One-way Communication Research Articles

Strategic Marketing Communication for Sustainable Growth: Examining the Influence on Export Intentions and Financial Performance in Iron and Mining SMEs

The positive contributions that small and medium-sized enterprises (SMEs) make in the iron and mining industries are vital for the development of the global economy. However, their costly operations in disadvantaged regions and the green economy interests of financial institutions have made them face more financial obstacles that decrease their export and financial performance. In this regard, their ability to use marketing communication tools that are included in the dynamic capability of Resource-based View theory (RBV) can reduce their exporting and financial performance concerns. This is because using these marketing communication tools presents them with less costly marketing solutions and provides competitive advantages for SMEs against their larger-sized rivals. In this regard, this paper aims to analyze the impact of one-way (telemarketing, direct mail, website, etc.) and two-way marketing communication tools (social media platforms) on SMEs' export intention and financial performance from the iron and mining industries. The research team collected data from 1221 SMEs operating in Eastern European countries via an internet-mediated questionnaire to hit this target. The impacts of the marketing communication tools on export intention and financial performance are analyzed via the Binary Logistic Regression Test. The results show that while using one-way and two-way marketing communication tools does not affect the export intention of SMEs, it negatively affects their financial performance. The reason for these results might be related to the location and sector in which SMEs operate.

Developing Handbook of Job-Embedded Professional Development to Improve Social Presence for Teacher in Post Covid-19 Era

The Covid-19 pandemic is a challenge for teachers to be able to organize an interactive online learning process. Various problems arise in online learning, such as lack of motivation, one-way communication, an excessive amount of assignments, and low competencies and technological skills of teachers. From these problems, the authors offer an idea in the form of handbook of Job-Embedded Professional Development that will equip teachers with social presence skills. This article was compiled using the Research and Development method with a 4D model consisting of Define, Design, Development, and Dissemination. It has reached the Development stage and ready to be developed to Dissemination stage. The JEPD Model handbook is considered to increase teacher’s social presence because the training is attached to schools with flexible hours to accommodate all teachers. The training consists of 7 sessions with 56 hours of training duration and needs supervision from the stakeholders to be optimal. Keywords: teacher, JEPD, training, social presence

KOMUNIKASI INTERPERSONAL GURU DAN MURID DALAM MENGIMPLEMENTASIKAN TRI KAYA PARISUDHA DI SANGGAR KEGIATAN BELAJAR KOTA DENPASAR

In the implementation of character education in educational institutions, interpersonal communication patterns are very important so that character education can run well. This is because each student has a different background. This research was conducted to examine the interpersonal communication of teachers and students in implementing tri kaya parisudha at the Learning Activity Center in Denpasar. The theory that underlies this research is Rational Choice Theory. This study used a qualitative approach. The type of qualitative data collected is sourced from primary and secondary data. Data collection techniques used are observation, interviews, documentation. The findings of the research results are that the interpersonal communication applied by the teacher to the students of the Denpasar City Learning Activity Center in forming the religious character of children is using the preservation strategy model, one-way communication and interaction communication or two-way communication. This type of communication is expected to foster student activity both in teaching and learning activities and in play activities. The obstacles encountered are mechanical constraints (mechanical, channel noise), semantic between students and teachers (semantic noise), ecological constraints in learning activities in the city of Denpasar. Quality improvement is carried out by increasing educational input, improving the quality of the educational process, improving the school environment. The implications of interpersonal communication between teachers and students in tri kaya parisudha learning in the Learning Activity Center in Denpasar city are changes in the quality of children from the cognitive aspect, changes in the quality of children from the affective aspect, changes in the quality of children from the psychomotor aspect.

DESIGN OF SECLUDED ENERGY METER FOR TAMPERING AND UNAUTHORIZED ACCESS DETECTION IN SMART GRID

This paper deals with an energy metering system for electricity monitoring for each and every household that is different from the conventional energy meter. This proposed design is meant to be a better alternative for an efficient and more secure line for energy usage by the consumer without any illegal access to their connections so that they don’t have to pay for something they aren’t accountable for in the first place and protect the supplier/provider, which is the government, from incurring any losses from the theft as well as from customers who tamper with the meter values. These things are vital in today’s world. So,we are taking this into account and designing a smart meter with the IoT technology for monitoring data values at the tip of our fingers, readily available at any moment. It serves many purposes, from the monitoring of energy consumption to easily using mobile phones to work on managing the energy usage according to their budget. It is also easy for the supplier to monitor without manually inspecting the location. The WiFi module ESP8266 is used for the purpose of transmitting the energy data to the server. This paper also deals with a smart grid system in which energy meters are used as a two-way communication system as opposed to conventional meters with one-way communication, which will be a more efficient system. This IoT is good in terms of its development towards an easy and advanced metering infrastructure, which also needs secure communication between the supplier and consumer to protect that data.

Identifying students’ perceptions, preferences and challenges of online learning during COVID-19 pandemic in Aligarh Muslim University, India

Due to the rapid spread of the COVID-19, educational institutes around the world, including India, were forced to close their doors and transition to an online mode of education. The purpose of this study was to analyse the perception and preference towards online learning among students of Aligarh Muslim University in India during this pandemic. Additionally, this study examines the level of awareness regarding various online learning platforms introduced by the University Grants Commission (UGC). A quantitative survey method was applied to achieve the goal of this study. An online questionnaire (Google form) was circulated among students via WhatsApp groups. A total of 234 students responded from different departments, analysis of the data was done with the help of SPSS. The findings of the study revealed that more than 90 percent of respondents preferred online learning to manage their course curriculum during the pandemic, as there were no other alternatives available. The study found that most of the respondents were familiar with various online learning platforms introduced by the UGC. However, a significant number of respondents reported issues with online learning, such as technological constraints, an inappropriate learning environment, various health issues, one-way communication, etc. These findings may be useful in constructing education policies and plans for online learning to make it more effective for students.

Deep learning the hierarchy of steering measurement settings of qubit-pair states

Quantum steering has attracted increasing research attention because of its fundamental importance, as well as its applications in quantum information science. Here we leverage the power of the deep learning model to infer the steerability of quantum states with specific numbers of measurement settings, which form a hierarchical structure. A computational protocol consisting of iterative tests is constructed to overcome the optimization, meanwhile, generating the necessary training data. According to the responses of the well-trained models to the different physics-driven features encoding the states to be recognized, we can numerically conclude that the most compact characterization of the Alice-to-Bob steerability is Alice’s regularly aligned steering ellipsoid; whereas Bob’s ellipsoid is irrelevant. We have also provided an explanation to this result with the one-way stochastic local operations and classical communication. Additionally, our approach is versatile in revealing further insights into the hierarchical structure of quantum steering and detecting the hidden steerability.

Quantifying the unextendibility of entanglement*

Entanglement is a striking feature of quantum mechanics, and it has a key property called unextendibility. In this paper, we present a framework for quantifying and investigating the unextendibility of general bipartite quantum states. First, we define the unextendible entanglement, a family of entanglement measures based on the concept of a state-dependent set of free states. The intuition behind these measures is that the more entangled a bipartite state is, the less entangled each of its individual systems is with a third party. Second, we demonstrate that the unextendible entanglement is an entanglement monotone under two-extendible quantum operations, including local operations and one-way classical communication as a special case. Normalization and faithfulness are two other desirable properties of unextendible entanglement, which we establish here. We further show that the unextendible entanglement provides efficiently computable benchmarks for the rate of exact entanglement or secret key distillation, as well as the overhead of probabilistic entanglement or secret key distillation.

Development of Vibrating Headphones to Help Student with Deaf Disabilities in Android-Based Lectures

This research is motivated by the issues identified in the field concerning deaf students who face difficulties in obtaining auditory information. This challenge arises due to the communication format during the learning process that predominantly utilizes oral language. Therefore, the researcher developed Vibrating Headphones with the aim of facilitating deaf individuals in acquiring one-way communication through text. This study employed the Research and Development (R&D) method with the 4D development model (Define, Design, Development, and Dissemination). The prototype developed was validated by four experts, including experts in deaf disabilities, electrical engineering, adaptive technology, and IT. Additionally, user testing was conducted to assess the practicality of the prototype among four deaf students in the Special Education Department at UNP. The validation results by the four experts yielded an average score of 88.75%, indicating a very valid criterion. Meanwhile, the practicality test results by the four deaf individuals produced an average score of 76.75%, meeting practical criteria. Based on these validation and practicality tests, valuable feedback and comments were received from both experts and users.

Factors Affecting Melon Farmers’ Knowledge Sources and Their Attitudes Towards Input Use; The Case of Hatay Province

The aim of study is to reveal the factors affecting the knowledge sources used by melon farmers in Hatay province, and their attitudes towards input use. In addition, the research also investigated farmers’ attitudes towards plant protection knowledge and support policies. In the study was surveyed with melon farmers. The data were obtained through face to face interviews during the period of Summer-2022. In the study, factor analysis was used to determine farmers’ the factors affecting the knowledge sources. Factors affecting the knowledge sources used by farmers were determined as two-way and one-way communication. The factors affecting the sources that farmers depend on in dose adjustment were determined as internal and external factors. Besides, farmers think that the knowledge sources should be understandable and accessible. On the other hand, farmers think that the sources they depend on should be accurate and reliable. In melon cultivation, chemicals are used excessively to combat diseases and pests. Also, farmers stated that if precautions are not taken while spraying, poisoning may occur. Moreover, it is thought that empty pesticide containers should be destroyed and excessive use of fertilizers and pesticides may harm products and the environment. Furthermore, farmers claimed that support policies for melon production were not sufficient. As a result, it has been understood that melon farmers have a good level of education and are conscious individuals. However, it is thought that the training and extension activities will help farmers increase their income and environmental awareness.

Crisis Communication Strategy in the Digital Era at the Ministry of Finance of the Republic of Indonesia's Directorate General of Taxes

The phenomenon of corruption at the Directorate General of Taxes, Ministry of Finance of the Republic of Indonesia is currently in the public spotlight. This study underlines the need of responding quickly to institutional crises through the implementation of digital communication tactics. Failure to respond quickly can make an institution vulnerable to unmanageable attacks. The community aspires to be able to communicate and participate directly in overcoming the situation. As a result, institutions must move from a one-way communication strategy to a two-way interaction model via their official social media channels. A crisis can have a significant impact on public safety, financial losses, reputational harm, and other difficult-to-predict issues, therefore a crisis communication strategy is essential. This research aims to determine DJP's crisis communication strategy. This research uses a case study qualitative method approach at the DJP to obtain accurate information on crisis response. The results of the research show that the agency has had a good crisis management plan and handling since before the crisis occurred; the crisis response and after the crisis have continuously been monitored regularly in various media, from content creation on social media, information on the official website to establishing good relations. with various media both nationally and internationally. DJP is also collaborating with Public Relations service centers in all regional offices and employee advocacy through the institution's official social media account to open as many communication channels as possible so that the public can well receive the message. Statements and firm steps were then disseminated through DJP's social media platforms and official websites to resolve the crisis.

Beyond interaction: Generative AI in conversational marketing - foundations, developments, and future directions

This paper explores the integration of Generative Artificial Intelligence (AI) in conversational marketing, transitioning from traditional marketing to interactive, customer-centric strategies. It examines the shift from one-way communication to dynamic, AI-driven interactions that personalize customer experiences. Central to this study is how Generative AI facilitates real-time, tailored dialogues between brands and customers, enhancing customer engagement and satisfaction. The paper also addresses the challenges and ethical considerations of using anthropomorphic AI in marketing, balancing human-like AI traits with user expectations. Additionally, it presents a novel framework that conceptualizes the combination of Generative AI and anthropomorphism in conversational marketing into four distinct quadrants, providing a comprehensive analysis of their potential interplay. Conclusively, it offers strategic insights for leveraging AI in marketing while adhering to ethical practices, highlighting the potential of Generative AI to transform customer engagement in the digital age. This research has two important consequences. Practically, it offers valuable insights and strategic recommendations for businesses aiming to integrate Generative AI into their conversational marketing practices effectively. Theoretically, it contributes to the academic discourse by highlighting the transformative role of Generative AI in marketing, suggesting avenues for future research in this rapidly evolving field. This study provides a brief overview of the evolving role of AI in modern marketing strategies, emphasizing the future potential and implications of AI-driven conversational marketing.

Entanglement Monogamy via Multivariate Trace Inequalities

Entropy is a fundamental concept in quantum information theory that allows to quantify entanglement and investigate its properties, for example its monogamy over multipartite systems. Here, we derive variational formulas for relative entropies based on restricted measurements of multipartite quantum systems. By combining these with multivariate matrix trace inequalities, we recover and sometimes strengthen various existing entanglement monogamy inequalities. In particular, we give direct, matrix-analysis-based proofs for the faithfulness of squashed entanglement by relating it to the relative entropy of entanglement measured with one-way local operations and classical communication, as well as for the faithfulness of conditional entanglement of mutual information by relating it to the separably measured relative entropy of entanglement. We discuss variations of these results using the relative entropy to states with positive partial transpose, and multipartite setups. Our results simplify and generalize previous derivations in the literature that employed operational arguments about the asymptotic achievability of information-theoretic tasks.

Brain-Computer Interfaces for Communication in Patients with Disorders of Consciousness: A Gap Analysis and Scientific Roadmap.

We developed a gap analysis that examines the role of brain-computer interfaces (BCI) in patients with disorders of consciousness (DoC), focusing on their assessment, establishment of communication, and engagement with their environment. The Curing Coma Campaign convened a Coma Science work group that included 16 clinicians and neuroscientists with expertise in DoC. The work group met online biweekly and performed a gap analysis of the primary question. We outline a roadmap for assessing BCI readiness in patients with DoC and for advancing the use of BCI devices in patients with DoC. Additionally, we discuss preliminary studies that inform development of BCI solutions for communication and assessment of readiness for use of BCIs in DoC study participants. Special emphasis is placed on the challenges posed by the complex pathophysiologies caused by heterogeneous brain injuries and their impact on neuronal signaling. The differences between one-way and two-way communication are specifically considered. Possible implanted and noninvasive BCI solutions for acute and chronic DoC in adult and pediatric populations are also addressed. We identify clinical and technical gaps hindering the use of BCI in patients with DoC in each of these contexts and provide a roadmap for research aimed at improving communication for adults and children with DoC, spanning the clinical spectrum from intensive care unit to chronic care.

Public health nurses’ experiences following up children with overweight and obesity according to national guidelines. A qualitative study

ABSTRACT Purpose This study aimed to develop knowledge of how the follow-up regarding overweight and obesity among children in primary school is experienced by the PHN and how the guidelines may be used to improve health services in this follow-up. Methods We analysed semi-structured interviews of 9 PHNs using qualitative content analysis. Results Two themes emerged: Following up with children with overweight and obesity is an important but challenging duty; The PHNs call for clearer guidelines. Following five sub-themes: PHNs strive to adhere to the guidelines, show compassion in the follow-up, have difficulty handling parents’ feelings and reactions, feel alone with the responsibility, and have suggestions for clearer guidelines. Conclusions PHNs call for enough resources to communicate the results of the child’s weight in a sufficient form. PHNs and families should establish common goals. The PHN should avoid one-way communication but meet the parents’ concerns and needs. This requires the PHN to focus on building a secure relation to the child and the families, as described by Peplau. Guidelines must include instructions and tools on how to communicate and meet the family’s concerns. Political action and increased funding could strengthen the follow-up and thereby prevent more obesity among children, which can be a predictor of poorer health outcomes later in life.

PROSES KOMUNIKASI KEBIJAKAN PARIWISATA PADA DISBUDPAR PROVINSI JAWA TIMUR

After the Covid-19 Pandemic in 2022 the tourism sector has reopened so that it requires an active role from government agencies to restore the tourism sector. One of these government agencies is DISBUDPAR East Java Province. To carry out its policies, of course, organizational communication is needed. To see how the internal communication of the East Java Province DISBUDPAR organization runs, research is needed to see the tourism policy communication process. The purpose of this study is to determine the internal organizational communication process related to tourism policy at DISBUDPAR of East Java Province and see the similarities and differences in the period before and after the Covid-19 pandemic (2019-2022). This research uses organizational communication theory that focuses on internal institutions and government communication that focuses on staff management. The type of research is qualitative with a case study approach. Data collection methods are interviews with four employees of DISBUDPAR East Java Province, observation and documentation. The results of the study are communication in DISBUDPAR East Java Province is still dominated by one-way communication, namely orders from leaders to their members. During the period before to after the Covid-19 pandemic (2019-2022) there were several changes in the DISBUDPAR of East Java Province related to tourism policy communication. From this research, it can be seen how the organizational communication process within the internal DISBUDPAR of East Java Province and what has changed and remains consistent in the communication process during the period before to after the Covid-19 pandemic (2019-2022).

Effects of Individualized Exercise on Risk Factors of Metabolic Syndrome: A Scoping Review.

Exercise intervention is effective in alleviating the severity of metabolic syndrome (MetS). However, the results of previous studies on the effect of exercise on MetS have demonstrated considerable individual variability in response to a specific dose of exercise, which was attributed to the lack of a personalized approach to exercise prescription. It is essential to consider individual factors to enhance the effectiveness of exercise in addressing MetS. This scoping review assesses the effectiveness of individualized exercise on the risk factors associated with MetS. Various databases and articles were examined based on eligibility criteria and nine studies were chosen for this review. Personal and adjusted factors were predominantly analyzed to tailor exercise prescriptions to individual needs. This review proposes that personal factors can be classified into three categories: fixed factors, adaptation factors, and response factors, considering both clinical and exercise science perspectives. It also suggests that a two-way communication approach between specialists and individuals is more effective for prescribing exercise to address MetS compared to a one-way method. A one-way communication approach relies solely on an expert's decision, even whether or not he or she fully considers a client's lifestyle and preferences. If the individualized selection of exercise prescriptions is achieved through two-way communication between specialists and subjects, significant improvements can be expected in terms of both MetS severity and exercise adherence.

Uticaj digitalizacije medija na političku komunikaciju u Srbiji

Success in the political power game is all about how political parties get their messages across to voters, and lately, it's become a significant issue because technological advances have turned the old one-way communication into a two-way discussion on the internet. The concept at the back of this work was to explore the mere development of the shift in attention from traditional to digital media within the political context, highlighting that this phenomenon is often ignored, as authors, due to the rapid development of the internet, have a tendency to presuppose electorate's inclination to acquire political information mainly via digital channels. Drawing such a premature and simplified conclusion is not justified because despite the surging use of digital media, traditional media such as radio and television still have a good number of adherents, so they also play a role in political dynamics. To determine the extent to which digital media have succeeded in becoming substitutes for traditional ones, we conducted research on the political information consumption preferences of Serbian voters. The research was based on the initial hypothesis that contemporary political communication should be executed mainly digitally. The survey participants responded to a series of questions related to their habits related to political news intake from various traditional media and their digital equivalents. Quantitative analysis of responses was conducted using version 26 of the SPSS software. Following this, a qualitative analysis was carried out, convincing the authors to accept the hypothesis, as the results showed that the sample leans towards the preference for digital media in the context of political information gathering. However, said preference is not overly pronounced, considering that traditional media still enjoy a significant level of popularity.

The Effectiveness of Teacher’s Presentation Skills in Communication Through Television Classes in Bangladesh

The Covid-19 pandemic caused significant disruptions, especially in education, affecting 90% of the world’s students. In Bangladesh, where many children lack internet access, the government introduced nationwide Television Classes to ensure continued education. While TV is more accessible, the one-way communication strategy poses significant challenges to student engagement, underscoring the urgency of the issue. Effective presentation skills of teachers became crucial to making these classes interactive and comprehensible. In Bangladesh, achieving educational equality through inclusive education requires unique and engaging TV lessons. However, remote learning has drawbacks, such as hindering regular practice and long-term adverse effects when students return to school. To mitigate this, teachers must innovate and update their roles to maintain students’ connection to learning. Television Classes aimed to bridge the gap between teachers and students during the pandemic, proving a valuable tool for reaching marginalized learners. The effectiveness of these classes depends heavily on teachers’ presentation skills. This study examined how well teachers communicated with students through TV Classes, using a mixed-method approach of qualitative and quantitative analyses. The research explored the imperfections in teachers’ communication skills and highlighted the importance of effective presentation. The literature review and theoretical discussions provided insights from academic staff, administrators, and managers on the necessity of practical presentation skills, emphasizing the crucial role of the audience. The study concluded that enhancing these skills is vital for teacher-student interaction in distance learning. By improving presentation skills, education practitioners can better fulfill their teaching roles, manage their responsibilities, and exhibit strong leadership, ensuring quality education through Television Classes during and beyond the pandemic.

Stages of Media Studies Development in Western Sociology: Formation of Propaganda Models and Their Influence on Changes in the Public Mass Consciousness

At the end of the 1920s and the beginning of the 1930s, scientists became interested in the media as a subject of research, and there was also a concrete practical implementation of the technologies of mass media influence in political life. The defining feature of this period was the limitless power of the mass media to influence human behavior through persuasion, and the impetus for such conclusions was given by the successes of the Entente states in the First World War. Also, the targeted influence of the media on the public and the development of the PR system helped not only the American presidents to influence the domestic audience in the USA and beyond, but also the large-scale propaganda influence helped A. Hitler comes to power. At the first stage of the study of mass communications and the theory of propaganda, two scientific directions are distinguished: the Chicago school of pragmatism, represented by American researchers, and the Frankfurt school, which was developed by European scientists. Analysis of their research demonstrated the superiority of one-way communication, and the means of mass-communication influence was the power of persuasion, with the help of which the audience was deprived of critical thinking and turned into passive participants in communication. This laid the foundation for the first theories of propaganda, which were effectively used to achieve foreign policy goals by the then leaders.

INTERPERSONAL COMMUNICATION IN THE RECOVERY EFFORTS OF MENTALLY ILL STUDENTS AT THE BOARDING SCHOOL CONDROMOWO 2 NGAWI DISTRICT

The purpose of this article is to find out the form of interpersonal communication in the recovery efforts of mentally ill students at Condromowo 2 Islamic Boarding School and the supporting and inhibiting factors in the recovery process of mentally ill students. The method used in this article is descriptive qualitative method with data collection through interviews, observation, documentation, and literature research. The results of this analysis show that there are five forms of interpersonal communication in the recovery efforts of mentally ill students, namely dialogue, sharing, interviews, counseling, and spiritual therapy. In the process of dialoguing with students, there is one-way communication, two-way communication, the use of verbal language, and the use of non-verbal language. Sharing occurs when students already have trust in the rehabilitation sector administrators. The interview occurs when the santri are not clear about their problems, thus encouraging the administrators to ask deeper questions. Counseling is done by providing solutions to the problems experienced by students. As for spiritual therapy using alternative wirid, reciting the Koran, reading sholawat, and praying in congregation five times. The supporting factors contained in the interpersonal communication process between rehabilitation administrators and mentally ill students can be divided into three, namely supporting factors from the communicator's angle, supporting factors from the communicator's angle, and supporting factors from the message angle. The obstacles that occur during the recovery process of mentally ill students are process, semantic, and psychological obstacles.