Methodology for promoting online educational services using Internet marketing tools

Abstract

The article is devoted to the research and development of methods for promoting online educational services using Internet marketing tools. The modern features of the promotion of online educational services are clarified (using the example of a driving school). The comparison of various Internet marketing tools for the promotion of online educational services of a commercial online driving school is carried out, which indicates the high efficiency of such tools as a website, mobile application, social networks, SEO and SERM optimization, contextual advertising, webinars and email newsletters. The conceptual algorithm and structure of the stages of promotion of online educational services of a driving school are substantiated. Based on the results of the study, it is concluded that the presented methodology allows taking into account multiple factors–features when preparing a strategy for promoting online educational services using Internet marketing tools. In the activities of a commercial driving school, this technique can be reproduced with reference to the previously presented Internet marketing tools and indicators of their application, as well as specific services. Focusing on the use of a bunch of tools allows you to achieve a synergistic effect and get a high result.