Content Production and the Contemporary Film and Television Industry: A Study of the LED Screen Virtual Production Studio

Abstract

<p>自2019 年《曼達洛人》（The Mandalorian ）影集採用LED 幕取代藍、綠幕的製作方式，已為影視產業帶來新的變革。因此，本研究試圖探討LED幕虛擬製作室對當代影視產業、影視內容產製與視覺美學之影響。研究方法採用文獻分析法與深度訪談法，研究結果首先得出採用LED 幕虛擬製作室時，後期製作必須在前期階段就展開，且要在拍攝前完成虛實景物預覽等工作，此「後期前製化」改變了產製流程。其次，LED 幕虛擬製作室目前以製作廣告、MV 類型為多，建議未來可以開發電影或影集來擴展製作內容與國際競爭力。最後在視覺美學方面，多種數位科技的深度混合可讓演員進入虛擬空間演出時，感知到周遭環境的真實性，進而創造擬真性的虛實影像，以引發觀者沈浸在感知真實性之美學體驗。</p> <p> </p><p>The use of LED screens instead of blue and green screens for production in The Mandalorian television series since 2019 has brought about a revolution in the film and television industry. This study aims to explore the impact of LED screen virtual production studios on the contemporary film and television industry, content production, and visual aesthetics. The study employed literature analysis and in-depth interviews as research methodologies. Findings indicate that, firstly, the adoption of LED screen virtual production studios requires the post-production process to be initiated during the pre-production stage, and the preview of virtual and real scenery must be completed before shooting, resulting in a change in the production process. Secondly, LED screen virtual production studios are currently primarily used for producing advertisements and music videos. The study suggests that, in the future, the studio can be employed for creating films or television series in order to expand the range of content production and increase international competitiveness. Finally, the deep integration of various digital technologies in visual aesthetics allows performers to perceive the realism of their surroundings while performing in the virtual space, thereby creating a realistic virtual image to immerse viewers in an aesthetically pleasing experience of perceptual realism.</p> <p> </p>