Online Era Research Articles

Research, Access, and Digitisation: Reflections on Responsible Stewardship in the Online Era

This article reflects on the impact of digitisation programs for researcher access to archival materials. Using the author’s experience as both a researcher using digitised material and as a manager of archival programs, the article considers the opportunities and challenges of researcher demand for digital access and suggests the archival value of responsible stewardship is a useful concept when navigating access in the online era.

The impact of “kidfluencers” on the cultural identity of Kuwaiti middle school students: A parental perspective

In the digital age, “kidfluencers,” or child influencers, have emerged as significant figures in shaping the online experiences of children. This study explores their impact on the cultural identity of Kuwaiti middle school students, as perceived by their parents. Employing a quantitative research design, the researchers collected data via questionnaire from a random sample of 383 parents. The findings reveal the substantial perceived impact which kidfluencers have on various aspects of cultural identity for Kuwaiti middle school students. Notably, they have a significant effect on language acquisition, leading students to adopt non-Kuwaiti vocabulary and slang prevalent in online kidfluencer content. Additionally, kidfluencers affect moderate influences over cultural values, moral beliefs, national identity, and traditions amongst students. This study underscores the need for a nuanced understanding of the multifaceted powers which kidfluencers can wield, thus helping inform educational strategies and parental guidance for the online era.

Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era

In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage effectively with consumers. This research employs a mixed- method approach, using both qualitative and quantitative data from case studies of successful companies that have implemented digital marketing strategies. The study examines the role of social media, content marketing, and personalized communication in building brand awareness and loyalty. The study provides new insights into how personalized marketing efforts, including targeted cam- paigns and relevant content, help brands differentiate themselves in a crowded online marketplace. The findings show that consistent use of social media, en- gaging content, and personalization significantly boost brand awareness and fos- ter long-term customer loyalty. Personalization, in particular, strengthens cus- tomer relationships, leading to repeat purchases and advocacy. In conclusion, successful digital marketing requires an in-depth understanding of online con- sumer behavior and the application of tailored strategies. The effective inte- gration of social media, content marketing, and personalized messages enables businesses to build lasting customer relationships and gain a competitive edge in the digital marketplace

Scholars as political influencers: celebrity, social media and political movements in Thailand

ABSTRACT The early twenty-first century witnessed a significant surge in democratisation movements against unjust dictatorships worldwide. In Thailand, political protests across the nation have captured considerable attention in recent years, primarily led by students and young people advocating for democratic reforms, with support from scholars and professionals. Despite this, studies of Thai politics have largely overlooked the role played by Thai scholar celebrities. While some critics have examined the rise of influencers in the online era, few have contextualised them within the political sphere. This article aims to address these gaps by elucidating the concept of celebrity culture within the political arena. The paper comprises three main sections. The first section delves into the notion of celebrity, celebrity culture, and, more specifically, scholar celebrities. Following this, a concise overview of the Thai socio-political landscape is provided, with particular emphasis on the ongoing political conflict dating back to 2006. The third and final section scrutinises Thai scholars as political influencers, exploring their relationship with and contribution to the Thai political movement. Additionally, it investigates the distinctive characteristics of these social media political influencers compared to traditional media influencers, particularly regarding their interactions with their fan bases. Contrary to prevailing beliefs regarding the negative ramifications of celebrity and fame, this study posits that scholar celebrities, irrespective of public agreement or dissent, serve to spotlight specific issues and instigate public discourse or national dialogue, thereby conferring a vital advantage to political movements.

Insights from a Pre-Pandemic K-12 Virtual American Sign Language Program for a Post-Pandemic Online Era

Insights from a Pre-Pandemic K-12 Virtual American Sign Language Program for a Post-Pandemic Online Era

Enhancing Accessibility to Analytics Courses in Higher Education through AI, Simulation, and e-Collaborative Tools

This paper explores how the combination of artificial intelligence, simulation, and e-collaborative (AISEC) tools can support accessibility in analytics courses within higher education. In the era of online and blended learning, addressing the diverse needs of students with varying linguistic backgrounds and analytical proficiencies poses a significant challenge. This paper discusses how the combination of AISEC tools can contribute to mitigating barriers to accessibility for students undertaking analytics courses. Through a comprehensive review of existing literature and empirical insights from practical implementations, this paper shows the synergistic benefits of using AISEC tools for facilitating interactive engagement in analytics courses. Furthermore, the manuscript outlines practical strategies and best practices derived from real-world experiences carried out in different universities in Spain, Ireland, and Portugal.

PKM Strategi Digital Marketing Dalam Pemasaran Produk Daun Kelor Pada Home Industry Glamori Meto

In the online era, marketing opportunities using digital technology are very profitable, apart from sellers not having to have a shop, sellers also don't have to go anywhere to sell. The objectives of this activity are (1) Organizing guidance and training for marginalized communities to produce commercial products based on appropriate technology and local resources as well as opportunities to gain access to funding for Micro, Small and Medium Enterprises, (2) Increasing the number of applications of science and technology for the community. This activity was carried out in the first three stages of program socialization and forum group discussion (FGD). The service team planned all the needs that would be used in implementing the service. The service team carried out FGD (Forum Group Discussion) and a cooperation MoU. Second Stage Creating Social Media Accounts Workshop and mentoring on IT knowledge. The third stage of evaluation is carried out to correct any deficiencies found during the service. The main goal is to increase understanding of various social media platforms, effective advertising strategies and ad performance measurement. The method is to use the PKM method with questionnaires and outreach. The results show an increase in home industry players' understanding of the benefits of social media in digital marketing. They are starting to realize the potential of the online market without high advertising costs. This socialization has the potential to increase the application of digital marketing in the home industry. It is recommended that home industry players continue to develop digital marketing capabilities and collaborate to share experiences in managing advertising on social media.

Development of Online and Offline Mixed Teaching Materials for Higher Vocational Education Under the Background of Internet

With the vigorous development of the Internet, higher vocational education is welcoming a new era of online and offline mixed teaching. Based on the deficiency of traditional teaching materials, this paper analyzes the present situation of higher vocational education under the Internet and the advantages of blended teaching. In order to realize the development of blended teaching materials in higher vocational colleges, this paper puts forward a concise and effective process, and taking Accounting as an example, probes into the influence of blended teaching materials on students' grades. The results show that the blended teaching materials improve the interactivity, stimulate students' interest in autonomous learning and effectively promote their learning enthusiasm. This not only improves the quality of higher vocational education, meets the social demand for skilled talents, but also cultivates students' teamwork and autonomous learning ability. These research results provide theoretical support for the development of hybrid higher vocational teaching materials in the Internet era.

Dance/exercise impact for adults with mental health disorders: a systematic review

This paper investigated the effect of dance and exercise on the health promotion of adults with mental health disorders. As mental health is a social issue, the characteristics of physical movement through dance and exercise were reviewed to find ways to effectively approach mental health services and treatment. Based on existing papers, a systematic review was conducted using Web of Science, Google Scholar, and Scopus to comprehensively investigate and organise the correlation between physical movement and mental health, the characteristics of dance therapy, and psychotherapy of exercise. Studies have shown that dance and exercise therapy helps reduce side effects, relieve depression and anxiety from actual antipsychotics, and helps to recognise one’s problems and increase the willingness to treat them. New therapy development according to the online era and limitations according to difficulty need to be addressed.

Bidirectional and cross-lag relationship between social media use and psychological wellbeing: evidence from an Indian adolescent cohort study

IntroductionIn an online era like today, the relationship between social media and depression among adolescents and young adults is erratic and still continues to be a debatable subject. The study aims to examine the association and bi-directional relationship between social media usage and depressive symptoms among the adolescent boys and girls in India.MethodsThe study uses data from two waves of Understanding the Lives of Adolescents and Young Adults (UDAYA) project survey conducted in two Indian states of Uttar Pradesh and Bihar. Depression was measured by a Patient Health Questionnaire. Logistic regression has been used for analyzing the data comprising the same time period, whereas the bidirectional relationship between two time periods has been evaluated by Cross-Lagged Path Model.ResultFindings suggest that the percentage of moderate depressive symptoms increased from 1.7% to 3.0% from Wave 1 to Wave 2. Depression among adolescent girls increased slightly from wave 1 to wave 2 whereas a slight decrement was noticed in the moderate form of depressive symptom among adolescent girls using social media for the two waves. Socioeconomic factors like education, age, gender played an important role in affecting depression among adolescents in both the Wave of the survey. The path relationship reveals that social media users in Wave 1 [β=0.22, p<0.001] were positively associated with social media users in Wave 2. Similar patterns were observed for depressive symptoms at both the waves of the survey. However, cross lagged relations between social media use and depression could not be established between the survey periods.ConclusionA significant degree of association was found between social media use and depression among adolescent boys and girls in the study. The present study concludes that factors like age, gender and education showed significant relationships with social media use and depression.

Solusi Al-Qur’an terhadap Persoalan Kemiskinan Umat: Revitalisasi Entrepreneur Milenial Berbasis Ekonomi Digital

Indonesia is a Muslim-majority country, namely 207,176,162 of the total population of 237,641,326, or 87.18% of Indonesia's population is Muslim. However, from an economic perspective, Muslims in Indonesia do not constitute the majority in controlling assets. Becoming a young entrepreneur has recently become a hot topic for discussion. Considering the large number of millennials who are successful as entrepreneurs, they can lead to the development of a country's economy. However, becoming a millennial entrepreneur is not as easy as one might imagine, considering that in the online era, all gadgets can create laziness, thus creating people who lie down. For this reason, creating a generation of millennial entrepreneurs is an effort that must be developed by a country by instilling entrepreneurial values ​​into the millennial soul. Based on the personality and characteristics of a millennial entrepreneur who applies Islamic values ​​as a Muslim, this can be used as a reference for basic capital in his business activities. Judging from the problems above, the focus of the discussion in this article is a solution to the problem of people's poverty by emphasizing the revitalization of millennial entrepreneurs based on the digital economy as a breakthrough in the people's economy today

Trial Analysis of the Encounter of Japanese and Korean Pop Culture in Local Variety Art from the Perspective of Cultural Integration TakeSisters Who Make Waves for Example

Since the 1980s, Japanese and Korean pop culture has been widely disseminated in China in the form of film and television productions. This created a wave of popularity among young people, and led to the formation of two typical Chinese youth subcultures that have had a great influence on television programmes to this day: the Ha-Japanese and the Ha-Korean subcultures. In the era of new media, both online and traditional programmes have emerged simultaneously, and most of the audiences favourite variety shows have left their mark only by virtue of their initial novelty, and have been quickly replaced by new programmes and faded into obscurity. However, the emergence of Ride the Wind 2023 seems to have broken the law of three seasons of decline for domestic variety shows. Taking Ride the Wind 2023 as an example, this paper adopts the methods of literature research, comparative research, questionnaire survey and case study to clarify the influence of Japanese and Korean popular culture in domestic variety arts. It explores the fit between variety arts and the ideological development of real society, the presentation effect of the programmes audiovisual content, and the way of localisation of the introduced variety arts. Attempts are made to find a feasible way to effectively achieve a good influence of world culture in Chinese localised variety arts. It also discusses the compatibility of variety arts with the ideological development of real society, the effect of audiovisual content presentation, and the way of localisation of variety arts in China.

What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System

With the development of the Internet economy, online shopping has become the main way for consumers to obtain goods, especially for organic infant milk. Do millennials who grew up in the era of Internet prefer online purchasing channel? Or are they stickier to online channel than offline channel? To solve these issues, we conduct the regression analysis of a latent class and the model of Quadratic Engel Almost Ideal Demand System aimed at the user stickiness in China. Moreover, we further analyze the environmental social governance effect of multi-channel stickiness, which is able to further explore the impact of environmental social governance investment strategy on consumers’ purchasing behavior. Through these analyses, we confirm the online channel stickiness and platform stickiness of Taobao. Results also indicate that (i) The primary factor influencing the inertia of consumption and trade volume is the channel and platform stickiness, the latter positively affects the former. (ii) The ESG rating index plays a positively moderating role in the consumers’ user stickiness. (iii) Environment and Social Score have a significant positive impact on online platform stickiness.

GenéLive! Generating Rhythm Actions in Love Live!

This article presents our generative model for rhythm action games together with applications in business operation. Rhythm action games are video games in which the player is challenged to issue commands at the right timings during a music session. The timings are rendered in the chart, which consists of visual symbols, called notes, flying through the screen. We introduce our deep generative model, GenéLive!, which outperforms the state-of-the-art model by taking into account musical structures through beats and temporal scales. Thanks to its favorable performance, GenéLive! was put into operation at KLab Inc., a Japan-based video game developer, and reduced the business cost of chart generation by as much as half. The application target included the phenomenal "Love Live!", which has more than 10 million users across Asia and beyond, and is one of the few rhythm action franchises that has led the online era of the genre. In this article, we evaluate the generative performance of GenéLive! using production datasets at KLab as well as open datasets for reproducibility, while the model continues to operate in their business. Our code and the model, tuned and trained using a supercomputer, are publicly available.

Is UK Animal Research Governance Facing a 'New Normal'? Considering the Risks and Benefits of 'Going Online'.

Since a return to in-office working after the extensive disruption caused by the COVID-19 pandemic and associated challenges, many conversations are still being had with regard to what the 'new normal' might look like in professional spaces and networks, and what lessons can be learnt from long periods of remote working. The regulation of animal research practice in the UK is no exception here and, like many other systems, it has been transformed by the increasingly recognised value of streamlining procedures through the use of virtual online spaces. In early October 2022, the author attended an AWERB-UK meeting in Birmingham (convened by the RSPCA, LAVA, LASA and IAT), which focused on the induction, training and Continuing Professional Development (CPD) opportunities for Animal Welfare and Ethical Review Body (AWERB) members. This comment article reflects on this meeting and raises some interesting questions surrounding animal research governance in an evolving online era, specifically the associated ethical and welfare dimensions.

Plastic surgery online, how accessible are our units?

BackgroundThe Covid-19 pandemic has highlighted the importance of remote patient and professional communication. This has been especially important for highly specialised and regionally-based specialties such as plastic surgery. The aim of this study was to review how UK plastic surgery units represent themselves online and their phone accessibility. Patients and methodsUK plastic surgery units were identified using the BAPRAS website and their websites and telephone accessibility assessed. ResultsWhilst a minority of units have clearly invested heavily in ensuring comprehensive webpages, nearly a third have no dedicated webpage at all. We found significant variation in quality and user-friendliness of online resources both for patients and for other healthcare professionals, with less than a quarter of units providing comprehensive contact details, emergency referral guidance, or information about changes to services due to Covid-19, to highlight a few areas. Communication with the BAPRAS website was also poor with less than half of web-links connecting to correct and relevant webpage and only 13.5% of phone numbers connecting directly to a useful plastic surgery number. In the phone component of our study we found that 47% of calls to ‘direct’ numbers went to voicemail but wait-times were significantly less than going through hospital switchboards and connections were more accurate. ConclusionIn a world where a business’ credibility is so heavily based on their online appearance and, in an increasingly online era of medicine, we hope that this study may be a resource for units to improve their web-based resources and prompt further research in enhancing patient experience online.

Implications for Health Management Through an Analysis of Changes in Life Patterns of Generation Z College Students Experiencing the COVID-19 Pandemic: A Qualitative Study.

This study examines the radical changes in the everyday life patterns of Gen Z college students and their health-related perceptions in the online era. Twelve Korean college students in their 20s attending online classes were included in this study. Online video interviews were conducted between September 2021 and January 2022, and content analysis was performed on the one-on-one interview transcripts. Four main categories and ten subcategories were derived from the data analysis: (1) living in a mobile world, (2) new lifestyle transcending time and space and adaptation to the change, (3) expansion of the meaning of health, and (4) interest in health and health management. Gen Z college students have quickly adapted to the convenience of a non-face-to-face lifestyle, and their perceptions about health and methods of health management have also changed accordingly. Correspondingly, for the new generation of university students, providing customized health care that reflects the lifestyle of using mobile devices and includes self-management areas is necessary.

The American action film and the Arendt–Pitkin ‘tyranny of “the Social”’

Hanna Pitkin explains that Arendt’s defense of collective political action tends to reify and mystify an opposing concept Arendt calls ‘the Social’. Was Arendt actually right about the rise of ‘the Social’? Does the deep-set global mass entertainment culture tend to sap action even when it purportedly celebrates it? And what can viewing publics and counter-publics tell us about the meaning and reception of ‘the Social’, especially in this massively online era? This article surveys different ways of thinking about the basic problem presented by American popular action cinema, and especially big-budget Hollywood action films, through an Arendtian lens. In presenting this overview, the article looks to reorient traditional philosophical concerns about screen violence and its censorship, and to offer a holistic reappraisal of ‘the Social’ and ‘action’ by placing democratic theory in closer dialogue with film studies.

Virtual cardiovascular magnetic resonance training proves feasible and effective: survey data from international participants of the CMR Academy Berlin, Germany.

This study aims to evaluate the success of the cardiovascular magnetic resonance (CMR) imaging Academy Berlin's transition from in-person to online CMR imaging training during the global pandemic 2020 and to gather recommendations for future courses. We conducted an online survey targeting CMR course participants from both the pre-pandemic, in-person era and the pandemic, online era of the CMR Academy Berlin. The survey primarily used Likert-type questions to assess participants' experiences and preferences.A total of 61 out of 158 invited participants (38.61%) completed the survey, with 31 (50.82%) being in-person alumni and 30 (49.18%) being online alumni. Both in-person [83.87% (26/31)] and online [83.33% (25/30)] participants rated the course as either 'very good' or 'excellent', and both groups found the course either 'extremely helpful' or 'very helpful'. However, a higher percentage of in-person participants [96.77% (30/31)] felt comfortable asking questions compared to online participants [83.33% (25/30); P = 0.025]. The majority in both groups preferred a written exam [total: 75.41% (46/61); in-person alumni: 77.42% (24/31); online alumni 73.33% (22/30)]. In terms of course format preferences, in-person courses were preferred by both in-person alumni [38.71% (12/31)] and online alumni [60% (18/30)], almost as much as a hybrid format combining in-person and online elements [in-person alumni: 41.94% (13/31), online alumni: 30% (9/30)]. The transition from in-person to online CMR training at the CMR Academy Berlin was successful in maintaining overall satisfaction. However, there is room for improvement in terms of increased interaction, particularly for online participants. Future CMR- and potentially also cardiac computer tomography-courses should consider adopting a hybrid format to accommodate participants' preferences and enhance their learning experience, especially to gain level II competency, whereas level I virtual only might be sufficient.

A Study on Key Retailing Strategies of Carrefour and Its Intervention Plan During the Pandemic (Covid-19): UAE

Abstract An economy is governed by its markets and for a growing economy retailing is a blooming industry. The secret of successful retailing is to give the customers what they want. Keeping this in mind a French Retailer, ‘CARREFOUR’ is progressing high across various nations of the world keeping in mind the cross national and demographic styles of various countries. It adapts itself with the form and culture of every nation and penetrates deep though its roots. The pandemic of COVID-19, gave carrefour an immense exposure of the new marketing plans which rescued it and gave it a new strategic insight. The scope of this paper is to study key strategies of this retail giant in Dubai (UAE). This paper also focuses on the various strategies adopted by this retail joint keeping in mind the complete marketing mix and adoption of the new era of online shopping post the pandemic time.