The article deals with one of the significant problems of contemporary culture – the ratio of global and local on the example of mastering of national folklore in the works of graphic artists of Kazakhstan. The authors trace changes in visual interpretation of Kazakh folklore in the context of development of the visual art of Kazakhstan in different socio-historical conditions. The main issue for researchers is the actualization of folklore in the modern Kazakh graphic art and comics, which reflects common identification strategies, as folklore provides an opportunity to represent ethno-cultural identity, and simultaneously, through turning to folklore motifs, artists try to learn new art forms and reach innovative formal and conceptual solutions, meaningful in the global context. The recognized problem is largely brought up to date by the popularity of comics with modern audiences. The features of motifs depicting rituals, holidays, ritual scenes, which, according to researchers, are associated with the expansion of the influence of the traditional culture of the Kazakh people, the appeal of graphic artists to national codes, moral imperatives of the nation, as well as their active propaganda, are studied. It is revealed that the appeal to folklore, the use of its figurative-semantic system leads to the fact that in easel graphics and comics not related to the illustration of folklore, the folklore understanding of the hero as a fighter against chaos and instability of the world is used, performing the therapeutic function of adaptation to modern reality.In this article the attention is given not only to Kazakh graphic art, but also to the achievements of the global graphic art, which allows revealing the potential of global art trends for innovations on a regional scale.
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