This article addresses the emergence of a niche for sustainable agricultural production in the province of García Rovira, Colombia. It examines the intervention of the Colombian planning regime, which implements agendas for sustainable territorial development. However, these agendas are not adequately aligned with provincial realities, resulting in a productive decline. From a multi-level perspective, a production niche linked to the landscape has been identified, emphasizing sustainable practices and innovation. This study aimed to explore how planning influences the emergence of such niches and identified factors that promote their transition towards sustainability. Through a mixed methodology, growing sectors were accentuated and the profiles of the producers involved were outlined. The main conclusion is that the planned intervention is inefficient as the niche of sustainable production emerges without a clear influence. Therefore, it is proposed to re-evaluate planning using alternative analysis frameworks to detect emerging productive dynamics, serving as a basis for future plans.
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