Since the beginning of the 21st century, mythological fiction has grown immensely in quantity and influence in the English-language Indian literary market. Several authors became famous publishing literary adaptations of myths, particularly the epics. The most successful (Anand Neelakantan, Amish Tripathi and Devdutt Pattanaik) have published fiction and nonfiction works in which they have focused on representations of India and Hinduism. This paper analyses and systematises representations of mostly their nonfiction discourses through critical discourse analysis. Despite differences in content, style and political ideology, these authors fit a discourse centred on a Hindu worldview which I call Hindutopia. According to this idea in which India and Hinduism are abstracted from spatiotemporal nuance, the nation-state is said to owe its positive distinctive traits due to the influence of Hinduism. Such traits are opposed to their counterparts, which are associated with other nation-states and worldviews, mainly the West and Abrahamic religions. However, while rejecting colonial and global legacies, the retellers often borrow from them by recreating them as “traditional” Indian elements.
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