Online Educational Services Research Articles

The development of a model for monitoring the quality of online psychological and educational services by using automated analysis of user reviews

Introduction. Digitalization of education and healthcare is an inevitable response to the demands of society. However, it is associated with the emergence of many risks, and the need for regulation and evaluation of new online practices is becoming increasingly important. Questions about the quality of online services are becoming more and more significant, as well as the search for new methods to monitor large amounts of publicly available data about online interactions with helping professionals. The purpose of this study is to develop a model for monitoring psychological and educational online services through automated analysis of user reviews and feedback. Materials and methods. The sample for the study consisted of a variety of reviews about online psychological and educational services. A total of 24,351 reviews of psychologists' work and 6,812 reviews of tutors' work were uploaded. These reviews were ranked in order to identify levels of user satisfaction. We used the following methods to collect and analyze the data: 1) Automated data parsing to extract relevant feedback using the GraphQL API; 2) The TF-IDF (term frequency-inverse document frequency) method to identify the most important linguistic markers in the reviews; 3) The LDA (latent Dirichlet allocation) method for thematic modeling of the reviews. The results of the study. An empirical study of online reviews of psychological and educational services in accordance with this model revealed their thematic structure in four main areas: assessment of interaction (19.8%), assessment of results (26%), organization of professional interaction (20.4%), and assessment of professional skills relevant to clients (29.1%).The main characteristics that users perceive in psychological online services are: the importance of comfortable communication (21.9%), inclusiveness (13.9%), and specialist experience (5.9%). Additionally, the ability to structure a request is also significant (19.8%). The result of evaluating the psychologist's work can be seen in user reviews. Some of the most common responses include: understanding the problem (18.5%), seeing the issue from a different perspective (6.7%), and feeling better (11.3%). Assessments of the quality of online education services include accessibility and clarity of presentation (29.5%), as well as confidence and flexibility in communication (6.1%). Additionally, finding a common language with students is also important (6.2%). Conclusion. The analysis of user feedback on educational and psychological online services can help to understand the directions for the development of work by helping specialists, create a system for monitoring non-specialized assistance, describe criteria for the training and retraining of specialists, and create educational programs for developing digital competence among psychologists and educators.

Development of a platform for state online education services: Design concept based on meta-universe

AbstractThe incorporation of metaverse technology in education, particularly within standardized state educational frameworks, holds promise for significant improvements in learning outcomes. This study aimed to assess the effectiveness of integrating an online metaverse platform into state educational services, thereby fostering the development of digital environments. A total of 278 students from middle and high school levels in China participated in the study. Academic achievement tests, alongside the Engagement Level Scale (ELS) and Motivation Level Scale (MLS), were employed as measurement tools. The utilization of the metaverse platform, hosting the state-approved curriculum for seventh and tenth grades, resulted in notable enhancements in students’ academic performance, engagement, and motivation. Among seventh graders, the most significant improvements in academic performance were observed in mathematics (5.897), literature (5.101), and history (5.767). For tenth graders, enhancements were noted in Chinese language (7.500), literature (5.800), and chemistry (5.650). Moreover, improvements in engagement and motivation were statistically significant. Seventh graders in the experimental group exhibited higher levels of intrinsic motivation (6.45), extrinsic motivation (5.28), and self-regulation (7.18) compared to the control group. For tenth graders, the respective increases were 5.70, 4.00, and 4.65 for each subscale. The practical and scientific significance lies in demonstrating the potential of enhancing educational outcomes and student motivation through the implementation of an online metaverse platform, which could be integrated into state school curricula.

Institutional frameworks that guide research integrity and security towards protection of IP and management of technology transfer in universities in Kenya

Kenya’s higher education system is expanding at a very rapid rate. This is reflected in the increasing number of public and private universities, the expansion of existing universities, and the proliferation of online education services. Further, these universities have been increasingly expected to transcend their conventional teaching and research missions to contribute directly and indirectly to solving social and environmental challenges and generate knowledge of economic relevance to society. The teaching and research missions of a university are important, especially on a continent whose population is young and growing rapidly. Demand for higher education is likely to remain high.

YouDao’s Competitive Strategy after Transformation based on the “Double Reduction” Policy: Taking YouDao Online Education Service as an example

With the implementation of my country’s “double reduction” policy, the education field is facing important changes. This article takes YouDao Online Education as an example to explore its competitive strategy in the policy context. YouDao Online Education has experienced the development of multiple business sectors, such as YouDao dictionary, online courses, intelligent hardware, etc. However, policy changes require the transformation of educational institutions to reduce the burden on students, strengthen quality education, and improve teaching quality. YouDao actively responds to this challenge and achieves differentiated competition through technological and product innovation. They launched the country’s first large-scale education model, "Zi Yue," and the virtual eloquence coach, "HiEcho," to provide personalized oral training and essay correction to help students develop in an all-around way. Secondly, YouDao has comprehensively updated new curriculum standards and launched the "Smart YouDao" quality development plan, emphasizing skill-based curriculum innovation and personalized guidance. They work with teachers and industry experts to provide high-level teaching content to attract more students. Finally, YouDao has accelerated the application of artificial intelligence technology in quality education services and launched the YouDao Zongheng Chess Academy App, which supports a variety of chess games and enables personalized practice. These initiatives provide important support for YouDao Education to build a reputation in the fierce market competition, increase brand awareness, meet the needs of different students, explore multi-dimensional profits, and innovate business models.

Methodology for promoting online educational services using Internet marketing tools

The article is devoted to the research and development of methods for promoting online educational services using Internet marketing tools. The modern features of the promotion of online educational services are clarified (using the example of a driving school). The comparison of various Internet marketing tools for the promotion of online educational services of a commercial online driving school is carried out, which indicates the high efficiency of such tools as a website, mobile application, social networks, SEO and SERM optimization, contextual advertising, webinars and email newsletters. The conceptual algorithm and structure of the stages of promotion of online educational services of a driving school are substantiated. Based on the results of the study, it is concluded that the presented methodology allows taking into account multiple factors–features when preparing a strategy for promoting online educational services using Internet marketing tools. In the activities of a commercial driving school, this technique can be reproduced with reference to the previously presented Internet marketing tools and indicators of their application, as well as specific services. Focusing on the use of a bunch of tools allows you to achieve a synergistic effect and get a high result.

DEVELOPMENT OF ONLINE EDUCATION TO ENSURE THE FUNCTIONING OF THE UNIVERSITY

The relevance of online education in universities has been proven. The purpose of the study is to determine the areas of online education to ensure the functioning of the University. To achieve the goal, the following tasks are solved: – substantiation of theoretical provisions regarding the formation of online education; – highlighting the features of online education at the University. The relevance of online education in universities has been proven. The purpose of the study is to determine the areas of online education to ensure the functioning of the University. To achieve the goal, the following tasks are solved: – substantiation of theoretical provisions regarding the formation of online education; – highlighting the features of online education at the University. It was determined that information networks and Internet coverage are not always developed in populated areas in Ukraine. The processes of forming a stable WiFi network are becoming more complicated. This affects the development of distance education. Online education is formed and implemented through a set of educational information platforms through the use of organizational structures. The identified advantages of online education: access to the programs of the best teachers in the world; innovative and modern information, possibilities of using technologies, formation of theoretical and methodological approaches used by scientists; retrospective updating of information and software; the financial aspect, which is aimed at reducing the cost of the educational process; implementation of the principle of learning anywhere and anytime; the opportunity to apply different directions and approaches to learning. As a result of the study, the theoretical aspects of the formation and use of online education in universities were determined. Moreover, special attention is focused on the advantages and disadvantages of online education, taking into account the modern conditions of the educational process. It should be noted that the features of online education include: training of teachers according to modern conditions and information support; formation of technological aspects of the functioning of online education; ensuring the functioning of the university as an administrator of distance education; creation of online education service facilities; formation of financial aspects of the development of online education at the university; ensuring the quality of online education; formation of various models of implementation of the educational process with the use of online education: implementation only with the use of Internet technologies; mixed form, where the traditional form is combined with the use of information technologies; application of Internet technologies as an internal toolkit. As a result of the study, the theoretical aspects of the formation and use of online education in universities were determined. Moreover, special attention is focused on the advantages and disadvantages of online education, taking into account the modern conditions of the educational process. It should be noted that the features of online education include: training of teachers according to modern conditions and information support; formation of technological aspects of the functioning of online education; ensuring the functioning of the university as an administrator of distance education; creation of online education service facilities; formation of financial aspects of the development of online education at the university; ensuring the quality of online education; formation of various models of implementation of the educational process with the use of online education: implementation only with the use of Internet technologies; mixed form, where the traditional form is combined with the use of information technologies; application of Internet technologies as an internal toolkit. Keywords: оnline education, information support, information platforms, Internet technologies, models of the educational process.

Students' perceptions on how e-learning platforms in universities should be improved to increase the quality of educational services.

The Covid-19 pandemic has made a strong mark on the education system globally. Universities have been compelled to take urgent measures to provide young people with access to education, leading them to invest significant resources in building their own e-learning platforms. Because they were created and implemented in a relatively short time, certain e-learning platforms presented several issues, underscoring the need for improvement. This paper aims to identify students' perceptions of how e-learning platforms should be refined in order to increase the quality of online educational services. The research involved a sample of 114 students enrolled in the University of Medicine and Pharmacy Carol Davila in Bucharest. Data collection was conducted using an online questionnaire, and data analysis was performed using the IBM SPSS software. The results indicated that there is room for improvement in the quality of the services offered. To achieve this, further steps should focus on the interface of the online platforms, optimizing the presentation of educational materials, and refining the communication between teachers and students. Furthermore, other online tools (e.g., blogs, forums, or mobile applications) should be incorporated within these platforms, in order to facilitate the integrative distribution of information.

ONLINE EDUCATION: CHALLENGES AND OPPORTUNITIES DURING THE COVID-19 PANDEMIC. STUDY ON PUBLIC ADMINISTRATION STUDENTS` AND TEACHERS` PERCEPTION

COVID-19 had a tremendous impact on education and the well-being of both students and teachers. The paper analyses the undergraduate students’ and academics’ perception of the online education services provided by the Faculty of Administration and Public Management (FAPM) of the Bucharest University of Economic Studies (BUES). Individual interviews and an online survey were carried out in order to reflect both the pros and cons of online learning and the determinants that significantly impact the satisfaction of the main stakeholders of the education services. Research findings reveal that despite the great challenges related to online learning, many opportunities have emerged to advance the quality of education. Thus, students and teachers agree on the fact that traditional education and online education provide both advantages and disadvantages, suggesting that, in the future, a hybrid teaching-learning system might help bring together the strengths of both approaches.

Service quality model analysis on the acceptance of information system users’ behavior

Website technology have created both opportunities and challenges for higher education. Information systems as online learning medium need to pay attention to access, quality and user needs in order to improve the quality of e-learning services. The research objective is to determine user acceptance of the system. The service quality method as identification in solving problems. The research focus on the analysis of five dimensions namely measurable, reliability, responsiveness, assurance and empathy. The research was conducted at the research college at Muria Kudus University. The results state that the assessment model of a system on the website can be completed properly. The level of effectiveness is carried out with respondents as users through the distribution of questionnaires. The results of the analysis with a statistical correlation performance test of 0.985 were declared accepted with a validity level of 97% indicating that the success of the system implemented was from the acceptance side. The higher the empathy with service quality and performance expectations, the greater the student's intention to receive online education services. This research is a reference for developing information systems on e-learning.

КЛАСИФІКАЦІЯ ОСВІТНІХ ВЕБРЕСУРСІВ

The purpose of the study is to systematise the functionality of various digital tools that can be used by teachers to form students' information and digital competence, to create a basic system and to reveal the essence of the main clusters of digital tools. The article analyses the ways of classifying educational web resources and identifies the differences in the technological development of online educational services. The article considers different types of educational web resources, which, depending on their purpose, can be used in the educational process. The functionality of different types of educational web services is characterised. The study identified 13 groups of educational web resources: tools for communication (email clients, social networks, virtual classrooms, web conferencing, file sharing, chatbots), graphics (vector, raster 3D editors, for drawing), video tools (video editors), audio tools (audio editors), text tools (text editors, online translation), tools for working with web pages (search, web page creation), for visualising information (online presentations, word clouds, cognitive maps, web maps, diagrams), data collection and analysis (creating tests and surveys, online tabular editors), service tools (for working with files, security, device verification), creating interactive exercises (online widgets, task and puzzle designers, QR codes, online quizzes), online simulations (online laboratories, online games), extending browser capabilities (plug-ins), and developing skills (online courses). Based on the classification analysis of the collected data, digital tools are grouped and their functionalities are specified.The study identified the purposes of using educational online services for basic use (working with basic resources), teaching (demonstration and explanation of educational material), learning (formation of competencies) and developed a classification of digital tools. The preparation of students and teachers for the active use of these web resources in the educational process of higher education requires further research.

Emotional Value in Online Education: A Framework for Service Touchpoint Assessment

To enhance the online education service experience, the emotional valence of the user was studied as an evaluation variable, and both qualitative and quantitative research were used to find how to evaluate online education service touchpoints. First, deconstruct the system service interface with the interactive touchpoint matrix, set service evaluation indicators from four aspects, visual guidance, learning resources, after-class evaluation, and interactive feedback, and build an online education service touchpoint evaluation system. Secondly, using Tencent Classroom as the target of research, an online education service rating experiment is created based on the two dimensions of emotional valence and perceptual cognition. With the aid of a questionnaire survey and analytic hierarchy process (AHP), a multidimensional evaluation of online education service touchpoints is accomplished using the learners’ emotional enjoyment, activation, dominance, touchpoint satisfaction, and importance as measuring indicators. Finally, concluding the assessment and optimization of online education service touchpoints, the evaluation data for the service are combined, and the evaluation results are generated using visual design. This study includes successful strategies and practical recommendations for boosting interest in e-learning services, user initiative, and excitement for learning.

Online Education and Managing Service Quality with the Challenges of COVID 19: The Case of University of Business and Technology (UBT) Saudi Arabia

Online Education and Managing Service Quality with the Challenges of COVID 19: The Case of University of Business and Technology (UBT) Saudi Arabia

Experience in creating a digital educational environment in the Republican Medical College of the Ministry of Health of the Udmurt Republic

The article presents the experience of creating a digital educational environment in a college for all participants in the educational process. The availability of online educational services provides equal opportunities for students of all branches of the College to study, regardless of their location. Creating an electronic database of students, maintaining an electronic document flow of educational and educational-methodical activities, optimizes and automates the maintenance of accounting and reporting documentation for the activities of the College. Target. Optimization and ensuring the availability of educational activities, automation of workflow in the College through the digitalization of the learning process of students and educational and methodological activities of teachers. Results. Creation and use of programs Electronic timetable, Electronic journal, LMS Moodle platform for the implementation of programs using distance learning. Conclusion. The created content of the digital educational environment, including a database of students, an electronic timetable, an electronic journal, an electronic document management, creates convenience in the work of all participants in the educational process, and contributes to the effective management of educational activities.

Metacognition-driven user-to-project recommendation for online education services

Metacognition-driven user-to-project recommendation for online education services

China Telecom’s Research and Applications of Business-Enterprise Full-Optical Networking

With the continuous development of optical fiber access and other network infrastructure, cloud conference, online education, online office, cloud VR and other innovative services requiring high bandwidth are widely developed, which puts forward higher requirements on network bandwidth, delay, jitter and stability. Upgrading the legacy optical fiber network, building a gigabit optical broadband network, and promoting the further extension of optical fiber network to the enterprises help to improve the operation efficiency of information infrastructure and solve the problem of network coverage. High-quality business and enterprise broadband services can be realized, which stimulate potential consumer demand, and lay a solid foundation for the sustainable development of internet services. The business-enterprise full-optical network technology and the applications are studied, the related industrial chain and standardization progress are introduced, and the application mode and development trend are analyzed in this paper.

Challenges and Issues of Public Education in Saudi Arabia during Covid-19: Review Paper

The Covid-19 pandemic compelled many countries to implement the stay-at-home policy, which insisted many employees and workers in variety of industries to work from home. This global crisis also prompted universities, colleges, and schools to conduct their teaching activities online via the Internet. Although online education is favourable for students especially in the era of pandemic, a full mode of online teaching could be associated with many challenges. Particularly, in the Kingdom of Saudi Arabia (KSA), most education sectors were closed down according to government order. The Ministry of Education (MOE) of the KSA began providing online education services in public and private educational institutions. Thus, this paper aims to determine how Covid-19 impacted higher education in the KSA by highlighting the challenges faced by this sector and identifying the best strategies to address these challenges. In this study, the design science approach was applied. The results revealed that the KSA faced several challenges and issues during the Covid-19 pandemic, and the suggested solution is better in dealing with these challenges.

Методика применения образовательных онлайн-сервисов при обучении математике в условиях реализации обновлённого ФГОС ООО

The article is devoted to the use of electronic educational resources in teaching mathematics and is based on the key ideas of the updated FGOS LLC, one of which is the idea of forming and developing students' competencies in the field of information technology use. The article will introduce math teachers to the possibility of using an online educational service Learningapps.org to increase motivation and more productive formation of computational skills of students in the process of teaching mathematics. The theme of "Fractions" is taken as a basis. The article provides methodological recommendations for the inclusion of educational resources in the process of studying this topic. The article is addressed to teachers and students of pedagogical universities, methodologists, as well as teachers of mathematics.

Research on the Priority of Service Quality Index for Online English Teaching during the COVID-19 Pandemic: Dual Perspective

Online English education has become a very common way of educating and learning during the coronavirus pandemic. However, the weight analysis index for the service quality survey of the online English education industry remains a research gap during this period. Thus, this research implemented the analytic network process (ANP) to analyse the index, weight and ranking of online English teaching based on the service quality (SERVQUAL) questionnaire and compare the differences between the dual perspectives of service providers and consumers. Interestingly, this research found that the dimension of responsiveness was considered the most important by service providers. However, consumers deemed the dimension of assurance to be the most significant. Meanwhile, this study discovered that consumers paid more attention to reassurance and safety when they faced problems and transaction procedures during the coronavirus pandemic. In addition, this research found that dimensions utilised to evaluate the quality of online education service are similar whether in the COVID-19 epidemic or prior to the coronavirus pandemic. Thus, it has a certain reference value for evaluating the service quality of online English teaching through the use of dimensions and index weights in the SERVQUAL scale during the coronavirus pandemic. Finally, the findings of this research revealed weights of dimensions and indicators, thereby providing suggestions for maintaining good service quality within online English teaching during the COVID-19 pandemic.

Playback-centric visualizations of video usage using weighted interactions to guide where to watch in an educational context

The steady increase in use of online educational tools and services has led to a large amount of educational video materials made available for students to watch. Finding the right video content is usually supported by the overarching learning management system and its user interface that organizes various video items by course, categories and weeks, and makes them searchable. However, once a wanted video is found, students are often left without further guidance as to what parts in that video they should focus on. In this article, an additional timeline visualization to augment the conventional playback timeline is introduced which employs a novel playback weighting strategy in which the history of different video interactions generate scores based on the context of each playback. This includes whether the playback started after jumping forward or backward in the video, whether the playback was at a faster or slower speed, and whether the playback window was in focus on the student's screen or was in the background. The resultant scores are presented on the additional timeline, making it in effect a playback-centric usage graph nuanced by how each playback was executed. Students are informed by this visualization on the playback by their peers and can selectively watch those portions which the contour of the usage visualization suggests. The visualization was implemented as a fully-fledged web application and deployed in an undergraduate course at a university for two full semesters. A total of 270 students used the system throughout both semesters watching 52 videos, guided by visualizations on what to watch. Analysis of playback logs revealed that students selectively watched portions in videos corresponding to the most important portions of the videos as assessed by the instructor who created the videos. The characteristics of this method as a way of guiding students as to where to watch as well as a complementary tool for playback analysis, are discussed. Further insights into the potential values of this visualization and its underlying playback weighting strategy are also discussed.

E-WOM’s Influence on the Consumer’s Behavior at different levels of perceived risk in Online Education Service Industry

Online education service industry has been developing quickly in Korea and China, and the outbreak of the COVID-19 epidemic has made the market scale even larger. Since the result of online education usually takes long time to show, consumers might consider online education service as high-risk taking in terms of time waste. Under this circumstance, e-WOM has became an important way to help the consumers alleviate uncertainty and make purchasing decision more easily and quickly. In China almost all the online education companies consider e-WOM as an important marketing tool. This research aims to study the underlying factors that influence the e-WOM information adoption processing and consumers’ purchasing intention in online education information service industry, especially on how the perceived risk moderates the information adoption process. For this purpose, a dual- route structure are established based on Elaboration likelihood model (ELM), Information Adoption Model (IAM), and Trust Transfer Theory. The new model was validated through structural equation modeling (SEM) based on surveys of 460 questionnaires which were sent to consumers in China with the experience of purchasing online education services. E-WOM usefulness (by the influence of quality of e-WOM and informative CSII; Consumers Susceptibility to Interpersonal Influence) and e-WOM emotional trust (by the influence of credibility of e-WOM information, normative CSII, and subject knowledge) are both proved to have a positive influence on e-WOM information adoption. Perceived risk is proved to play a moderating role in the process. In addition, academic and managerial implications are discussed.