This study aimed to evaluate the effectiveness of 10 popular very young learner (VYL) videos on YouTube. The purpose of the study was to investigate the suitability of these videos for children aged 2-6 years in terms of their educational content, visual and auditory quality, and engagement value. Content analysis was used to analyze the videos. A total of 2 raters were conducted content analysis for the study. They were asked to rate each video on a rubric. The study concludes that careful consideration must be given when selecting videos for VYLs, as their effectiveness depends on several factors, such as age appropriateness, educational content, and visual and auditory quality. The results show that most YouTuber videos used multimedia learning principles effectively in their videos, with varying degrees of success.
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