trust on impulsive buying within a metaverse retail setting.Practical implicationsFrom the findings of the study, because of the importance of virtual shop content, practitioners must address its role in impulse purchases via affective online trust. The study’s findings are likely to help retailers strategize and improve their virtual store presentations in the metaverse.Originality/valueThe discovery adds to the understanding of consumer behavior in the metaverse by probing the roles of virtual store atmosphere, online trust and impulsive buying.

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Online Trust Determinants, Consumer Perception, and Purchase Intent in Saudi E-Commerce: Exploring Determinants and Evidence

This study aimed to explore the growing use of the internet as a commercial sales channel, emphasising the pivotal role of trust in online consumer relationships. This research focused on Saudi e-commerce platforms (e.g. Amazon.sa, Noon, Namshi, and Shein), due to their remarkable growth over previous years, by investigating the effect of consumer trust on online purchase intentions. The study surveyed 449 Saudi online shoppers, using a structural equation model to analyse the factors that determine online trust (perceived information quality, company competency, security, and online consumer reviews) and their influence on consumer online trust and perceived risk. The results revealed significant relationships between consumer online trust and perceived information quality, company competency, and security, challenging expectations regarding the link between online consumer reviews and consumer online trust. Surprisingly, online consumer reviews primarily influenced perceived risk rather than consumer online trust, impacting purchase intention to a limited extent. The research underscores the substantial influence of consumer online trust on perceived risk and purchase intention, offering micro perspectives on online consumer behaviour. By identifying key influences, including information quality and security, this study provides theoretical and managerial insights for e-commerce platforms, guiding the development of responsible online channels. KEYWORDS company competency, consumer reviews, e-commerce antecedents, information quality, perceived security, Saudi consumers

Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace


 This study is current and applicable to the new norm of comprehending the experiences of online consumers on online marketplace pages. This study concentrated on the online shopping experiences and reactions of selected faculty members by identifying key observations, and consumer experiences on the web that emphasize browsing, purchasing, and online flow. The researchers used phenomenology as a qualitative research method to collect responses from twenty buyers who varied in consumer experience, gender, and age. The interview was tailored to each participant based on online information and a guide question. Results of the interviews revealed that some faculty members at a local university in Manila find online businesses to be both popular and convenient, while they can readily access online marketplaces. In addition, they purchase frequently using this platform due to the low prices, which is advantageous for them as consumers, although they are wary of con artists and fake buyers/sellers. Meanwhile, the challenges encountered by buyers include product complexities and meet-up changes, as well as the central issues of online trust and social connection. Despite the fact that some product acquisitions are difficult, the study found that appropriateness, price setting, and seller connections kept customers purchasing on the online market. Despite offering valuable insights into the faculty members’ online purchasing experience, this research has a number of limitations. The study is predicated on a twenty-participant qualitative investigation that was conducted primarily in Manila. Consequently, future research should involve populations from different regions. Numerous opportunities exist for future research to build on these findings. The development of a typology of online encounters and circumstances is one of the suggested areas for future study. 

The Influence of Hedonic Motivation, Perception of Online Prices, Access To Information, And Online Trust Towards Attitude And Purchase Intention on E-Commerce Platform

This research is aimed to analyze the influence of hedonic motivation, perception of online prices, access to information, and online trust towards attitude and purchase intention on e-commerce platform. This study used primary data in the form of questionnaires from 190 respondents which were distributed non-probabilistically to consumers who used e-commerce services more than three times in the last 6 months in the period Ocotber-November 2023. Hypothesis was analyzed with SEM using AMOS 21. Research finding shows that hedonic motivation, perception of online prices, access to infroamtion have positive effect on attitude. However, online trust does not have positive effect on attitude. Then, attitude has a positive effect on purchase intention. The managerial implication of this research is an evaluation for e-commerce to improve consumer attitudes and purchase intention.

The impact of e-service quality on customer satisfaction and trust in online shopping – A case study of the generation Z

The aim of this study is to explore the impact of e-service quality dimensions on satisfaction and trust of generation Z customers at the e-commerce businesses in Vietnam – an emerging economy in Southeast Asia. Data from the online survey of 428 Vietnamese online customers were used to test the research model using PLS-SEM analysis techniques. The study results show that the four dimensions of the E-S-QUAL scale contain efficiency, system availability, fulfilment, and privacy and two dimensions of the E-RecS-QUAL scale include responsiveness, compensation has a positive impact on customer satisfaction, except that the “contact” dimension does not find any link to customer satisfaction. In addition, the study results also revealed that customer satisfaction has a positive effect on their trust in the online shopping. The findings of this study are useful for helping managers of e-commerce businesses in Vietnam improve customer satisfaction and upgrade their trust in online shopping through dimensions of e-service quality.

ФАКТОРЫ ОНЛАЙН-ДОВЕРИЯ ПРИ ОБЩЕНИИ С РЕГИОНАЛЬНЫМИ ВЛАСТЯМИ: НА ПРИМЕРЕ САНКТ-ПЕТЕРБУРГА

Regional governments commonly use e-government technologies when setting out to deliver value to the public. While the use of technology has become a standard of modern public management, risks and limitations associated with its use, such as lack of trust from constituents, need to be carefully examined in light of city experiences, an endeavor that is still scarcely undertaken in the context of smart city initiatives. This paper examines trust regarding online platform usage in St. Petersburg, Russia. The research questionnaire was based on a set of variables that characterize the experience of using information technologies in different areas and in terms of attitudes towards them. A survey of 800 St. Petersburg residents was conducted (the sampling error does not exceed 4%, the confidence level is 95%) and statistical methods (correlation analysis, multiple regression, principal component analysis) were applied. Findings suggest that online trust is multidimensional and influenced by factors related to positive perceptions of institutions, political efficacy of online initiatives, and satisfactory past experience. The implications of these findings and future directions are presented in the context of the e-government research agenda.

The Impact of E-satisfaction, brand reputation and E-trust on Eloyalty: An Empirical Study of apparel industry of Rawalpindi and Islamabad

The objective of this paper is to examine online brand relationships, and the connection between satisfaction, trust, and loyalty on the online level. The website is considered to be an extension of the parent brand. It also seeks to explore the effects of offline experiences on online level experiences. Methodology employed included a survey through distributing close-ended questionnaires individually to people of Rawalpindi. The sample size for this study was 200. Responses of questionnaires were analyzed through SPSS statistics by performing Regression and Correlation analysis. The results confirm the results of previous studies, indicating that satisfaction and trust at the site level is a determining factor in the retention of online businesses. However, they also show that brand-level experiences can vary depending on online satisfaction, trust and loyalty, depending on the relationship between the consumer and the brand. Interestingly, in this case, the duration of the user’s history and the registration of the website have a negative impact on online trust. This article combines the literature on the satisfaction and reputation of online brand loyalty. The findings of the study are based on large-scale surveys that provide researchers and practitioners with valuable insights into how the brand experience is related to clients’ attitudes and commitments to health. ’Internet. The context of the study, the magazine publishing industry, has drawn less attention from researchers, although several publishers have expanded their brands online.

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Increasing Online Business Productivity through Customer Electronic Loyalty: The Role of Online Trust and Hedonic Value

Increasing Online Business Productivity through Customer Electronic Loyalty: The Role of Online Trust and Hedonic Value

Influence of E-Wom, Innovation, E-Trust, and Website Attractiveness on Purchase Decision

Abstract. This research explores the impact of product innovation, website attractiveness, electronic word of mouth (e-WOM), and electronic trust (e-trust) on consumer purchasing decisions in the context of online transactions. In this explanatory quantitative study, the sample consists of 142 consumers who made online purchases through company website accounts. Data collection was conducted using questionnaires, and analysis was performed through the Structural Equation Modeling (SEM) approach with the assistance of SPSS software. The research results indicate that all variables, namely product innovation, website attractiveness, e-WOM, and e-trust, significantly and positively influence consumer purchasing decisions. These findings provide in-depth insights into the factors affecting consumer preferences in online purchases, with key roles played by e-WOM, online reputation, online social interaction, website attractiveness, and electronic trust. Practical implications emphasize the need for companies to focus on the development of attractive websites, the management of e-WOM, and the establishment of an online trust to enhance consumer purchasing decisions online. In conclusion, product innovation is also a crucial factor in capturing consumer attention in the competitive online environment. By implementing these findings, companies can design more effective marketing strategies, enhance online attractiveness, build consumer trust, and ultimately improve consumer purchasing decisions. Keywords: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision

Exploring the influence of Chinese online patient trust on telemedicine behavior: insights into perceived risk and behavior intention.

As a supplement to medical services, telemedicine is of great significance to alleviate the shortage of health resources in China. Based on the traditional consumer behavior measurement model the Technology Acceptance Mode/Theory of Planned Behavior (TAM/TPB), this paper divides online patient trust into six dimensions: perceived risk, personal trust tendency, doctors' credibility, hospitals' credibility, websites' credibility, and system guarantee. On this basis, a structural equation model (SEM) was used to explore the influence of each dimension of online patient trust on online patient intention, behavior choice, and pre-factors. A total of 582 valid questionnaires were distributed to selected patients with experience in using mobile healthcare services in the vicinity of hospitals and communities, as well as to users who shared their experiences in the discussion forums of mobile healthcare websites. The results show that online patient trust has a significant positive impact on telemedicine behavior intention selection, with a standardized path coefficient being as high as 0.866. Doctors' credibility, system guarantee, and website credibility have significant positive effects on online patient trust, with standardized path coefficients of 0.401, 0.260, and 0.226, respectively. Hospital trustworthiness and personal trust propensity have no significant effect on online patient trust. Perceived risk has a significant negative effect on online patient trust, with a standardized path coefficient of -0.118. The research findings suggest that health departments and mobile healthcare providers can enhance mobile healthcare services by considering the patients' perspectives, elevate their online trust levels, and foster a deeper understanding, safety consciousness, and confidence in telehealth services. On this basis, it can be concluded that only the participation of government, medical subjects, and online patients can effectively reduce perceived risks, improve perceived characteristics of online patients, enhance online patient trust, and promote the real willingness and behavior choice for online medical services, effectively improving the positive role of telemedicine in increasing health benefits to people.

Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee

This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.