The article deals with the study of current issues regarding the development of the modern education system in Ukraine. The process of defining and substantiating strategic prospects for the development of the personnel management system in educational institutions of Ukraine is complex, as it requires a comprehensive analysis of modern trends and various influencing factors. In order to substantiate the strategic perspectives of the development of the personnel management system in educational institutions of Ukraine, we have developed a comprehensive research methodology. The methodology for determining the strategic prospects for the development of the personnel management system in Ukraine’s educational institutions involves the implementation of a system of important tasks within 4 main stages. These 4 stages include 1) quantitative analysis of modern trends in the formation of educational institutions of various types; 2) comparative analysis of the qualitative characteristics of the formation of educational institutions of different types; 3) strategic analysis of trends in the development of educational institutions of Ukraine according to the methodology of the Boston Consulting Group; 4) determination of strategic prospects for the development of various educational institutions of Ukraine. According to the results of the quantitative analysis of trends in the development of educational institutions, it was established that over the past 10 years, ambiguous trends have been observed, in particular, regarding the decrease in the number of educational institutions and the demand for educational services of most educational institutions. A comparative analysis of the qualitative characteristics of the formation of educational institutions of different types showed that each of the above types of educational institutions has its strengths and weaknesses, its advantages and disadvantages of functioning. The results of the strategic analysis of the market of educational institutions in Ukraine based on the matrix of the Boston Consulting Group made it possible to divide all public and private educational institutions into 4 groups: «Dogs», «Problem children», «Stars», «Cash Cows». According to the results of the study, the strategic directions and priorities of the improvement and development of the personnel management system in the educational institutions of Ukraine at the current stage are substantiated.