The Impact of E-satisfaction, brand reputation and E-trust on Eloyalty: An Empirical Study of apparel industry of Rawalpindi and Islamabad

Abstract

The objective of this paper is to examine online brand relationships, and the connection between satisfaction, trust, and loyalty on the online level. The website is considered to be an extension of the parent brand. It also seeks to explore the effects of offline experiences on online level experiences. Methodology employed included a survey through distributing close-ended questionnaires individually to people of Rawalpindi. The sample size for this study was 200. Responses of questionnaires were analyzed through SPSS statistics by performing Regression and Correlation analysis. The results confirm the results of previous studies, indicating that satisfaction and trust at the site level is a determining factor in the retention of online businesses. However, they also show that brand-level experiences can vary depending on online satisfaction, trust and loyalty, depending on the relationship between the consumer and the brand. Interestingly, in this case, the duration of the user’s history and the registration of the website have a negative impact on online trust. This article combines the literature on the satisfaction and reputation of online brand loyalty. The findings of the study are based on large-scale surveys that provide researchers and practitioners with valuable insights into how the brand experience is related to clients’ attitudes and commitments to health. ’Internet. The context of the study, the magazine publishing industry, has drawn less attention from researchers, although several publishers have expanded their brands online.