Media Messages Research Articles

РОЛЬ СОЦІАЛЬНИХ МЕРЕЖ І МЕСЕНДЖЕРІВ У ПОШИРЕННІ КОНТЕНТУ ЗАПОРІЗЬКИМИ ОНЛАЙН-МЕДІА

<p><strong><em>The purpose of the study</em></strong><em> is to analyze the activity of using social networks and messengers by Zaporizhia internet mass media and to find out the peculiarities of the interaction of online media and additional digital platforms.</em></p><p><strong><em>Research methodology.</em></strong><em> In order to investigate the theoretical achievements of scientists concerning the use of social networks and messengers in modern journalism, an analysis of scientific and methodological literature was carried out. Monitoring and comparison methods were used to study the content of Zaporizhia online media, which is distributing on various digital platforms, and induction and generalization methods were used to summarize the obtained results.</em></p><p><strong><em>The results.</em></strong><em> The research revealed that the role of social networks and messengers in the work of regional online media is growing and taking on new forms. Journalists of Zaporizhzhia internet media take care to maintain activity on different channels and pages at the same time, taking into account their own capabilities and audience priorities. In their work, there is a tendency to move from the replication of the same content on several digital platforms to the special adaptation of media messages, based on the properties of each of them, and to work on separate audience segments, in particular foreign ones. The pace of mastering the toolkit of social networks and messengers by regional internet mass media in this area is currently not too fast, especially for the production of high-quality video content, however, journalists are becoming more and more aware of the potential of cross-media and the importance of developing cross-media techniques.</em></p><p><strong><em>Novelty.</em></strong><em> The scientific novelty of the obtained results lies in the expansion of scientific knowledge about the specifics of the social networks and messengers use in the activity of regional online media on the example of the work of Zaporizhzhia online publications.</em></p><p><strong><em>Practical meaning.</em></strong><em> The results of the research will be useful in the practical activities of journalists in order to determine and improve the main ways of using various cross-media platforms for professional purposes.</em><em></em></p><p><strong><em>Key words:</em></strong><em> online media, content, digital platforms, social networks, messengers.</em></p>

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

In today's digital world, it is crucial that Destination Management Organizations (DMOs) understand how tourists process and assimilate the information they receive through social media, whether this is posted online by the destination itself or by other users. When it comes to understanding the effectiveness of DMOs' integrated marketing communication (IMC) strategies, it is important to examine the extent to which the congruence between those online messages posted by the destination and those posted by other users (electronic word-of-mouth) influences the effectiveness of the communication. Similarly, it is also of value to understand the degree to which the use of emojis in social media messages may enhance the effect of congruence on IMC effectiveness. The scientific literature has found that tourists' responses to the information published online by the destination will depend on the type of positioning it adopts on its social media. The novelty of the present study work lies in addressing these issues from a neuroscientific perspective, using eye-tracking technology, to study (i) the user's cognitive effort (based on ocular indicators) when processing social media content and (ii) their affective evaluation of that content. A factorial experiment is conducted on a sample of 58 Facebook users. The results point to the important role played by the level of message congruence in users' information-processing and demonstrate the contextualizing effect exerted by emojis. Additionally, this study highlights the need for further research into the cognitive processing of tourism messages relative to different positioning strategies.

Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl)

Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl)

The Impact of Social Media Crisis on Business: BMW Ice Cream Incident as an Example

On 20 April 2023, BMW was accused of suspected anti-Chinese discrimination at Shanghai international Automobile Industry Exhibition show, mainly because the staff at BMW booth appeared to have deliberately ignored requests from Chinese people to receive free ice-cream. The aim of this paper is to investigate the effect of social media crisis on the business, by taking this BMW ice cream incident as an example. The main research methodology in this article is to use ARIMA model to predict the trend of the BMW share price excluding the effect of this incident based on stock return analysis and then compare it to the real data. The findings from this research provide evidence that predicted stock price are close to the real one, which shows that the possible short-term negative impact of BMWs reputation may appear as a result of this incident, but due to BMWs quality and product status, the negative performance will still not exist for a long-term. The main conclusion drawn from this study is social media scandal may not have lasting impact on business. Different from previous literature, this study contributes on the ARIMA analysis on the certain companys data to derive the relationship between the stock price and the social media crisis. Recommendations include: Improving social media regulation for policy makers; Establishing dedicated teams for dealing with social media information; Changing investment strategy cautiously based on social media messages.

Disseminating COVID‐19 and Alzheimer’s Disease Information to Underrepresented Communities Using Social Media

AbstractBackgroundTo help address the impact of disinformation pertaining to the COVID‐19 pandemic on underrepresented groups (URG), members of the University of Wisconsin Alzheimer’s Disease (AD) Center formed a strategic team consisting of experts in communications, health research scientists, community advocates and community agencies to disseminate information to URG communities on social media platforms. Three Wisconsin communities were included: African American, American Indian (i.e. Oneida Nation) and Latinx communities. Our goals were 1) to share culturally tailored and medically accurate messages on the virus, vaccine, and related topics, 2) to quell disinformation, and 3) to offer information on pertinent health topics such as Alzheimer’s disease (AD) dementia that also disproportionately affect URG and for which COVID‐19 is now a risk factor.MethodOur experts convened weekly to discuss possible topics suggested by team scientists or community advocates based on feedback from their respective community. Our team scientist developed lay format materials which were further translated into culturally appropriate social media messages by community advocates. Advocates posted at least one social media message per week for a total of 804 posts across all three communities. Social media metrics (Reach, Engagement, Impressions) were collected at 10 months, 17 months, 24 months and 28 months after initial post, using Hootsuite, Sprout Social and Facebook Analytics. Posts focused on mental health (n = 38) and Alzheimer’s disease (n = 7) were tagged on the Facebook and Instagram pages targeting African Americans.ResultOverall from September 2020 – January 2023, the 804 mixed‐media informational posts on social media platforms, garnered 166,917 impressions and over 11,202 engagements (Table 1). Topics including mental health and AD were well received (Figure 1). Audiences resonated with personal posts surrounding health topics from the community advocates.ConclusionFacebook had higher engagement rates than Instagram, but AD posts had lower reach and engagement than those of mental health, suggesting that more efforts are necessary to increase awareness about AD. Using mixed‐media approaches, and utilizing community advocates to communicate health information to URG were impactful. These strategies could be extrapolated to other initiatives, including the recruitment of URG into dementia clinical trials which can aid in dismantling dementia related health disparities.

TEXT IN NEW MEDIA: SPECIFICITY OF THE VERBAL COMPONENT

The priority tasks in the article are 1) understanding the phenomenon of new media as a technical, social and communicative phenomenon, 2) describing the specifi cs of new media in terms of semiotic, functional features, features of information decoding and derived features of the text of new media, genetically related to the traditional text, but transforming in the conditions of a new sociality. To solve the second problem, the texts of the news community “Lentach” (social network “VKontakte”) for the period from March 2022 to March 2023 were considered as empirical material and a number of their specifi c features were established. The thematic fi eld of the analyzed texts was not a relevant feature for solving the problems of this article, but in order to achieve a long-term goal (determining the communicative strategies of a media text), the selection of texts was based on the criterion of the presence of political topics in the text (aspects of foreign and domestic policy were taken into account). In the polycode media text of new media, within the framework of this article, the object of attention was its verbal component: the traditional nature of its presence in the media message was noted and a number of specifi c features were established at diff erent levels of text organization. At the phonetic-graphic level, visual techniques for segmenting information and simulating oral speech are observed; on morphemic – intensifi cation of creative word-formation processes; on lexical – stylistic and speech interference, instrumental use of tropes and lexical resources, specifi c metaphorization of the text; at the syntactic level – activation of expressive syntax. In the texts of new media, as in traditional ones, variations of the language game are found, the functions of which can be considered the self-identifi cation of the linguistic personality, the eff ects of media infl uence, the activation of the dialogue potential of the media text, the destruction of the classical linearity of the media text.

DO ANTI-SMOKING ADVERTISEMENTS INFLUENCE STUDENTS TO QUIT SMOKING?

Background: The prevalence of adolescent smoking in Indonesia increased from 2013 to 2018. Aims: This study examines the influence of pro and anti-cigarette advertising on students' smoking cessation. Methods: The study uses the Global Youth Tobacco Survey Indonesia 2019 data. The sample was students aged 13-15 years who had smoked. The dependent variable is quitting smoking, and the independent variables are pro-cigarette and anti-smoking ads: chi-square and logistic regression tests with a 95% confidence interval and a p-value of 0.05. Results: The total sample was 1023 students, and 79.32% wanted to quit smoking. In the anti-smoking ads variables: anti-smoking messages in various media (OR=1.63, 95% CI=1.14-2.34); pictorial health warnings (PHW) on cigarette packs (OR=3.46, 95% CI=2.40-4.97); feeling afraid when seeing health warnings on packaged cigarettes (OR=3.03, 95% CI=2.16-4.26); education about harmful of cigarette consumption (OR=1.40, 95% CI=1.00 – 1.96) had a significant association to quit smoking. The most dominant factor in multivariate analysis was pictorial health warnings on cigarette packs (OR=2.53, 95% CI=1.67-3.81). Conclusion: Most student smokers express a desire to quit smoking. Pictorial health warnings are significantly associated with quitting smoking among students. Keywords: cigarette ads, GYTS, pictorial health warning, students

The Social Contagion Potential of Pro-Vaccine Messages on Black Twitter

ABSTRACT Black Americans in the US not only suffered from disproportionately high hospitalization and death rates throughout the pandemic but also from the consequences of low COVID-19 vaccination rates. This pattern of disparity is linked to distrust of public health systems that originates from a history of medical atrocities committed against Black people. For that reason, mitigation of race-based inequity in COVID-19 impacts might find more success in grassroots information contagion than official public health campaigns. While Black Twitter is well-positioned as a conduit for such information contagion, little is known about message characteristics that would afford it. Here, we tested the impact of four different message frames (personalization, interactive, fear appeal, neutral) on the social contagion potential of bi-modal social media messages promoting COVID-19 vaccinations and finding personalized messages to be the most shareable. Wary of recommending personalization as the blueprint for setting a social contagion health campaign in motion, we probed further to understand the influence of individual-level variables on the communicability of personalized messages. Subsequently, regression models and focus group data were consulted, revealing that thinking styles, vaccine confidence levels, and attitudes toward social media were significant factors of influence on the contagion potential of personalized messages. We discussed the implications of these results for health campaigns.

Pengaruh Aktivitas Pemasaran Media Sosial Terhadap Ekuitas Merek dan Loyalitas Merek Pada Konsumen Muslim Marketplace Lazada

This research aims to determine the influence of Social Media Marketing Activities on Brand Equity and Brand Loyalty among Lazada Marketplace ConsumersTo gain a more comprehensive understanding of social media marketing from brands, it is important to examine the influence of social media marketing activities on brand building in various product and service contexts.The results of the analysis show that social media marketing activities have a significant effect on brand awareness, brand image and brand loyalty. These results are in accordance with the results of research conducted by Ismail, (2017), Seo&Park (2018), Bilgin (2018), and Malarvizhi, et al. (2022). The SOR theory underlies this research where every process of social media's effects on individuals begins with attention to several media messages. This shows that the public receives a stimulus, namely consumer exposure to a brand's social media which then has an influence on the public and produces a response including trust, purchase commitment and loyalty to a brand.

I’m a believer! Believability of social media marketing

Many firms use social media marketing and implement different message frames as a strategy to persuade consumers, enhance engagement, and to purchase their products. How firms frame social media content to be more believable, however, is not well understood. The main aim of this paper is to understand how social media content can be framed to enhance believability, and how this ultimately leads to improved social media outcomes. Drawing on Prospect Theory and Construal Level Theory and utilizing data from the field in the form of social media posts (n = 1756), and four experimental studies (n = 1141 total participants), and a critical incident study (n = 263 participants) the current research shows that self-gain frame combinations contribute to significantly higher levels of believability. Furthermore, believability was found to mediate the impact of social media message framing on purchase intentions and social media engagement. The practical implications of these findings and exciting new avenues for research are also discussed.

Community engagement through social media: A promising low-cost strategy for rural recruitment?

For the same reasons that rural telehealth has shown promise for enhancing the provision of care in underserved environments, social media recruitment may facilitate more inclusive research engagement in rural areas. However, little research has examined social media recruitment in the rural context, and few studies have evaluated the feasibility of using a free social media page to build a network of rural community members who may be interested in a research study. Here, we describe the rationale, process, and protocols of developing and implementing a social media approach to recruit rural residents to participate in an mHealth intervention. Informed by extensive formative research, we created a study Facebook page emphasizing community engagement in an mHealth behavioral intervention. We distributed the page to local networks and regularly posted recruitment and community messages. We collected data on the reach of the Facebook page, interaction with our messages, and initiations of our study intake survey. Over 21 weeks, our Facebook page gained 429 followers, and Facebook users interacted with our social media messages 3,080 times. Compared to messages that described desirable study features, messages that described community involvement resulted in higher levels of online interaction. Social media and other recruitment approaches resulted in 225 people initiating our in-take survey, 9 enrolling in our pilot study, and 26 placing their names on a waiting list. A standalone social media page highlighting community involvement shows promise for recruiting in rural areas.

The Influence of Instagram Analogue Surabaya on the Interest of Analogue Camera Followers

This study aims to determine the effect of the Instagram account @analog surabaya on interest in photography using analogue cameras on followers. The theory used is the theory of uses and gratification. This theory explains the nature of audiences who are active in consuming media so that they can be selective in sorting out media messages that aim to meet audience needs. The method used in this research is quantitative method. By using a questionnaire in drawing data conclusions. The sampling technique in this study used simple random sampling. Based on the research that has been done, the researcher draws the conclusion that there is an influence of the Instagram account @analog surabaya on interest in photography using analogue cameras on followers. The correlation coefficient is 0.713 with a tendency of influence of 22.7%. The needs of the audience in this study are literacy needs about photography, especially analogue cameras, which are influenced by the @analog Surabaya Instagram account by 22.7%.

Pathways by Which Self-Compassion Improves Positive Body Image: A Qualitative Analysis.

The current study applied consensual qualitative research-modified to essays written by 51 college women completing an expressive writing intervention over three time points for a total of 153 essays to identify how increases in self-compassion improve body image. A qualitative coding team tracked changes in affect and cognition over three time points. The results demonstrated that college women consistently expressed body acceptance and psychological flexibility. Additionally, the participants expressed important increases in mindfulness as well as decreases in social influences, feelings of separation, negative health behaviors, and attention to media messages. Decreases were found in their expressions of body functionality, love and kindness toward their body, and internal locus of control. These findings suggest pathways through which self-compassion may improve women's body image by increasing mindfulness and decreasing the negative ways of relating to one's body, specifically in the areas of media, clothing, make-up, and negative social interactions.

A Computational Framework for Understanding Firm Communication During Disasters

Firms’ public communication on social media during disasters can benefit both disaster response efficiency and the perception of the corporate image. Despite its importance, limited guidelines are available to inform firms’ disaster communication strategies. The current study examines firms’ communication on social media in various disasters and how it impacts public engagement. We employ a novel natural language processing (NLP) approach, Semantic Projection with Active Retrieval (SPAR), to analyze Facebook posts made by Russell 3000 firms between 2009 and 2022 concerning various disasters. We show that firm communication can be measured based on two dimensions derived from the Competing Values Framework (CVF): internal versus external and stable versus flexible. We find that social media messages that emphasize operational continuity (internal/stable-oriented) are more popular during biological disasters. By contrast, messages that stress innovations and adaptations to disasters (external/flexible-oriented) elicit more engagement in weather-related disasters. The study offers a framework to characterize and guide firms’ design of disaster communication on social media in different disaster contexts. Our SPAR method is also available to firms to analyze their social media data and uncover the underlying patterns in communication across different contexts.

Growing Natural Connectiresons: The Effects of Modality and Type of Nature on Connectedness to Nature

ABSTRACT An important predictor of pro-environmental attitudes and behavior is connectedness to nature. However, current research lacks consensus on how to effectively cultivate it in individuals, particularly with media messages. To address this gap, this study investigated how the modality of nature experiences and type of nature influence connectedness to nature in young adults. Data collection involved 164 undergraduate students at a Singapore university who participated in a 2 (modality: physical tour vs video tour) × 2 (nature type: forested area vs botanic garden) factorial experiment. Results showed that nature type did not affect connectedness to nature, nor did fear or disgust mediate that linkage. However, connectedness to nature was higher among participants who took the physical tour than among those who watched the video tour. This effect is consistent with past research and suggests that mediated experiences of nature diminish the richness of sensory experience. It reaffirms the importance of directly experiencing nature as a part of environmental communication and education to promote environmental stewardship.

Social Determinants of Health: Healthcare managers’ COVID-19 experiences of poor governance, poverty and social media on health interventions

ObjectivesThe COVID-19 pandemic has highlighted many barriers to healthcare including structural factors like poverty and governance, and intermediary factors such as service delivery, especially in low and middle-income countries where resources are limited. Social Determinants of Health like poverty, governance and access to basic services significantly affect the effectiveness of health interventions. This study aimed to explore healthcare managers’ experiences of delivering health interventions during the COVID-19 pandemic in Gauteng Province, South Africa, using the Social Determinant of Health lens. Study designExploratory qualitative study. MethodsOnline in-depth interviews were conducted with senior healthcare managers at the Gauteng Department of Health, to explore their experiences during COVID-19, using open-ended questions. The data was saturated with 13 respondents and was analyzed thematically and inductively in NVivo 10. ResultsWe identified four interrelated themes that adversely impacted health interventions from the manager's COVID-19 experiences: poor governance through non-service delivery, government distrust, poverty within communities and the influence of social media on societal values. ConclusionThe failure of the government to deliver community services leads to public distrust and in turn has a spill-over effect which constitutes a barrier to healthcare. COVID-19 has reaffirmed that poverty, poor governance and societal values (influenced by social media) are structural Social Determinants of Health that exacerbates the vulnerability of the poor during outbreaks. Poor governance and poverty limit behavioral options, trust and the effectiveness of health interventions. Social support is needed to assist the poor and vulnerable during outbreak. Finally, while social media messages negatively influenced health-seeking behaviors during COVID-19, they are also a potential tool to counter disease infodemics.

Agonal concepts and communicative strategies in European and Ukrainian media discourses after February, 24

The article is devoted to the issue of agonal concepts and strategic communications as a result of the full-scale invasion of the Russian Federation. Considering the ongoing war, it is considered necessary to investigate the Ukrainian and European media discourse and strategic communications as a system consisting of invariant and variable components that can be projected in mass media messages, as well as the transformation of such a system. The purpose of the research is to carry out a comprehensive analysis of agonal concepts and communication strategies in European and Ukrainian media discourse after February 2022. The research methodology is the following methods: content analysis method, discourse analysis method, critical discourse analysis method, historical analysis method, cross-method - cultural comparative analysis, and sociological method. This thematic study examines the agonal concepts and strategies of communication in European and Ukrainian media discourses after February 2022. It is investigated which strategies prevail in the Ukrainian and European media fields. The study shows how political leaders and the media use different levels of engagement, commentary, and content to demonstrate strength, unity, and stability during times of significant international tension. Attention was also drawn to how messages from the Russian Federation affect the international agenda. It is concluded that the strategic use of communication can become a powerful tool in the conditions of international crises.

The magic is in the mix: a uses and gratifications approach to the cross-media use of food-related media content

ABSTRACT Food media content has recently grown tremendously in quantity and types. To understand food media’s popularity and the role they play for their audience members, this paper applies a uses and gratifications (U&G) approach to study the recipients’ motives for using or encountering various food media. Where do they come across media messages about food? Do they consciously or unconsciously seek or use them, and why? How do they perceive the outcomes of using food media? Twelve focus group interviews were conducted combined with a photovoice task. Results indicate that many of the encounters with food media were accidental in nature. In total, seven gratifications for using food media were confirmed: education, entertainment, social utility, identity-building, passing the time, motivations for healthier eating, and making grocery choices. Affordance-driven gratifications were ease-of-use of a medium, accessibility of -, trust in -, and emotional connection to the medium. This study forms a basis for further audience-centered research on food content so that both scholars and content creators can better understand how food media content can meet recipients’ needs and how it can be employed in communication strategies regarding, for example, conveying nutritional information or providing entertainment.

An Analysis of the Role of Social Media on the Adoption of Internet Banking by University Students in Zimbabwe

The aim of the study was to analyse the role of social media on the adoption of internet banking by university students in Zimbabwe. The study adopted a sequential explanatory research design with the goal of using mixed research approach. Purposive sampling technique was adopted. A sample of 450 university students studying qualifications ranging from certificates to master degrees were selected from two (2) public universities and two (2) private universities in Zimbabwe. Data was gathered using questionnaires which were distributed to 450 university students. The study revealed, through a Chi Square test that there was a relationship between social media messages and videos on internet banking accessed by university students per day and adoption of internet banking by the university students. The study also found university students frequently check out videos on internet banking sent and uploaded on social media platforms by the banks. The study found that the effects of social media on adoption of internet banking by university students are that social media friends of the students have approved use of internet banking products, banks provide advice on internet banking using social media, videos and messages which are easy to understand, banks frequently give updates on internet banking issues using social media and banks also share latest technologies through social media. The study revealed that banks are slow at responding to internet banking queries raised by students in various social media platforms. The study recommends that banks should be very alert on social media and quickly respond to their customers’ messages. Banks should carry out some training online workshop for their clients who use Facebook so that they can understand the needs of the customers and make their products easy to understand.

Mediatisations of Emotions in Theory: The Media Studies Perspective

This article provides a synthetic review of key theoretical approaches adopted by media experts in their studies: psychoanalytic, psychobiological, philosophical approaches and critical perspective of media cultural studies. An attempt is made to systematize the major research areas of media representations of emotions. The analysed emotions are treated as a predictor of the choice of media broadcast, an element of media exposition, a determinant of psychological and behavioural effects of media message, an affective reaction to exposition, and a “culture of emotions”. A synthesis of the conditions and contexts behind the emotions presented in the media. Groups of determinants and affective contexts for media situations were defined as: media types, co-recipients of the message, the role of witness/observer, the level of identification, forms and means of emotion channelling, media competence.