Aiming at current harmonics, disturbance immunity and energy efficiency of pulse width modulation (PWM) rectifier system, a novel active disturbance rejection control (ADRC) strategy based on equivalent input disturbance (EID) is proposed. The circuit equations of the system are established, and then the underactuated characteristics of the model are used to design a dual closed-loop control strategy. Based on the conventional ADRC voltage loop controller, a new nonlinear error state feedback function is constructed by using the error estimation of the EID control to design a improved ADRC control strategy. The current loop adopts sliding mode controller. Simulation models are built by Matlab/Simulink, and conducted comparative tests. The results demonstrate that the novel ADRC control strategy has better performance than the traditional ADRC control strategy, faster DC voltage response rate, higher power factor and better results in resisting voltage disturbance and load disturbance.