Objective Of Communication Research Articles

The first stages of formation communication means in Khorezm

In this article, there was highlighted the appearance and formation of communication service in human history, especially, in Khorezm the history of development of communication system dates back to early ancient. Appearance, formation and development processes of it in Khorezm oasis covers several thousand years. In the early periods, the population of the oasis had to use various ways to satisfy their requirements of communicating and relating with each other.
 It is necessary to emphasize that the geographical location of the oasis also was of great importance in the appearance and peculiar development of communication service in ancient times, together with the ancient history of communications with nomadic tribes in indoor and outdoor territories and states. Because the needs of rulers for the information about the situation in dependent territories always increased after the formation of slave-owning society.
 The beginning of paying attention to the development of controlling the system of sending and receiving messages and organizing special systems is a process continuously connected with the emergence of writings and there appeared opportunities of sending messages and information in written form because of letters.
 One of the ancient communication objects, postal service was an object of sending decrees and messages and it was organized in the oasis as state system in the 5th and 4th centuries B.C.. As a result there was organized postal service along caravan roads. There was left information that news bearers and ambassadors of kings were provided with food and fast-running horses in special stops on the ways and they had their peculiar costume and order (payza) approving their profession and position.
 Those stops were the reason for the rise of communication to a new stage together with serving as a place where tar couriers rest and change their horses.

Strategic science communication as planned behavior: Understanding scientists' willingness to choose specific tactics.

Strategic science communicators need to select tactics that can help them achieve both their short-term communication objectives and long-term behavioral goals. However, little previous research has sought to develop theory aimed at understanding what makes it more likely that a communicator will prioritize specific communication tactics. The current study aims to advance the development of a theory of strategic science communication as planned behavior based on the Integrated Behavioral Model. It does so in the context of exploring Canadian scientists’ self-reported willingness to prioritize six different tactics as a function of attitudinal, normative, and efficacy beliefs. The results suggest that scientists’ beliefs about ethicality, norms, response efficacy, and self-efficacy, are all meaningful predictors of willingness to prioritize specific tactics. Differences between scientists in terms of demographics and related variables provide only limited benefit in predicting such willingness.

O real como impossibilidade do objeto da comunicação: uma articulação com a semiótica lacaniana

This article discusses the object of communication from Lacanian semiotics. Part of the identification of the field of Communication and the difficulty of defining its object. The study has as a presupposition the theory of Jacques Lacan on the sign notion, in which it goes back to the linguist Ferdinand de Saussure. With emphasis on the signifier, the meaning is always polysemous, as if it were driven by a force that does not allow itself to be symbolized - the Real. The hypothesis is that the field of communication is marked by an encounter with the Real, and this is what incessantly mobilizes the communication practice. In this sense, the thesis is reinforced that the object of communication is the social bond, elapsed from the sense engendered in the signifying chain. Thus, we try to show, in this theoretical study, that the impossibility of defining the object of communication is also the power of the field.Keywords: Language. Epistemology. Object of communication. Lacanian semiotics.

Presentations With Impact (Presentation Slides)

Presentations by postgraduate students are increasingly important components of their development as researchers. As such, this set of slides aims to be a useful guide in making impactful presentation slides. The slides form a component in a series of postgraduate student workshops on preparing for conferences and ultimately seeks to improve the outcomes for students as well as for their audiences by encouraging rigorous and systematic preparation to avoid typical errors and omissions. It is aimed at improving graduate students´ presentation skills in a number of key areas and suggests several ways of enhancing their research presentation for seminars,workshops and conferences. The slides challenge the students to follow a more systematic and structured approach utilising key information and communication objectives an to promote audience engagement as well as reflections on feedback as a means of enhancing future presentations and critical review of the research topic,the methods and the communication of results to key stakeholders and others.

Claiming a family brand identity: The role of website storytelling

AbstractThis study focuses on the creation of a family identity as a central communication objective in business storytelling. We contribute to the field of business website marketing by identifying, through textual analysis of US winery website narratives, how businesses communicate family brand identities. Results show that three claims that are critical for family brand identities—character, temporal continuity, and distinctiveness—do appear in the website texts. Our study provides beginning evidence that family identity does not require family ownership alone but can be built upon complementary narrative elements and tactics, including kinship references and heritage storytelling. Both content and linguistic style of narratives are useful in conveying a family brand identity to an external public for website design. Implications are discussed.

A Methodology for Automatic Detection and Classification of Pests using Optimized SVM in Greenhouse Crops

Digital revolution is taking place in every industry. The technologies namely Cloud Computing and the Internet of Things (IoT) are considered to be as a digital revolution. Comparatively with other industries Agriculture industry has less usage of these digital revolutionary technologies. In recent years Agriculture industry uses such type of digital revolution technologies to counterpart traditional practices which greatly influence the productivity. The IoT is set to push the future of farming to the next level by collecting the production data which includes weather and soil data, image data of crop, pests, etc. through internet enabled communication objects. Performing computation and providing advisory on this large scale of data that is collected by communication objects by Cloud Computing technology in terms of Leaf is point of interest which has infestation problem with biological organisms such as pests observed by naked eye is time consuming. We make use of digital revolution device like Unmanned Aerial Vehicle (UAV) which collects the data from user point of inter-est, Digital Image Processing techniques, Pattern recognition Algorithms for above stated problem to develop an advisory based cloud system which provides advisory based on detection of pests present on off-seasonal crops rose, lengthy type crops cucumber which are cultivated in new agricultural farming i.e. limited space structure namely Greenhouse.

Adaptation of Functioning After Pediatric Cochlear Implantation (FAPCI) into Hindi Language.

FAPCI is a parent/caregiver reporting questionnaire, which evaluates the communication performance of pre-school children with cochlear implants in the age range of 2-5years, using behavioral examples of children's daily activities. Tools for the objective and effective measurement of communication for cochlear implanted Indian children in Hindi language are lacking. The primary aim of the study was to adapt American English version of FAPCI into the Hindi language. With a secondary aim to find out the communication functioning of Cochlear implanted children by administering FAPCI (HN) and comparing the findings with children with normal hearing. The FAPCI was translated to Hindi using the forward-backward procedure. The FAPCI (HN) was then administered to the parents of children with NH (n = 35) and CI (n = 44), 2-9years of age. Internal consistency was checked using Cronbach's alpha. Other statistical analysis included Bartlett's test of sphericity, factor loading, Wilcoxon test and t test. During adaptation few items were modified and one item was removed which contained "inversion question" not used in Hindi language. The Hindi version of FAPCI showed excellent internal consistency (Cronbach's alpha > 0.90). The split-half coefficient for the first half of the data was equal to 0.96 and for the second half was equal to 0.95. The CI group had significantly lower FAPCI scores (61.14 ± 21.49) than the NH group (101.43 ± 9.24) (p < 0.05, Wilcoxon test). FAPCI-Hindi can be used to measure the communicative functioning of cochlear implanted children in Indian population and results may be used as a guideline to revise the speech and language therapy plans to maximize the cochlear implant benefits.

Cliff Tomb Burial and Decorated Stone Sarcophagi from Sichuan from the Eastern Han Dynasty

Cliff tombs and decorated stone sarcophagi from the Eastern Han period have been found in especially large numbers in Sichuan. The sudden rise of cliff tomb burial in the southwest and its decline by the 3rd century CE suggests that it was a trend that answered a particular call in a specific period. Their geographical concentration and use in a period of general social and political stability and economic prosperity in the region point to a distinctive new development in burial custom. Cliff tomb burial represented a fundamental shift in artistic and communicative objectives and a modification in cemetery layout. After examining cliff tombs found in Hejiang county, Sichuan, and especially the iconography and meaning of images carved on stone sarcophagi found therein, the paper suggests a number of possible reasons for the rise of cliff tomb burial, including a wish to eschew the ostentation associated with funereal practice at the time.

Tracking Healthy People 2020 Internet, Broadband, and Mobile Device Access Goals: An Update Using Data From the Health Information National Trends Survey.

BackgroundAs the year 2020 approaches, there is a need to evaluate progress toward the United States government’s Healthy People 2020 (HP2020) health information technology and communication objectives to establish baselines upon which Healthy People 2030 objectives can be based.ObjectiveThe aim of this study was to use the National Cancer Institute’s (NCI) Health Information National Trends Survey (HINTS) to benchmark progress toward HP2020 goals related to increasing internet access using broadband, and to assess the state of the digital divide for various sociodemographic groups.MethodsWe merged and analyzed data from 8 administrations of HINTS (2003-2017). Descriptive statistics were generated, and predicted marginals were calculated using interaction terms between survey year and selected sociodemographic variables of interest, including age, sex, race and ethnicity, income, education, and geography (rural versus urban), to test for differential change over time.ResultsThe number of users having access to the internet increased between 2003 and 2014 (63.15% [3982/6358] to 83.41% [2802/3629]); it remained relatively steady from 2014 to 2017 (81.15% [2533/3283]). Broadband access increased between 2003 and 2011 (from 32.83% [1031/3352] to 77.87% [3375/4405]), but has been declining since (55.93% [1364/2487] in 2017). Access via cellular network increased between 2008 and 2017 (from 6.86% [240/4405] to 65.43% [1436/2489]). Statistically significant disparities in overall internet access were noted in the predicted marginals for age, sex, race and ethnicity, income, and education; for age, sex, income, and geography for broadband access; and for age and sex for cellular network.ConclusionsThe targets set forth in HP2020 were met for overall internet access and for internet access via cellular network; however, the target was not met for internet access via broadband. Furthermore, although the digital divide persisted by sociodemographic characteristics, the magnitude of many disparities in access decreased over time.

Strategi Komunikasi Deteksi Dini Kanker Serviks

A good and planned communication strategy is not only a tool to provide knowledge and education, but moreover it is full of persuasive content that can encourage the target audience to act in accordance with predetermined communication objectives. The purpose of this study was to develop a communication strategy as an effort to support the health program of early detection of cervical cancer in the form of IVA or Pap smear examinations by referring to the description of the initial attitude of the study respondents. The method used in this research is descriptive quantitative. The research was conducted in Bandung in April 2018 involving 50 respondents. Data analysis was performed statistically which included data tabulation, descriptive statistical analysis, and interpretation thereof. The results showed that the level of knowledge about early detection of cervical cancer is still low in line with the very low behavior of respondents in conducting early cervical cancer examination so that it requires a persuasive communication strategy so that public awareness and concern for this health program can increase

Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos

Las marcas deben aportar contenidos de valor que puedan atraer la atención de sus públicos para generar resultados positivos con respecto a sus objetivos de comunicación. Esto es mucho más relevante en el sector de la moda, en donde la construcción de valor simbólico –más que la exclusividad del producto– es imprescindible para relacionarse emocionalmente con un consumidor de carácter aspiracional. En la actualidad, la publicidad tradicional, paradigma del modelo push, deja de ser eficiente para alcanzar a los públicos. Ante esto, han tomado especial relevancia los mensajes híbridos y, en particular, el fashion film como un tipo de contenido audiovisual propio del marketing de moda. En esta investigación partimos de una revisión bibliográfica exhaustiva de, por un lado, product placement como un tipo de publicidad y, por otro lado, de content marketing, advertainment y branded entertainment como tipos de branded content para identificar los conceptos que se aproximan a los fashion films. Así, tras un análisis de los diferentes mensajes híbridos que podrían acoger la categoría del fashion film, resaltan características que llevan a la conclusión de que el objeto de estudio responde no solamente al advertainment, sino también al branded entertainment, aunque, debido a las particularidades del sector de la moda, en este último es necesario admitir la presencia irreparable de los productos en la historia, siempre y cuando estos no formen parte de la narrativa al ser expuestos de manera protagónica, sino que se establezcan como objetos de embellecimiento de los personajes.

Influence of Mobile Phone on the Education of Educated Youths in the Town of Ngaoundere

This work is based on the influence of mobile phones on the education of educated youths of Ngaoundere. Every time that a new technology interferes in daily life, concerns are triggered. We have gone from the following contrasting observation that the use of mobile phones is restricted within school institutions whereas this also constitutes an educational tool. Thereof, we asked the following question: how in this environment, can the use of mobile phones have an influence on the education of educated youths in the town of Ngaoundere? The methodology employed is mixed doubled with a quantitative and qualitative analysis of data. The quiz, interview guide, the focus group, the participating observation were mobilised to collect besides 440 pupils and students of 14-20 years age range within establishments: Mazenod college, Protestant College, Government Bilingual High School, Classical High School and University of Ngaoundere; All constituting sample obtained by convenience within our study population. The khi - Square test and associating measures were used for data analysis. At the end of our research, results obtained sufficiently show that there exists a significant link between the use of mobile phones and the education of educated youths in the town of Ngaoundere. All the same, as the use of mobile phone has today become unavoidable and reveals to be an instrument of multifunctional utility in everyday, some suggestions were formulated for an efficient and rational use of this communication and learning object by educated youths. Keywords : Influence, mobile phone, education, educated youths, Ngaoundere. DOI : 10.7176/JEP/10-18-18 Publication date :June 30 th 2019

STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS

ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness

Theoretical reflexion of semiotic communication: socio-cultural aspects

Purpose of the article . The article explores the possibilities of the concepts of communication and information society as a methodological basis for the study of political processes in socio-cultural aspects. Methodology. Historical-logical, systemic, and scenario analysis methods are used to clarify the hypothesis that the global information space, in the context of weakening the internal and external process, is formed under the influence and at the expense of objects of transboundary communications. Scientific Novelty . The hypothesis is that: (1) in the conditions of weakening of the domestic and foreign political process, due to the growth of objects of transboundary communications, the formation of a global information space takes place; (2) However, this does not lead to the leveling of national sovereignty; (3) it is obvious that this tendency is transformed according to its rules. To improve research, synthesis from the theories of D. Bella, E. Toffler, M. Castells and the paradigm of semiotic political communication is proposed. Conclusions. The influence of communication technologies (1) restricts the choice of struggle tools between elite groups; (2) reduces the chances of a political elite in manipulating; (3) problematizes the effectiveness of traditional democracies in achieving the desired reform scenarios; (4) transforms the political process into virtually continuous electoral campaign; (5) increases the role of representative bodies, which promotes the promotion of government initiatives aimed at raising the level of professional competence of the elite.

Field monitoring of suction in the vicinity of an urban tree: exploring termite infestation and the shading effects of tree canopy

The objective of this short communication is to explore spatial distribution of soil suction in the vicinity of an urban tree considering effects of termite infestation and also radiant energy interception by canopy. A site in an urban landscape containing a mix of species cover (grass cover in the vicinity of trees) was selected for monitoring. A field monitoring program was designed to monitor soil (soil suction, moisture), vegetation parameters (tree height, grass leaf area), and meteorological parameters during drying/wetting cycles. As expected, before termite infestation, suction magnitude and rate of change were highest near the tree stem and at shallower depths, reflecting the dominance of transpiration over evaporation. However, after termite infestation, soil suction diminished significantly near the tree stem and increased farther from the tree stem, a phenomenon accompanied by loss of canopy area, as captured by a color analysis technique (i.e., an image processing method). These findings reflected a reduction in stomatal conductance, itself an indicator of transpiration loss through the stomata—likely because reduced canopy shading effects caused increased evaporation. Soil suction at deeper depths seemed not to be significantly affected, generally due to canopy and termite infestation. In summary, the study sheds new light on issues of tree maintenance by showing how termite infestation can significantly affect the performance of green infrastructure.

Concept of Planning Development of Coastal Resort Settlements under Conditions of Complex Relief

The scientific concept of planning development of small cities and settlements located on the coast of the Crimea peninsula of the Black Sea is outlined. The relevance of the study is due to the importance of the territory in question as the All-Russian Center for Mass Recreation, Tourism and Sport.&#x0D; Subject: The principles of planning organization of modern urban development and objects of transport communications under conditions of complex relief on the territory of coastal settlements of Crimea (on the example of optimizing the urban planning structure of Gurzuf urban-type settlement).&#x0D; Purposes: Development of scientific concept in the field of urban planning reorganization of the territory of small urban coastal settlements with the formation of new centers for the public, educational, hotel and transport-communal use. Improving the structure of urban development and objects of transport infrastructure.&#x0D; Methods: The concept is based on a comprehensive analysis of the process of historical exploration and development of the coastal settlements’ territories of the Crimean Peninsula under the conditions of complex relief and ineffective development. The new methods of step-by-step reorganization of urban space are proposed.&#x0D; Results: The concept determines further practical directions in the field of design, concerning the improvement of the planning structure of buildings within the boundaries of small urban settlements in Crimea, the creation of the spatially organized structure of new urban facilities for the public, hotel-tourism, educational and transport-communal use. The new methods of step-by-step reorganization of the structure of buildings and transport communications, ensuring the availability of facilities for mass resort recreation and tourism, sustainable public and transport links, preservation of the unique ecology of the Crimean resort zone are proposed.

Canine distemper virus may affect European wild cat populations in Central Spain

The main objective of this brief communication is to inform about the exposure to certain pathogens of interest for mesocarnivores in wildcats (Felis silvestris silvestris) that inhabit a human-domestic-wild ecotone located in a Natural Park (Serranía de Cuenca, Central Spain). Blood and mucosal swabs (nasal, conjunctival and rectal) samples were collected from nine alive animals to detect canine distemper virus (CDV), parvovirus (CPV/FPV), feline leukaemia virus (FeLV), feline coronavirus (FCoV), feline immunodeficiency virus (FIV), Leptospira interrogans, Chlamydia felis, Ehrlichia canis, Toxoplasma gondii, and Neospora caninum. ELISA, immunochromatograpy, microscopy agglutination test and PCR assays were used. The results show the first worldwide detection of exposure of wildcats to L. interrogans (3 positive/9 analysed) and the first detection of exposure to CVD (7/9), of carriers of C. felis (2/9) and of fecal spreading of CPV-FPV (2/9) in wildcats in Spain. Exposure to T. gondii and CPV-FPV was detected in 5 of the 9 wildcats analysed, and to FelV in 4 of 9. No FIV, FCoV, Ehrlichia canis and Neospora caninum were detected. The results reveal the circulation of pathogens among the wildcat population studied, but more vigilance is needed for an accurate assessment of the impact of these pathogens on the health status of this population.

СТЕКЛОФИБРОБЕТОН В ТОНКОСТЕННЫХ КОНСТРУКЦИЯХ

Fibrous composites are progressive materials for buildings and structures. Structures based on them are characterized by high technical and economic characteristics. Glass fiber concrete is effective for thin-walled structures. Various principles of structural mechanics applied to fiber composites are pro-posed for solving design problems. The optimal configuration of the covering is determined by the sta-tionarity of its potential energy for given values of the calculated resistances of the material compo-nents. This formulation of the problem leads to a global minimum of the covering volume. In particu-lar, an axisymmetrically loaded spherical cover is considered; the optimal thickness is determined from the condition of equal resistance by the von Mises yield criterion. Types of elements for precast glass-fiber concrete of various spans are recommended. In addition, the shallow tunnels are consid-ered; they are a prevalent object of transport communications. The rationality of using the thin-walled spatial systems consisting of rectangular plates is established. The isoperimetric problem is solved for a given volume of material based on the generalized Lagrangian principles. The thickness of the rec-tangular plates of the spatial system of the tunnel is taken as a variable parameter.

World-modelling in advertising discourse: pragmatic aspects

The article is dedicated to world-modelling in commercial advertising. The author draws on European and Russian cognitive-discursive theories, which emphasize the importance of studying discourse in terms of mental representations and sets out the basics of World Modelling Theory. The named theory is used in the paper as a framework for understanding linguistic mechanisms of structuring information about the world by ‘the powerful’ agent of advertising discourse and its representation in slogans for the main objectives of communication. The argument is that text-worlds, generated by slogans, are cognitive-pragmatic representational structures of discourse, mediating the interaction of agent, client, and product, that depend on a wide range of contextual factors, having marketing character. The paper considers linguistic mechanisms of activating representational structures in correlation with pragmatic aspects of advertising communication, which lead to profiling three entities in the text-worlds – ADDRESSER, ADDRESSEE, PRODUCT. Typical world-modelling patterns are analyzed in the perspective REALITY – POTENTIALITY. It is shown that agent of discourse governs the perception of state of affairs presented in the text-world either exploiting the existing mass representations or creating new ones that eventually become socially accepted.Key-words: advertising discourse, text-world, world-modelling

What is the problem? A literature review on challenges facing the communication of nanotechnology to the public

Ethical and societal issues concerning justice, safety, risks, and benefits are well-established topics in the discourses of nanotechnology innovation and development. That nanotechnology innovation should be socially and ethically responsible is generally accepted by scientists, policymakers, regulators, and industry, and the idea of public involvement and communication is part and parcel of the conceptualization of responsible technology development. This paper systematically reviews the social science research literature accumulated between 2002 and 2018 on the communication of nanotechnology. A critical and constructivist perspective on policy problems guides the analysis. Two questions are asked of this literature: what problems are identified regarding the communication of nanotechnology to the public? How can these problems be managed and/or resolved? Three different problem themes are identified: the public, societal institutions, and nanotechnology itself. While for some identified problems, there are corresponding solutions; in other instances, there is little alignment between problems and solutions. In conclusion, the paper recommends that in communicating nanotechnology to the public: (i) the objectives of communication should be defined; (ii) previous research should be used responsibly; (iii) communication strategies should be adapted to the context; and (iv) effort should not be spent trying to develop a generic framework for communication.