Modern Audience Research Articles

A Study of Innovation-oriented New Traditional Crosstalk Writing Styles-- Taking Baofu and Character Relationships as Examples

As social and cultural changes and the evolution of audience aesthetics, traditional crosstalk is also facing the need to update its content and form. By means of synthesis and theoretical analysis, this paper explores that while inheriting the essence of traditional crosstalk, crosstalk as an art form needs to be adapted to the needs of modern audiences through innovations in jokes and character relationships, in order to adapt to the innovation and development of modern society. While analyzing the core elements of traditional crosstalk, including the use of jokes, the construction of character relationships, and the reflection of social and cultural backgrounds, the paper points out the limitations that these elements face in modern times, such as the timeliness of the content, the rigidity of the form, the regionality of the language, the singularity of the themes, and the conservatism of performance. On this basis, the essay proposes a series of innovative strategies to evolve traditional crosstalk while meeting the contemporary audience's aesthetic needs, including content reflecting the spirit of the times, breakthroughs in traditional performance forms, overcoming linguistic locality, expanding thematic diversity, innovative performance styles, and strengthening interactivity with the audience

Traditional Opera Regains Modern Audience's Conceptual Adjustment

The background of this paper is the decline of traditional opera. One of the reasons for the decline of traditional opera is that the current opera stage is alienated from the literary and cultural connotations of opera. This has led to the loss of the popularity of opera art among modern audiences, and thus it is in a difficult situation. Traditional opera has alienated the glorious achievements and artistic classics of the glorious history of opera, actively distanced itself from the spirit of the times and the current social life, abandoned the original social function of opera art, and thus abandoned modern audiences. This paper believes that the birth of opera classics is inseparable from its attention to the problems of the times, and the operas that have been passed down through the ages are the concentrated embodiment of the spirit of the times. Therefore, modern opera creation and opera adaptation should learn from it and take the concern for the times as an important cornerstone of the revival of opera. Based on many successful cases of opera adaptation, it will be found that as long as opera integrates the factors of the times and pays attention to artistry and literariness, it can impress modern audiences. Therefore, this paper believes that new operas should consciously use modern thinking to deal with historical themes, pay attention to current real life, and pay attention to literariness and artistry. This is an important way for traditional opera to move towards reality and gain wide recognition.

Lesbians, Drag Kings, and Pregnant Queens: The Digby Mary Magdalene’s Queer Relationships

This article argues that the Digby Mary Magdalene’s biblical, hagiographical, and allegorical characters support performance registers that provide a fertile space for queer relationships to emerge. It begins with Mary’s seducer, the lesbian-like Lady Luxuria, whose amiable tongue follows patterns more common to heterosexual seduction scenes. It then examines the Gallant’s parodic man-about-town, who wears courtly love as insincerely as his tight clothing and anticipates the flamboyant gender performances of modern drag kings. The article examines the lingering implications of these interactions on Mary’s post repentance plot with the Queen of Marseilles and on the play’s medieval and modern audiences.

Furniture Development Framework for Cultural Conservation: A Case Study of Peranakan Chinese in Singapore

The Peranakan Chinese, formed through intermarriage between Chinese immigrants and Southeast Asian indigenous people, represent a unique example of cultural amalgamation. As modern society evolves, the conservation of their culture faces significant challenges, particularly in balancing heritage preservation with contemporary relevance. Addressing how Peranakan cultural products can meet the functional and emotional needs of modern audiences while achieving sustainable cultural development is a question worthy of in-depth exploration. This study uses the “SR” furniture series from Singapore’s “I” brand as a case study to examine how cultural products can integrate Peranakan heritage into modern life while promoting cultural conservation. Guided by affordance theory and thematic analysis, this research identifies four key strategies: (1) Cultural Integration and Expression; (2) Modern Innovation in Furniture Design; (3) Promotion and Sustainability; and (4) Social Engagement and Education. Based on these strategies, this study proposes a framework for cultural conservation in furniture development. This framework offers actionable strategies for designers, businesses, and policymakers to create products that meet both functional and emotional needs while fostering cultural conservation and adaptation in a globalized context.

Dramatic Space: Translating Euripides’ Medea into Lithuanian, Latvian, and Estonian

This article analyzes the translations of Euripides’ Medea into Lithuanian, Estonian and Latvian languages. It investigates how translators convey or adapt the original space of ancient theatre and drama in the meta-discourse and discourse of tragedy. The article has three main parts devoted to Benediktas Kazlauskas’ Lithuanian translation, Augusts Ģiezens’ Latvian translation, and Tiit Palu’s Estonian adaptation. Each part is divided into subsections, where the mimetic and diegetic space of ancient drama, stage directions, and objects of space: house, bed, and door are analyzed. The meta-discourse of Kazlauskas and Ģiezens is compared to the English translation by David Kovacs. The study examines what new symbolic meanings Euripides assigns to spatial objects and how he reinterprets the meanings of home as a place of security and family, giving it new connotations. The article concludes that the translations of Euripides’ Medea from the three Baltic countries represent the dramatic space differently because the translators adhere to different ideologies. The philological translations of Kazlauskas and Ģiezens are similar due to the rendering of the ancient meter and are focused on the reader, while Tiit Palu’s adaptation is made for the theatre. Kazlauskas calls Medea’s house a “palace”, giving the space epicness, solemnity and formality. It can also be seen that his euphemistic language reflects the censorship of the Soviet era – not to translate words denoting the sexual sphere. Ģiezens’ translation into Latvian emphasizes the personal and intimate aspects of the drama. Tiit Palu’s Estonian adaptation focuses on the psychological depth of the drama, partially preserving the spatial and architectural integrity of the original while contextualizing ancient myth in the contemporary situation to make it more accessible for a modern audience. Each translator adapts the dramatic space to suit cultural contexts, balancing fidelity to Euripides’ original with accessibility to modern readers and audiences.

From Infamous to Famous: The Portrayal of Historical Figures in Modern TV Series – Between Rehabilitation and Celebrity Culture. The Case of Henry VIII and Cesare Borgia

Abstract Recent historical revisionist tendencies have significantly influenced modern audiences’ views towards certain historical figures that have been regarded for centuries in a negative light, as new insights into their lives and times have motivated the realm of fiction to approach their stories from a different angle. This article aims to look at the portrayals of Henry VIII and Cesare Borgia, as their image emerges from two recent historical TV series, “The Spanish Princess” (2019), and “The Borgias” (2011), and to discuss how these representations become embodiments of nostalgia, by analysing the historical inaccuracies attributed to these characters and trying to account for the significance behind them.

Феномен групповой маски: истоки, варианты, смыслы

The article raises the issue of the functioning of a stable group of characters and examines the manifestation of archetypal themes and images in the form of a structure which the author of the article defines as a group mask. The research reveals the phenomenon of group mask formation based on a mythologem. The mythologem chosen for the study is ‘the Guardians of Earth’. It is concluded that through various eras and types of art, a group mask is transformed from primary characteristics of characters’ special abilities and functions to specification of psychological traits. A numerical marker loses its connection with the sacred meaning of numbers and becomes a marker of a mythologem and the psychological structure of a group. A mythologem is presented as a tool for identifying and interpreting various images and characters. In light of the mask-face dichotomy, the article touches upon the problem of perception of a face. Many characters without faces are proposed to be considered in line with the psychological data on special perception of faces. The image of the absence of a face in works of art is explored from the perspective of prosopagnosia. The connotations of depicting characters without faces are determined in the context of group mask research. The origins and transformation of a group mask in various eras and types of art are considered against the background of the existence of mythologems in modern audience perception. The article traces the intrusion of universal models in the language of popular culture and the emergence of novelty in the context of repeating universals.

Society, Design, Communication: Prolegomenon to a Great Problem

The article “Society, Design, Communication” examines the intersection of contemporary societal challenges and environmental design practices. It contextualizes these challenges within the pressing global environmental crisis, highlighting critical perspectives that caution against unchecked technological and industrial advancement often disregarding natural ecosystems. The study explores how sustainable design, when integrated with innovative communication strategies, can address these concerns and foster awareness and action. The article delves into the role of sustainable design in commercial and public communication, focusing on word-of-mouth strategies and immersive presentations at trade fairs and exhibitions. Using the Milan Design Week as a case study, it highlights the BioWoodesign project led by the Technical University of Zvolen, which exemplifies a biomimicry-inspired approach to design. This initiative underscores the synergy between nature and human creativity in addressing sustainability while fostering meaningful audience engagement. Furthermore, the discussion expands on emerging trends in sustainable communication, such as systemic design and circular economy principles. These approaches enhance both the functional and experiential dimensions of design exhibitions, creating immersive narratives that resonate with modern audiences. The article also critiques the prevalence of “greenwashing”—the practice of overstating environmental credentials—emphasizing the importance of transparent and credible strategies for fostering trust. By examining the intersections of society, design, and communication, the article contributes to the discourse on sustainable practices, demonstrating their potential to influence meaningful behavioral and systemic change in a rapidly evolving world.

Music Sequence Creation Technique in Piano Music Production Based on Embedded Neural Network

With the rapid development of computer technology and artificial intelligence, especially the rise of embedded neural network technology. The traditional arrangement methods are facing increasing challenges in the field of music production, and their complexity and time-consuming nature are no longer sufficient to meet the urgent needs of modern audiences for efficient and high-quality computer piano music works. This paper proposes an innovative solution — a piano music production matching method based on embedded neural network fusion, and particularly focused on intelligent creation technology for music sequences. In the system, embedded neural networks are core applied in the process of creating music sequences. By utilizing their powerful feature learning and generalization abilities, neural networks can capture complex patterns and dynamic changes in music sequences, providing infinite possibilities for melody generation and innovation. At the same time, combined with association rule algorithms, the system can discover potential association patterns between notes, further optimizing the fluency and harmony of the melody; The clustering algorithm helps extract common features from massive music data, providing a rich material library for melody innovation.

From Artifacts to Interactivity: Optimizing Museum Outreach through Technology and Inclusivity

With the development of society, people are paying more and more attention to cultural protection, and museums have become the core of protecting and sharing cultural heritage. Today's museums are not just exhibition halls. They are educational centers and social spaces that help cultivate a sense of history, cultural identity, and community cohesion. However, many traditional museum practices are difficult to attract modern audiences, especially young tourists who pursue immersive experiences. This study analyzed the influencing factors of well-organized and well-designed promotional activities in museums, with a focus on exploring how to strengthen the role of museums as educational, social, and cultural resources. By studying core principles such as structured planning, creativity, and feasibility, this article provides feasible suggestions for strengthening museum promotion strategies. With the integration of modern technology, enhanced interactivity, and widespread use of digital media and targeted activities, museums have the opportunity to expand their audience, cultivate sustained connections, and promote cultural diversity. The study ultimately emphasizes the value of strategic external connections and positions museums as active contributors to cultural dialogue. These perspectives aim to help museums adapt to technological advancements, change public expectations, and lay the foundation for further research on digital participation, visitor protection, and international cultural exchange.

Harmonious Heritage through the Qualitative Analysis of Northeast Folk Songs in the Evolution of Northeast Drum

This study explores the artistic and cultural significance of the Northeast Drum (Jianban), a traditional Chinese folk art characterized by its unique blend of narrative storytelling, rhythmic musical accompaniment, and audience interaction. The research focuses on the contributions of Liu Guiying, a renowned provincial representative inheritor of the Northeast Drum, and her innovative techniques that have revitalized this art form. Through qualitative methods, including interviews and participant observations, the study examines the structure and themes of Northeast Drum performances, the role of improvisation, and the integration of Northeast folk songs. The findings highlight the dynamic nature of these performances and their cultural resonance within the community. The study also discusses the challenges and opportunities in preserving this intangible cultural heritage, emphasizing the importance of educational programs, digital archiving, and cultural policies. Recommendations for future research include comparative studies, the impact of modern technology, audience dynamics, and longitudinal studies on preservation efforts. This research contributes to the understanding and sustainable development of the Northeast Drum, ensuring its relevance for future generations.

Research on the Deletion and Restoration of Literature Works in Film and Television Drama

Film and television adaptation of literature has become the mainstream of current film and television works, but literature and film and television, as two different art forms, the adaptation process is very complicated. This paper deeply discusses the various forms of adaptation of original works and the reasons behind them through case studies and qualitative analysis. At the same time, the article points out that there are significant differences between the original literature and the adaptation of film and television, and analyzes the reasons and techniques of adaptation. Meanwhile, taking the film and television adaptations of the Four Great Classical Novels and Sherlock as examples, it specifically analyzes the content and plot changes presented after the adaptation, and points out that the purpose of film and television adaptation is to improve the viewing quality and satisfy the needs of modern audiences.

The Mediating Effect of Artificial Intelligence on the Relationship Between Cultural Heritage Preservation and Opera Music: A Case Study of Shanxi Opera

Cultural heritage preservation, as the approach is known, and the enduring role it plays in safeguarding the culture and cultural values of Shanxi Opera is becoming even more important these days. Despite uncertainty and apprehension about utilising artificial intelligence, this matter is worth scrutiny in relation to the field of opera music. This may be so, as apart from these two occurrences, this field does not receive mention. This research aims to explore the effect of AI as a conduit for message emulation between the Shanxi Opera tradition and the preservation of heritage and the opera music genre. The study employed a combination of qualitative and quantitative research methods, which used the survey data and cultural heritage preservation and opera music experts' perception data. I then employed partial least squares structural equation modelling (PLS-SEM) to interpret existing AI utilisation and to understand the role of AI as a mediator in this scenario. The outcome of the study implies that the existence of AI will not only boost the contribution of cultural heritage conservation but also positively impact the early stages of the contemporary revival of Shanxi Opera music. AI not only helps in heritage preservation but also makes it easier to include modern audiences. It introduces new musical trends and styles that are more engaging with the current audience. This paper lays out certain practical applications of artificial intelligence AI as a key to appreciating the human cultural heritage. It is the AI-driven contribution to opera music superiority that stands as the hallmark of technology. The outcomes showcase a one-of-a-kind perspective that indicates the ability of policymakers, cultural heritage preservers, and opera commuters to bridge the gap between traditional and modern technologies through AI. Research has stressed the essence of enlisting AI as a typical tool today to preserve cultural heritage. This, in turn, largely contributes to the development of dramatic genres such as opera. It serves as a rather remarkable point of interface between the cutting-edge realms of technology and cultural legacy, illustrating how AI can virtually reshape the artistic world.

Exercising Intercultural Performance in Adaptations: Regional Kerala Myths and Rituals used as tool in Shakespeare film adaptation in Kannaki and Karmayogi

Integral to the concept of "interculturalism" is an appreciation and knowledge of many cultural backgrounds. The major emphasis of intercultural performances is the equitable and meaningful interchange of performance standards and conventions. The timeless universal truths about mankind found in William Shakespeare's plays ensure that they remain relevant and influential even in our own day. Shakespearean plays are more amenable to adaptation into any genre because of their adaptability and flexibility as well as their inherent humanism. There is a lengthy history of retelling great stories in Malayalam film. The literary shifts, thematic echoes, and cultural subtleties that set apart the two film versions of Shakespeare's tragedies, "Hamlet" and "Antony and Cleopatra," from one another are the subject of this research. The exotic customs of Kelipathram and Poorakkali from Kerala have been included into the film to emphasize the cultural superiority of the Orient over the Occident. Shakespeare's Cleopatra continues to evoke mixed feelings in modern audiences; some see her as a manipulative force, while others find her aesthetically pleasing. Whatever your opinion, it's clear that Cleopatra defies categorization within patriarchal society's narrow definitions of women. The film's director gave Kannaki a mysterious air. Kannaki successfully achieves the characteristic of cinematic appropriation by meticulously blending mythological, cultural, geographical, and semiotic aspects within the narrative realm of Antony and Cleopatra. As a result, the director alludes to Antony and Cleopatra's politics inside Kannaki's oriental poetics.

‘Mankind Dame’: John Studley’s early modern Clytemnestra

Abstract John Studley’s Agamemnon (1566) explores women’s rule and how it can combine feminine and masculine elements to achieve and maintain political power. To do so, Studley employs the character of Clytemnestra, who simultaneously retains elements of her previous dramatic versions and is shaped to resonate with early modern English audiences. This process is twofold, taking into consideration linguistic and character traits. Clytemnestra’s language is expanded from the Latin through masculine-coded tropes characteristic of vernacular lyric. Moreover, she possesses traits traditionally considered masculine (martial courage, determination, bold speech and skill in weaponry). In Studley’s Clytemnestra, then, endurance and action combined create a gender hybridity in speech and behaviour. In turn, her portrayal resonates with discourses surrounding early modern women rulers, from Elizabeth Tudor to Mary Stuart. Ultimately, Agamemnon reshapes the treacherous queen of Mycenae to function as a commentary on how a woman in power could appear, speak and behave.

FROM NOH PLAYS TO MODERN ANIME: THE ROLE OF PEONY FLOWERS IN JAPANESE CULTURAL IMAGERY

This paper examines the symbolism of the peony flower as an attribute of female demons or kijo in traditional and contemporary media. The peony, which symbolises the supernatural power of kijo, is depicted on the demon fan used in Noh theatre and remains in Japanese cultural memory. Over time, the meaning of this symbol has become ambiguous or lost, making it difficult for modern audiences to interpret. This study explores the linguistic, iconographic, and cultural sources of the peony on the demon fan and discusses how traditional aesthetic methods such as mitate (analogical representation) are used by contemporary media creators to revive the multilayered meanings of symbols.

All’s Well That Ends Well’s Paroles and the Bisexual Miles Gloriosus: Early Modern Expectations, Modern Stagings

ABSTRACT Productions of All’s Well That Ends Well increasingly portray Paroles as gay, bisexual or queer. This article argues that such stagings are not unjustified in that early modern audiences would expect to associate Paroles with same-sex attraction. While it is a critical commonplace that Paroles displays the traits of the classical miles gloriosus or braggart soldier, modern discussions of early modern braggart soldiers omit one trait of the classical version: an open, shame-free bisexuality. This article argues that an awareness of the classical miles gloriosus’ bisexuality established expectations and reception frameworks in early modern audiences when they encountered early modern dramatic braggart soldiers, including Paroles. It then demonstrates textual traces of this. However, if staging Paroles as gay, bisexual or queer today might be justified in terms of this reception history, the ways in which this is done are not always as progressive as they might seem. This is particularly so when evidence of same-sex attraction no longer serves primarily as pleasurable corroboration that Paroles is a miles gloriosus, but instead is framed as a psychological-realist problem, a source of shame to be overcome, and when Paroles’ humiliation scene is staged as sexualised homophobic violence not grounded in the text.

Echoes of the gothic: transmedia reinterpretations of Edgar Allan Poe’s legacy in independent films and video games

This study critically examines the development of audiovisual and interactive content that draws on Edgar Allan Poe’s oeuvre, with a particular focus on the interplay of transmedia storytelling and gothic elements within these narratives. Utilizing summative content analysis and non-participant observation, this research investigates five films and five independent video games that reinterpret Poe’s literary themes. The results underscore the necessity of incorporating Mythos, Topos, and Ethos in adaptations to faithfully evoke the profound emotional resonance and explore the psychological and existential dilemmas inherent in Poe’s works. Our analysis reveals distinct narrative strategies in cinema and video games: while horror predominates in film, integrating supernatural elements to evoke fear, video games predominantly leverage noir, crafting complex crime narratives infused with cynicism and dark ambiance. Additionally, the study highlights how gothic elements of abjection and sublimity are leveraged to navigate themes of mortality, morality, and the uncanny, thereby ensuring the continued relevance of Poe’s legacy in contemporary media landscapes. This adaptation process not only preserves the essence of Poe’s narrative but also dynamically engages a modern audience through innovative transmedia platforms, illustrating the enduring impact of his work on popular culture.

A STUDY OF FEMALE IMMORTAL IMAGES IN THE "CHAOYUAN XIANZHANG TU"（朝元仙仗图) FROM THE PERSPECTIVE OF THE MYTHIC-ARCHETYPAL CRITICISM

This paper intends to apply the mythic-archetypal critique to study the concept archetypes of human collectives and the archetypes in Taoist literature and mythology corresponding the feminine immortal images in the "Chaoyuan Xianzhang Tu." By means of image and word juxtaposition, the study investigates the emotional impacts of female immortal images on modern audiences as well as their contribution to current feminist movements. Aiming to clarify the several metaphors and underlying logic of the development of Taoist female immortal images as a symbolic system, this study analyses the Song Dynasty Taoist painting "Chaoyuan Xianzhang Tu," based on the mythic-archetypal criticism, attempting to visually reproduce mythological archetype images in the portrayal of characters in the image. The study examines the various metaphors in Taoist imagery related to the mythic-archetypal perspective, forming three hierarchical functions: "Great Mother Goddess- The Queen Mother of the West (王母) - Flowers and Fruits," "Anima-Female Immortal Worship-Female Immortal Head Portrayal," and "Eternal Life-Feathered Being-feathered sleeves," all of which allude to the ideological implications of Taoist female immortal worship. Frequently, the symbolic, artistic, and meaningful aspects of Taoist art surpass the literal intent of the surface. The "myth-archetype" theory can be used to interpret these images, thereby guiding contemporary viewers to obtain insights into themselves through Taoist visual arts and providing a potential solution to death anxiety. Additionally, the interpretation of female immortal images offers a novel possibility: the integration of yin and yang, which eliminates traditional male dominance and the concomitant "one-sided, self-centered" feminism. This perspective is applicable to the development of contemporary feminist theory. Keywords: Taoist painting, female immortal images, mythic-archetypal, feminist movements,

Музыка советской эпохи как часть публичной истории (по материалам сайта Arzamas)

This article is devoted to the phenomenon of Soviet music as presented in the Russian‐language educational project Arzamas (2015–2023). Posted in the public domain of the Internet, the materials on the Arzamas website fully fit into the interdisciplinary discourse of public history. In this article, the author selects and from the perspective of cultural recycling analyses an array of materials of the Soviet period presented on the website: from folk and Soviet mass songs, gypsy and classical romance (including romance in cinema) to jazz, symphony, ballet, and break dance. The article traces how the authors of different genre materials interpret selected works and the historical and cultural profiles of their creators from the point of view of postmodernity. Special attention is paid to the principles according to which the website forms a musical image of the Soviet period for the modern audience (which statistically consists of Millennials and, if taking into account the Arzamas Children’s Room, the next two generations — Z and Alpha). The author of this article makes a conclusion that what is meant by Soviet music in the Arzamas project is compositions created from the 1920s to the late 1960s (early 1970s) and listened to by different social groups. The dominant type of a musical composition is a song in various modifications. Soviet music (mostly non-academic) is treated as an integral part of the country’s history which emotionally accurately reflects political and cultural changes. In such a context academic music becomes a peripheral phenomenon: only two composers are highlighted — Sergei Prokofiev and Dmitri Shostakovich — but shown as victims of the Soviet system.