Number Of Advertisements Research Articles

Eksistensi Radio Melalui Konvergensi Siaran di Era Digital

Radio is a communication medium that must now be able to compete with new media which is currently increasingly massive. The aim of this research is to find out how national private broadcast radio in West Java is able to maintain its existence and the strategies it implements to continue to exist amidst competition with digital information platforms that currently exist. Research respondents were managers of local radio stations in West Java, especially those in Bandung, Cimahi, Sukabumi and Cirebon. This research uses qualitative methods by describing the result of questioners and interviewing and then processing them in the form of descriptive narratives and pie diagram. The results of this research are that almost all private broadcast radio stations in the West Java region that were respondents implemented a convergence strategy to maintain their existence and made changes to their broadcast model management. Some of the convergence strategies implemented are broadcasting via digital streaming, creating more interesting broadcast program content with an audio-visual style such as podcasts, choosing broadcasters who have popularity and character, upgrading broadcast equipment, having social media as a branding and content publication medium, and upload content to YouTube media. This convergence strategy is also carried out to increase interest and the number of advertisers so that they can continue to choose radio as a medium for marketing the products and services offered more widely and in a contemporary style.

An integrated inventory model for non-instantaneous deteriorating item under credit policy and partial backlogging with advertising and price dependent stochastic demand

In today’s business world, advertising is one of the most important policies to attract more customers. This policy increases the retailer’s sales and makes the retailer’s business position strong. In this paper, we have considered an integrated inventory model for non-instantaneous deteriorating items with a single supplier and single retailer, where a supplier sells his/her products in the market through a retailer who faces a stochastic demand depending on both retail price and advertisement. Here, to increase the retailer’s demand, the supplier wholesales his/her products to the retailer with a credit period. Since the long credit period increases the demand rate but at the same time, it increases the supplier’s opportunity loss. In this paper, we have discussed about the credit policy and find out, how this policy effective on profit of the supplier, the retailer as well as the whole system. After purchasing, the retailer sells his/her products to his customers with a markup. This markup is based on the supplier’s wholesale price and also on advertising costs. Finally, an integrated profit function has been developed and we have illustrated numerical examples to justify the feasibility of the proposed model. The result indicates that not only the credit period but also an appropriate number of advertisements is more important for maintaining the profit of the supplier, the retailer as well as the integrated profit of the system. We have analyzed the effect of markup on the profit function. We have also analyzed how the profit structure of the suppliers and retailers changes along with the changes in the length of the credit period. An effective algorithm has been presented in the solution procedure to find the optimal solutions of the proposed model. Also, the numerical example with uniform distribution has been carried out. Finally, sensitivity analysis of major parameters has been illustrated to provide managerial insights

ANALISIS IKLAN MINUMAN DI KORAN BINTANG BORNEO PADA TAHUN 1930

The need for food and drink cannot be separated from our daily lives. Therefore, the community uses this to be used as a business by advertising these services in the mass media. Therefore, advertisements offering food and beverage products in the mass media are claimed to be good. In print media itself, in general, they advertise their products in the form of classified ads or often called mini ads that have relatively cheap rates.the number of advertisements in the newspaper every day and even every month is different in some newspapers which of course are quite a lot of advertisements by offering various kinds of food and drinks that exist.
 The author uses the case study method by means of a qualitative approach, this aims to find out the regulation or timeline of the advertisement and the practice of beverage products advertised through the Bintang Berneo newspaper in 1930 from March to July. The conclusion of this study is that regulations or timelines in advertising in mass media are not comprehensive. With the advertisement of drinks in the Bintang Borneo newspaper, it can provide useful information for the local community.

A Conditional Mediation Analysis of Ad Value Moderated by Time Spent on YouTube

Social media usage has increased significantly in the last few years due to its easy access and low cost. Besides other social media forums, YouTube usage worldwide has also increased profoundly. A recent decline in the number of advertisements on YouTube has led to YouTube skepticism about its full-fledged operations in Pakistan. Also, many firms in Pakistan have reduced their advertisement budgets on YouTube. Given its importance, the study has examined the factors affecting YouTube ad avoidance. The study also examined the mediating role of ad value and the moderating role of time spent on YouTube. In addition, the study has also examined the conditional indirect effect of time spent on YouTube. We collected data based on an e-questionnaire, in which 457 participants completed the questionnaires. Our study found that perceived ad irritation (PAIR) and perceived ad goal impediment (PAGI) positively affect perceived ad avoidance (PAAV). The study also documents that perceived ad information (PAIN) and perceived Ad entertainment (PAEN) insignificantly affect perceived ad avoidance (PAAV). The study proposed four mediating hypotheses, and we found support for only one hypothesis, stating that perceived ad avoidance (PAAV) mediates perceived ad goal impediment (PAGI) and perceived ad avoidance (PAAV). However, the study found time spent on YouTube (TSOY) moderates perceived ad value (PAVL) and perceived ad avoidance (PAAV). We also found that the time spent on YouTube’s conditional mediation Index (CoMe Index) is statistically significant.

How Do Consumers Feel about Their Data Being Used for Targeted Advertising?

This paper explores how consumers are affected by the ways marketers choose to gather their information. In specific, author asks consumers, through a survey, how they feel about personalized ads, whether user-generated, social media, and email advertisements are relevant to the consumer, if consumers trust social media advertising, and what consumers feel needs to change for them to view marketing more positively. The survey results showed that roughly 70% of consumers felt negatively about advertisements, only 25% trusted social media advertisements, and only approximately 35% of consumers said that the advertisements were relevant to their interests. The biggest complaints from consumers were that they felt social media sites couldn’t be trusted to give them trustworthy ads due to most of them being sponsored by marketers, and they didn’t like how companies were gathering their data. They felt like they were being listened to during conversations and being watched when surfing the internet. Consumers also mentioned feeling overwhelmed with the number of advertisements on their social media and through their emails. The research findings suggest that marketers should change their marketing strategy, making fewer advertisements of a higher quality. Marketers should also consider their sources of consumer data. Buying consumer data from a third party or using personal information, such as health status or sexuality, will set consumers on edge and make them trust less. Furthermore, marketers should be more transparent with where they are getting their information and let the consumer know when data is being collected; this will help consumers feel less anxious about their privacy being invaded.

Systematic assessment of opioid advertisements in general medical journals.

To systematically examine the content of opioid-related advertisements. Content analysis and quantitative assessment. North America. Researchers examined advertisements in 2 issues per year from 1996 to 2016 of American Family Physician, Canadian Family Physician, the Canadian Medical Association Journal, JAMA, and the New England Journal of Medicine. Number of advertisements, nature of the claims made, and quality of cited evidence in the advertisements. Opioid advertisements composed 89 of the 3173 pharmaceutical advertisements in 210 journal issues searched. Seventy-three advertisements were able to be obtained for analysis. Thirty-four (46.6%) did not mention the addictive potential of opioids, and 54 of 73 (74.0%) did not mention the possibility of death. All referenced studies in advertisements were funded by pharmaceutical organizations or had pharmaceutical company employees as authors. No advertisements cited high-quality evidence. Many claims of the effectiveness and safety of opioids were published in medical journals through advertisements. Advertisements did not usually mention key negative information about opioids. Although the extent to which these advertisements directly influenced the development of the opioid crisis in North America is unknown, the marked omission of important detrimental effects of opioids may have played a role. Further efforts to restrict opioid marketing may be warranted.

Media Multitasking, Perception of Media Use for Families, and Obstacles of Its Use

The occurrence of social changes to the use of technology in everyday life makes multitasking media behavior increasingly potential for families. The use of these media raises various perceptions and assessments. This study aims to understand the behavior of multitasking media in parents as an initial information base for applying technology in parenting programs. This study describes the types of media, time of use, differences in media behaviour and perceptions of parents, barriers to the use of technology during parenting learning to the relationship between the number of barriers and perceptions of media use for families in parents. The research method used is quantitative descriptive and correlational. The subjects of this study were determined by purposive sampling technique, with the number of participants as many as 63 parents. This study found that 17.4% of parents were classified as heavy media multitaskers (HMM), 39.7% were classified as medium media multitaskers (MMM), and 42.9% of parents were classified as mild media multitaskers. Print media and television use for parents is relatively high and evenly distributed in computers, music, social media, browsing, and SMS. The duration of media use by parents is still dominated by 1 hour to 4 hours. There is no difference between mother and father with the Sig value (2-tailed)> 0.05, namely 0.087 and 0.084. This study also found that the perception of media use for parents to learn parenting was still moderate. The obstacles in using the media for parenting activities are the number of advertisements that appear, harmful internet content, invalid and reliable information obtained, poor website appearance, confusing content, connection disruption, unfriendly users, no accessible applications offline, no media support, perception of time-consuming that much until the information is too general, and can’t directly ask if learning is done online. However, these obstacles are separate from the perception of media use in parents

ANALISIS IKLAN KESEHATAN PADA KORAN BINTANG BORNEO TAHUN 1930

The health needs of the community are utilized by health service entrepreneursadvertise their health services in the mass media. Advertisements offering health services are increasingly widespread in print media, local radio and television. In the print media themselves, they generally advertise in the form of classified ads or (mini-ads) which are relatively cheap. The number of advertisements every day or every month is different in certain newspapers. There are quite a lot of advertisers offering various medical services such as alternative medicine, therapy, health advertisements, and so on. The author uses a case study method with a qualitative approach. This aims to find out the regulations or timeline of health advertisements and health service practices advertised through the Bintang Borneo newspaper in 1930, January-March. The conclusions of this research indicate that regulations or timelines relating to health advertising in mass media are not yet comprehensive. By having health advertisements in local newspapers, you can provide useful information for the local community and find out which medicines are suitable for the diseases suffered by the community.

Review: Air-Conditioning in Modern American Architecture, 1890–1970

Review: <i>Air-Conditioning in Modern American Architecture, 1890–1970</i>

On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions?

Abstract In the world of online advertising, demand for banner slots by advertisers is matched with the inventory available at different publishers by an intermediary (Ad Network or an Exchange). One important feature of auctions in the online advertising space is that publishers typically have multiple slots and advertisers are not necessarily interested in purchasing one unit but are rather interested in purchasing thousands of impressions. Furthermore, an ad network may have different types of publishers with varying quality of advertising space available. Consequently, bidders may value slots in one set of publishers very differently from slots in a different set. For instance, firms selling financial products and services may value slots at CNN.com’s financial section or WSJ.com very differently from slots available at people.com or even the weather section in CNN.com. So, the dilemma confronting an ad network that has inventory from different publishers, facing demand from say, advertisers selling financial products is whether to pool the inventory and conduct a single auction or conduct separate auctions so that the advertisers know that they are bidding for slots on CNN.com’s financial section or on WSJ.com and not for slots on the weather section on CNN.com or some other less preferred slots. Given the critical role that ad networks play, in serving the request of advertisers to get their advertising banners displayed in online media we examine the economic incentives of these intermediaries to derive implications for the optimal market design. More specifically, we seek answers to the following questions. Given the variation in the quality of inventory available from different publishers under what market conditions should the intermediary pool the inventory across the different publishers and conduct a single (undisclosed) auction and when would it be more profitable to conduct different (disclosed) auctions? Given a fixed number of bidders, if the intermediary chooses to conduct two auctions how many bidders should be allocated to each auction and how do market parameters such as the number of bidders or the inventory available of each type affect the allocation rule. Finally, if the intermediary chooses to conduct two auctions should they charge the same commission or different commissions in each auction? We find that when the number of advertisers is small then pooling inventory and conducting a single auction is the optimal strategy. Under these conditions when the inventory of the publishers is sufficiently differentiated it may even be optimal for the intermediary to conduct a single auction but ignore the inventory of the publisher that is valued lower. When the number of advertisers is large, we find very interestingly that conducting multiple auctions is not always optimal. Indeed, when the inventory of publishers is sufficiently differentiated conducting a single auction and ignoring the inventory of the publisher that is valued lower can still be optimal. We also identify market conditions when conducting two auctions and charging a single commission in both markets is more profitable than conducting two auctions and charging separate commissions (and vice versa).

Restricting Tobacco Retail Outlets Around Middle and High Schools as a Way to Reduce Tobacco Marketing Disparities: A Simulation Study.

Communities with more people of color and economically disadvantaged residents are disproportionately exposed to tobacco marketing from tobacco companies. This study examined if banning tobacco retail outlets (TROs) within 1000 ft of schools would reduce these marketing disparities through a greater reduction in the amount of tobacco advertising around schools in these communities. Data from objectively audited advertisement data from 106 convenience stores and gas stations around 42 middle and high schools located in the four major metropolitan areas of Texas were linked with schools' enrollment data. ArcGIS (Aeronautical Reconnaissance Coverage Geographic Information System) was used to simulate a 1000-ft ban of tobacco sales around the schools. Independent sample T-tests and Mann-Whitney U tests were used to test mean differences where appropriate. Schools with a higher enrollment of Hispanic/Latino (mean = 171.6, SD = 96.9) and economically disadvantaged students (mean = 168.9, SD = 102.3) were surrounded with significantly greater advertising at TROs than schools with lower enrollment of these groups (mean = 82.8, SD = 49.1 and mean = 89.2, SD = 50.6, respectively). A simulated 1000 ft ban of TROs around schools led to greater advertising reduction around schools with a higher enrollment of Hispanic/Latino students (13.3%-29.4% reductions) in comparison to schools with lower Hispanic/Latino student enrollment. However, the more economically disadvantaged schools had a smaller reduction in the number of advertisements (5.9%-21.9% reductions) in comparison to schools with less economically disadvantaged students. The implementation of a ban of tobacco sales at TROs within 1000 ft of schools is one policy approach to reduce youth exposure to tobacco marketing, particularly among students of color. Tobacco retail outlets (TROs) around schools with a higher enrollment of Hispanic/Latino and economically disadvantaged students had significantly more tobacco advertisements in comparison to schools with lower enrollment of these student groups. A simulated ban of TROs within 1000 ft of schools led to greater advertising reduction around schools with a higher enrollment of Hispanic/Latino students. For schools with more economically disadvantaged students, the ban led to a smaller reduction in advertisements in comparison to schools with less economically disadvantaged students. This proposed place-based strategy could be a successful means to reduce tobacco advertising and marketing disparity among communities of color.

TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION

Television is the most effective place in the world of advertising. Many formats or forms are currently developing in television shows, creating a new phenomenon about the number of advertisements that are made by advertisers in informative and entertainment television shows. The purpose of this study was to determine what kind of product advertisement placement advertisers tend to choose on entertainment programs on national broadcast television and what kind of product advertisement placements advertisers tend to choose on informative programs on national broadcast television. The method used in this research is content analysis . The instrument used is a coding sheet format with six product placement indicators , namely visual dimension, auditory dimension, plot connection dimension (PCD), implicit product placement, integrated explicit product placement, non-integrated explicit product placement . The results showed that in the iNews afternoon news program, there were three types of product placement integration that were chosen by advertisers and creative teams into their advertisements, namely visual dimensioning, Implicit product placement and Non-Integrated explicit product placement techniques. While in the soap opera Bond of Love, there are four types of placement product integration that are most chosen by advertisers and creative teams into their advertisements , namely visual dimensioning techniques, Auditory dimensions, Plot connection dimensions (PCD) and Non-Integrated explicit products. placements.

The effect of advertising relevance on avoidance with advertising engagement

Despite many studies on online advertising and its effects, there are still few studies that try to examine the avoidance of advertising by a person. However, the number of advertisements that appears will make someone feel annoyed and trigger avoidance behavior towards the advertisement they see. Referring to psychological reactance theory, advertising can become a nuisance when it is considered unrelated and interferes with a person's freedom to access media which in turn can trigger avoidance behavior in an effort to regain his freedom. Using psychological reactance theory, the aim of this research was to further investigate the relationship between advertising linkage and advertising avoidance behavior mediated by advertising distraction and advertising engagement variables. This research uses Instagram as the object of research. Instagram was chosen because it is a social media whose number of users is growing every year and this is what triggers many marketers to place ads on Instagram. Respondents in this research were Instagram users who had avoided advertisements that appeared on their accounts, determining the number of samples in this research using a purposive sampling technique with a sample of 160 respondents. The method of collecting data is using a questionnaire, the data is analyzed using PLS-SEM.

Visual Communication Design in Print Advertising under New Media Environment

The emergence of too many new media in the information age has also brought about the trouble of complicated information. Every day, people’s eyes are exposed to at least hundreds of advertisements. The audience’s attention is limited, and the number of advertisements is constantly increasing. The public suffers from severe visual fatigue. New media can be seen everywhere in our daily life. In today’s digital world, people cannot leave multimedia technology. This paper is aimed at exploring the visual communication design in print advertising in the new media environment. Aiming at the visual communication technology in print advertisements, this paper describes the stereo vision technology in detail and rationally analyzes the design ideas of visual communication through the stereo vision technology. In addition, this paper conducts on-the-spot investigation and analysis of print advertisements in the media environment, to explore the visual communication design ideas in print advertisements. Experiments show that for different groups of people, the acceptance of print advertisements in the new media environment is not the same. In terms of acquisition methods, television is still the carrier for most people to obtain information, accounting for 40.67%. Secondly, obtaining advertisements through mobile applications is the second, accounting for 33.3%.

Analysis of Direct-To-Consumer Healthcare Service Advertisements on Television: An Application of the Patient Expectation Framework

ABSTRACT Direct-to-consumer advertisements for healthcare services constitute a rare channel of public communication where consumers see and hear directly from their local providers and healthcare organizations. Although spending on these advertisements has increased drastically during the past decades, research on their content and effects remains rare. To fill this gap, we analyzed primetime television advertisements for healthcare services directly targeting consumers. The advertisements were collected from the two largest media markets in Nevada for one month. In total, 795 advertisements were identified, and 106 of them were non-duplicates. Analysis revealed that the advertisements focused on patients’ good health outcomes by showing them smiling, going out and about, having fun with others, and enjoying rigorous physical activities. On the other hand, the advertisements focused less on the providers. Although the advertisements often showed providers in clinical settings, basic information about their professional degrees was often missing. Mentions of providers’ other qualifications and professional experiences were even scarcer. Also, a substantial number of advertisements failed to show providers interacting with patients. Additional analysis of patient and provider characteristics revealed under-representation of racial or ethnic minority and older adult patients. Representation of women and minorities as providers was even more uncommon. We discussed the implications of these findings from the perspective of patient expectation and made suggestions to help providers improve their direct-to-consumer advertisements.

Inbound Marketing Strategy “BNI Tapcash” in the Competition of Electronic Money as a Digital Payment Tool

This study aimed to determine the inbound marketing strategy of PT Bank Negara Indonesia TapCash. This study used a qualitative method with data collection through interviews with the head of the consumer business division of the card section, managers of digital operations, marketing, and customers of Bank Negara Indonesia. The data analysis technique used SWOT analysis so that internal and external factors could be found. Based on the results of data analysis, the inbound marketing strategy implemented by PT Bank Negara Indonesia to market TapCash had four strategies, namely posting blogs, SEO, advertising and networking, while the inbound marketing strategy that used email had not been applied to TapCash marketing and based on the SWOT analysis,it showed that the strategy inbound marketing in TapCash marketing got quite profitable results because of the greater strength and opportunity factors although the strengths and opportunities generated were not too large compared to the weaknesses and threats, but this was enough to help increase the use of TapCash cards because with an increase in the number of advertisements could increase also the number of transactions and TapCash users.

Impact of Social Media Advertisement on Users Buying Behavior with Special Emphasis on Maharashtra

Social media is a very intimate topic for today's generation. As the number of social media and social media users grows, so does the number of advertisements on social media. This paper aims to study and understand the impact created on social media advertising among the peoples in Maharashtra State and to analyze how advertisements on social media platforms were affecting people’s buying behavior as well as what was the motivation behind users to use social media, how users react on social media advertisements and what kind of impact advertising companies have created on people’s behavior because of the same. To achieve this purpose, a questionnaire was used as a medium to gather primary data from the respondents using a random sampling technique. People of almost all types of occupations were using social media and most users used social media for work or information purposes with entertainment and thus more advertisements were being aired on such sites. From this research, it was found that people were reluctant to buy after watching these advertisements. It was a matter of satisfaction that there was no increase in purchases when there was no need.

Analysis on the Influencing Factors of Acceptance Willingness of Advertisement in WeChat Moments based on Theory of Planned Behavior

In the era of the Internet, advertisements in WeChat moments hold been pouring in and favored by businesses. But as the number of advertisements in WeChat moments increases, the quality is uneven. Users have different attitudes towards it, and some users even loathe it. How to meet the needs of users, accurately capture the interests of users and improve the acceptance of users is still an urgent problem to be discussed. Based on the theoretical framework of planned behavior and questionnaire survey, this paper explores the influencing factors of acceptance willingness of advertisement in the information flow of WeChat moments. Research shows that control belief has the most significant impact on users’ acceptance willingness. Different age and income levels also have impacts on users’ acceptance willingness. Young and middle-aged users and middle-income groups have a higher degree of acceptance of WeChat advertisement. Therefore, opinion leaders can be used to positively guide users to accept the subjective norms of advertisements in WeChat moments. In terms of the content and form of advertisement, researchers can enrich the content of advertisement and simplify the participation steps to improve users’ belief in control. In addition, developers can use big data to identify target users and implement precise delivery. Moreover, they can capture users’ behavioral willingness to enhance users’ acceptance of advertisements in WeChat moments.

Рынок наружной рекламы в условиях пандемии

The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media is 4.2% lower in 2020. Outdoor, TV, radio and print advertising revenues amounted to $ 233 billion. The outdoor advertising market was among the first to be negatively affected by the pandemic: the decrease in car and pedestrian traffic led to changes in marketing budgets, a less number of advertisers and high cost of outdoor advertising. Starting from the second half of 2020, the market began to recover, which in the near future will entail an increase in brand spending on outdoor advertising. The relevance of programmatic sales in modern conditions has been proved. The costs of programmatic purchases of digital inventory in outdoor advertising in the USA are illustrated, the slow introduction of programmatic purchases in the UN-company of Russia is noted. The results of a neuromarketing study conducted in 2020 among residents of Belgorod, confirming the problem of low visibility of outdoor advertising, are presented. The main directions of further development of the outdoor advertising market are outlined: short-term planning, reduction of terms and volumes of advertising placement; digitalization of inventory; consolidation of outdoor advertising operators; development of programmatic sales in the regions, etc.

A Content Analysis of Video Advertisements for Dietary Supplements in Japan.

Dietary supplements are widely advertised and the market is expanding worldwide. Research suggests that dietary supplement advertising may lead consumers to make inappropriate health-related decisions, to express behaviors such as overdosing, and to neglect healthy lifestyle behaviors. We conducted a content analysis of video advertisements for dietary supplements and described the content of advertisements with high numbers and frequent views. We analyzed 82 video advertisements on YouTube that promoted fat-reduction effects. We extracted 22 themes and classified them into 10 categories. The categories with the highest numbers of advertisements were “Exemption” (i.e., consuming the product frees the audience from refraining from binge eating) (20 ads, 24.4%) and “Health Concerns” (i.e., the product intake solves the health concerns of the audience) (19 ads, 23.2%). These advertisements may stimulate negative audience attitudes toward appropriate health behaviors. The category with the most frequent views was “Lifestyle” (i.e., adding product intake to a healthy lifestyle) (3,035,298 views). “Lifestyle” advertisements portray physical activity in a positive light and may promote appropriate health behaviors in the audience. We discuss the possible effects of the advertisements on audiences and consider issues for future research and practice.