The creative ecosystem has been inundated with idea generation and execution of ideas. Idea generation requires knowledge, skills and creative medium of communication. Advertising and public relations organization produces contents of all kinds like any other industry but the creative economy has come to depend on them to promote and drive the economic growth and prosperity. Hence, the media has become indispensable industry actively involved in the production and distribution process to enhance consumerism. This study will therefore adopt the secondary research methods. The purpose of the study is to investigate and help find gaps in the current literature in the field and highlight future directions. This study, therefore recommends that, the creative economy is a key driver to economic diversifications’, innovative in problem-solving that facilitates unique solution to challenges with emphasis on the quality of life and well-being, creation of jobs, as pragmatic outcome of a targeted economic process. The study concludes that advertising and public relations are creative strategic communication targets for the knowledge economy, whether it is for profit or humanitarian benefits. Advertising have a permanent place in everyday life as well as public relations which creates favorable image, goodwill and reputation to its target audience
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