The Innovation of Visual Communication Design Based on Computer Aided Technology

Abstract

AbstractAs one of the computer technologies, Computer-aided technology has been used in all aspects of modern society. The development of computer technology has largely changed the habits and ways of thinking of human production and life. The birth of the Internet has directly and strongly promoted the emergence of new communication methods and media based on the Internet. With the emergence of new technologies, visual communication technology is no longer confined to traditional television and film advertising communication technology, but more diversified. Therefore, this article mainly studies how computer-aided technology affects visual communication design innovation and its effects. This article mainly uses research methods such as survey analysis, qualitative analysis, and quantitative analysis to conduct experiments. First, the current status of domestic visual communication technology is studied, and secondly, the effect of computer-aided technology on visual communication design is analyzed. The analysis results show that among the 200 students majoring in visual communication design, nearly half believe that the current way of communication in the field of visual communication is still traditional TV advertising. A total of 166 students believe that the emergence of computer-assisted technology helps to a certain extent in the development of visual communication technology. Among these 166 students, nearly half believe that the development of computer-aided technology has made visual communication more artistic, and a quarter of the students believe that computer-assisted technology can enrich the design style of VCD (Visual Communication Design).KeywordsComputer assisted technologyVisual communication designComputer technologyVisual art