Abstract
This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between criticism and praise. The goal is to help businesses figure out effective ways to build and keep consumer trust in the digital marketplace. The main idea is summed up in the title, "An Insight on the Role of Criticism and Praise in Building Consumer Trust in Digital/E-Market: A Balancing Act." KEYWORDS Review Dynamics, Trust Factors, Balancing Act, Digital Credibility, User Influence, Consumer Insights, Online Trust
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