Modern Tendencies Research Articles

САЙТ ВИШУ ЯК ЕЛЕМЕНТ КОМУНІКАЦІЇ

<p><strong><em>The purpose</em></strong><em> of the study is to identify the specifics of using the site of the university as a channel of communication, which provides the formation and implementation of information potential of the institution in the transition to the information society.</em></p><p><strong><em>Research methodology.</em></strong><em> The article is devoted to the problem of growing interest in visualization, which is due to the significant requirements of modern communication. There is no doubt that the «escalation of the image» is not only a qualitatively new process of development of speech communication, but also meets the priority needs of modern youth. In this way, the postmodern world focuses on the visual way of presenting information. Methods of observation and description were used to solve the tasks.</em></p><p><strong><em>Results.</em></strong><em> The paper argues that new means of communication cause a new perception of information. The development of scientific and technological progress, the dynamism of life, increasing the amount of information and accelerating the pace of response to it, etc. forces a person to receive, remember, study, process large amounts of information in a new alternative format; time and conditions of existence often violate the linearity of information, forcing to work with it simultaneously, quickly, switching from fragment to fragment, from one information flow to another. The Internet as a channel of communication, as a space where the virtual interaction and functioning of objects and subjects of all spheres of society, inevitably interacts with each of them. The criterion of modernity and ability to use computer technology to represent the capabilities of the university can be the level of preparation and development of the site of the educational institution and its representation on the Internet, in particular its focus on the youth audience. The daily growth of volumes and types of information that need to be quickly interpreted and analyzed requires new forms of information presentation that would facilitate the process of perception and memorization.</em></p><p><strong><em>Novelty.</em></strong><em> Modern tendencies of informatization and digitalization of educational process actualize necessity of introduction and use of electronic educational resources, technologies of remote interaction in educational process, </em></p><p><strong><em>Practical significance.</em></strong><em> The results of the study can be used in the planning and development of university websites. </em></p><p><strong><em>Key words:</em></strong><em> communication, language, thinking, site structure, information.</em></p>

ОСВІТНЄ СЕРЕДОВИЩЕ ЯК ЧИННИК РОЗВИТКУ Й АДАПТАЦІЇ ОБДАРОВАНИХ ДІТЕЙ

The modern tendencies of psychology of development determine priority of the personality orientated model in the context of which child’s personality and idea of his/her integral development acquire the special value. The ambiguousness of interpretation of the phenomenon of gift and complication of his diagnostics creates serious difficulties in forming of the gifted personality, maintenance of his/her individuality and opening of talent. The aim of our paper is to determine the conditions of the educational environment for the development and adaptation of gifted children, substantiate the relationship between giftedness and adaptability, and present the results of the developed model of the adaptation process of gifted children. The category of gift belongs to the most fundamental description of personality. Nowadays there is a row of approaches to its determination. Most scientists examine a gift as a quality transformation of capabilities, as individual originality of makings, as psychological pre-condition of creative development of personality. Essence of personality development of the gifted children is determined as totality of their subjectivity, consciousness and system of values. The gifted child, unlike other children, in a greater measure is provided with ability to achieve the excellent degrees of subjectivity, consciousness, system of values, self-development in condition of successful adaptation process. Adaptation of gifted children is understood by us as a process of manifestation and development of giftedness and formation of children’s individuality in the educational environment. The social situation of development, development of gift and adaptability of the gifted children are correlated with the formation of personal reflection and self-esteem, self-confidence, value consciousness, the formation of characterological personality traits – communication, confidence, emotional stability, self-control, and reluctance to aggression. The presented model of the adaptation process determines the conditions of the educational environment for the development and adaptation of gifted children constructive relationships in the contact social environment (gifted children, parents, teachers, peers) and educational activities that contribute to adaptation and disclosure of children's giftedness through the formation of personal qualities, self-esteem, self-awareness and self-affirmation, personal values and reflection. Awareness of personal values, their own achievements and their recognition are value determinants of the development of creative abilities and personal identity of gifted children. A level, quality originality and character of the development of children’s gift are the result of a difficult cooperation of abilities, pedagogical conditions of the educational environment and psychological mechanisms of personal self- development and self-realization.

Norms of law: to the question of retrospective and modern tendencies of understanding

It is noted that it is indisputable that the study of law as a socio-cultural activity has a multi-vector orientation.The scientist is looking for the true, in his opinion, meaning in different spectrums of law as the object of his study.The structural feature of law is so confusing in its elements that the study of a particular phenomenon without ana- lyzing its relationship with other elements is actually doomed to the vulnerability of the correctness or methodologi- cal incompleteness of scientific theory, which tries to deduce the axiom. That is why getting into the lens of scientific research, one or another facet of this complex issue forces the jurist to touch if not the whole range of knowledge about the object, then at least the most key parts of the studied legal phenomenon. In other words, studying, for example, the essence of law in isolation from the characteristics of its rules, the formulation of their features and varieties leads any scholar-lawyer in a scientific impasse.It is noted that today the tendencies of scientific research testify to the growing spread of the idea that the rule of law is provided not only by the coercive force of the state, but also by the public consciousness. Legal doctrine is gradually abandoning the fact that only the state can enforce a legal norm by force, and imperative norms in their number do not prevail over dispositive ones.

ВИКОНАННЯ ЕКСПОРТНОГО ПОТЕНЦІАЛУ СІЛЬСЬКОГОСПОДАРСЬКОГО ВИРОБНИЦТВА В КОНТЕКСТІ ЗАГОСТРЕННЯ СВІТОВОЇ КРИЗИ ПРОДУКТІВ

Анотація. Метою дослідження є вивчення сутності, основних тенденцій і проблемних аспектів реалізації експортного потенціалу сільськогосподарського виробництва в умовах загострення продовольчої кризи. Використовуються теоретичні та емпіричні методи пізнання в їхньому діалектичному поєднанні. Основними методами, що використовуються в цьому дослідженні, є статистичний аналіз, індексні, графічні та аналітичні методи, методи оцінки структурних динамічних зрушень, порівняння і монографічний метод. Дослідження також включало загальні методи економічних досліджень, зокрема: у розкритті змісту експортного потенціалу сільськогосподарського виробництва, формулюванні висновків використовувалися теоретичні узагальнення та порівняння, індукція та дедукція; за допомогою синтезу та економічного аналізу проводиться оцінка сучасного стану та тенденцій розвитку експорту сільськогосподарської продукції; для аналізу експорту сільськогосподарської продукції використовувалися графічні, економічні, статистичні та міждержавні порівняння; для оцінки внутрішнього і зовнішнього експортного потенціалу сільськогосподарської продукції в регіональному контексті були впроваджені статистичні методи (групування). Вплив зовнішнього і внутрішнього експортного потенціалу на експорт пшениці вивчався шляхом регресійного аналізу. Необхідність забезпечення продовольчої безпеки країнами в усьому світі наголошує на важливості аграрного сектору як каталізатора економічного розвитку, джерел валютних надходжень, напрямів інвестицій тощо. Вивчення спеціалізації сільського господарства привело до висновку, що пшениця і цукор — товари з найбільшим експортним потенціалом. Обґрунтовано, що країни Південної Америки, ОЕСР, Північної Америки та Європи мають найвищий рівень реалізації експортного потенціалу сільськогосподарського виробництва, а африканські країни залежать від імпорту. Крім того, низька експортна орієнтація Африки та Азії через особливості їх природних і кліматичних умов установлюється на основі оцінки експортно-імпортних операцій у регіональному контексті. Проаналізовано внутрішній і зовнішній експортний потенціал кожного з регіонів. Було застосовано економіко-математичне моделювання оцінки впливу найважливіших факторів на обсяги експорту пшениці, що дозволило передбачити обсяги експорту пшениці й ухвалити обґрунтовані управлінські рішення щодо реалізації експортного потенціалу агрокомпаній. Обернена пропорційність обсягу експорту споживанню пшениці на душу населення і пряма пропорційність ефективності та площі земель, що використовуються для вирощування пшениці, була встановлена шляхом кореляційного і регресійного аналізу. Наукова новизна результатів дослідження полягає в тому, що вперше проводиться цілісний аналіз потенційних можливостей і можливостей експорту наявної та збільшення експорту сільськогосподарської продукції у світі та за групами продуктів. Визначено сутність та особливості економічного представлення експортного потенціалу сільськогосподарської продукції на міжнародному і національному рівнях. Окреслено основні чинники, що впливають на розвиток експортного потенціалу сільськогосподарської продукції в регіональному контексті та досліджують їхній вплив шляхом проведення відповідного аналізу агресії. Додатковий розвиток отримало дослідження внутрішнього і зовнішнього експортного потенціалу за регіонами світу. Проведено аудит внутрішнього і зовнішнього експортного потенціалу сільськогосподарського виробництва у регіональному контексті, у результаті якого були визначені основні рекомендації щодо підвищення їхнього рівня з метою активізації розвитку агропромислового сектору економіки. Ключові слова: експортний потенціал, сільськогосподарське виробництво, експорт, інтеграція, продовольча безпека. Формул: 1; рис.: 7; табл.: 5; бібл.: 26.

HISTORY OF STUDYING OF UKRAINIAN MASS MEDIA LANGUAGE

The article describes the historical stages of learning the language of the Ukrainian press. Attention to the language of journalism is due to the fact that the selection and use of language is characterized by a combination of two requirements – the desire to strengthen both the logical and emotional side of expression. The study of the language of journalism, namely the language of Ukrainian newspapers, has a history. The appearance of a significant number of articles on this topic was facilitated by language discussions on language culture, which in some way also affected the language of the press. In the 20’s of the 20th century the language of the press stood out as a separate variety. It is determined that the basis of its development was the vernacular. It was found that the «newspaper language» developed in close connection with the language practice of the intelligentsia and influenced the prestige of the national language. The language of the media is dynamic in nature, so it responds most quickly to all changes in public consciousness and reflects the state of the latter, influencing its formation. In the language of the media it is easy to see the new trends in approaches to language learning that can be traced in modern linguistics. The role of the media in modern society is difficult to overestimate. They have a powerful potential for the state of public opinion, as most of their ideas about the world people get from newspapers and magazines. Characteristic features of the mass media are their publicity, i.e. an unlimited number of consumers; indirect, divided in space and time interaction of communicators; unidirectional influence from the communicator to the recipient, the impossibility of changing their roles The study of the language of the media in recent years has also become particularly relevant. This is due to at least two factors: the situation of the functioning of literary language at the turn of the century and the priority for modern linguistics tendency to consider language material from a communicative standpoint, given the representation of language knowledge in human consciousness and patterns of language communication.

Organ-sparing and oncoplastic resections for breast cancer. Modern tendencies

<h3></h3> В статье проанализированы данные литературы об органосохраняющих и онкопластических резекциях молочной железы при раке. Изначально органосохраняющие операции выполняли у пациенток с I—IIA стадией заболевания, но при сравнении с результатами лечения пациенток после радикальных мастэктомий не установлено значимых различий в безрецидивной и общей выживаемости. В дальнейшем выполнять органосохраняющие операции стали и у больных с местно-распространенным раком молочной железы после неодъювантной лекарственной терапии и достижения полной или частичной регрессии опухолевого узла. Онкопластические резекции стали применять для достижения хороших эстетических результатов при местно-распространенных стадиях рака молочной железы, особенно в случае симметризирующих операций на контралатеральной молочной железе. В последние 6 лет появился термин «экстремальная онкопластическая резекция», при которой расширились показания к выполнению органосохраняющего лечения, в случае мультицентричности, мультифокальности и при размере опухолевого узла более 50 мм стало возможно выполнять онкопластические резекции. Все органосохраняющие и онкопластические операции повышают качество жизни пациенток с раком молочной железы и являются методом реабилитации.

ЭПИЧЕСКАЯ ПОЭМА «КАЛЕВАЛА» И ТРАДИЦИЯ РУНОПЕНИЯ В ДИСКУРСЕ НАСЛЕДИЯ И ПРАКТИКАХ ЕГО СОХРАНЕНИЯ

The article focuses on the epic poem “Kalevala” compiled by E. Lönnroth on the basis of collected folklore texts, and on its “primary source” — the tradition of runosong — in the context of politics and practices of intangible heritage safeguarding in Finland and the Republic of Karelia (Russian). The author problematizes the relationship between ethnic identification and objects of folklore heritage, as well as examines the behavior patterns of various actors in the process of its safeguarding and (re)production. The case of “Kalevala” and runosong is considered in the theoretical framework proposed by L. Smith, according to which heritage can be described as a process of stakeholders’ interaction on three levels: institutional (for example, researchers and national policy actors), public (professional and ethnic communities and their organizations) and individual (activists). This research combines three areas: heritage studies, ethnic identity studies, and the politics of memory through folklore. The article is based on interviews collected during fieldwork in Helsinki (Finland) and Petrozavodsk (Republic of Karelia, Russia), as well as on available public Internet resources. By means of the different practices’ examples of interaction with the Kalevala and the rune singing (publishing of songs, their performance, public organizations’ work, etc.) the author examines the process that L. Smith calls “the work of heritage”. The author concludes that heritage in the framework of these examples can be considered as a certain “value industry” that reflects the tendencies of reflexive modernization of society. In this connection, heritage can often become a part of the process of “cultural extractivism” for the economic, political and other spheres.

Квінтесенція поняття «виробнича стратегія» в циркулярній економіці

The formation and effective implementation of a strategy have become a key integral driving force and a constituent of the competitive long-term functioning of modern enterprises – as the main adaptive tool of their activities with regard to dynamic and unpredictable changes in environmental conditions. Changes and substantiation of adaptation measures within a specific strategy necessitates the closer definition of the substantive content of the concept of «strategy», types of strategies, process, methods, approaches, methods, and principles of strategy formation and implementation. Since the basis for solving the allocated problems is a substantiated specification of the content of a specific type of enterprise development strategy, then, accordingly, the purpose of the article is to closer define the essence of the concept of «production strategy», taking into account the existing approaches of scholars to its substantive content and conditions of functioning, priorities and prospects for the development of modern enterprises. The choice of consideration of the production strategy is due to dynamic and critical changes in the external environment, requiring the application of cardinal measures to adapt the production potential of the enterprise in question to the needs and capabilities of society. To achieve the set goal, using the methods of analysis, synthesis and abstraction, the definition of the concept of «production strategy» proposed by various scholars is researched. Using the comparison method, similar and distinctive features of the above interpretations are allocated. The expediency and necessity of using the allocated features for the interpretation of the production strategy of modern enterprises are characterized and described. Based on the results of the research, the prerequisites and basic principles that cause influence on the production strategy of modern enterprises and, accordingly, determine the content of this concept are outlined. The concept of «production strategy» is closer defined in accordance with the peculiarities of the functioning of modern enterprises and tendencies in the development of the world economy.

Модели волеизъявления в испанском языке в свете тенденций последнего десятилетия

The use of modal structures and motivation for action is used far more frequently during communication in Spanish than in Russian, which corroborates the positive politeness concept and helps increase rapport with the interlocutor. In the last decade, the preferences of Spanish speakers regarding the use of modal constructions have shifted, giving way to lighter influence phrase structure. Specifically, a tendency to use alternatives to imperative and subjunctive models, such as infinitive construcciones, perífrasis verbales and imperativos lexicalizados can be observed. Some of these structures, typically associated with informal speech, are seeing adoption in the media, advertising, and business communication spaces. Therefore, these and other modern linguistic tendencies should be considered in developing foreign language students' competence using communication strategies.

УПРАВЛІННЯ ГОТЕЛЬНИМ ГОСПОДАРСТВОМ У КРИЗОВИХ УМОВАХ: РЕАЛІЇ СЬОГОДЕННЯ ТА СВІТОВИЙ ДОСВІД

The article deals with the scientific and applied positions concerning the management of the hotel industry in the conditions of economic crisis. The theoretical evaluations of the concept of hotel business are considered one of the main components of the tourism industry which is dynamically developing and includes a complex of services for tourists and is a key factor in the development of tourism as well as the importance of hotel services in the field of tourism today. The analyzed situation of the development of the hotel industry for the years 1995-2019 shows a decrease in the number of domestic tourists and fluctuations in the number of foreign tourists. It is the hotel companies that perform one of the most important functions in the sphere of tourist services: they provide them with modern accommodation and essential services, since the quality of accommodation and appropriate services significantly affect the level of tourist service. It has been researched that in international tourism the processes of globalization are traced on the example of the tourist accommodation sector where the expansion and development of hotel chains is rapidly increasing. The main problems that hinder the further development of the tourism sector are identified: the lack of a proper regulatory framework and a legitimate strategy for the development of the industry; economic and political instability in the country; limited investment resources; the lack of transparency of the land allocation procedures for the construction of the facility; complexity of the project coordination process (in our country, this procedure takes from one and a half to two years, whereas in Europe no more than two months); imperfection of advertising of Ukrainian tourist centers and correspondingly hotels abroad, etc. Based on statistical surveys the largest concentration of hotel businesses in Europe and the highest occupancy rate of hotels have been considered. The modern tendencies of development of the world hotel industry are determined. In the world the process of mastering new concepts of hotel business and modernization of the old ones is constantly taking place. Globalization and concentration of the hotel business are manifested in the creation of large corporations and hotel chains. This approach allows hotel companies to regroup and attract additional resources for developing their businesses. Using the global experience of hotel management and the quality of service delivery as well as the introduction of innovative trends in the hotel business the tendencies of development of functioning of the hotel industry market in crisis conditions are highlighted. The factors of negative influence on the state of the hotel industry in Ukraine have been formed.

СОВРЕМЕННЫЕ ТЕНДЕНЦИИ ЛЕЧЕНИЯ ТЕРМИЧЕСКИХ ОЖОГОВ У ДЕТЕЙ

Burns in children are a significant pathology, despite strict measures and informing parents on the observance of safety rules in everyday life. Currently, the frequency of burns in children's institutions - kindergartens, schools and other places is minimized. But burns are often found in domestic conditions. According the date of different authors, burns are a global problem. Our purpose of the study was to analyze of literature and identify modern tendency in the management of childhood burns. According the analysis, the treatment of burns in children has undergone evolutionary changes from traditional methods (surgical treatment of wounds, local treatment of burn wounds using ointments and various wound dressings, necrectomy with immediate or delayed autodermoplasty) till to the use of mesenchymal stem cells of burn origin.

Application of ionic liquid based on Aliquat 336 and D2EHPA in the extraction of transition metals

To date, there are a number of methods for selective extraction of transition metal ions based on liquid-liquid extraction. One of the most interesting methods of metal ions extraction is liquid-liquid extraction with application of ionic liquids based on quaternary ammonium bases and organic acid residues, in particular, organophosphorus, diluted with organic solvent (toluene, xylene, kerosene, etc.). However, using of organic solvents does not correspond to the modern tendencies of harmful effects on the environment reducing. Thus, we propose to use Aliquat 336 and D2EHPA-based ionic liquid for extraction of transition metal ions in ecologically safe aqueous two-phase system based on polypropylene glycol 425 and sodium chloride. Di(2-ethylhexyl) phosphate trioctylmethylammonium has been shown to yield more than 80% Fe(III) and Y(III) ions.

Tourist potentials in the function of economic development Rasina district

The key priority for the development of tourism in the Rasin district is a realistic base of quality tourist attractions and functionality of natural, anthropogenic and material potentials. The wealth of various combasic tourist potentials, with attractive motives and competitive advantages, represents a base that enables the formation of a selectable tourist product based on mountain, spa, cultural, hunting, and rural tourism. The structuring of the tourist product of the Rasin district should be based on evident requirements and expected modern tendencies and trends of domestic and foreign demand, as well as the necessary establishment and functioning of market-oriented and sustainable economic developments to satisfy various tourist needs. Based on the SWOT analysis and defined criteria, the priorities of the first and second categories of tourism development were determined by the available tourist resources and advantages of the Rasin districts. Identifying and defining tourism development priorities is of great practical importance from the point of view of assessing real potential opportunities and the direction of the district's economic development policy to achieve coordinated development.

Contents and modern tendencies of improving students in the field of scientific activity in the field of physical culture

Contents and modern tendencies of improving students in the field of scientific activity in the field of physical culture

A Society Without Imagination: A Lament

This paper explores the loss of imagination in contemporary society as a consequence of the modern tendency to associate the ‘real’ with the material and quantitative. With reference to the development of Realism by Marx and Freud and its current role as the foundation of modern capitalism, the author draws on the work of Carl Jung, Brazilian theologian Ruben Alves, and cultural theorist Mark Fisher to expose this development and reassert the vital role of the imagination. The subjugation of imagination to Realism is regarded as especially tragic because Realism as an ideology underscores and sponsors a social structure in which the world is divided between those who have power and those upon whom power is exercised. The loss of a proper recognition of the place of the arts in socio-political re-imagination and hope for change is exposed and lamented. Imagination is viewed as not altogether lost, being particularly vested in children and the creative arts, but rather suppressed. In conclusion, despite the way that contemporary social reality presents as permanent and incontrovertible, the paper makes a fervent plea for the recovery of space in which the human soul can reassert its needs and longings into the world.

Сучасні тенденції в доборі підщеп для промислового вирощування черешні (Cerasus avium L.)

The authors present the results of analysing retrospectively the modern tendencies in the selection of rootstock for the sweet cherry industrial cultivation throughout the world and in Ukraine. In the practice of the world industrial horticulture clonal rootstocks for this crop began to be used widely only at the end of the previous century, that is almost 20 years ago, however their role was obviously overestimated. At present ideal rootstocks for sweet cherry are absent there fore main countries - producers of that crop fruits, as role, use the forms of their own breeding as well as various local adapted or introduced low clonal rootstocks. That’s why under the comparatively not large volume of the world sweet cherry fruits production (about 2,6 mln t) in the practice of the crop industrial growing a great rootstocks amount is utilized in different countries. According to the botanical origin their great versality are divided into derivatives from the largest rootstock group is constituted by the forms derivative of from remote and interspecial hybrids among which such known as Colt, Gisela, Piku, PHL, Studenykivska and others. The examples of the successful application of rootstocks are also interesting which have been selected from the promise myrobalan plum forms like Adara (Spain) and Myrobalan RI-I (USA). In the intense sweet cherry orchards on semidwarf and dwarf rootstock its average fruit mass has appeared to reduce considerably. That is not characteristic for the apple plantations on such rootstocks as well as does not meet the requirements of the global trade networks to the products marketable quality in accordance with which the fruit diameter must be not less than 28 mm. The mentioned fact shows that unlike apple at the present day fruit growing intensification stage the vigorous and average rootstocks are major ones in the sweet cherry orchards structure which provide the high products marketable quality during the long plantations productive application period. Thus that crop cultivation intensification must be accomplished on the basis of the thorough talking into consideration its biological peculiarities and the market requirements to the products marketable quality but not by means of its into the apple super dense analogues.

О ТЕНДЕНЦИЯХ ИССЛЕДОВАНИЯ ЭМОЦИОНАЛЬНОГО ИНТЕЛЛЕКТА

The article covers the process of the historical development of the emotional intelligence concept; as well as the classification of modern approach to this concept in the scientific literature has been created. The purpose of the article is to systemize the modern tendencies of the emotional intelligence research as a component of thinking. To achieve this goal several tasks needed to be solved: to clarify the psychological meaning of emotional intelligence; to systemize the main aspects used in the emotional intelligence research; to describe the psychological models of emotional intelligence. The complex of theoretical methods has been used to solve the given tasks: learning and analysis of scientific literature on the research topic, the systematization of data that characterizes the main aspects and the directions of the scientific process. The given article is the systematic study. The methodological basis of the research consists of the scientific works on psychology of J. D. Mayer, D. Halpern, W. Gray, A. Ortoni, J. Klor, A. Collins, L. S. Vygotskiy, S.L. Rubinstain, A. N. Leontiev, O. K. Tikhomirov, O. Ya. Chebykin etc. The following conclusions have been made during the study: despite the significant amount of types and components of intelligence, their final establishing is still hard to find out. As the result of the current research it was pointed out that the ability models more effectively reveal the emotional intelligence concept. Because they are characterized by the greater practical development and greater reliability of the diagnostic inventory.

АНАЛІЗ СУЧАСНОГО СИРОВИННОГО РИНКУ ЮВЕЛІРНОЇ ПРОМИСЛОВОСТІ

This article is dedicated to analyze of modern tendency of wold commodity market of jewelry industry. At the article the determine of jewelry. At the article was analyzed modern value of raw material of jewelry industry: gold and silver. The main gold and silver mining countries were determined, were analyzed the value of mining and consumption of gold and silver. The market of gold can be viewed from both side as finance market and as raw market. Gold mining is global business with deals on all continents, accepts Antarctica. For many countries, mining of gold is factor of economic development, foreign investment. Mining of gold gets currencies and tax, transport. Market of gold, as raw market has such tendency: large field of gold is at some countries: China (average specific gravity 12,4%), USA (average specific gravity 7,14%), Russia (average specific gravity 7, 42%), Australia (average specific gravity 8,66%). At these countries are watched noticeable and constant growth in production of gold. The main of golden custom is jewelry - average specific gravity 45,60%. The main customer of golden is jewelry industry of India (746 t), Turkey (153t), Saudi Arabia (109t), Russia (109t) and USA (179t). These countries are the main producer of golden jewelries. Another raw market jewelry is silvery market. The world silver market is very monopolized. The main region of mining is countries of Latin America. The main silver mining countries are Mexico (average specific gravity 22,60%), Peru (average specific gravity 17,32%), China (average specific gravity 10,88%). The main field of consumer of silver in electronic industries, photos, and only at third point is jewelry. Consumption of silver of jewelry is not large. Last year such tendency are observed: falling of silver mining rates. It means rather falling of silver reserves, but improve recycling of silver. Also rather rates of silver custom, The most falling is at manufacture of jewelries and silver plate. Investment to silver is very actual. As source of statistic information are using of international organization report: World Gold Council, World Silver Institute.

Mini-texts of English web-literature in the context of contemporary digital discourse: system-dynamic approach

The article is devoted to the study of modern mini-format literary works of English web literature. This subject is addressed due to the fact that there exists an urgent need to study ways of ensuring effective communication in the light of modern tendencies of verbal optimization of the cognitive processes and the reduction of the physical length of the texts. Mini-texts of web literature are considered from the standpoint of the system-dynamic approach, namely from the point of view of the dynamics of the formation of a complex semantic construct in the process of interaction and mutual influence of different-level elements of the discourse system, including the factors of the exterior environment. The methods of discourse, contextual and linguosynergetic analysis are employed for the analysis of the texts, which allows to understand how systemic interaction of speech elements within a small-format text is organized. In particular, the article describes the mechanisms of the emergence of additional semantic combinations due to the interdiscursive interaction at the level of form and content within the mini-format web narratives. Another mechanism of creating additional semantic structures consists in the violation of the proportionality between the structural and semantic plans of the mini-texts. Besides, attention is paid to ways of expanding the semantic plan of the discourse system due to the specific interaction of lexical operators that form the verbal layers of the text. In general, it is concluded that the synergetic interaction of different-level textual elements is of fundamental importance for ensuring pragmatic effectiveness of small-format web narratives, since on its basis an integral semantic system is formed which does not only influence the cognitive sphere of the recipients, but also is capable of fulfilling their aesthetic needs.

Readiness of teachers of the humanitarian profile for integration of multimedia electronic educational resources into their professional activity

"The article is devoted to the relevant problem of integrating multimedia electronic educational resources into the educational process. The purpose of the article is to analyze the readiness of teachers of the humanitarian profile for integration of multimedia educational products into their professional activity. The modern tendencies of informatization that have affected the educational sphere as well, make it necessary for teachers to master the skills of developing, designing and effective using of multimedia educational resources in their professional activity. The present research regards the theoretical aspects of using multimedia electronic educational resources and also considers the issue of teachers’ readiness for their implementation into the university educational process. Based on the research findings, the authors have made the conclusion about the factors preventing the teachers from integrating multimedia electronic educational resources into their professional activity. The research findings have shown that teachers find it difficult to apply and create multimedia educational products due to the lack of systematic and deep knowledge about these resources, methods of their usage and skills of their development as well as the presence of certain psychological barriers associated with the necessity to use new digital technologies. The study has allowed the authors to identify the main directions which can intensify integrating multimedia educational resources into the educational process. "