Music Videos Research Articles

Videographic, Musical, and Linguistic Partnerships for Decolonization: Engaging with Place-Based Articulations of Indigenous Identity and Wâhkôhtowin

N’we Jinan, a group of young Indigenous artists who run a mobile production studio and an integrative arts studio, travel to different Indigenous communities, where they support youth in writing and recording music that involves the local community. N’we Jinan employs social media to articulate and protect Indigeneity through the sharing of Indigenous music videos, empowering youth to resist continued colonization. These videos serve to create a sense of connection in Indigenous communities in Turtle Island (Canada) as well as offer a means by which non-Indigenous listeners can learn about contemporary Indigenous cultures. Viewed in conjunction with Nunavut’s Inuit Qaujimajatuqangit and the Northwest Territories’ Dene Kede and Inuuqatigiit, which provide a framework of traditional knowledge, values, and skills specific to Indigenous communities in the Canadian Arctic, the texts implicitly invite non-Indigenous listeners’ engagement in social justice activism as settler allies. The texts invite listening to and viewing the empowering songwriting and recording practices through the lens of social justice and wâhkôhtowin or kinship relations, which involves walking together (Indigenous and settler) in a good way and engaging with Bourdieu’s influential framework of cultural capital. The themes explored in the songs include cultural identity, language, and self-acceptance. The empowering songs of N’we Jinan are place-based articulations of identity that resist coloniality and serve as calls to action, creating embodied videographic, musical, and linguistic partnerships that serve as important articulations of Indigenous identity and which promote the decolonization of reading and listening practices and, by extension, education.

Monsters on MTV: Adaptation and the Gothic Music Video

Music videos of the MTV era often use gothic visual signifiers as decorative elements or creative expressions of the musician’s star persona or latest record. But several video clips from the early 1980s adapt the figure of gothic monstrosity, and in particular, the images and stories of the undead or beastly Other, in ways that dramatize the music video’s evolving aesthetic, commercial, and technological character and its unpredictable relation to Gothic. In this article, I look closely at the narrative elements of two important configurations of gothic-themed video clips: “Don’t Go” (1982) by Yazoo, “Telefone (Long Distance Love Affair)” (1983) by Sheena Easton, and “Mary Jane’s Last Dance” (1993) by Tom Petty and the Heartbreakers, which creatively adapt textual elements of Mary Shelley’s 1818 novel Frankenstein and its various film adaptations and parodies and its cultural significance in the modern Western imaginary; and “Thriller” (1983) by Michael Jackson and “Heads Will Roll” (2009) by the Yeah Yeah Yeahs, which likewise adapt and reimagine aspects of John Landis’s 1981 horror comedy film An American Werewolf in London and its afterlife in the modern media ecosystem. These videos, I argue, trouble conventional understandings of the practice of adaptation as a one-to-one line of inheritance between source material and destination text. In so doing, furthermore, these clips amplify and elaborate certain socio-cultural anxieties about gender and race, personal and professional identity and autonomy, and technological innovation and automation that animate their source materials.

On the Consumption of Multimedia Content Using Mobile Devices: a Year to Year User Case Study

In the early days, consumption of multimedia content related with audio signals was only possible in a stationary manner. The music player was located at home, with a necessary physical drive. An alternative way for an individual was to attend a live performance at a concert hall or host a private concert at home. To sum up, audio-visual effects were only reserved for a narrow group of recipients. Today, thanks to portable players, vision and sound is at last available for everyone. Finally, thanks to multimedia streaming platforms, every music piece or video, e.g. from one’s favourite artist or band, can be viewed anytime and everywhere. The background or status of an individual is no longer an issue. Each person who is connected to the global network can have access to the same resources. This paper is focused on the consumption of multimedia content using mobile devices. It describes a year to year user case study carried out between 2015 and 2019, and describes the development of current trends related with the expectations of modern users. The goal of this study is to aid policymakers, as well as providers, when it comes to designing and evaluating systems and services.

Politeness Strategy Analysis on the Tonight Show Starring Jimmy Fallon

The purpose of this study is to identify the politeness strategies used by Taylor Swift and Paul Rudd in the Tonight Show with Jimmy Fallon YouTube videos "Taylor Swift Talk Record-Breaking Midnight Album, Music Video Cameos and Easter Eggs" and "Paul Rudd Compares His Men's Health Shoot with Jonathan Majors' (Extended)" when they decide to use particular politeness strategies in communication. The research employed a qualitative descriptive method using an observational data collecting technique is applied to analyze the speakers' manner politeness strategies affect the communication between the speaker and hearer. Data collected from observation were analyzed using discourse analysis interpretation and were classified regarding the Brown and Levinson (1987) theory. This research found that the speakers both of Taylor and Paul prevalence the positive politeness strategy when they communicating in Jimmy Fallon’s show. the positive politeness strategy that appeared in Taylor Swift that she is usually showing exaggerate (interest approval, sympathy with Hearer) while Paul Rudd deals with his character who really like making a joke almost in the whole conversation. Besides, the differences also followed by the second strategies that revealed by Taylor and Paul. Taylor Swift commonly chosen negative politeness strategy and Paul Rudd deals with off-record politeness strategy.

A Semiotics Analysis Found on Music Video of You Belong with Me by Taylor Swift

This research entitles “A Semiotics Analysis Found on Music Vidio of You Belong with Me”.The aim of this research was to investigate and analyze the verbal and visual signs and the meaning itself in the music video of “You Belong with Me” by Taylor Swift. The type of this research was qualitative research. In collecting data, the writer used the method of observation and documentation by classifying videos into pictures in the form of sequences.The results of this study indicate that the semiotic signs contained in this music video are in the form of visual displays contained in body language in the music video which tells about a male friend that Swift likes who actually has a lover, and verbal signs contained in the music video is a paper that contains writing that is used to communicate. Based on the result of the analysis,it can be concluded as there are two classifications,namely: verbal sign and visual sign. In verbal sign, it was found eight data. In visual sign, it was found seven data. The concept of music video of You Belong With Me describe someone who is in love with someone where that person has been with a lover who doesn't appreciate it at all. In the data found, verbal and visual sign explained about caring, disappointment, jealousy, and express feelings.

A Qualitative Study on Examining the Features of Optimal Nurse-Patient Role-Playing Video

This project analyzed six videos from the "National Nursing English Music Videos (MVs) Competition in Taiwan" to identify key characteristics of optimal nurse-patient role-play videos. Nursing English teachers emphasized factors like vividness, linguistic fluency, humor, teaching tools, N-P interaction, dramatic effect, gender balance, and empathy. Nursing experts identified additional factors including physical assessment, nursing diagnosis, nursing procedures, nursing plan, and nursing evaluation as crucial. The study aimed to serve as a reference for nursing students creating professional nursing English videos, provide guidance for nursing English teachers supporting video production, and offer insights for nursing English for General Purposes (EGP) teachers enhancing teaching materials, particularly in terms of authenticity.

Primping, performing, and policing: Social media use and self-sexualization among U.S. White, Black, and Asian-American adolescent girls

Objectification theorists argue that routine sexual objectification, experienced interpersonally and via the media, encourages women and adolescent girls to value their external appearance and sexiness above other bodily experiences and competencies. Commonly, tests of this theory have linked exposure to sexualizing media content (i.e., TV, music videos, social media) to self-objectification and subsequently to consequences such as disordered eating among predominantly White samples. Do these analyses extend to U.S. girls of color and to broader well-being consequences? Using structural equation modeling, we tested theorized connections among 884 adolescent girls aged 13–18, including 391 White girls, 248 Black girls, and 245 Asian American girls. Participants completed surveys assessing their use of several social media platforms, social media engagement, self-sexualization, mental health symptoms, self-esteem, and body shame. We also examined age, racial identity, and racial composition of peer group as moderators. The model worked as expected for the full sample, with social media use and engagement predicting greater self-sexualization, which in turn was associated with diminished well-being. However, the model fit was worse for the White girls than for girls of color, and some constructs operated differently. Implications for future research with girls and possible media interventions are discussed.

A critical-pragmatic study of the representation of female gender in Nigerian Hip-hop music

Hip-hop music has become a popular trend in Nigeria, as it enjoys a high level of acceptance among the Nigerian youths. Thus, this study examines the representation of female gender in hip hop music and the messages the music conveyed about female gender; it also unravels the hidden pragmatic meanings behind the content of the music. Nine (9) data from the lyrics of selected hip hop music were randomly selected and analysed using Mey's (2001) pragmatic act theory. This paper adopted a qualitative approach which is due of the nature of the data that was analysed and the approach that was used in analysing it. Findings revealed a dominant portrayal of slangy expressions suggesting sexual overtimes, female as mere edibles, women as sexual stimulant, seductive dance steps, and indecent dressing in the lyrical contents sampled. The paper also revealed that the implicit practs of exposing, seducing, luring and proposing were used in the data to show the role females play as characters in hip-hop music videos. The paper concludes that the use of vulgar expressions in the description of these female characters portrayed them mainly as sex commodities and sex workers, this questions the dignity of the African woman and the virtues she is expected to project to her fellow female folk, home and abroad.

A systematic narrative review of extrinsic strategies to improve affective responses to exercise.

Extrinsic strategies affect the exercise experience but fall outside the frequency, intensity, time, and type (i.e., dose-determining) principles. To our knowledge, no systematic review has focused on extrinsic strategies to influence the affective responses to exercise. The objective was to identify extrinsic strategies that seek to influence affective responses during exercise and other motivationally relevant variables including post-exercise momentary affective valence, remembered and forecasted pleasure, and enjoyment. For inclusion, eligible articles reported peer-reviewed original research, used acute bouts of exercise, and used a dimensional approach for measuring affective responses or measured enjoyment post-exercise. Web of Science, PubMed, and PsychINFO databases were last searched on 10th September 2021. Quality assessment was completed following the Effective Public Health Practice Project approach. Results were presented using a narrative synthesis. 125 studies were included with sample descriptions, study design (extrinsic strategies, mode, type, intensity, and duration), measurement details, and results summarised for each study. 71% of studies were categorised as Weak according to the quality assessment tool with sampling practices (self-referred participants) and poor reporting of participant withdrawals/drop-outs the predominant reasons for Weak ratings. A wide variety of extrinsic strategies were reported with music, music videos, immersive virtual reality, outdoor exercise, caffeine, high-to-low pattern of exercise intensity, self-selected exercise intensity, and manipulation of self-efficacy offering promise as suitable strategies to positively change how people feel during exercise. https://osf.io/jbh8v/.

The usage of Sinographs in relational communication about ethnic Chinese identities on YouTube

Abstract This study analyzes the usage of Sinographs (Chinese characters) across globally dispersed user communities on YouTube, and focuses on their usage patterns in relational communication about ethnic Chinese identities. This is achieved by analyzing YouTube comments on the official music video for the Mandopop (Mandarin pop music) song “Fragile” (玻璃心) as a corpus. Firstly, the history and media environment of ethnic Chinese communities are reviewed to provide context for why “Fragile” sparked heated discussion in the YouTube comment section. Then, the methodological approach of corpus pragmatics, the data, and the methodology including corpus analytical process and tools used are discussed. Finally, the analysis results are presented in two parts: the usage of sentence patterns that communicate relationships and identities, and the usage of metamessages that indicate ethnic Chinese identities.

A conceptual framework of the sexual objectification of women in music videos

Feminist theory has extensively explored the sexualization of women’s images across time. Women are sexually objectified in music videos, TV series, ads, cinema, video games, and other types of audiovisual content. Scholarship has acknowledged, for instance, that women’s visual objectification in news, publicity, and cinema can lead to discrimination and gender-based violence. Audiovisual content is especially impactful, while digital content has a broader and more immediate reach than other types of content. On the one hand, the consumption of music videos and other digital content among minors is rising. On the other hand, music videos influence the normalization of gender violence and gender stereotypes in girls and boys. Despite its importance, until now, there is no conceptual framework of the sexualization of women in music videos. What elements compose the sexual objectification of women in music videos? What dimensions does it encompass? Can they be operationalized to serve as a basis for further analysis? Based on a literature review and analysis by three gender experts of five of the most popular music videos on YouTube in 2020, this article offers a new framework that can serve as a reference. This topic is especially relevant in the age of platforms because, once these videos are online in the public domain, they become the basis for biased algorithmic decision-making.

Instant Karma The World Anthem Against The Evil By John Lennon: A Psychoanalytic Approach

This research discusses a concept in which the consequences of one's actions are immediate rather than borne out over a lifetime in Instant Karma! by John Lennon. This descriptive qualitative research focuses to find out how does karma associate with the world anthem against the evil portrayed in John Lennon’s song lyrics Instant Karma!, from the Psychoanalytic theory by Sigmund Freud. The song title is Instant Karma! itself is an implementation of a concept of accountability for your actions. Therefore, the view of the psychoanalytic put forward by Sigmund Freud (1901) is compatible to analyze Instant Karma! by John Lennon. Data were collected by studying, interpreting works of literature, and evaluating them. Studying means getting a better understanding of the song through close readings of the lyrics, contextual insights, and listening to it. Interpreting means trying to find the meaning or theme of the song through related interviews with John Lennon as the writer, composer, and singer. Analyzing through song lyrics was the only way to be done since there was no music video. Evaluating means giving criticism about the song lyrics themselves. Criticism is not all about finding fault or any mistakes, but about how we interpret the meaning of the song itself. The data was collected together one by one through the note-taking approach to discover the data to associate with valid information related. The conclusion shows Instant Karma! by John Lennon portrays the outcome of a person’s actions in past and present states of existence. Those actions lead us to our fate. What comes around, goes around, what we sow, so shall we reap. The Karma itself is not only associated with bad output but also as a good one. Good deeds will have a positive effect while bad deeds will bring negative consequences

Examining gendered discourses from an African locale: towards an intrasectional feminist critical discourse analysis

ABSTRACT Following calls for transnational and decolonial perspectives in [feminist]CDA, this paper considers what it means to do a critical analysis of gendered discourses from a Global Southern perspective. It highlights how discourses from an African locale, with its complex local-global intra-action, provide another instance of the complexity of discursive and identitarian power in late modernity, arguing that this requires an intrasectional (not intersectional) feminist critical discourse analysis. Gendered discourses in a music video from hip-life, a localized hip-hop genre in Ghana, are examined to illustrate this argument. The analysis shows how the specific context examined recalibrates not just the social categories that often underlie feminist intersectional analysis but also gives us a complex view of power that interrogates CDA’s emphasis on top-down approaches to power, a binary conceptualization that does not account for the manifestations of the power-powerlessness dialectic within the same subject. The result is significant for both analysis and activism because a comprehensive global program for social transformation that includes non-Western contexts and their re-visioning of our analytical lenses must attend to their rhizomic discursive-material entanglements if they are to be effective.

Body Image dalam Video Klip LOONA "Butterfly"

Mass media builds the construction of women's body images. Women's beauty is judged by certain indicators, including slim bodies, fair skin, and straight hair. The unrealistic body image displayed by the mass media has a negative impact on the audience, especially female adolescents. Meanwhile, LOONA's “Butterfly” music video defy beauty standards. Adolescent fans tend to internalize the values ​​that exist in the figure of the idol. This study aims to explain the reception of LOONA's teenage fans for aspects of body image in LOONA's "Butterfly" music video. The theory used in this study is reception analysis. This research was conducted qualitatively through in-depth interviews with female adolescent fans of LOONA. The results of the study show that the position of reception of LOONA's adolescent fans on aspects of body image in LOONA's "Butterfly" music video is dominated by a dominant position. The reception of LOONA's adolescent fans is influenced by the frameworks of knowledge, relations of production, and technical infrastructure.

Content Production and the Contemporary Film and Television Industry: A Study of the LED Screen Virtual Production Studio

<p>自2019 年《曼達洛人》（The Mandalorian ）影集採用LED 幕取代藍、綠幕的製作方式，已為影視產業帶來新的變革。因此，本研究試圖探討LED幕虛擬製作室對當代影視產業、影視內容產製與視覺美學之影響。研究方法採用文獻分析法與深度訪談法，研究結果首先得出採用LED 幕虛擬製作室時，後期製作必須在前期階段就展開，且要在拍攝前完成虛實景物預覽等工作，此「後期前製化」改變了產製流程。其次，LED 幕虛擬製作室目前以製作廣告、MV 類型為多，建議未來可以開發電影或影集來擴展製作內容與國際競爭力。最後在視覺美學方面，多種數位科技的深度混合可讓演員進入虛擬空間演出時，感知到周遭環境的真實性，進而創造擬真性的虛實影像，以引發觀者沈浸在感知真實性之美學體驗。</p> <p> </p><p>The use of LED screens instead of blue and green screens for production in The Mandalorian television series since 2019 has brought about a revolution in the film and television industry. This study aims to explore the impact of LED screen virtual production studios on the contemporary film and television industry, content production, and visual aesthetics. The study employed literature analysis and in-depth interviews as research methodologies. Findings indicate that, firstly, the adoption of LED screen virtual production studios requires the post-production process to be initiated during the pre-production stage, and the preview of virtual and real scenery must be completed before shooting, resulting in a change in the production process. Secondly, LED screen virtual production studios are currently primarily used for producing advertisements and music videos. The study suggests that, in the future, the studio can be employed for creating films or television series in order to expand the range of content production and increase international competitiveness. Finally, the deep integration of various digital technologies in visual aesthetics allows performers to perceive the realism of their surroundings while performing in the virtual space, thereby creating a realistic virtual image to immerse viewers in an aesthetically pleasing experience of perceptual realism.</p> <p> </p>

확장현실(XR) 기술을 적용한 공연예술 관한 연구

This study analyzed domestic and foreign cases of extended reality performances and analyzed them through in-depth interviews focusing on identity, attractiveness, novelty, and interaction factors to predict the future of extended reality performances. In Korea, performances using extended reality technology are being conducted in live concerts and music videos, and it can be seen that they are mainly used in concerts and fashion shows overseas. Based on the characteristics of extended reality performances, the identity of extended reality performances provides new visual experiences that have not been seen before, and attractiveness can realistically realize various imaginations that were impossible in real space. In addition, in terms of novelty, it was found that the quality of performances gradually improved as expanded reality technology developed. Finally, in terms of interaction, the audience directly participates in the performance, providing a differentiated experience, and through this, it was concluded that extended reality performance would become a new art form. These results are expected to present a direction for the performance industry along with the development of extended reality technology.

Music Videos Based on Big Data: The Blackpink as an Example

Music Videos Based on Big Data: The Blackpink as an Example

Social Media & Music Videos: Ethics Impact on Grade 6 Students

The purpose of this study was to determine the impact of the tik-tok application on students' communication ethics in an elementary school located in Sidoarjo Regency. The approach used in this research is qualitative with the type of case study research. The subjects in this study were high school students at SDN Kalisampurno 1 Tanggulangin. Based on the results of the study, it was concluded that the use of the tik-tok application had a positive impact on students being more daring to admit when they made mistakes and being responsible, and excessive ones could have a negative impact on students' communication ethics. This can be seen from the results of research which shows that there are still many students who do not meet the indicators of good communication ethics in behaving in school.
 Highlights:
 
 The study examines the impact of the TikTok application on communication ethics of elementary school students in Sidoarjo Regency.
 The research follows a qualitative approach, specifically a case study design.
 Findings suggest that TikTok has both positive and negative effects on students' communication ethics, with some students demonstrating good ethics while others fall short.
 
 
 
 
 
 Keywords: TikTok application, Communication ethics, Elementary school students, Sidoarjo Regency, Qualitative research
 
 
 

Putting local dialect in the mix: Indexicality and stylization in a TikTok challenge

This paper investigates the role of local dialect forms and other semiotic signs in languagecultural practices on social media in the southern Dutch province North Brabant. Although dialect use is severely decreasing in this area, we find abundant dialect features in present-day media productions, but these are not simply some last remains. By conducting a qualitative discourse analysis of a carnivalesque music video (2020), we argue that non-linguistic resources and co-occurring dialect features are enregistered as recognizably ‘Brabantish’ for the purpose of indexing place-based identities. Moreover, we show that reproduction on TikTok (2021) takes place through recontextualization and indexical stance-taking.

A SEMIOTIC ANALYSIS OF VISUAL SIGNS AND MEANINGS ON PRINCE ALI SOUNDTRACK MUSIC VIDEO FROM ALADDIN MOVIE 2019

This study describes the visual signs and their meanings in the Prince Ali music video by Will Smith. This research aims to find out what visual signs and their meanings in Prince Ali's music videos. In this case, visual signs and their meaning are very important for music video viewers, because in every appearance of actors, actresses, and settings have a certain meaning. In this study focused only on visual signs and their meanings. There are 5 visual signs in this study, including appearance, manner, activity, props and setting. This study used a qualitative descriptive method in analyzing the data. Dyer's theory is used in this study to analyze visual signs and their meanings. The results of this study found 25 visual signs in Prince Ali music video. Furthermore, all the result indicated that the visual sign and its meaning in the music video are in accordance with the theory proposed by Dyer's. All results from this study include all types of visual signs.