Visual Communication Design in Print Advertising under New Media Environment

Abstract

The emergence of too many new media in the information age has also brought about the trouble of complicated information. Every day, people’s eyes are exposed to at least hundreds of advertisements. The audience’s attention is limited, and the number of advertisements is constantly increasing. The public suffers from severe visual fatigue. New media can be seen everywhere in our daily life. In today’s digital world, people cannot leave multimedia technology. This paper is aimed at exploring the visual communication design in print advertising in the new media environment. Aiming at the visual communication technology in print advertisements, this paper describes the stereo vision technology in detail and rationally analyzes the design ideas of visual communication through the stereo vision technology. In addition, this paper conducts on-the-spot investigation and analysis of print advertisements in the media environment, to explore the visual communication design ideas in print advertisements. Experiments show that for different groups of people, the acceptance of print advertisements in the new media environment is not the same. In terms of acquisition methods, television is still the carrier for most people to obtain information, accounting for 40.67%. Secondly, obtaining advertisements through mobile applications is the second, accounting for 33.3%.