Analysis of the Development Status and Existing Problems of Apple Company

Abstract

Understanding and analyzing the development of technology companies is crucial for the healthy development of the industry. This article takes Apple as an example and focuses on analyzing the current development status and trends of the enterprise based on its financial situation. Intended to address two issues: one is Apple's recent financial performance; Another challenge it will face. This article uses case analysis method and SWOT analysis to focus on exploring the strengths, weaknesses, opportunities, and threats faced by an Apple company. The research results indicate that the current financial development status of an Apple company is good, but it still faces some competitive pressure in the future. Although it has certain market advantages, efforts will still be made from both internal and external environmental aspects in the future. This study takes Apple as the research object, and the research conclusions can provide reference value for future researchers. At the same time, it has important practical significance for the healthy development of Apple in the future and better understanding of the development trends of technology companies.