RETRACTED: Research on the factors affecting consumer trust in green residences—Based on SEM model and SPSS data processing software

Abstract

The lack of consumer trust in green residences is an important reason why the green residential market is difficult to promote. According to the consumer theory and trust building model, structural equation model (SEM) of the factors affecting the trust of green residences is established. According to the questionnaire of 368 consumers in Xi’an, China, the reliability and validity of the original data are analyzed by SPSS data analysis software, and SEM model is processed by AMOS analysis software to obtain the key influencing factors of consumer trust in green residences. The results show that individual characteristics, green residential knowledge, green residential information, environmental responsibility awareness, perceived value, and institutional evaluation are important factors influencing consumer trust. Individual characteristics, environmental responsibility awareness, and institutional evaluation significantly positively affect consumer trust at the 1% level; green residential knowledge and green residential information significantly positively affect consumer trust at the 5% level; perceived value negatively affects consumer trust at the 1% level. The research results can provide an important reference for enhancing consumer trust and promoting the green residences.