Abstract

This article explores the protection measures for intellectual property (IP) in the digital economy. With the rapid development of the digital economy, protecting intellectual property has become particularly crucial. The aim of this article is to analyze the current status and challenges of intellectual property protection in the context of the digital economy and to discuss effective protection strategies and mechanisms. The research employs literature review and case analysis methods, and the main findings include the importance of legal regulations, the application of technical means, and the necessity of international cooperation. The conclusion summarizes the main issues faced today and proposes future development directions and recommendations.

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