Creative Concept of Visual Communication Art Design in the Era of Big Data

Abstract

In this era of rapid development of data communication, the development of high-end technology and the continuous improvement of Internet technology have had a great impact on the art design of visual communication. In this context, this article analyzes and researches the innovative ideas of visual communication art design, and draws relevant innovative theories through this research. This article first gives a brief overview of some of the impacts of visual communication art design based on the era of big data, and then systematically analyzes the challenges that visual communication design needs to face in the current era of big data in my country, and then focuses on the research again. In the era of big data, the new direction of the creative development of visual communication art design, a simple analysis based on some insights put forward by relevant research knowledge. The teaching method of innovation and entrepreneurship education and practical operations are implemented throughout the process of experience, forming a teaching model that meets the needs of the society for visual communication design talents in the new era. The ultimate goal is to carry out the visual communication art design major in colleges and universities. Carry out analysis and research in a point-to-face mode to better highlight and give play to the talent training functions and characteristics of colleges and universities. Experimental research results show that in the era of big data, visual communication design is mainly developed through the integration of multimedia technology and modern information technology.KeywordsBig Data EraVisual communication art designCollege visual communication design teachingInnovative ideas