Case Analysis Method Research Articles

Research on the Impact of Social Media Platform Brand Promotion: Take TikTok Platform Online Selling as an Example

Nowadays, it has been discovered that more and more online selling platforms are developing. More and more people tend to do shopping online, including Taobao, Tmall, and Pinduoduo. However, live-streaming e-commerce is also stepping forward at a rapid speed. More and more online shopping platforms are appearing. This article will mainly focus on the impact of the TikTok platform’s brand promotion. The research methods used in the research are the literature review method and the case analysis method. By digging deep into a specific example of a certain selling product on the Tiktok platform’s live streaming channel, the article jumps to the conclusion that the Tiktok platform utilizes consumers’ desire for convenience and inner mind to simplify the consumption process to attract the consumers and promote their brand quality. After completing the research, it has been discovered that most social media platforms utilize consumers’ inner activity to attract users to increase their brand influence.

Application of Intelligent Collaboration Technology in Skill Training and Job Docking of Data Tagger

With the rapid development of artificial intelligence and machine learning technology, the role of data tagger has become more and more important, responsible for providing high-quality annotated data for training algorithms, but traditional skills training and job docking methods cannot meet the needs of the rapid development of the industry. This paper studies the application of intelligent collaboration technology in improving the skill training efficiency of data taggers and promoting its effective docking with the post. By using the literature review method, in-depth interview method, and case analysis method, this paper analyzes the current challenges faced by data taggers, including skill gaps, insufficient training resources, and rapid changes in market demand. The results show that the application of intelligent collaboration technology can not only improve the skill training efficiency of data taggers but also promote effective docking between them and their positions, bringing a positive impact to the data tagging industry.

Research on High-quality Development of Premade Food Industry from the Perspective of Supply Chain Management -- Take Freshippo as an Example

In recent years, with the acceleration of people's pace of life, the concept of premade food continues to be hot, the premade food industry has developed rapidly as well as the market scale has expanded. Supply chain is a crucial link in premade food industry chain. The proper supply chain management is of great significance to the high-quality development of the precooked dish industry. At present, there are still a series of challenges and deficiencies in the supply chain management of the prepared dish industry. Perfect food safety supervision system, sinking cold chain logistics network and intelligent supply chain management have become the focus of sustainable development of this field. This paper selects Freshippo as the research object, studying the challenges and development opportunities faced by the current premade food industry in the supply chain management through the case analysis method, and then proposes corresponding supply chain management optimization countermeasures to solve these problems, aiming to help the healthy and vigorous development of the premade food industry.

A Comparative Study of Max Weber and Foucault's Perspectives on Power: Taking the Film Snowpiercer as a Case

Abstract: In the academic field, the concept of power has been a subject of extensive research. Scholars have explored its various dimensions, including its sources, manifestations, and effects on social structures and individual lives. Power is often seen as a key factor in shaping social hierarchies and inequalities. Some movies that reflect the realities and social class status quo include Parasite, The Hunger Games, and Snowpiercer. These films offer insights into the struggles and conflicts arising from power imbalances. The purpose of this study is to explore the differences in the authoritative theoretical views of Max Weber and Foucault, and to analyze them using the film "The Snowy Train" as an example. By reviewing relevant literature and interpreting movies, reveal the differences between the two theories in terms of power concepts, social order, and other aspects. The study adopted literature research and case analysis methods to provide new perspectives for a deeper understanding of authoritative theories.

Research on Innovation of Food Logistics Supply Chain Management

In the context of globalization and constantly changing consumer demand, the management of food logistics supply chains has become increasingly complex and important. This paper mainly studies the problems and innovative methods in food logistics supply chain management, aiming to improve the efficiency and adaptability of the supply chain by optimizing management strategies. This paper adopts literature analysis and case analysis methods to analyze in detail the problems of information asymmetry, cost control, transportation efficiency, and inventory management in the food logistics supply chain. It proposes innovative supplier management models, digital management, modern supply chain management concepts, inter chain cooperation, and risk management solutions. Research has found that adopting information-sharing mechanisms and advanced information technology, as well as strengthening collaboration among various links in the supply chain, can effectively improve management efficiency and reduce operating costs. This study provides some useful references for food logistics enterprises in practical operation, helping them improve service quality and reduce operating costs in a fiercely competitive market environment, enhance market competitiveness, ensure food safety and freshness, and meet the growing needs of consumers.

Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies

Chongqing Z County E-sports Town was once included in the “first batch of sports and leisure characteristic town pilot project list” issued by the General Administration of Sports of China. After several years of development, the e-sports industry in Z County e-sports town has struggled with issues such as a limited market, low popularity, poor business performance, and a lack of income generation capabilities. These challenges have severely hindered the town’s development, resulting in its exclusion from the recent “Chongqing characteristic town list.” Under the requirements of new policies, it can no longer promote itself, attract investment, or undertake project construction under the name of a “characteristic town” and must undergo redevelopment. This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town. It is proposed that under the new policy environment, the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture, transforming Z County E-sports Town into a new characteristic tourist destination. The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

Application Analysis of Supply Chain Finance in Construction Industry -Take A Platform as an Example

With the development of globalization, competition between enterprises has increased, and supply chain management has become an important means for enterprises to gain competitive advantages. At present, the research on supply chain finance mainly focuses on risk management and effect analysis, and the research objects are concentrated on commercial banks and agricultural development, while the application of the construction industry is relatively small. This article uses case analysis and SWOT-PEST analysis method. Take A supply chain platform as an example to analyze the impact of the internal and external environment on the construction industry supply chain platform. Studies have found that many factors such as policy support, technological updates, economic fluctuations, and competition affect the development of the A platform. The development of the construction industry supply chain platform needs to grasp the direction of government strategy, fully understand user needs, seek technological innovation and establish a risk prevention mechanism.

Market Demand, Policy Environment, and Future Trends: Analysis of New Energy Vehicle Industry in China

Under the complex and ever-changing global economic situation, the sales of new energy vehicles in China are facing many development opportunities and practical challenges. Market demand and policy environment impact the development of China's new energy vehicle industry. This research takes the new energy vehicle industry in China as the research object, adopts a combination of literature review and case analysis methods by combing and analyzing relevant literature, combined with practical cases, deeply discusses the development status and problems of China's new energy vehicle industry, and proposes improvement suggestions from two dimensions: market demand and policy environment. Research shows that insufficient market demand, insufficient technological innovation, and an unstable policy environment are the main factors that restrict industrial development. To solve these problems, measures need to be taken, such as increasing government support, enhancing technological innovation capabilities, and promoting reforms and innovations in marketing and other aspects, aiming to inspire China's new energy vehicle industry to go global.

The Impact of Marketing Methods on Consumer Behavior in the Era of New Media

With the development of the new media era, marketing methods have undergone tremendous changes, therefore, consumers have a wider range of ways to obtain information. Previously, information could only be obtained from TV advertisements, newspapers, and magazines. Today, using social media and the Internet to transmit information is more rapid and convenient, which has a profound impact on consumers' cognition and behavior. Therefore, studying the impact of marketing methods on consumer behavior in the era of new media is of great significance and has profound practical value. The theme of this study is to explore how various marketing methods have an impact on consumer purchasing decisions, processes, and behaviors in the era of new media, and to find the connection between new media marketing and consumer behavior. This study adopts literature analysis and case analysis methods to explore. From the research results, it can be concluded that new media marketing methods have a significant impact on consumer behavior. On the one hand, it improves consumer understanding of product information and increases product awareness. On the other hand, it promotes communication among consumers, changes their purchasing decisions, and affects their purchasing preferences and behaviors. From this, it can be seen that in the era of new media, enterprises should fully consider consumer psychology, formulate relevant marketing strategies, attach importance to consumer needs, and enhance product visibility and diversification, to better meet consumer preferences.

The Influence of Cultural Backgrounds on Team Dynamics and Decision Making in Multicultural Environments

With the deepening development of globalization, cross-cultural communication is becoming increasingly frequent, and the role of multicultural teams in enterprises, education, scientific research, and other fields is becoming increasingly prominent. However, while multicultural teams bring innovation and competitive advantages, they also face challenges such as cultural conflicts and communication barriers. This study aims to explore the strategies and challenges of multicultural teams in cross-cultural communication, as well as how to improve team effectiveness through effective management. Using case analysis method, multiple multinational corporations were selected as research objects, and data was collected through literature review and other methods to analyze the operational mode and management strategy of multicultural teams. Research has found that cultural sensitivity training, cultivation of cross-cultural communication skills, establishment of shared values, and flexible management styles are key strategies for enhancing the effectiveness of multicultural teams. Meanwhile, cultural conflicts and communication barriers are the main challenges. Effective management of multicultural teams is crucial for enhancing team effectiveness. Enterprises should attach importance to cross-cultural training, strengthen communication and understanding among team members, in order to overcome the challenges brought by cultural differences and achieve collaborative development of the team.

The Changes of Consumer Psychology and Price Sensitivity in Uncertainty: A Case Study of Fast Fashion Brand ZARA

In recent years, there has been a collective decline in the development of fast fashion clothing brands in the Chinese market. Taking ZARA as an example, its parent company Inditex Group has undergone large-scale store adjustments globally in the past two years, especially in the Chinese market, where the number of ZARA stores has decreased by nearly half compared to four years ago. While Inditex's global revenue has grown, there has been a significant decline in revenue in mainland China. Therefore, understanding how the fast fashion industry was accepted by the Chinese market in the past and why it is now being excluded has gradually become important. For the clothing industry, market decision-making power has shifted from clothing merchants to consumers, and consumer psychology has undergone certain changes, and in fact, they have gained some bargaining power. As a product aimed at the general public, fast fashion brands have lower customer loyalty. Customers are more sensitive to price changes. In the rapidly changing and uncertain environment, the drawbacks of the fast fashion brand model have begun to emerge: convergent styles, unstable channels, and environmentally unfriendly production models, etc., which no longer have sufficient competitiveness in the current market. Therefore, this article intends to use literature research and case analysis methods for research, and to address the above issues, some suggestions are proposed, hoping to help fast fashion brands retain and expand the Chinese market.

Understanding Embodiment and Existentialism in Contemporary Chinese Dance

This paper employs the theoretical framework of phenomenology of the body to explore embodiment and existentialism in contemporary Chinese dance. With the backdrop of the current status and influence of Chinese contemporary dance in the realm of dance arts, it analyzes the unique forms and techniques of bodily expression in Chinese contemporary dance, attempting to explore how personal emotions, inner experiences, and spiritual states are conveyed through bodily expression in Chinese contemporary dance. The paper utilizes case analysis and observational research methods to delve into the cognition of bodily expression and identity construction in Chinese contemporary dance, as well as how the body is used to reflect on the cognition and positioning of Chinese traditional and modern cultural identities, exploring the diversity and changes in Chinese cultural identity. Finally, by applying Merleau-Ponty's phenomenology of the body theory, it deeply analyzes the significance and existentialism of bodily expression in contemporary Chinese dance, experiencing and understanding the relationship between bodily subjectivity and self through dance. Through these studies, we can gain a deeper understanding of the complexity and diversity of bodily expression in contemporary Chinese dance, enabling dancers to reassess their ability to express emotions, as well as the application and insights of Merleau-Ponty's phenomenology of the body therein.

Regulation of Environmental Responsibility by Multinational Enterprises: From the Perspective of Host States

With the vigorous development of the global economy, the global ecology and environment are deteriorating. As one of the main economic activities in the world, transnational corporations greatly promote the economic development of the home country and the host country. However, at the same time, when transnational corporations conduct business activities overseas, due to various reasons, their activities in the host country have a great impact on the surrounding environment, and have caused actual environmental harm to the local environment. This paper uses the method of case analysis and comparative analysis to study. Therefore, this paper discusses the environmental regulation of multinational enterprises from the perspective of the host country. It examines how host countries implement local environmental standards and the impact of MNEs activities on the local environment. The analysis includes a discussion of the effectiveness of the current regulatory framework and its ability to hold multinational corporations accountable for environmental degradation. At the same time, taking the environmental impact as an example, the problems existing in the current legal regulatory framework are pointed out. Finally, the paper proposes strategies to strengthen the environmental responsibility and sustainability practices of MNE operating in host countries.

Research on Regional Culture-enabled Ceramic-based Cultural and Creative Product Design

Regional culture is of great significance to the design of cultural and creative products. Regional cultural elements empower product design, on the one hand, they can promote the inheritance and innovative development of regional culture; on the other hand, they can design cultural and creative products with both historical and cultural traditions and in line with modern aesthetics. Currently, cultural and creative products are hot, but not many ceramic cultural and creative products are practical, artistic and cultural at the same time. Therefore, this paper explores the combination of regional culture and ceramic cultural and creative product design, and explores how regional culture can empower ceramic cultural and creative product design through the literature research method and case analysis method. What is more, it also puts forward the current problems including design homogenisation and lack of cultural connotation and practicality in the design of ceramic cultural and creative products, and puts forward coping strategies to further improve the regional cultural characteristics of ceramic cultural and creative product design, like the introduction of design talent, according to the group demand for design optimization.

Analysis of the Investment Value of Tencent's Game Industry — Honor of Kings as an Example

With the advancement of Internet technology, online gaming has emerged as a predominant form of entertainment, and Tencent stands out as one of China's leading online gaming enterprises. This paper aims to take Honor of Kings as a representative to analyze the investment value of Tencent's online game industry, to comprehensively evaluate and prospect its investment in the game industry. Consequently, the research focus of this paper lies in examining the influence of Tencent's investment strategy on the value proposition within the gaming industry. This article has collected Tencent's investment information and relevant data in the past two years and conducted a professional analysis of its investment strategy using data analysis and case analysis methods. The study found that Tencent still has a huge influence in the domestic and foreign game industry, but its independent research and development ability has certain limitations, which threatens other competing companies. To secure its business position, it is necessary to improve its own research and development ability.

Handmade Porcelain in Jingdezhen：Research on Intangible Cultural Heritage from the Perspective of Identity Construction and Cultural Identity, China

Jingdezhen, known as the porcelain capital of China, has a glorious history of porcelain making for thousands of years, which has given birth to countless outstanding craftsmen. Jingdezhen handmade ceramics embody distinct national and regional characteristics and are important representatives of traditional handicrafts. Its "hand-made porcelain skills" and "traditional porcelain kiln workshop construction skills" were included in the first batch of China's national intangible cultural heritage list in 2006, marking the start of the intangible inheritance and protection of hand-made porcelain. Today, China's intangible cultural heritage protection work has made significant progress. However, in-depth research on the inheritors of "intangible cultural heritage" still has a long way to go. This study uses identity construction and cultural identity as the framework, focusing on the intangible inheritors of Jingdezhen handmade porcelain. It aims to explain the process of their identity construction and cultural identity. The research comprehensively uses field surveys, literature reviews, case analysis and other methods, and goes deep into the workshops. , the studio communicates face-to-face with intangible cultural heritage inheritors, and provides comprehensive research results for the protection and development of intangible cultural heritage inheritors of Jingdezhen handmade porcelain.

Analysis of the Development Status and Existing Problems of Apple Company

Understanding and analyzing the development of technology companies is crucial for the healthy development of the industry. This article takes Apple as an example and focuses on analyzing the current development status and trends of the enterprise based on its financial situation. Intended to address two issues: one is Apple's recent financial performance; Another challenge it will face. This article uses case analysis method and SWOT analysis to focus on exploring the strengths, weaknesses, opportunities, and threats faced by an Apple company. The research results indicate that the current financial development status of an Apple company is good, but it still faces some competitive pressure in the future. Although it has certain market advantages, efforts will still be made from both internal and external environmental aspects in the future. This study takes Apple as the research object, and the research conclusions can provide reference value for future researchers. At the same time, it has important practical significance for the healthy development of Apple in the future and better understanding of the development trends of technology companies.

The Way of Tea Drinking Survival in the Internet Era----- Taking Heytea as an Example

The Internet model has promoted the development of commerce, not only the traditional retail industry has been developed, and the catering industry such as milk tea and coffee shops is booming. As the first generation to open the online operation model, although the Internet + model has begun to take shape, there are still gaps in the relevant tea drinking culture. Based on the literature research method and case analysis method, this paper analyzes the existing marketing model of Heytea and proposes relevant improvement policies, with the purpose of widening the gap with other related tea brands and improving the core competitiveness of its products. As the earliest generation of beverage stores to enter the Internet + model, Heytea has rich experience in marketing planning, online and offline marketing activities. This paper analyzes the marketing based on the Internet + model through researching the brand cross-border co-branding and innovative marketing activities of Heytea.

Intellectual Property Protection Measures in the Digital Economy

This article explores the protection measures for intellectual property (IP) in the digital economy. With the rapid development of the digital economy, protecting intellectual property has become particularly crucial. The aim of this article is to analyze the current status and challenges of intellectual property protection in the context of the digital economy and to discuss effective protection strategies and mechanisms. The research employs literature review and case analysis methods, and the main findings include the importance of legal regulations, the application of technical means, and the necessity of international cooperation. The conclusion summarizes the main issues faced today and proposes future development directions and recommendations.

The Influence of Interactive Technology of Contemporary Classroom Software on University Teaching Practice

Contemporary classroom interactive software technology greatly impacts university practical education. This study adopts the research method of literature review and case analysis. Through extensive collection and analysis of domestic and foreign literature on classroom interactive software technology in higher education, it deeply understands its development history, functional characteristics, and current situation. Secondly, combined with specific teaching cases, this paper analyzes the use effect of these software technologies in the actual teaching process, the feedback of students, and the challenges faced and the basis. This article also explores how these interactive technologies will impact practical university education and how they have changed the learning environment. Through research, we also find that classroom interactive software technology is indeed helpful to improve teaching effect. Still, software technology needs to be used rationally, pay attention to balance, and ensure effective combination. Meanwhile, teachers also need to receive more professional training to ensure that they master relevant operational skills and teaching design principles.