Abstract
A good and planned communication strategy is not only a tool to provide knowledge and education, but moreover it is full of persuasive content that can encourage the target audience to act in accordance with predetermined communication objectives. The purpose of this study was to develop a communication strategy as an effort to support the health program of early detection of cervical cancer in the form of IVA or Pap smear examinations by referring to the description of the initial attitude of the study respondents. The method used in this research is descriptive quantitative. The research was conducted in Bandung in April 2018 involving 50 respondents. Data analysis was performed statistically which included data tabulation, descriptive statistical analysis, and interpretation thereof. The results showed that the level of knowledge about early detection of cervical cancer is still low in line with the very low behavior of respondents in conducting early cervical cancer examination so that it requires a persuasive communication strategy so that public awareness and concern for this health program can increase
Highlights
PENDAHULUAN Kanker merupakan suatu penyakit yang dianggap paling menakutkan bagi manusia, karena sampai dengan saat ini belum ditemukan obat yang dapat menyembuhkan pasien kanker secara total
A good and planned communication strategy is a tool to provide knowledge and education, but it is full of persuasive content that can encourage the target audience to act in accordance with predetermined communication objectives
The results showed that the level of knowledge about early detection of cervical cancer is still low in line with the very low behavior of respondents in conducting early cervical cancer examination so that it requires a persuasive communication strategy so that public awareness and concern for this health program can increase
Summary
PENDAHULUAN Kanker merupakan suatu penyakit yang dianggap paling menakutkan bagi manusia, karena sampai dengan saat ini belum ditemukan obat yang dapat menyembuhkan pasien kanker secara total. Tujuan dari penelitian ini adalah untuk menyusun sebuah strategi komunikasi sebagai upaya mendukung program kesehatan deteksi dini kanker serviks berupa pemeriksaan IVA atau papsmear dengan mengacu kepada deskripsi sikap awal dari para responden penelitian.
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