This study investigated the wind energy potential of Ciudad Juárez (Chihuahua, México) for a whole year. The viability of employing three small-scale wind turbine models, including the S-343, Bergey BWC Excel, and AOC 15/50, in Ciudad Juarez, located in the northern Mexican state of Chihuahua in Mexico, is studied in the first stage using RETScreen software. The performance of these three turbine models was subjected to sensitivity analysis in the following study stage using the three defined economic scenarios, assuming a 7% inflation rate, a 9% discount rate, a 7% fuel cost escalation rate, and a 20-year project duration. Finally, the circumstances under which these turbines operate in Ciudad Juarez are discussed economically. Findings indicate that the study site is not economically appropriate, not even for the installation of specific small wind turbines. Finally, it was suggested that the viability of adopting alternative renewable energy systems, such as solar and hybrid systems (photovoltaic wind), be examined in the upcoming study in Ciudad Juárez.